Social media can play an important role for admission professionals by helping generate inquiries, applications, and enrollment. The document discusses how Sewickley Academy uses social media platforms like their blog, Facebook, Twitter, and YouTube to engage prospective families, share their school's story, and build their brand in an inbound marketing strategy. It provides examples of content types and best practices for each platform to attract and inform prospective families in a casual, behind-the-scenes manner. Anecdotal evidence suggests their social media efforts have helped increase enrollment and retention.

7. Traditional (Outbound) Marketing

8. Social Media

9. Friends? Followers?

11. Social Media for Admissions Marketing Enrollment Retention

12. Where it all starts... Marketing

13. Pittsburgh Private School? Marketing

15. School Website Twitter Blog Facebook YouTube Marketing

19. School Website Marketing

31. Books

34. Questions