The document discusses the changing landscape of communications and how organizations need to adapt. It notes that communications is now about sharing conversations and building community online through various platforms like multimedia sites, Twitter, social networks, wikis and podcasts. However, these platforms may change over time while the transition to digital communications will persist. It emphasizes that within 5 years, today's audiences and staff will expect organizations to engage with them online, so agencies need to start using social media to connect with current and future stakeholders.

1. communications future

3. People can create content People can share content People can comment on content No cost Instantly Without your approval

4. Communications continuum Cave painting Language Writing Printing press Newspapers Radio TV

6. Work Culture Community Family

8. Where does all this fit? Where does this fit?

9. But how does it work?

10. multimedia sites twitter social networks blogs Wikis podcasts Today’s common platforms The tools may be gone in five years but the sea change will persist

11. Multimedia sites

12. Twitter

14. Social networks

16. cheap easy to manage offer information fast allow others to interact builds networks

17. Wikipedia

18. audio file downloads computer, mobiles, mp3 players good for dispersed groups multiple formats – monologue, interviews, magazine cheap Podcasts

19. The world is changing fast It’s now about sharing conversations and building community Opportunities are there for the taking But it will be challenging Implications for agencies

22. Digital accessibility Culture Skills Privacy and security Building the crowd Translating online interest into real time interest Time Barriers to social media Barriers to social media

23. Staff communications Engage our audiences Promote our policies Spark interest So how can we use social media So how can we use social media

24. But why should we do this Within 5 years the 18 year olds today will be: Your audiences tomorrow. Your staff Within 5 years the 18 year olds today will be: Your audiences Your staff Within 5 years your 20ish-something staff will be: Your mid level managers

25. Ask the right questions before starting Are my audiences online? What will we gain? Where does this fit? Who will do it?

26. Predictions for the future Thoughts for the future Communications will become more intimate and selective as they become more mobile We will need blended communications for a generation or more … and this will be challenging Community relations will become a distinct discipline as audiences become more knowledgeable and vocal The rise and rise of the power of imagery