Social Media Rules Of Engagement
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In this short presentation we go through how to structure social campaigns, the main benefits of social media and how to measure it.
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Mark's look at some of the best social media campaigns from 2012. Not only does it feature some of the big names like Nike and Red Bull, but he's also looked at the likes of Melbourne Metro and Dollar Shave Club. He also names and shames a few who missed the mark.
SMW 2012 #SportAndSocial
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SMW Community Building
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The presentation aimed to illustrate the benefits to a brand of building an effective online community, and touch on other key areas such as:
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- Linking offline activity with your online community
- Who should manage your community and communicate with them?
- The role of the agency
The presentation is available for download and sharing. For more information, we can be reached on Twitter (@YomegoSocial) and our event hashtag was #SMWYomego
Practical guide to effective blogger outreach
Yomego is a specialist social media agency that focuses on using social media to build advocacy and drive sales. They provide strategic consultancy, research and insight, and social media monitoring and evaluation services. Their clients include brands across various sectors. The document then discusses effective blogger outreach, including choosing blogging platforms, benefits of working with bloggers, goals that can be achieved, and best practices for approaching and working with bloggers.
Social media monitoring ,SMWF
This document discusses measuring the effectiveness of social media marketing. It introduces the Social Media Reputation (SMR) Index, which aggregates four metrics - noise, noise recency, sentiment, and sentiment recency - to provide an sector-specific score out of 100. The SMR Index can be updated daily/weekly/monthly and is accessible via an online dashboard with monthly insights and recommendations. Case studies have shown a direct correlation between increases in an organization's SMR score and increases in sales.
Killer slides
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Social media by the numbers
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- 4. Social media headlines 6. The average cost to influence purchases via social networks is 3x lower than the average for online spend (Never Ending Friday) 7. Ability to predict customer behaviour is 36% higher for companies who are adept in the use of social media (Digital Influence Group) 8. Usage of social media channels among marketers jumped 84% last year (Mashable) 9. There are over 200m blogs worldwide (Technorati) 10. 25% of search results for the world’s 20 largest brands are links to user-generated content (Marketing Vox / Nielsen BuzzMetrics)
- 5. Social media campaigns How they work
- 11. The social media influence model
- 13. Social media engagement rules 8) New content must be uploaded regularly in order to keep the campaign alive. The only exception to this is if a video goes truly viral. Viral videos tend to be very expensive and very hit and miss. 9) Any campaign may need to change direction quickly, based on user feedback. This means both the agency and client may need to respond very quickly within hours not days. 10) Don’t assume that because a brand has a very strong name/reputation that means it will successfully transition into social media. SMO campaigns are about content and conversation not brand. 11) People who pass on or advertise content for you should be rewarded. 12) When planning or reviewing a campaign ask people who are in the target audience their opinions. If it doesn’t interest them it probably won’t work. 13) SMO audiences tend to be more sophisticated then mass market audiences remember this when planning a campaign. 14) Don’t be afraid to use paid advertising to point to or highlight an SMO campaign.