The document is a presentation by Alan Underkofler focused on enhancing business leads through a standout LinkedIn profile. It covers the importance of LinkedIn, structured steps to create an effective profile, and the need for a broader social media strategy. Key takeaways include establishing oneself as a thought leader, actively participating in the platform, and managing connections for business growth.

1. Sunrise RotaryIncreasing Business Leadswith a Stand Out Linkedin ProfileAlan Underkofler@AlanUnderkofler

2. Increasing Business Leads with aStand Out Linkedin ProfileAgendaWho is Square Martini MediaWhat kind of Linkedin User Are You?What is LinkedIn and Why You Should Be ActiveTop 5 Things I Want You to Remember Today7 Steps To Creating A Stand Out ProfileImportance of an Overall Social Media StrategyDesigning Your LinkedIn StrategyReview, Q&A@AlanUnderkofler

3. Who is Square Martini Media? Square Martini Media is a boutique firm working with forward thinking companies who understand the value of their customers and want to create stronger relationships with new media tools.Alan Underkofler has specialized in Sales and Marketing for the last 10 years. He has worked with some of the largest retailers and entertainment companies in the country. Alan is an entrepreneur and has partnered or founded numerous business ventures. Why Rotary?@AlanUnderkofler

4. @AlanUnderkofler

5. What is LinkedIn ? Why You Must be Active!70 million users

6. Membership > tripled since ‘07

7. Average age 41

8. All Top Fortune 500 Companies Decision Makers

9. Questions & Answers

10. Targeted Groups@AlanUnderkofler

11. The Reach of Your LinkedIn Network@AlanUnderkofler

12. Top 5 Things I Want You to Leave Remembering about LinkedIn!Linkedin can and will bring you businessYou can establish yourself as a thought leader on LinkedIn and raise your credibility with a time commitment as little as one hour per monthAll Social Networks are Not Created EqualLinkedIn Groups and Questions/Answers are a potential gold mind of business prospects, potential employees, and business partnersIf you give on LinkedIn, you will receive@AlanUnderkofler

13. 7 Steps To Creating A Stand Out Profile!(You can take notes)@AlanUnderkofler

14. 7 Steps To Creating A Stand Out Profile!Use a professional picture and create a great headline#1 @AlanUnderkofler

15. 7 Steps To Creating A Stand Out Profile!Add all current and past positions as well as education#2 @AlanUnderkofler

16. 7 Steps To Creating A Stand Out Profile!Include your websites and blog using brand titles#3 @AlanUnderkofler

17. 7 Steps To Creating A Stand Out Profile!Take the time to create a great summary that compels Linkedin users to connect with you#4 @AlanUnderkofler

18. 7 Steps To Creating A Stand Out Profile!Use keywords and phrases throughout your profile especially in your specialties #5 @AlanUnderkofler

19. 7 Steps To Creating A Stand Out Profile!Complete your contact settings, personal information, and groups#6 @AlanUnderkofler

20. 7 Steps To Creating A Stand Out Profile!#7 You Must Grow Your Recommendations!@AlanUnderkofler

21. 7 Steps To Creating A Stand Out Profile!Take the time to create a great summary that compels Linkedin users to connect with youUse a professional picture and create a great headline#4 #1 Use keywords and phrases throughout your profile especially in your specialties Add all current and past positions as well as education#2 #5 Include your websites and blog using brand titlesComplete your contact settings, personal information, and groups#3 #6 You Must Grow Your Recommendations!#7 @AlanUnderkofler

22. Importance of an OverallSocial Media Strategy?The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategySocial Media works as an integrated system functioning synergistically@AlanUnderkofler

23. Importance of an OverallSocial Media Strategy?@AlanUnderkofler

24. Designing Your LinkedIn StrategyDoes Linkedin Fit Into Your Social Media Strategy?

25. Who are the customers & influencers you are trying to reach?

26. Can you establish more credibility with Linkedin (KLT)?

27. How Much Time? How Often Should You Update?

28. Accepting and Welcoming New Connections

29. Who Does the Work?@AlanUnderkofler

30. Is Linkedin… In You?Recap!Linkedin Overview

31. Top 5 Things I Want You to Remember Today

32. 7 Steps To Creating A Stand Out Profile

33. Importance of an Overall Social Media Strategy

34. Designing Your LinkedIn Strategy

35. Positioning Yourself as a Thought Leader

36. Managing Invitations and Updating Your Status

37. The Importance of Recommendations

38. Using Groups and Questions and Answers

39. Linkedin Search@AlanUnderkofler

41. Increasing Business Leadswith a Stand Out Linkedin ProfileAlan UnderkoflerCofounder, Square Martini MediaDirect: 858-254-4490Additional Social Media resources:www.SquareMartiniMedia.com