This document discusses how 21st century technology can empower planners and communities. It provides examples of how the Village of Tequesta, Florida uses tools like email bulletins, an online document center, and social media platforms to enhance public outreach and engagement. The document also discusses best practices for online engagement, such as being responsive, maintaining up-to-date content, and determining responsibilities for site maintenance. Finally, it explores how consultants can use social media, web-based technologies, and mobile applications to better serve clients and create marketing opportunities.
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGovLoop
Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010.
For more information on Gov 2.0, please visit http://topics.govloop.com/gov20
Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.
It’s a whole new world out there. This white paper will offer a practical guide to get you started with social media, blogs and email campaigns – the new communication tools for economic developers.
Social media and websites for government meeting plannersCity of Waco
A presentation aimed at government meeting planners and other meeting planners, with fresh information about new cloud-based meeting planning software, mobile apps, and how to use social media to enhance your convention or event.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGovLoop
Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010.
For more information on Gov 2.0, please visit http://topics.govloop.com/gov20
Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.
It’s a whole new world out there. This white paper will offer a practical guide to get you started with social media, blogs and email campaigns – the new communication tools for economic developers.
Social media and websites for government meeting plannersCity of Waco
A presentation aimed at government meeting planners and other meeting planners, with fresh information about new cloud-based meeting planning software, mobile apps, and how to use social media to enhance your convention or event.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
Learn about the benefits of having a Social Intranet from Socialtext, Forrester Research and the American Hospital Association.
To see a recording of this presentation please visit http://www.socialtext.com/products/webinar_socialintranet.php
Enterprise social is not about Facebook or Twitter ... its about using contemporary productivity tools to improve communication and collaboration within an organization.
Increasing Employee Engagement using Social MediaVirtual EyeSee
"29 percent of employees are engaged, 54 percent are not engaged and 17 percent are actively disengaged”
An engaged employee has the same attitude, drive, passion and belief as the head of the organization
Social media can shorten the gap between the leaders of organizations and employees
To develop best practices for integrating Web 2.0 technologies into the work of local public health departments in order to improve the communication and information sharing within the department, between partner organizations, and to the populations that they serve.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
Learn about the benefits of having a Social Intranet from Socialtext, Forrester Research and the American Hospital Association.
To see a recording of this presentation please visit http://www.socialtext.com/products/webinar_socialintranet.php
Enterprise social is not about Facebook or Twitter ... its about using contemporary productivity tools to improve communication and collaboration within an organization.
Increasing Employee Engagement using Social MediaVirtual EyeSee
"29 percent of employees are engaged, 54 percent are not engaged and 17 percent are actively disengaged”
An engaged employee has the same attitude, drive, passion and belief as the head of the organization
Social media can shorten the gap between the leaders of organizations and employees
To develop best practices for integrating Web 2.0 technologies into the work of local public health departments in order to improve the communication and information sharing within the department, between partner organizations, and to the populations that they serve.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Impact Of Social Media On Meetings & EventsPhil Barrett
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Effective Mobile & Social Media Marketing StrategiesMicheleSullivan
- Leverage mobile technologies as a component of your overall marketing, communications and social media strategies
- Key differences between mobile websites and mobile apps
- Examples of mobile apps to expand member benefits, enhance satisfaction, and ultimately improve retention
Strategies for Stimulating Traffic and LoyaltyStephen Nold
Proven Strategies for Stimulating Traffic and Loyalty
* Generating viral marketing results
* Myths and truth on social media
* Designing for long term community growth
* Real world examples
Chris Brown NAB MTO Summit Webinar Speaker:
Chris Brown, National Association of Broadcasters, Executive Vice President, Conventions and Business Operations
Chris has accumulated over 20 years of experience in the trade show industry, most of it in the nonprofit sector with a focus on producing large-scale trade shows and events. In his current capacity Chris heads NAB’s Conventions & Business Operations division.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
Slides from a workshop about the Third Sector and Social Media I delivered on the Isle of Wight on 1 December 2009. Not fully annotated - will do that soon
Similar to 2012 fapa conference presentation social media and planning (20)
2. BEYOND THE CLOUD:
HOW 21st CENTURY TECHNOLOGY EMPOWERS
PLANNERS AND COMMUNITIES
Lori McWilliams, MMC, Village of Tequesta
Seth C. Behn, AICP, Lewis, Longman & Walker PA
Steve Miller, AICP, Mindmixer
Duncan Ross, AICP, Prosser Hallock
Nilsa Zacarias, AICP, NZ Consultants
7. Email Distribution Bulletins
Road closures
Water main breaks
Infrastructure improvements
Annexation Updates
8.
9. Online Document Center
Provides instant documents on line
Agreements
Plans
Agendas
Report a Concern
Provides ability to report a concern from the Village
website or via an iPhone
Overgrown grass
Code violations
Right-of-way blockage
10.
11.
12. Facebook
Events
New programs
Resident news
Links to media stories
Road closures
YouTube
Media stories
Water conservation
Green Market
15. Be Responsive
Always respond to questions and concerns in a timely
manner
Content must remain up-to-date
Available 24/7
Determine ahead of time who has responsibility to
maintain site
Who has authority to update
16. Implementation Strategy
Plan a strategy – who are your customers
Commit – “Engage your customers”
Be Authentic
Be Current
Be Social – “Expect to answer questions”
Maintain Quality
Tailor Content to each Site
Be Interesting and Entertaining
Consider Timing
Track Results NFPA’s top 10 Techniques for Utilizing Social Media
17. One size fits all … NOT
There is not one set solution for every environment
Determine your target audience
Don’t use MySpace (a musical venue) for Planning
What is your primary purpose?
Distribute information?
Provide accessible forms?
Find what works BEST for your CUSTOMER
The right fit can help decrease staff workload by offering
easily accessible information online
Improved communications
Improved customer service
37. The Market Rationale for
Online Engagement
The Business of Creating Connected Communities
38. what we believe:
We believe in building connected and contributing communities by
promoting community dialog online, ultimately leading to
community action offline.
49. content + context matters :
Example Topic #1:
“How can we improve the school district?
Example Topic #2:
“If you could make one improvement to our
school district today, what would that be? ”
Example Topic #3:
“If you could make one improvement to your
child’s lunch menu today, what would that be? ”
50. lessons learned:
• Anonymous participation equals anonymous
quality
• Topics as headlines
• Receive, respond, reengage
• New iPhone doesn’t equal more calls
• Data-based decision making
51. lessons learned:
• 140 characters or less
• Not the forum for statistically valid input process
• An engaged citizenry is worth $$$$$
• Politicians love it
• The old guard loves it too
66. Public managers must take a
leadership role in online
engagement efforts
Establish a detailed scope, identify the
target
audience, scenarios/tools, timeline/conte
nt map, responsibilities/follow-up with
participants and how results/feedback will
be used
Get assistance from media/outreach
professionals
67. Engagement Strategies &
Considerations
Combine High Tech (Online) with High Touch
(Face-to-Face)
Must Proactively Recruit Participants
Uncertain Legal Landscape for Public
Engagement
Understand the Right Tools, Right Scenarios
74. Transparency
Key to any organization’s reputation
Show that you’re transparent, don’t just
say you are.
You can’t go halfway.
If organizations promise to be open they
have
to stay open
77. How do consultants apply social media and
web based technology to create marketing
opportunities and better serve their clients?
Why?
To consult
Seek advice or information from;
Ask guidance from;
78. How do consultants apply social media and
web based technology to create marketing
opportunities and better serve their clients?
Consulting World
Understanding Social Media &
Web Base Technology
Key to providing state-of-the-art planning
services and information to clients
79. Web Base Social Media
Technology LinkedIn
Sales Force Blogging
Picassa/Instagram Facebook
Dropbox Twitter / YouTube
ShareFile GotoMeeting.com
80. Traditional Media Social Media
Build Professional
Network
Printing Material
Brochures Access to Professional
Reports Forums
Conferences
Facilitate Exchange of
Web Site Information – Fast !
E-mail / Phone Call
Face-to-Face Market your Credentials
and Qualifications
Meetings
Expand your Exposure
83. Social Media
Links to useful information, Share
Facebook projects outcome, 72% said they use daily
(Ohio State University)
Instant updates from professional
Twitter networks, share links to articles, updates
projects benchmarks, upcoming events
YouTube Allows to post and share videos of
workshops, training
material, permitting
procedures, meetings, etc.
Blogging Demonstrate expertise, share helpful
information, showcase success
stories, use key words in your blog post
84. Web Based Technology
Applications Runs in the Cloud
Internet-enabled mobile device or connected
computer
Users are Not Responsible for
Updates & Archives
Users Can Access it Anywhere
85. Web Based Technology
Customer relationship management
Salesforce (CRM) software & cloud computing
"Contacts," "Reports," and "Accounts"
Tracks all business opportunities
Dropbox/
Storage and send large files to clients,
ShareFile/ and partners. Allows work from
YouSendIt anywhere across multiple devices.
Share and collaborate instantly.
Picassa/ Organize, edit, share and store your
Instagram photos
86. Web Based Technology
Upload and share
SlideShare.com publicly or privately
PowerPoint
presentations, Word
doc. /Adobe PDF
GoToMeeting.com Web
Conferencing, Online
Meetings, Online
training, Audio
conferencing
Web base phone
Skype calls, video calls, and
conference calls
87. SMARTPHONES
City and Regional Planning
Ohio State University
Survey 108 planners from
across the United States
96% either own a smartphone or
plan to purchase one in the future
Mobile applications (apps)
increasing participation in
local governance and planning
The Village of Tequesta uses various online techniques to engage and communicate with our residents. Some of these tools are via our website and others are via “good old social media”.
Citizens have new expectations from their government They want to interact with government on their time, in the manner that they desire. They will expect to conduct business with their government in the same way they interact with their banks and retailers Having services and information available when they want it, wherever they want it and in whatever format they want.Study by The National Electronic Commerce Coordinating Council (2004)If your city does not have a social media presence – your message is lost to Generation Y. How are you going to reach them?You cannot afford to neglect this toolFor the most part – Social Media is FREETequesta did not always work hard to engage its residents. The website was cumbersome – difficult to locate pertinent information. Social media was not used - senior staff did not buy into it No online repository – everything done by hard copy research All concerns were reported via phone or snail mailWE HAVE COME A LONG WAY IN 5 YEARS! Here is our story…
The Village realizes most residents have exceptionally busy schedules and an 8-5 government presence does not work for them. As a result, over the past 5 years we have worked to create a wide variety of communications tools to engage our constituency. The Village just went through a new website redesign in an effort to better interact with our local community and visitors. We attempt to push information out on a daily basis Important information accessible on one page Items of interest – HOME PAGEElectronic Notifications – GovDeliveryFacebook / TwitterUp-to-DateDocument CenterReport a ConcernPayment Services
One popular method of engaging residents in our Village has been through the use of email notifications.GovdeliveryTypical questions to our office involve: How long will a road be closed What is the detour route How will XYZ improvements affect me What areas are being considered for annexation? When is the Green Market?
Other popular methods of delivering instantaneous
Here are some examples of documents that are found on our document center.
Here are some examples of documents that are found on our document center.