This document discusses the benefits and risks of social media for businesses and HR professionals. It provides statistics on social media usage and examples of how companies like Hooters and Coca-Cola utilize social media. The document also presents hypothetical scenarios and considers the related legal issues and risks. It emphasizes the importance of having clear social media policies and principles to help mitigate risks from employee social media use.

1. Social Media Benefits, Risks & Defenses Metro Atlanta’s Most Active Resource for Advancing HR Professionals Kat Cole, VP Hooters of America, Inc. Clay Mingus, General Counsel Hooters of America, Inc. Stan Wilson, Elarbee, Thompson, Sapp and Wilson

2. Latest Trends Social Media Growing Impact on HR Inherent Legal Issues Mitigating Risks

3. VIRTUAL PRESENCE Google Search Results Work-Related Articles Self Published Articles/Blogs Social Media Sites Companies, potential guests & future employees will encounter you via the web before they do in person. What does your virtual presence say about you, your company, your current or potential employees?

4. Social Media Will Change Your Business Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring out blogs, Twitter, Facebook & more. Our advice: Catch up…or catch you later By Stephen Baker and Heather Green

5. Social Media IS Community http://www.flickr.com/photos/will-lion/2595051813/

6. For All You #’s People 96% of Gen Y (in the Developed World) are on Social Media Sites Social Media has Overtaken Porn as the #1 Activity on the Web Facebook added 100Million users in 9 months If Facebook Were a Country, it would be the 3 rd Largest in the World 80% of Large Companies say LinkedIn is a Primary Recruiting Tool 80% of Twitter Use is From a Mobile Device (What does that Mean for Bad Customer or Employee Experiences?) 78% of Consumers Trust & Act On Peer Recommendations Only 14% Typically Trust & Act On Advertisements Social Media Revolution: Socialnomics @equalman

7. Benefits to the Organization and HR Connections: employees & leaders in various industries, potential hires, current & potential customers Market Research: what is being said “about” the brand vs. to us Learning/Information & Networking: free content, build your professional network Drive Sales & Recruits; React to Customers & Potential employees Real Time Elevate others & build social currency by highlighting their content, ideas and links

8. FACEBOOK IS YOUR FRIEND…really!

9. COMPANY & BRAND FAN PAGES

10. RECRUITING

11. OPRAH TWEETS?!

12. Social Media @ Hooters

13. Engaging the Guest

14. Engaging the Potential Hire

15. Intercompany Interaction

16. TWEETDECK: Consolidation, Conversation & Research

18. “ PART” OF THE NEW RESUME

19. Andy Sernovitz Interview: Coke's New Social Media Policy http://www.youtube.com/watch?v=G6R161hDAH4 Can Be the Most Useful or Most Damaging Leverage it For Updates, Training & More Occasional Checks Have Good Principles in Place

20. Guidelines on Public Discourse Advice By speaking directly to the world, without prior management approval, we are accepting higher risks in the interest of higher rewards. We don't want to micro-manage, but here is some advice that we expect you to follow to help you manage that risk. 2 Way Street Don’t Tell Secrets No Comment Policies Apply Be Respectful Be Interesting, But Honest Write What You Know Don’t Write Anonymously Business Outlook Rules Quality Matters Think About Consequences Moderating Other People’s Information Disclaimers

21. Legal Concerns What you see/read may create legal or ethical dilemma IP revealed? HIPAA breached? “ Agency”: Who “represents the company” What if we are misrepresented? Domino’s …need we say more ? Lack of strong precedent/case law

22. Hypothetical #1 A manager sends a private Facebook message (not on a public forum) to a subordinate employee, expressing concern that she may have a drug problem, and proceeding to detail his own controversial past. He purports to send the message out of concern for the employee, but she approaches you and says, “This makes me uncomfortable.” What do you do?

23. Hypothetical #2 A group of employees are writing public messages on each other’s “walls” complaining about how poorly they are paid and how cold their office is due to the heating system malfunctioning. The bashing seems to be growing in popularity among your employees, with more joining in the mix daily. What do you do?

24. Hypothetical #3 You run a restaurant company. One of your employees writes a public blog, in which he complains about a regular customer, even airing some private information that the customer told the employee in confidence. What if that employee sends an email to the customer’s co-workers including negative information about the customer?

25. Hypothetical #4 You run a publicly-funded hospital. Several of your ER employees, having a slow night, pose in photos using medical equipment to stage risqué, but fake, emergency scenes. They post these photos on their personal pages as a “joke”. What if they uploaded a quick video of the photo being staged and shot to

26. Hypothetical #5 One of your managers graciously agrees to allow an employee to switch shifts, so one of them can make her child’s tee-ball game. The following day, the grateful employee posts “Thanks for last night” on the manager’s Twitter Feed. Concerned?

27. Legal Considerations Agency Unpredictable Acts of Employees Defamation Negligence – Could You/Should You Have Known? Liability

28. Mitigating Risk: Strong HR & Legal Practices Positive Culture Employee Friendly Environment Social Principles (Coca Cola) Set Standards on How to Respond Experienced Legal Counsel

29. Legal Framework Today : What We’re Seeing How Social Media is Involved in Cases Current Case Law/Precedent and How it Affects Employment Law

30. Importance of Virtual Presence Understand Social Media Learn Best Practices in Profiles & Sites Set Clear Principles & Relevant Policies Share Common Mistakes & Misconception Be a Partner & Positive Change Agent Leverage These Tools Safely! Recap

31. Social Media: Benefits, Risks & Defenses Kat Cole, Hooters of America, Inc. [email_address] Clay Mingus, Hooters of America, Inc. [email_address] Stan Wilson, Elarbee, Thompson, Sapp and Wilson [email_address]