Omar Garriott's presentation at the Berkeley Board Fellows & Social Sector Solutions Professional Development Workshop

1. LinkedIn for Good
Berkeley Board Fellows 2.2.15

2. Agenda
 Who we are / what we do
 Nonprofits on LinkedIn
 The ‘Volunteer Marketplace’
 LinkedIn basics for social sector professionals + organizations
 Posting to the Volunteer Marketplace
 Q & (hopefully) A

3. Who We Are /
What We Do
©2014 LinkedIn Corporation. All Rights Reserved.

5. LinkedIn for Good connects
professionals with opportunities to
impact the world

6. Our members = charitable with treasure + talent
http://mashable.com/2014/09/18/social-media-charity/

8. Grants and In-Kind
$1.2M
Grants
>$300K
Gifts of Talent
$2.4M
Free/Discounted Products

9. Nonprofits on LinkedIn

10. 8.5 Million+
Nonprofit Professionals
205 Countries
Nonprofit Organizations
200,000+

11. >200K
We Serve Nonprofits Worldwide

12. Volunteer Marketplace

13. LinkedIn’s Volunteer Marketplace

14. 0
0.5
1
1.5
2
2.5
3
3.5
4
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Millions
The Volunteer Gap
4.3M
30K
Millions

15. The Volunteer Gap: Data Points
• Members who want to use their skills for good:
• 4.253 million+ WW (with no promotion!)
• 190K in Brazil; 315K in India; 65K in Mexico
• 82% say they want to volunteer; 78% want a board seat
• Opportunities we can serve them:
• ~30-35K (close to the existing addressable market of
currently scoped skilled volunteer positions)
• 92% of nonprofits say they want to use skilled volunteers
• Only 6% actually are
• Volunteers = more inclined to donate; to donate larger sums

16. LinkedIn Basics for Nonprofits

17. 1. Complete your LinkedIn profile
2. Connect with existing board members and more
3. Establish your nonprofit’s LinkedIn Company Page
3 things to do TODAY!

18.  Profile picture
 Summary & skill set
 Education
 Volunteer Experience
& Causes
 Detailed work
experience for at least
3 recent positions
Step 1: Improve your LinkedIn Profile

19. Volunteer and board aspirations on profile

20. Your Connections
Your 3rd degree Connections
Your 2nd degree Connections
Connect with…
 Board members
 Staff
 Donors
 Volunteers
Out of Network
YOU
OON
Step 2: Connect with Staff (+ Former Staff),
Board Members, Supporters, Partners

21. 1. Create your nonprofit’s company page
2. Add an image, logo & short description
3. Encourage your board members & supporters
to follow you
4. Use updates to communicate with your board
members & supporters (including former/current staff)
Over 200K
nonprofits have
company pages
on LinkedIn
Step 3: Establish your Company Page

22. Advanced Search
The key to finding great talent! Once you build your profile and begin
building your network, LinkedIn provides an easy to use search tool
that lets you find and connect with the right individuals.
Basic Facets
 Location
 Title
 Education
 Company
 Industry
Advanced Facets
 Groups
 Years of Experience
 Job Function
 Company Size
 And more…

23. Advanced Search

24. Premium
search facets
Management
tools
One click
InMail
Full names and
profiles for 3rd degree

25. Nonprofit Advanced Search in 90 Seconds

26. Posting to the Volunteer
Marketplace

27. Posting Requirements
lnkd.in/volunteerpost

28. Premium Subscription

29. Making the right match with LinkedIn Premium
1. Search with Premium facets and enhanced profile visibility
2. Reach potential matches by connecting via InMail, Introductions
3. Assess potential fit using profile data and network information

31. Q & A
nonprofits.linkedin.com
lnkd.in/volunteerpost

32. Top 3 InMail Tips
1. Target, target, target. Look for members who:
– Seem engaged on LinkedIn (full profiles, sharing content, etc)
– Indicate some interest in nonprofit world (skills, volunteer experience, etc)
– Have commonalities with you / other leadership members
2. Make the first InMail short, personal and actionable.
– Less effective: I’d like to connect with you on LinkedIn to talk to you
about an idea
– More effective: I am writing to see if you are open to a conversation
about joining a local school board. From LinkedIn, I see that we both know
Bob Brown, Eliza Bennett and that you are passionate about education
reform. Let me know if you have 15 minutes for a chat.
3. Communicate a point of difference.
– Less effective: ‘a local school board’
– More effective: ‘the board of our school, which is piloting a new model
for digital learning’
©2014 LinkedIn Corporation. All Rights Reserved. 32