Word of mouth, in order to be effective, must be relationship-based; influence and trust, within lateral channels are earned, not bought. People spread your content and message for free because they want to and because they can.
Hey Dominica. Are you there? Are we Are we still on
Step 2: Find a way to create a thorough set of activity timelines that plots everything the company does and is involved with that might impact your program’s impact on nonfinancial outcomes. Every department should be tasked with maintaining its own piece of the activity timeline, the timeline should reside in a public hub. Second, someone in the organization should be acting as the custodian of this resource, preferably someone involved with operations, communications or project management.
3a: How many times your company’s name is mentioned across the web 3b: Positive vs Negative. The greater ratio of positive sentiment to negative sentiment means people what to do business withyou. 3c: double check the reliability of automated systems with humans for a few months. Tool’s Margin of error should be 3% or less. Nonfinancial metrics
