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Tune In, Turn On: College Admissions in a Web 2.0 World

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Chris D'Orso
Chris D'Orso

A very, very brief overview of why we need to use Web 2.0 tools in the college admissions process.

EducationTechnology
1 of 22
“Turn On, Tune In”: Web 2.0, Social Media and the College Admissions Process in 2010 and Beyond Chris D’Orso Assistant Director of Admissions, Stony Brook University @cdorso on Twitter www.theadmissionsblog.com
One of the most important things about your brand business restaurant store school campus… is your reputation. And what’s the easiest way to enhance – or damage – your reputation? WORD OF MOUTH.
Students have been talking to each other about their college experiences – good and bad – forever. But now… you can listen! And participate! passive proactive “Turn On” “Tune In”
There are lots of ways to “turn on” to what’s happening in the world around you:
College Confidential is a great example of the dichotomy of Web 2.0 in college admissions: ,[object Object]
Discussion on issues
Insight
“Answer for one, answer for a thousand”
Anonymity
“Chance” threads,[object Object]
MYTH:I don’t have the time/money/ resources/energy to handle all this by myself. FACT: It doesn’t have to be overwhelming… there’s quite a bit you can do to make it easier.
MYTH:The funnel – used for eons to help admissions deans craft their applicant pool and incoming class – is dead. FACT: Far from it; the funnel is just wider now... and at the same time, goes deeper into the enrollment cycle than we’ve ever seen it go before.
Admissions offices have always used current students… Now we have more places to use them!
MYTH:Students should be careful what they put on their Facebook pages, because colleges are searching them when students apply. FACT: That would be impossible to do on a practical level. I have searched for a student online once in nine-plus years in admissions. However… the Web does stay with you for a long, long time.
What can we learn from Penn State’s mistake?
What can we learn from Kevin Smith vs. Southwest?

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Tune In, Turn On: College Admissions in a Web 2.0 World

  • 1. “Turn On, Tune In”: Web 2.0, Social Media and the College Admissions Process in 2010 and Beyond Chris D’Orso Assistant Director of Admissions, Stony Brook University @cdorso on Twitter www.theadmissionsblog.com
  • 2. One of the most important things about your brand business restaurant store school campus… is your reputation. And what’s the easiest way to enhance – or damage – your reputation? WORD OF MOUTH.
  • 3.
  • 4. Students have been talking to each other about their college experiences – good and bad – forever. But now… you can listen! And participate! passive proactive “Turn On” “Tune In”
  • 5.
  • 6.
  • 7. There are lots of ways to “turn on” to what’s happening in the world around you:
  • 8.
  • 9.
  • 12. “Answer for one, answer for a thousand”
  • 14.
  • 15. MYTH:I don’t have the time/money/ resources/energy to handle all this by myself. FACT: It doesn’t have to be overwhelming… there’s quite a bit you can do to make it easier.
  • 16. MYTH:The funnel – used for eons to help admissions deans craft their applicant pool and incoming class – is dead. FACT: Far from it; the funnel is just wider now... and at the same time, goes deeper into the enrollment cycle than we’ve ever seen it go before.
  • 17.
  • 18. Admissions offices have always used current students… Now we have more places to use them!
  • 19.
  • 20. MYTH:Students should be careful what they put on their Facebook pages, because colleges are searching them when students apply. FACT: That would be impossible to do on a practical level. I have searched for a student online once in nine-plus years in admissions. However… the Web does stay with you for a long, long time.
  • 21. What can we learn from Penn State’s mistake?
  • 22. What can we learn from Kevin Smith vs. Southwest?
  • 23. What can we learn from “United Breaks Guitars”?
  • 24.
  • 25. Regard your sources
  • 26.
  • 27.
  • 28. Thank you! Any questions? Chris D’Orso Assistant Director of Admissions, Stony Brook University @cdorso on Twitter www.theadmissionsblog.com

Editor's Notes

  1. Everybody wants Yale admissions video – president of Macalester video