An overview of how some employers and agencies are engaging with their audiences on the social web. Includes a glimpse of TribeHQ.com, the recently launched purpose-built social recruiting platform.

1. Recruitment
& employer
branding
on the social
web
Paul Jacobs
Copyright 2009, Engage Innovations Ltd and TribeHQ Ltd, All rights reserved, not to be reproduced without permission
Presented at the Recruitment SIG, HRINZ, Wellington, New Zealand, 3 June 2009
Queries: Paul Jacobs, paul@tribehq.com

2. Social revolution

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vers ation
Con
Inter
act -cre ate
Conn Co
ect
Person alisation ships
Re lation
Democratic
Coll
abor Participa
ate tory
ation”
mun ityc
“ Com nce
rie
Collective wisdom re xpe ity
use mun
Richer C om

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Social web visited by over two-
thirds (67 percent) of the
global online population
Biggest increase from the
35-49 year old age group
Released 9 March 2009

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$
Nearly half of all respondents
(49%) indicate they have
made a purchase based on
their experience through a
social media site
The Razorfish Consumer Experience Report 2008
Released October 2008
http://feed.razorfish.com

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8. Social marketing

9. Enterprise 2.0

10. Enterprise 2.0

11. Enterprise 2.0

12. Enterprise 2.0

13. Enterprise 2.0

14. Enterprise 2.0

15. Social recruiting
Jobvite Social Recruitment Survey 2009
Released 20 May 2009
http://recruiting.jobvite.com/2009-social-recruitment-survey.html
Approximately 440 HR and recruitment professionals completed the survey

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21. Social?

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24. Launched 2004
Social revolution 200+ million active users
35+ fastest growing demographic
http://www.ignitesocialmedia.com/2008-social-network-analysis-report

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26. Social revolution Launched 2005
2 million unique visitors per day

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28. Launched May 2003
Social revolution 40 million members
11% increase in connections since Sept 2008

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31. Twitter revolution Launched 2006
Estimated 7 million members
1,382% growth
Average day 225 million tweets
35 - 49 age group - 42%

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Every new Zappos employee attends a twitter workshop as
part of their orientation

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50. My project …

51. My project …

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53. My project …

54. My project …

55. My project …

56. Getting started ….
A.
Revisit your corporate values
B.
Use technology to reengineer an internal culture of communication
C.
Better to cannibalize your own brand, before someone else does
D.
Rethink your creative advertising efforts
E.
Step away from your careers site
F.
Step away from your job boards
G.
Think niche! Think niche! Think niche!
H.
Start communicating! Start participating! Get social!!
I.
Do it on the smell of an oily rag
J.
Trail blaze!