Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
University Communications at MSU — LEAP Presentation 2017nilamapatel
Members of University Communications at Montana State University presented information about news, web, marketing and public relations to the LEAP participants on June 16, 2017.
Long-term Education Administrators Program (LEAP) is a year-long professional development program with a mission to help participants improve their English, learn about the U.S. higher education system, and learn about the operations and programming of international programs offices.
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
Demographic and financial trends are putting pressure on institutions of all kinds to more aggressively build their reputations beyond their traditional backyards.
Join us as we talk with Bob Finnerty, Chief Communications Officer at Rochester Institute of Technology, about how his institution pursued a multi-pronged communications strategy to raise RIT’s profile in Silicon Valley — 3,000 miles away — without a massive national advertising budget.
2015: Growth Opportunities for Marketing Service Providers in the Higher Educ...camillemarti
This webinar will cover:
-How to increase your revenue by understanding areas of opportunity in higher education including fundraising, event marketing, and new student search
-Insight from David Olson of One to One Group on his successful higher education engagement campaign
-How to apply tools and use cases from Zenarate to build the skills necessary for success with your higher education clients
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
NSI 2014: Hey Colleges! Don't Forget the ParentsNaviance
This session for college representatives attending NSI will describe new research on parents’ influence on college choice. It’s surprisingly important to include parent outreach in your marketing mix! Participants are invited to share their parent marketing strategies
Understanding Millennials: Where to find them and how to reach themED MAP
“Where to Find Them and How to Reach Them” will examine the congregating places for millennial students and how best to attract their attention. We will also be releasing the results of our Millennial Website Review and Social Footprint Analysis case studies in the near future.
* Where do millennials spend time?
* How can you best attract their attention?
* What do millennials think of our institutional websites?
* Where in the electronic social world are our schools being talked about?
* Best practices
* Factors to consider
* Conclusions
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
Survey results from 57,000 international students in over 60 countries highlight current international student sentiments and motivations following Brexit and the travel limitations set in place by the current US Administration.
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
In 2015, at the NAFSA Region II conference, Annemarie Estrada (from International Student Insurance) and Darlene Schmurr-Stewart (from Troy University) presented on the topic of "Improving Mental Health Awareness Among International Students"
A look at budgeting and affordability for your international students. Presentation at NAFSA Region IV in Rapid City SD as part of the NAFSA regional conference in 2013
University Communications at MSU — LEAP Presentation 2017nilamapatel
Members of University Communications at Montana State University presented information about news, web, marketing and public relations to the LEAP participants on June 16, 2017.
Long-term Education Administrators Program (LEAP) is a year-long professional development program with a mission to help participants improve their English, learn about the U.S. higher education system, and learn about the operations and programming of international programs offices.
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
Demographic and financial trends are putting pressure on institutions of all kinds to more aggressively build their reputations beyond their traditional backyards.
Join us as we talk with Bob Finnerty, Chief Communications Officer at Rochester Institute of Technology, about how his institution pursued a multi-pronged communications strategy to raise RIT’s profile in Silicon Valley — 3,000 miles away — without a massive national advertising budget.
2015: Growth Opportunities for Marketing Service Providers in the Higher Educ...camillemarti
This webinar will cover:
-How to increase your revenue by understanding areas of opportunity in higher education including fundraising, event marketing, and new student search
-Insight from David Olson of One to One Group on his successful higher education engagement campaign
-How to apply tools and use cases from Zenarate to build the skills necessary for success with your higher education clients
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
NSI 2014: Hey Colleges! Don't Forget the ParentsNaviance
This session for college representatives attending NSI will describe new research on parents’ influence on college choice. It’s surprisingly important to include parent outreach in your marketing mix! Participants are invited to share their parent marketing strategies
Understanding Millennials: Where to find them and how to reach themED MAP
“Where to Find Them and How to Reach Them” will examine the congregating places for millennial students and how best to attract their attention. We will also be releasing the results of our Millennial Website Review and Social Footprint Analysis case studies in the near future.
* Where do millennials spend time?
* How can you best attract their attention?
* What do millennials think of our institutional websites?
* Where in the electronic social world are our schools being talked about?
* Best practices
* Factors to consider
* Conclusions
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
Survey results from 57,000 international students in over 60 countries highlight current international student sentiments and motivations following Brexit and the travel limitations set in place by the current US Administration.
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
In 2015, at the NAFSA Region II conference, Annemarie Estrada (from International Student Insurance) and Darlene Schmurr-Stewart (from Troy University) presented on the topic of "Improving Mental Health Awareness Among International Students"
A look at budgeting and affordability for your international students. Presentation at NAFSA Region IV in Rapid City SD as part of the NAFSA regional conference in 2013
This is the presentation by Jennifer Frankel (Envisage), Barb Seekins (University of Montana) and Jan Willems (Doane College) held at the NAFSA Region II Conference in Bozeman, MT titled: "Keeping Students Healthy in the US"
Shaking the money tree, making the most of financial resources for international students. Presentation at the NAFSA Region V and VI Conference by Jennifer Frankel (Envisage International) and Jonnathan De La Fuente (University of Michigan - Flint)
Shaking the money tree, making the most of financial resources for international students. Presentation at the NAFSA Region X Conference by Jennifer Frankel (Envisage International) and Ruth Kamona (The City University of New York)
In 2015, at the NAFSA Region I conference, Apinant Hoontrakul (from International Student Insurance), Ayumi Giampietro (from Pacific International Academy) and Christy Babcock (from Boise State University) presented on the topic of "Increasing Mental Health Awareness Among International Students"
In 2015, at the NAFSA Region II conference, Jenifer Frankel (from International Student Insurance), Linda Melville (from the University of New Mexico) and Chalimar Swain (from the University of Utah) presented on the topic of "Improving Mental Health Awareness Among International Students"
In 2015, at the NAFSA Region V conference, Jennifer Frankel (from International Student Insurance), Justin Osadjan (from Roosevelt University) and Colleen Seaton (from Northwestern University) presented on the topic of "Improving Mental Health Awareness Among International Students"
Higher education has faced steady declines in alumni participation percentages over the last several decades. While crowdfunding has transformed the philanthropic landscape, many wonder if it is just a passing trend. Attendees will learn how UMBC's annual giving program is using crowdfunding as an alternate way of engaging students with the process of fundraising - moving beyond one-time project campaigns to engage prospective donors and achieve sustained donor engagement.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
A presentation that was shared with student organization leaders at UMBC's LeadingOrgs Retreat in September 2014. The presentation focuses on submitting a project and leveraging crowdfunding to raise money for student initiatives.
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
College Applications 101 Parent Webinar, October 2017CollegeBoardSM
The College Board hosted a webinar to share information what parents need to know about helping their child with college applications. The webinar was hosted by Cassandra Larson from the College Board and featured Carolyn Blair from Clayton High School and Stacey Kostell from the University of Vermont . Learn more at collegeboard.org/parents.
In this webinar, we feature digital marketing best practices for charter schools. Listen as Stephanie and Janet dive into the different platforms and tools that can be used to gain awareness and help your charter school grow! Listeners will gain practical knowledge that can be easily implemented into your community outreach plans and get your charter school's digital footprint on the map.
EduWeb2018 - Terry Coniglio and Rob Fougner, Building a Brand Ambassador Prog...Terry Coniglio
Help Me, Help You - Building a University Brand Ambassador Program
How do you continue to drive engagement on social media as organic reach decreases? The answer can be found right on your campus -- influencers. Colleges and universities have a built in pool of powerful influencers in faculty, staff and students ready to tell
your story. Learn how Georgia State University recruited, trained and motivated university influencers, starting at the top with senior leadership, through a unique brand ambassador program. By leveraging influencers’ personal social media networks, the university
was able to dramatically extend the reach of its content, build the university’s reputation, and position the influencers as industry thought leaders. Find out how they did it #TheStateWay.
EduFairLive is a unique, exciting, easy and cost-effective online education exposition providing an ideal environment to connect with students (and their parents) who are looking for admissions in to universities – graduate and post-graduate courses.
Online Education: A Game Changer for International Education AIEA 2015 Michael Waxman-Lenz
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
Similar to Region I: Spokane Web Presence Presentation (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Region I: Spokane Web Presence Presentation
1. Beyond the school web site –
create a comprehensive web presence
to reach international students
Don Sears & You
2. About Moi
Don Sears
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•
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Director of Sales, Envisage International
Just under 3 years
Responsible for digital marketing and lead generation efforts
Over 15 years experience in sales & marketing
Sales in media, advertising, lead gen and social media marketing
• Odds are, I am the only meteorologist in the room
3. About Us
Our goal is to empower and encourage students to pursue an international education, and
provide them with the tools they need to educate themselves and experience the world.
•
•
•
•
Neptune Beach, Florida
Started in 1998
Own the largest international student facing network
• InternationalStudent.com
• InternationalScholarships.com
• InternationalStudentInsurance.com
• ELSdirectory.com
• Reach - over 6 million students each year
Business Units
• Insurance
• Loans
• Leads and advertising
4. Agenda
• You web presence (internal)
• Your website
• Your social media
• How students find you
• External web presence
• Third party websites
• Social media
• Importance of being found
• What other schools are doing
• Mississippi State University
• The New School
• Q & A & Discussion
5. Gauge the audience
•
Third Party Online Marketing?
•
Virtual College Fairs?
•
Lead Gen?
•
Other things
• Videos
• Virtual Campus tours
• Customized Brochures
6. What is a Web Presence?
“The appearance of a person or organization on the World Wide Web."
How is it Measured?
By the amount of sites an organization or individual has, including
• The website
• Social Media profiles
• Search engine rankings
• Amount of search engine real estate
7. Why is a Web Presence Important?
Ability to reach millions of international students
Cost effective ROI
Compliments your travel and traditional recruiting efforts
Reach students when they are in the decision making process (top sections of the funnel)
Brand awareness
Additional ways to touch students you have that are already prospects (bottom of the funnel)
It is how you are found when students are
searching for you or the programs you offer
8. Why is a Web Presence Important?
Over 50% of high school juniors and seniors say that the web played at least a significant role in the
evaluation of an institution
55% of students could not find the information they were looking for on a schools website
49% say independent websites are the best way to learn about an institution’s academic programs
o 31% read blogs
o 38% Social media
o 52% Search
o 18% of students turn to independent websites to learn about cost and financial aid
10. Your School’s Website
•
•
•
•
•
•
•
•
•
•
•
•
•
Super important
Super expensive
Brand awareness
Communicate with:
• Current students
• Prospective students
• Alumni
• Faculty
Presidents message
Mission of the school
Admissions info
Academics
Programs and degrees offered
Maps, directories, employment opportunities
Athletics, events
Parent resources, student government
And that is the first page! Oh my!
15. Your School’s Social Media Presence
• Extension of website
• Promoted from website and vice versa
• Uses
• Upcoming events
• Event Announcements
• News
• Upcoming deadlines
• Engage users to push through the funnel
20. Mississippi State University & StudyMississippi
International Recruiting Challenges
• Mississippi is a fly-over state
• Domestic Vs International Student Recruitment
• Campus Visits/On-campus events: Not Feasible
• Printed Marketing materials: Expensive & Not Reliable
• Online Marketing & Recruiting
• Better ROI
• Ensures timely delivery of information
• Deliver information in an eye catching format
21. Mississippi State University & StudyMississippi
E-Marketing and Recruiting
• Strategic Partnership with U.S. Higher Ed Online Marketing Firms
• Maximum reach & Branding
• Identify partners & recruiting regions
• Actively work with them & support their efforts
• Envisage International, Zinch, Hotcourses
• Engage your Prospects & Partners
• Social Media Campaign – Facebook, Twitter, etc
• Webinars, Chats & E-College Fairs
• CollegeWeekLive
• SMS Text Messages
• Newsletters
• Overseas Media Release
• Overseas in-home receptions & Education Fairs
38. How to Grow your Web Presence
• Hire Envisage International!
• Or Hotcourses, Zinch or Hobsons…
• Have them promote the tools you have invested in
• Ask questions
• How will you be found
• What methods do you use (SEO, PPC, Affiliates)
• What are the benefits of social media
• What blogs and content will you distribute
• Know what your goals are (likes, leads, communications, brand)
• Ask for help