With more than 80% of web users turning to search engines to find things online, ensuring your website is featured as high in the search results as possible remains incredibly important.
This presentation takes a look at SEO and content marketing together with Google's Hummingbird, Panda and Penguin updates.
First there was MySpace and Facebook, then there was Linkedin and Twitter - now there are many more opportunities for businesses of all sizes to reach out and communicate with new and existing clients and customers
The Wiltshire Business Expo was held in Trowbridge in June 2013 and was a great opportunity for businesses to display, meet and network and this is my 45 minute presentation looking at on-line marketing
A short guide to using Linkedin effectivlyAndrew Poulton
Do you want to make more use of Linkedin? Then this short presentation is just for you.
Alternativly, get in touch to talk about 1-to-1, 1-to-few or 1-to-many coaching
With more than 80% of web users turning to search engines to find things online, ensuring your website is featured as high in the search results as possible remains incredibly important.
This presentation takes a look at SEO and content marketing together with Google's Hummingbird, Panda and Penguin updates.
First there was MySpace and Facebook, then there was Linkedin and Twitter - now there are many more opportunities for businesses of all sizes to reach out and communicate with new and existing clients and customers
The Wiltshire Business Expo was held in Trowbridge in June 2013 and was a great opportunity for businesses to display, meet and network and this is my 45 minute presentation looking at on-line marketing
A short guide to using Linkedin effectivlyAndrew Poulton
Do you want to make more use of Linkedin? Then this short presentation is just for you.
Alternativly, get in touch to talk about 1-to-1, 1-to-few or 1-to-many coaching
Social Media for Assisted Living: Best Friend or Worst Enemy?Laura Click
Social media can be a powerful tool for assisted living facilities to market and promote their services, especially since these organizations rely heavily on referrals for new business.
This presentation offers up some tips for how assisted living organizations can use social media to engage with their residents, families and even prospects.
This also covers some of the pitfalls and downsides to social media, how to handle it when it happens and how to prevent it in the future.
This is a tried and true 7 keys to winning football games. A head football coach that designs his practice and workouts around these key factors will have a competitive football program.
ACCU16 "Let's Not Repeat the Mistakes of SOA: 'Micro' Services, Macro Organis...Daniel Bryant
The technology changes required when implementing a microservice-based application are only one part of the equation. The business and organisation will also most likely have to fundamentally change. In an ideal world, this shouldn’t be a problem - what with the rise of agile, lean and DevOps - but this is not always the situation Daniel encounters in his consulting travels. He would like to share with you some stories of successful (and not so successful) strategies and tactics he has used over the past four years when introducing service-oriented architecture into organisations.
Join Daniel for a whistle-stop tour of the business and people challenges that he has experienced first hand when implementing a greenfield microservice project, and also breaking down a monolith. You will discover ‘divided companies’ vs ‘connected companies’, determine the actual impact of conway’s law, briefly touch on the lean startup/enterprise mindset, dive into change management without the management double-speak, and look at the lightweight processes needed to ensure the technical success of a microservices implementation.
Dronacharya is one of engineering colleges in Delhi and AICTE approved,Top Engineering Colleges in Gurgoan, Bset Engineering College, Engineering College In Dlhi/Gurgaon.
Through the lens of the Striving Styles, each of the Myers-Briggs Type Indicator® (MBTI®) 16 Types comes alive. Discover which quadrant of the brain the INTP prefers to use and the predominant, innate psychological need that drives the INTP's behavior as well as how an INTP can leverage their whole brain in order to develop and achieve their potential.
The SSPS shows that each of the four quadrants of the brain has their own role, or function, to play in our personality and our consciousness. Based on Jung's Theory of Psychological Type, we are hard-wired to prefer one function or quadrant over the others and we use each quadrant or function in either an inwardly or an outwardly way.
Webinar – Bringing Networks to Life
This webinar provides practical advice and tips for creating data visualization applications to increase user engagement. Using real-world examples, visualization expert, Nathanial Benson, outlines the tactics required to build interesting, intuitive and informative data visualizations.
Suitable for a technical and non-technical audience.
JEE (Mains) and MH-CET Coaching Classes NagpurSomalwarAcadamy
Somalwar Academy of Professional Studies (SAPS) is the best training Classes in Nagpur , We have certainty in foreseeable progress . Educating is propelling sponsorship for a lone individual in getting change and achievement.saps coaching classes immediate enduring all through the these term courses Jee(mains) and MH-CET.
LinkedIn is the de facto networking site for professionals and businesses looking to expand their network and engae with potential clients, suppliers and support.
However, you have to be pro-active to get the best out of it - it's no good sitting back and expecting stuff to happen.
This is a presentation that provides a little detail about ho to get LinkedIn working for you
Social Media for Assisted Living: Best Friend or Worst Enemy?Laura Click
Social media can be a powerful tool for assisted living facilities to market and promote their services, especially since these organizations rely heavily on referrals for new business.
This presentation offers up some tips for how assisted living organizations can use social media to engage with their residents, families and even prospects.
This also covers some of the pitfalls and downsides to social media, how to handle it when it happens and how to prevent it in the future.
This is a tried and true 7 keys to winning football games. A head football coach that designs his practice and workouts around these key factors will have a competitive football program.
ACCU16 "Let's Not Repeat the Mistakes of SOA: 'Micro' Services, Macro Organis...Daniel Bryant
The technology changes required when implementing a microservice-based application are only one part of the equation. The business and organisation will also most likely have to fundamentally change. In an ideal world, this shouldn’t be a problem - what with the rise of agile, lean and DevOps - but this is not always the situation Daniel encounters in his consulting travels. He would like to share with you some stories of successful (and not so successful) strategies and tactics he has used over the past four years when introducing service-oriented architecture into organisations.
Join Daniel for a whistle-stop tour of the business and people challenges that he has experienced first hand when implementing a greenfield microservice project, and also breaking down a monolith. You will discover ‘divided companies’ vs ‘connected companies’, determine the actual impact of conway’s law, briefly touch on the lean startup/enterprise mindset, dive into change management without the management double-speak, and look at the lightweight processes needed to ensure the technical success of a microservices implementation.
Dronacharya is one of engineering colleges in Delhi and AICTE approved,Top Engineering Colleges in Gurgoan, Bset Engineering College, Engineering College In Dlhi/Gurgaon.
Through the lens of the Striving Styles, each of the Myers-Briggs Type Indicator® (MBTI®) 16 Types comes alive. Discover which quadrant of the brain the INTP prefers to use and the predominant, innate psychological need that drives the INTP's behavior as well as how an INTP can leverage their whole brain in order to develop and achieve their potential.
The SSPS shows that each of the four quadrants of the brain has their own role, or function, to play in our personality and our consciousness. Based on Jung's Theory of Psychological Type, we are hard-wired to prefer one function or quadrant over the others and we use each quadrant or function in either an inwardly or an outwardly way.
Webinar – Bringing Networks to Life
This webinar provides practical advice and tips for creating data visualization applications to increase user engagement. Using real-world examples, visualization expert, Nathanial Benson, outlines the tactics required to build interesting, intuitive and informative data visualizations.
Suitable for a technical and non-technical audience.
JEE (Mains) and MH-CET Coaching Classes NagpurSomalwarAcadamy
Somalwar Academy of Professional Studies (SAPS) is the best training Classes in Nagpur , We have certainty in foreseeable progress . Educating is propelling sponsorship for a lone individual in getting change and achievement.saps coaching classes immediate enduring all through the these term courses Jee(mains) and MH-CET.
LinkedIn is the de facto networking site for professionals and businesses looking to expand their network and engae with potential clients, suppliers and support.
However, you have to be pro-active to get the best out of it - it's no good sitting back and expecting stuff to happen.
This is a presentation that provides a little detail about ho to get LinkedIn working for you
Cloud Computing, an introduction for beginnersAndrew Poulton
An introduction to Cloud Computing for SMEs [Small & Medium Sized Enterprises] looking at what it is, how it can be used and the benefits it provides over more traditional Peer-to-Peer and Client/Server computing models.
Many business websites look beautiful but are painfully ineffective. This seminar will walk through the basic steps of developing an effective website that really works for your buisness.
A great website does not necessarily look beautiful. A great website is simply one that achieves the goals that YOU define. Looking good is simply the icing on the cake.
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
Best Digital Marketing,Website & Branding Agency | Eduhive Creative Studio Eduhive Creative Studio
Eduhive Creative Studio is an excellent place to search for consultations and services on your Branding , Wordpress website of any type - LMS| E commerce | Informative and your Digital Marketing needs . We have wide experience of working with big brands , both govt.& private sector .
The field of marketing is fast growing and digital assets need to be carefully branded , protected and published across various platforms . We expertise in packaging design , brand consultation , facebook ad campaigns , google ad campaigns through carefully crafted strategy .
Eduhive Creative Studio believes in partnering with you for your growth . You can visit our website pages and see our projects for getting more information about us .
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Best Digital Marketing,Website & Branding Agency | Eduhive Creative Studio Eduhive Creative Studio
Eduhive Creative Studio is an excellent place to search for consultations and services on your Branding , Wordpress website of any type - LMS| E commerce | Informative and your Digital Marketing needs . We have wide experience of working with big brands , both govt.& private sector .
Social media marketing is considered as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
PPT Presentation Media Buying Strategy For a IT Company by Rekha Mahto Digit...Rekha Kumari
Before execute the plane you must see this proposal it will helps you a lot because the detail strategy is far better then normal planing. fb/@rekhaofficialid insta/@rekhaofficial
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
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Bitc risks and remedies in the home-downloadAndrew Poulton
We frequently hear about the risks our children face when they are using the internet, even in their own home.
NetGenie is an inexpensive device that will significantly improve your digital safety and security
An overview of Pay per Click marketing, focusing on Google Adwords, as presented to the Golf Club Manager's Association.
What is Pay per Click, how it works, and how it can be made to work better
Social Media has come from a standing start to wielding immense influence over the past 4 years. Facebook grew from 0 to over 800m regular users and Linkedin has grown to a professional netwrking powerhouse of over 135m members, and that's just 2. YouTube, Twitter, Blogs and others all provide businesses with great marketing opportunities that could be fatal to ignore.
A presentation about Twitter, from a business perspective, delivered to the Business West Business Breakfast on September 13th 2011 at Jamie's Italian in Bristol
A morning workshop delivered to over 60 delegates at Bailbrook House Hotel in Bath exploring a wide variety of Social Media Marketing opportunities for business.
A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.
Guerrilla E-Marketing for Staple Hill Chamber of TradeAndrew Poulton
A Guerrilla E-Marketing presentation for the Staple Hill Chamber of Trade in Bristol looking at Facebook, YouTube, LinkedIn, Twitter, FourSquare and Groupon
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
1. Social Media for Architects
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2. Social Media for Architects
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
3. Social Media for Architects
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Noah Kalina
29.8m views on YouTube
Now that’s the magic of web
marketing
4. Social Media for Architects
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
5. Social Media for Architects
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
6. Social Media for Architects
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
7. Social Media for Architects
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
8. Social Media for Architects
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Web Marketing is a Marathon
There are NO quick wins!
9. Social Media for Architects
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Reality Check
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Blogging
• Twitter
• QR Codes
• Mobile
• Pinterest
Agenda
10. Social Media for Architects
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
World Wide Web – Reality Check
11. Social Media for Architects
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Vast Market
Great Opportunity
12. Social Media for Architects
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
7.1bn
2.1bn
49m
13. Social Media for Architects
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Lots of money
spent online
14. Social Media for Architects
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
SourceOfficeofNationalStatistics
UK Online sales 2012
Ecommerce = £483bn
Ecommerce = 19% by value
B2C = £ 78.15bn
B2B = £404.85bn
15. Social Media for Architects
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Lots of different ways to get online
=
Lots of time spent online
16. Social Media for Architects
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
PC
Laptop
Netbook
Tablet
Smart Phone
WiFi
3G
4G
17. Social Media for Architects
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Is your business ready?
Do you have
• Phone systems in place to deal with calls?
• People to deal with enquiries?
• Stock to deal with uplift in orders?
• Logistics in place to deliver on new orders?
• Cashflow to meet increased demand?
18. Social Media for Architects
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Is your site ready?
Do the pages open quickly?
Is it easy to navigate?
Loaded with compelling & relevant content?
19. Social Media for Architects
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Does it tell the right story?
A –
I –
D –
A –
Grab the ATTENTION
Generate an INTEREST
Build the DESIRE
Promote the ACTION
20. Social Media for Architects
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What is Guerrilla E-Marketing?
Guerrilla E-Marketing is an online marketing strategy in which
unconventional means are utilised to
• raise awareness
• build credibility
• convey an idea
• promote a product
using relatively small inputs to deliver
proportionally large gains
IT IS NOT
A HARD SELL
OPPORTUNITY
21. Social Media for Architects
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Guerrilla E-Marketing?
The Evolving Internet
22. Social Media for Architects
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Guerrilla E-Marketing?
23. Social Media for Architects
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks – Benefits
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
24. Social Media for Architects
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Rule No. 1
Go where your
clients are!
25. Social Media for Architects
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.surveymonkey.com
26. Social Media for Architects
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks
27. Social Media for Architects
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
SocialNetworking
28. Social Media for Architects
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner
29. Social Media for Architects
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media is
the
No. 1
online activity
30. Social Media for Architects
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2/3rds of the
Global Internet
population visit
Social
Networks
31. Social Media for Architects
31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
10% of all
internet time is
spent on Social
Networks
32. Social Media for Architects
32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
33. Social Media for Architects
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
If Facebook was a country it would be
1/ China
2/ India
3/ Facebook
4/ USA
1.35 bn
1.24 bn
1.1 bn
313.9 m
34. Social Media for Architects
34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 1/2m
users every
day
35. Social Media for Architects
35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
23bn minutes
spent on
Facebook
EVERY day
36. Social Media for Architects
36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
30bn
• web links
• news stories
• blog posts
shared each week
37. Social Media for Architects
37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook now
has a greater
share of the
internet than
38. Social Media for Architects
38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Changing the
way people
interact, share
&shop
39. Social Media for Architects
39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
40. Social Media for Architects
40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook – Getting Started
3 Types of presence
• Profile – personal
• Page – business
• Group – sharing
41. Social Media for Architects
41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook – Original Facebook Page
42. Social Media for Architects
42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook – Customised Page
43. Social Media for Architects
43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Timeline Page
44. Social Media for Architects
44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
45. Social Media for Architects
45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
46. Social Media for Architects
46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
47. Social Media for Architects
47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Networks – Build your profile - Groups
• Find relevant pages and join the conversations
• Find other Business Pages and join in
• Find influential individuals and join in
• Contribute and add value
• Start your own group
• Link back to your website
48. Social Media for Architects
48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Business Networks
49. Social Media for Architects
49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
50. Social Media for Architects
50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Over 238 million
registered
professional users
51. Social Media for Architects
51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
52. Social Media for Architects
52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
More than 3m
companies have
a FREE Linkedin
Company Page
53. Social Media for Architects
53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 5.25m
new members
every month
54. Social Media for Architects
54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – build profile
55. Social Media for Architects
55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your profile
56. Social Media for Architects
56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page
57. Social Media for Architects
57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Build FREE Company Page
58. Social Media for Architects
58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – make contacts
59. Social Media for Architects
59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – find groups
60. Social Media for Architects
60Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Research
61. Social Media for Architects
61Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing’s free…..pst pass it on
62. Social Media for Architects
62Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Viral Marketing’s free…..pst pass it on
63. Social Media for Architects
63Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
20
40020 x 20
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
Viral Marketing’s free…..pst pass it on
64. Social Media for Architects
64Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
65. Social Media for Architects
65Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing -How
• Refer a friend
• Competitions
• Video
66. Social Media for Architects
66Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
67. Social Media for Architects
67Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2nd
most searched
site on the
internet
68. Social Media for Architects
68Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1bn
unique visits
Each month
69. Social Media for Architects
69Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
100 hours
of new content
uploaded every
minute
70. Social Media for Architects
70Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube clips now
incorporated in
Google Search
results
71. Social Media for Architects
71Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Outsource to Video Production Company
• DIY
Your Video
72. Social Media for Architects
72Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
73. Social Media for Architects
73Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
74. Social Media for Architects
74Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
75. Social Media for Architects
75Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Teenage mum
• Left school at 16
• Variety jobs
• Posted pictures of applied make up
• Posted video to YouTube
• International TV Interviews
• Makes a living from YouTube
• Own range of Makeup
• Computer Game
76. Social Media for Architects
76Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
77. Social Media for Architects
77Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
Your Video
78. Social Media for Architects
78Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Prepare prepare prepare
• Prepare and learn your script
• use cue cards
•Prepare your location
• quiet and free from disturbance
• Prepare yourself
Your Video
79. Social Media for Architects
79Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
80. Social Media for Architects
80Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
81. Social Media for Architects
81Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
82. Social Media for Architects
82Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
83. Social Media for Architects
83Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
84. Social Media for Architects
84Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
85. Social Media for Architects
85Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
86. Social Media for Architects
86Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
It’s really easy to set up and run a blog
1/ Sign up
2/ Choose a look
3/ Get typing
87. Social Media for Architects
87Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.blogger.com
www.wordpress.com
88. Social Media for Architects
88Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
TWITTER
89. Social Media for Architects
89Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
International companies
Cisco
IBM
Dell
Informational Services
Nasa
Marketing Donut
Startup Donut
Respected News Services
BBC
CNN
Daily Telegraph
The Times
Celebrities
Demi Moore
Oprah
Stephen Fry
Jonathan Ross
Britney Spears
Small Businesses & Related
William Grant – Estate Agent
Matthew Franklin – MBF Design
Architect Magazine – Magazine
Fiona Davies – Interior Design
Anthony Lloyd – Fallowfields Hotel
Andy Poulton – Enterprise OMS
Neal Pann – Architect
500m registered Businesses and Individuals
90. Social Media for Architects
90Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
91. Social Media for Architects
91Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
92. Social Media for Architects
92Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Write a short profile
93. Social Media for Architects
93Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find People to Follow
94. Social Media for Architects
94Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Anything
Twitter – What to Tweet
95. Social Media for Architects
95Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
96. Social Media for Architects
96Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
QR Codes
[Quick Reaction]
Can contain
• Web Address
• Email Address
• Telephone Number
• Physical Address
• Sales Message
• Special Offer
• Discount Code
97. Social Media for Architects
97Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
98. Social Media for Architects
98Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
99. Social Media for Architects
99Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• 15% only access internet via mobile device
• Mobile web access passes desktop access
• 30% of UK mobile users access the web via their phone every week
Going Mobile
100. Social Media for Architects
100Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• How does your site look on a phone?
• Is it “thumb proof”?
• Does everything work?
Going Mobile
101. Social Media for Architects
101Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Going Mobile
102. Social Media for Architects
102Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
103. Social Media for Architects
103Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
104. Social Media for Architects
104Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
105. Social Media for Architects
105Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media In a Nutshell
Facebook I Like doughnuts
Linkedin My skills include doughnut eating
Viral Quick, share my doughnut
YouTube Here I am, eating a doughnut
Blog Stories about doughnuts
Twitter I’m eating a doughnut
QR Codes This squiggle goes to my doughnuts
Mobile Get my doughnut on your phone
Pinterest Lots of pictures of doughnuts
106. Social Media for Architects
106Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
107. Social Media for Architects
107Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-line marketing
108. Social Media for Architects
108Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 745 305
07966 547146
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