The 2014 global sourcing survey by Social Talent reveals that while nearly all sourcers use LinkedIn, many overlook Twitter and Facebook for recruiting, indicating a lack of knowledge on effective tool usage. Most sourcers have between 501 and 2,000 LinkedIn connections, with North American sourcers more likely to be super-connectors than their European counterparts. The survey also highlights that personal communication, especially phone contact, significantly increases response rates when engaging passive candidates.

2. Johnny Campbell
socialtalent.co
@socialtalent
johnny@socialtalent.co
linkedin.com/in/johnnycampbell

3. 2014
Global Sourcing Survey
Results

4. Which
social
networks
are Sourcers
using?
Whilst it is no surprise that
nearly every Sourcer is
using LinkedIn, nearly half are
missing out on Twitter’s 500m
HJ[P]LWYVÄSLZVUS`H[OPYKHYL
leveraging the 1.25 Billion people
using Facebook and 77% are
completely ignoring the 1 billion
WYVÄSLZVU.VVNSL
Is it simply a lack of knowledge
on how to use these tools
properly?
96%
55% 52%
37%
23%
Social Talent | Alexander Mann Solutions Global Sourcing Survey 5

5. 27%
53%
20%
Less than 500 501-2,000 2,001-10,000
How many cLoinnkneedcIntions
does the average
Sourcer have?
Considering the importance of having a strong
network, it’s surprising that

6. VM:VYJLYZ
OH]LSLZZ[OHUJVUULJ[PVUZ on LinkedIn.
Most Sourcers (53%) have between 501 and 2,000
LinkedIn connections, but Sourcers in EMEA
are twice as likely to have in excess of
[OLPSSZP]LJVUULJ[PVUZ than their Asia
7HJPÄJJVU[LYWHY[ZHUKHYL^LSSHOLHKVML]LU
North American Sourcers.
However, North American Sourcers are
33% more likely to be super-connectors
(2,000 connections) than their European
counterparts.
Social Talent | Alexander Mann Solutions Global Sourcing Survey 7

7. How are Sourcers engaging
with passive
candidates?
38%

8. 21%
Most Sourcers either send
an InMail or add a passive
6%
candidate as a Connection
PUVYKLY[VÄYZ[LUNHNL^P[O
them.

9. NVÄUKHULTHPSHKKYLZZ
Other
4%
whilst only 6% pick up the phone to
try and reach them. This is stunning
considering how important personal
communication is in engaging potential
talent.
0U(ZPH7HJPÄJ^OLYL:VYJLYZHYL
much more likely to be using a Free
LinkedIn Account, with no InMails, it’s
much more likely that they will add
ZVTLVULHZHJVUULJ[PVUHZHÄYZ[
point of contact.
Social Talent | Alexander Mann Solutions Global Sourcing Survey 8
39% 29% 42%
23% 37% 27%
Connect
Connect Connect Connect
EMEA APAC North America

10. What are the
average response
rates by Medium
for candidates
`VÄUKVU
?
Connect
/0./%

11. 4,+04

12. 36

13. =,9@36#

14. When we analysed the data on how Sourcers
primarily engaged with passive candidates
we found striking differences in their average
response rates.
OPSZ[ZLUKPUNHU0U4HPS^HZKLÄUP[LS`IL[[LY
than adding someone as a connection, sending
an email was even better. However, the majority
of Sourcers who pick up the phone to
ÄYZ[LUNHNL^P[OWHZZP]L[HSLU[YLWVY[
response rates more than double than
that of any other medium.
This reinforces the need for Sourcers to have
traditional phone skills to compliment their online
search skills.

15. 22%

16. 23%
16%
24%
22%
37%
8%
32%
26%
34%
25%

17. Social Talent | Alexander Mann Solutions .SVIHS:VYJPUN:Y]L`

18. What does Better Recruitment
Productivity look like?
•More Candidates, Faster
•Better Qualified Candidates
•People who Want to work for you
•Improved Response Rates

19. Our Black Belt Sourcing Ninjas
Over 7,000 Recruiters to date

20. Recruiting like a Sourcing Ninja

22. source.socialtalent.co

23. How much time
would that save
you?

24. 1 minute of lost productivity costs:
•£1
•£260 per year
1 hour of lost productivity costs:
•£60
•£15,600 per year

25. Black Belt in Internet Recruitment
•Recruitment/ Sourcing Qualification
•Best Practice Use of Online/ Social
Media Tools to Identify Engage
with Talent
•Increases Recruiter Productivity
•Delivered Online (12 month license)
•Used by 7 of the 10 most followed
companies on LinkedIn

26. Offer
£708 £354
Register your Interest before COB today
sales@socialtalent.co
Buy before COB 3rd October
D29

27. Johnny Campbell
socialtalent.co
@socialtalent
johnny@socialtalent.co
linkedin.com/in/johnnycampbell
Turning
Recruiters into…