The Social Enterprise - Increase the effectiveness of your social media marketing with employee advocacy
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In our presentation from the B2B Marketing Summit 2015 we look at how social employee advocacy could dramatically increase the reach and engagement of your marketing activity. What if we told you that you were missing out on a key marketing channel that could dramatically increase your reach, awareness and engagement, all at a minimal investment compared to your other, more traditional marketing channels? The secret, put simply, is your own employees. To find out more about how you could engage your employees on social head to our blog: http://blog.tomorrow-people.com/the-social-enterprise-pt1
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The Social Enterprise - Increase the effectiveness of your social media marketing with employee advocacy
- 1. Stephanie Mulrooney | David Smith Tomorrow People B2B Marketing Summit 2015
- 2. The Social Enterprise ⋅ tomorrow-people.com ⋅ ∗ ∗ ∗ ∗ ∗ About us 2
- 3. The Social Enterprise ⋅ tomorrow-people.com ⋅ 3 ∗ • • • • ∗ ∗ ∗ WHAT’S ON YOUR MIND? Source: Webmarketing123, 2013
- 4. The Social Enterprise ⋅ tomorrow-people.com ⋅ 4
- 5. The Social Enterprise ⋅ tomorrow-people.com ⋅ 5 ∗ ∗ ∗
- 6. The Social Enterprise ⋅ tomorrow-people.com ⋅ 6 A QUICK QUESTION… www.sli.do #SocialEnterprise
- 7. The Social Enterprise ⋅ tomorrow-people.com ⋅ 7 Source: Nielsen, 2013 Source: CEB, 2012 Source: Forrester, 2013
- 8. The Social Enterprise ⋅ tomorrow-people.com ⋅ 8
- 9. The Social Enterprise ⋅ tomorrow-people.com ⋅ 9
- 10. The Social Enterprise ⋅ tomorrow-people.com ⋅ Marketing HR C-Suite Sales 10 Increased reach Employee engagement Thought leadership Warm referrals
- 11. The Social Enterprise ⋅ tomorrow-people.com ⋅ 11 Source: Social Chorus, 2013 Source: eMarketer, 2014 Source: Altimeter, 2014 Source: Weber Shandwick, 2013
- 12. The Social Enterprise ⋅ tomorrow-people.com ⋅ 12 Source: CEO, 2014
- 13. The Social Enterprise ⋅ tomorrow-people.com ⋅ 13 Source: influencer50, 2014
- 14. The Social Enterprise ⋅ tomorrow-people.com ⋅ 14 Definition Community Content Enablement Measurement
- 15. The Social Enterprise ⋅ tomorrow-people.com ⋅ 15
- 16. The Social Enterprise ⋅ tomorrow-people.com ⋅ Step 1: ∗ • • • ∗ • • ∗ • • • ∗ 16
- 17. The Social Enterprise ⋅ tomorrow-people.com ⋅ 17
- 18. The Social Enterprise ⋅ tomorrow-people.com ⋅ Step 2: 18 Marketing Sales C-Suite Partners HR / Operations Social Committee Product
- 19. The Social Enterprise ⋅ tomorrow-people.com ⋅ 19 Thought Leaders Social Champions Promoters Consumers Influence Investment
- 20. The Social Enterprise ⋅ tomorrow-people.com ⋅ 20 Source: Edelman, 2015 #SocialEnterprise
- 21. The Social Enterprise ⋅ tomorrow-people.com ⋅ 21 Source: Tomorrow People, 2015 Source: Tomorrow People, 2015 Source: Tomorrow People, 2015
- 22. The Social Enterprise ⋅ tomorrow-people.com ⋅ 22 Thought Leaders Social Champions Promoters Consumers Influence Investment
- 23. The Social Enterprise ⋅ tomorrow-people.com ⋅ 23
- 24. The Social Enterprise ⋅ tomorrow-people.com ⋅ Step 3: ∗ • • • • • • ∗ • • • • ∗ • • • • 24
- 25. The Social Enterprise ⋅ tomorrow-people.com ⋅ 25
- 26. The Social Enterprise ⋅ tomorrow-people.com ⋅ 26 “Give a man a tweet, he can retweet it. Teach him how to be an influencer on Twitter, he can promote your brand to a network of followers on an ongoing basis...”
- 27. The Social Enterprise ⋅ tomorrow-people.com ⋅ 27
- 28. The Social Enterprise ⋅ tomorrow-people.com ⋅ 28
- 29. The Social Enterprise ⋅ tomorrow-people.com ⋅ Step 5: ∗ • • • • ∗ • • ∗ • • ∗ • • 29
- 30. The Social Enterprise ⋅ tomorrow-people.com ⋅ 30 Definition Community Content Enablement Measurement
- 31. The Social Enterprise ⋅ tomorrow-people.com ⋅ Microsite Outreach Survey Blog 31 Social employee advocacy in action: THE SOCIAL INFLUENCER 6,000+ visits 70 placements 3,500+ social shares 600 respondents 12 European countries 300 leads Social champions: 2,000+ views Brand champions: 1,700+ views
- 32. The Social Enterprise ⋅ tomorrow-people.com ⋅ ∗ ∗ ∗ ∗ ∗ ∗ 32
- 33. The Social Enterprise ⋅ tomorrow-people.com ⋅ Take the survey: http://bit.ly/SocialEntQuiz HOW SOCIALLY ENGAGED ARE B2B EMPLOYEES? 33
- 34. The Social Enterprise ⋅ tomorrow-people.com ⋅ Take the survey: http://bit.ly/SocialEntQuiz HOW SOCIALLY ENGAGED ARE B2B EMPLOYEES? 34