Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
[Guide] 7 Steps to Create a Winning Social Media Marketing StrategyMohamed Mahdy
The document provides 7 steps for creating a winning social media marketing strategy. Step 1 is to ensure social goals solve business challenges like increasing website traffic or improving customer retention. Step 2 is to extend social media efforts across departments like sales, marketing, and customer service. Step 3 is to focus efforts on social networks that are most relevant to goals and target audiences like Facebook, Twitter, LinkedIn. Step 4 is to create engaging content like videos, guides, and infographics. Step 5 is to identify business opportunities through social media monitoring. Step 6 is to engage with customers on social media rather than ignoring them. Step 7 is to track results and improve the strategy.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
This document discusses social media marketing. It begins by defining social media and listing some major social media platforms like Facebook, Twitter, Google+, LinkedIn, and Instagram. It then discusses the history of social media and how it has evolved from letters and telegraph to today's platforms. Some key social media statistics and trends are also presented. The document also provides examples of how businesses can use social media for objectives like communication, customer service, research, reputation management, and sales. It concludes by presenting a case study of how a small business called Concept Women Footwear used social media successfully to increase their sales and customers.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
How to Drive 10X More Leads with Social SellingMohamed Mahdy
This document provides guidance on how sales organizations can implement social selling to drive more leads. It recommends training the sales team on social media use, providing approved content for them to share, and tracking engagement and results. Implementing these seven steps can help sales teams build authority as thought leaders, nurture leads, and ultimately close more deals through social interactions.
This document provides an introduction to using Facebook for marketing purposes. It discusses key facts about Facebook, including that it has over 1 billion monthly active users and 819 million mobile users. It also discusses that engagement and content are key to success on Facebook, rather than traditional interruptive advertising. The document then covers definitions of important Facebook marketing terms like reach, engagement, and amplification. It also discusses who is using Facebook, including that older age groups over 50 are among the fastest growing demographics. Finally, it manages expectations for Facebook by noting it has competition from other channels.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
The document discusses building a successful organizational social media program. It outlines seven essential elements: an executive champion, clear lines of authority, a social media evangelist, sensible metrics and measurement, partnership with legal, a solid social media policy, and employee education and training. It emphasizes the importance of having clarity on social media roles and responsibilities within the organization to avoid inconsistencies and conflicts. It also stresses measuring social media success based on defined goals and engagement rather than just reach and numbers.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
The document provides a link to a YouTube video but no other context or information. In 3 sentences or less, a summary cannot be generated without more details about the content of the linked video or surrounding document. The given information does not provide enough context to create an informative summary.
This document is a quiz containing 10 multiple choice questions about books and their film adaptations. It asks about the titles of novels, their authors, and films based on the books. Some of the books and authors identified include Little Lord Fauntleroy by Frances Hodgson Burnett, Agatha Christie, Scarlett by Alexandra Ripley, The Godfather by Mario Puzo, Room at the Top by John Braine, Frankenstein, The Name of the Rose by Umberto Eco, and East of Eden by John Steinbeck.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
[Guide] 7 Steps to Create a Winning Social Media Marketing StrategyMohamed Mahdy
The document provides 7 steps for creating a winning social media marketing strategy. Step 1 is to ensure social goals solve business challenges like increasing website traffic or improving customer retention. Step 2 is to extend social media efforts across departments like sales, marketing, and customer service. Step 3 is to focus efforts on social networks that are most relevant to goals and target audiences like Facebook, Twitter, LinkedIn. Step 4 is to create engaging content like videos, guides, and infographics. Step 5 is to identify business opportunities through social media monitoring. Step 6 is to engage with customers on social media rather than ignoring them. Step 7 is to track results and improve the strategy.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
This document discusses social media marketing. It begins by defining social media and listing some major social media platforms like Facebook, Twitter, Google+, LinkedIn, and Instagram. It then discusses the history of social media and how it has evolved from letters and telegraph to today's platforms. Some key social media statistics and trends are also presented. The document also provides examples of how businesses can use social media for objectives like communication, customer service, research, reputation management, and sales. It concludes by presenting a case study of how a small business called Concept Women Footwear used social media successfully to increase their sales and customers.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
How to Drive 10X More Leads with Social SellingMohamed Mahdy
This document provides guidance on how sales organizations can implement social selling to drive more leads. It recommends training the sales team on social media use, providing approved content for them to share, and tracking engagement and results. Implementing these seven steps can help sales teams build authority as thought leaders, nurture leads, and ultimately close more deals through social interactions.
This document provides an introduction to using Facebook for marketing purposes. It discusses key facts about Facebook, including that it has over 1 billion monthly active users and 819 million mobile users. It also discusses that engagement and content are key to success on Facebook, rather than traditional interruptive advertising. The document then covers definitions of important Facebook marketing terms like reach, engagement, and amplification. It also discusses who is using Facebook, including that older age groups over 50 are among the fastest growing demographics. Finally, it manages expectations for Facebook by noting it has competition from other channels.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
The document discusses building a successful organizational social media program. It outlines seven essential elements: an executive champion, clear lines of authority, a social media evangelist, sensible metrics and measurement, partnership with legal, a solid social media policy, and employee education and training. It emphasizes the importance of having clarity on social media roles and responsibilities within the organization to avoid inconsistencies and conflicts. It also stresses measuring social media success based on defined goals and engagement rather than just reach and numbers.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
The document provides a link to a YouTube video but no other context or information. In 3 sentences or less, a summary cannot be generated without more details about the content of the linked video or surrounding document. The given information does not provide enough context to create an informative summary.
This document is a quiz containing 10 multiple choice questions about books and their film adaptations. It asks about the titles of novels, their authors, and films based on the books. Some of the books and authors identified include Little Lord Fauntleroy by Frances Hodgson Burnett, Agatha Christie, Scarlett by Alexandra Ripley, The Godfather by Mario Puzo, Room at the Top by John Braine, Frankenstein, The Name of the Rose by Umberto Eco, and East of Eden by John Steinbeck.
This document appears to be a quiz containing questions about various topics including books, authors, world leaders, stock market indexes, and climate change documentaries. Questions cover the book "X" written by Indian author "Y", the Oscar winning climate change documentary featuring Al Gore, the author of "Ammi! Letter to a democratic mother", the founder of the Ahmedabad textile labour association, the president of Iran, and the stock market index of the London stock exchange.
This one sentence document provides a link to a YouTube video about a quiz. The link is for a video related to part 4 of an unspecified quiz or assessment. In 3 words or less, the document gives a web link for a video quiz portion.
The document contains quotes about various professions including actors, architects, astronomers, and bankers. It provides 3-4 insights or descriptions about each profession. Actors are described as sculptors who carve in snow and as honest hypocrites. Architectures provides a history of societies and frozen music. Astronomers who look at the stars may speak and think more sublimely. Bankers are advised to be neither borrowers nor lenders as loans can lose money and friends.
Social media marketing is full of interesting information.
In social media content is the king.
Here are some ways to create social media content that succeeds.
This document contains a single name - Amith Ak. No other context or details are provided about this individual. The document consists of only this name with no other words, sentences, or information given.
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e bateria de longa duração. O dispositivo também possui processador mais rápido e armazenamento expansível. O novo modelo será lançado em outubro por um preço inicial de US$799.
Las encías inflamadas se caracterizan por estar rojas, sangrar fácilmente y causar mal aliento. Esto se debe a una mala higiene bucal como cepillarse incorrectamente los dientes, no usar hilo dental y puede asociarse a otras enfermedades. La mala higiene bucal puede causar movilidad dental y pérdida de piezas dentales. Para prevenir esto, es importante tener buenos hábitos de higiene bucal como cepillarse correctamente los dientes, usar hilo dental, enjuagues bucales, no fumar y asistir a cont
Children's fashion is the topic of the document. In 3 sentences or less, it discusses clothes for kids that the author finds appealing. Overall it focuses on styles and trends for young people.
SETi is an organization that searches for signs of intelligent extraterrestrial life. It aims to search for life after Earth. The head of SETi is now supported by Yuri Milner, a Russian millionaire. NASA's Kepler telescope recently found Kepler 452b, a planet similar to Earth. The anthropic principle is a term related to arguments that intelligence must be common or even necessary in the universe.
Nursing consults provide client education and support through specialized clinics run by experienced veterinary nurses. This bridges the gap between veterinarians and clients. Benefits include improved pet health, strengthened client relationships, utilization of nursing skills, and efficient use of veterinarian time. Implementing nursing consults for conditions like weight management, dental care, and disease management can improve pet care, practice image, and generate additional revenue. A phased timeline is outlined to gradually introduce new nursing consult services over 12 months.
This document provides an overview of computer networking concepts. It defines a network as a connection between two or more computer systems. A network engineer's responsibilities include designing, implementing, and building network models. There are several types of network connections such as dial-up, LAN, broadband, ISDN, DSL, cable, fiber optics, power-line internet, Wi-Fi, and WiMAX. Wi-Fi allows wireless connections within an area while WiMAX provides wireless data transmission of up to 1 Gbit/s for fixed stations. The document includes links for additional information on specific connection types like cable, fiber optics, and power-line internet as well as videos and a slideshare about WiMAX.
Kim has worked as a spiritual counselor for years, helping clients gain insight into themselves and the world through her abilities in aura interpretation and dream interpretation. Her professional background and family influences have helped her develop skills in intuition, energy work, and mediumship. She guides people through life challenges and opens their eyes to spiritual connections using techniques like past life regression, hypnotherapy, psychic readings, and energy healing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise has also been shown to boost self-esteem and can serve as a healthy way to manage stress.
The document provides an agenda for a meeting that will cover various topics to help increase vehicle sales, improve customer loyalty and retention, and maximize profit potential. It will discuss the importance of performance standards, highlights from GSFS and Toyota Financial Services, Toyota Certified Used Vehicles, social media best practices, and F&I practices. The social media portion will cover why social media is important for businesses, statistics on Facebook usage, tips for creating an effective social media strategy including investigating target markets, defining objectives, choosing appropriate actions, and selecting platforms to meet goals.
The document discusses strategies for using social media to build a business. It recommends that businesses listen to customers, create an engaged community around their brand, and utilize various social media platforms like Facebook, Google+, YouTube, Twitter, and LinkedIn to share content, grow audiences, and drive traffic. The key is telling stories that inspire customers to engage with the brand and share content organically.
Why Social Media Is Important for Business Marketing
flawless-media.com
Let’s start with one simple fact: It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 7 billion people around the world using social media every day,
it’s no passing trend.
This document provides guidance on developing an authoritative online presence and business by focusing on the "7 Universal Pillars" of attracting massive authority. The pillars are: 1) Master Your Message, 2) Engage & Inspire With Your Brand, 3) Structure Your Content to Sell, 4) Supercharge Your Website to Get Results, 5) Activate Your Marketing Machine, 6) Grow Your Influence Through Partners, 7) Explode Your Impact. The document provides an overview of each pillar and why it is important, with pointers to specific sections that provide exercises and strategies for developing each pillar and tying them together into a comprehensive system focused on daily activities that will make the reader the #1 authority in their field
10 Communication Strategies You're Still not Getting RightWishpond
Online marketing and consumer communication is developing at an ever-increasing pace, leaving some of us (in some ways) a bit behind.
Are you or your business falling victim to any of these 10 business communication errors?
This document provides guidance on using social media to market a business. It discusses the importance of social media marketing and engaging customers. It recommends identifying your core customer base, being consistent in your branding, and being selective in the social media platforms you use. The document then provides specific tips for using LinkedIn, Facebook, and Twitter to market a business, including how to create pages/profiles, engage users, target messages, analyze results, and create effective content.
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
This document summarizes a digital marketing workshop presentation for small businesses by Christine Collins. The presentation covers topics such as understanding social media and why it's relevant, choosing which social media platforms to use, how to build a presence on Facebook and Pinterest, and how to measure the results of digital marketing efforts. The presentation includes slides on analyzing social media metrics, setting goals for digital marketing, listening to customers, and creating and promoting content on Facebook and Pinterest.
This document provides an overview of Christine Collins' presentation on digital marketing. Christine is an experienced creative director who advises small businesses on their digital footprint. The presentation covers topics such as understanding social media and choosing relevant channels, developing content, building an online community, boosting reach through paid marketing, measuring results, and tips for success. The goal is to help businesses effectively utilize digital tools and social media to promote their brand.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
This document outlines rules for using social media effectively for business purposes. It discusses the importance of understanding your target audience and where they spend time online in order to focus your social media efforts. It also provides tips for engaging with influencers, monitoring your online reputation, having fun while maintaining a professional image, measuring the success of social media campaigns, and keeping social media focused on business goals like sales. The document emphasizes that success requires ongoing hard work and participation in online communities to provide value to customers.
This document discusses social media and its benefits for business. It begins with definitions of social media and lists the top 10 social media websites used for business marketing, including Facebook, Twitter, and LinkedIn. Several sections provide details on why businesses should use social media, highlighting 8 key benefits such as improved customer service, brand building, and increased website traffic. Statistics are presented showing high rates of social media adoption among users and brands. The document concludes by introducing Matmon as a social media solution for businesses, offering services like consulting, platform setup and maintenance.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
The document provides an overview of social media lead generation and sales techniques. It discusses how 60% of B2B companies have acquired new customers through LinkedIn and other social media platforms. It emphasizes that social media can provide leads at a lower cost per lead than other channels. The document then covers various topics like how to get found on Facebook by optimizing for Edge Rank, creating high value content for different social media platforms, using different content types over the sales process, and recommended tools for social media management, content curation, and more.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
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4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
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Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
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When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
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Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Social media
1. SOCIAL MEDIA
USE IT WHILE YOU
STILL CAN!
Learn the skills you need to take your business to a new level of customer satisfaction and
discover more about your target audience than ever before.
Contact Us
www.audaciousleap.com
office@audaciousleap.com
2. www.audaciousleap.com
SUMMARY
WHAT WILL YOU LEARN?
Presentation Main Chapters
We will go over all the theoretical and practical elements so you get a full understanding of how social media works and
how to use all of the feature available to achieve your business goals.
CONCEPTS
TOOLS
What social media actually is, more
than just Facebook and Twitter and
sharing photos from your last vacation.
What tools you can use to ease your job
in using these platforms and reducing
costs and increasing effectiveness.
PLATFORMS
INTEGRATION
What are the most used platforms and
what features you didn’t know because
they were either too advanced or new.
Putting it altogether and getting full
benefits for all your efforts. Day by day
usage.
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3. IT’S A COCKTAIL
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PARTY!
You Need to Work the Room
Don’t Push, Pull!
Interact and create connections!
Until now every marketing effort has been
about pushing your brand, social media is
only about pull.
Don’t expect immediate
returns!
Learn to listen! It’s Free!
Never close too fast!
Be patient!
They already know what you do!
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office@audaciousleap.com
4. www.audaciousleap.com
BECOME
THE COMMUNITY!
Be the Host!
Start the conversation
Get equity by owning the community
Don’t censor for immediate results
You must have thick skin.
Focus on building relationships first.
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office@audaciousleap.com
5. www.audaciousleap.com
CONTEXT
IS GREATER THAN
CONTENT
Context:
The circumstances that form the
setting for an event, statement, or
idea, and in terms of which it can
be fully understood and
assessed.
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Research your customers!
Put things into context
Offer personalized bonuses
Keep track of results
Thank when thanked.
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office@audaciousleap.com
6. www.audaciousleap.com
HELLO…YES
THIS IS THE CARING DEPT!
Effort is underrated.
Keep track of the customer’s life events.
Answer each and every email.
Don’t filter on follower/like size.
Focus on relationships not sales.
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office@audaciousleap.com
7. WHAT’S THE ROI
www.audaciousleap.com
OF SOCIAL MEDIA!
Your Return On Investment
What’s the ROI of a good friendship?
What’s the ROI of spending time with your parents?
Not being quantifiable is a matter of time!
It doesn’t mean it’s not valuable!
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office@audaciousleap.com
8. www.audaciousleap.com
SAMPLES OF
GRAPHIC CHART
Million Users
Facebook
10
Almost 50% of the UK’s population has a facebook
account out of which 56% males and 64% between
25 and 44.
10
Twitter
33
With the UK being the second twitter nation. And 1
in 350 visits to a UK site comes from Twitter. .
LinkedIn
Twitter
LinkedIn
Doubling it’s users in just 18 months with most
users in IT (over half a million), followed by
Financial Services and Marketing.
Facebook
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office@audaciousleap.com
9. www.audaciousleap.com
FACEBOOK
THE SOCIAL NETWORK!
The Father Of All Networks
Focus on retention
Mostly entertain, rarely sale!
Get instant trust by being connected!
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office@audaciousleap.com
10. www.audaciousleap.com
FACEBOOK
THE SOCIAL NETWORK!
Metrics to Live By!
ADS
SOCIAL
Aim for 1% Interaction/Feedback Rate
Industry average is 0.1 – 0.6%
Only 3% to 7.5% of people see your daily post!
Post Formulas: “Click like if…”
Photos based on interests “<photo of pony>
“Click Like if you love ponies!”
9
Use sponsored stories for 46% higher CTR
Include LIKE in ad
“Click Like if you love <interest>!”
“Do you love <interest>? Then Click Like below
now!”
Put Faces in Ads
Average CPF = $1.07 Each
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office@audaciousleap.com
11. www.audaciousleap.com
TWITTER NETWORK
IN 140 or less…
The Science of Twitter
FULLY SETUP YOUR ACCOUNT!
Fill in your Bio Field (and get 6 times more
followers);
Use words like founder, author, guru anything
that gives you authority.
Setup your link for 500% more followers!
Picture will grant you 250% more followers
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office@audaciousleap.com
12. www.audaciousleap.com
TWITTER NETWORK
IN 140 or less…
The Science of Twitter
As you follow people, they will tend to follow you
back!
Search for relevant keywords and then follow
the people involved in the conversation;
Don’t be afraid to tweet too often!
Don’t talk about yourself too much;
Keep your tweets positive;
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Tweet links to increase RT rates;
Use bit.ly as a url shortener;
The most retweetable word is “YOU”;
Ask for retweets;
Don’t be boring!
Average syllable per word is not relevant;
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Contact Us
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office@audaciousleap.com
13. LinkedIn
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GROW BUSINESS CONNECTIONS
The Complete Simple Formula
FULLY SETUP YOUR ACCOUNT!
Focus keywords on what you offer
Leverage groups – interact on others and create
your own
Remember you are on a website where people
are mostly BUSINESS-ORIENTED
Focus on JVs and partnerships!
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office@audaciousleap.com
14. YOUTUBE
www.audaciousleap.com
DO YOU NEED VIDEO?
Is there anything you can offer in video format?
Do keyword research using Google AdWords
Keyword Planner;
Optimize your content for keywords with
moderate amounts of searches;
How SEO for Video Works;
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office@audaciousleap.com
15. SHOULD YOU USE
www.audaciousleap.com
MORE SOCIAL-SHARING SITES?
When is enough, enough?
Pinterest
Virtual pinboard. Organize, share and
browse things.
UK Stats
200, 000 Unique Visitors;
25-34- make up 42% of total users
56% of users are male;
Main Interests: venture capital,
blogging resource, crafts, design,
web stats and analytics, SEO
&Marketing, content management,
public relations.
Reddit
Google+
Google’s social network
UK Stats
UK Stats
10th highest reach globally
>3 million monthly hits
But is that worth the effort?
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Social news website. Most
influential link-sharing website
20
5.1% of all Reddit Views
112th most popular site in the UK
Contact Us
www.audaciousleap.com/
office@audaciousleap.com
16. SOCIAL MEDIA
www.audaciousleap.com
TOOLKIT
Get leads, metrics and monitor your industry!
Search. Twitter.com;
Monitter.com;
Google.com/Alerts;
Facebook.com/Ads;
Quantcast.com;
Compete.com.
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office@audaciousleap.com
19. INTEGRATE
www.audaciousleap.com
AS MUCH AS POSIBLE!
Meet your amazing Team
WEBSITE
Know More About Visitors
Use Facebook for
Websites and learn more
about the demographics of
your visitors.
Facebook Login to
remove login and
registering head-aches.
Integrate with
autoresponders and email
services like
(aweber/mailchimp)
PRINT
TV
Get Them To Take Action
Do More With Less
Redeem coupons on
Facebook!
Promote your offline
campaigns online as well to
increase overall
effectiveness.
Send a voucher after each
new order that gets you a
new connection.
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Ask them to engage after a
commercial to be able to
follow-up in the future.
Continue building the
relationship.
Reply to all!
Contact Us
www.audaciousleap.com/
office@audaciousleap.com
21. GET IN TOUCH
www.audaciousleap.com
CONTACT US
f
facebook.com/AudaciousLeap
t
twitter.com/AudaciousLeap
office@audaciousleap.com
www.audaciousleap.com
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