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Startup Toolbox by StartupBashBD
- 1. presents STARTUP TOOLBOX NewsCred HQ | November 19, 2013 |Banani, Dhaka
- 2. LET’S DO THE WAVE!
- 3. Agenda Welcome & Overview of Startup Tools Nash Islam, CEO, G&R Ad Network Akhoni.com – A Journey Towards E-‐Commerce RevoluNon Shameem Ahsan, CEO, Akhoni.com Product Management & Project Management Milon Nazimudduala, Chief Product Officer, G&R Ad Network Social Media & Easy MarkeNng Riyad Husain, CEO, Magnito Digital How to Be Found: The Art & Science of SEO Al-‐Amin Kabir, CEO, DevsTeam Succeed with BizSpark & Visual Studio Tanzim Saqib, Developer & PlaVorm Evangelist, MicrosoW Community Panel Discussion
- 4. Welcome & Overview of Startup Tools Nash Islam CEO, G&R Ad Network
- 5. What’s Happening This Week Mon, Nov 17 StartupBashBD Kick-‐off Fri, Nov 21 Must Have Skills – Part 1 Tues, Nov 18 Startup Toolbox Sat, Nov 22 Must Have Skills – Part 2 Wed, Nov 19 Investors & OpportuniNes Sat, Nov 23 The Entrepreneurial Community Effect NewsCred office, Banani, Dhaka NewsCred office, Banani, Dhaka NewsCred office, Banani, Dhaka Thurs, Nov 20 Technology & Social Good EMK Center, Dhanmondi, Dhaka EMK Center, Dhanmondi, Dhaka EMK Center, Dhanmondi, Dhaka Bri[sh High Commissioner’s Residence, Baridhara, Dhaka
- 6. Startup Toolbox is about sharing the tools that entrepreneurs can use to build and grow their business. This session is focused on digital tools that provide leverage over tradi[onal methods and help entrepreneurs make the most of their limited resources.
- 7. ASK a quesNon WIN a prize!
- 8. Share on Social Media!! Post pics & tag others #startupbashBD #GEW2013
- 10. Startup Tools: Get Sh*t Done!
- 11. Get Deeper withthe Obvious
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- 17. Case Study: GBG Dhaka’s Tools:
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- 31. Akhoni.com : A Journey Towards E-‐Commerce RevoluNon Shameem Ahsan CEO, Akhoni.com
- 32. A Journey TowardseCommerce Revolution 32
- 33. National Data supportssignificant eCommerce growth Disposable Personal Income: 21.5% growth in last 5 years Bangladesh GDP: Annual change +6.32 (2012) 140 Thousand Dollar Billion Dollar 120 100 80 60 40 20 0 2005 2006 2007 2008 2009 2010 2011 2012 400 380 360 340 320 300 280 260 240 220 200 Year Mobile Phone Users: 217% growth in last 5 years 180 160 140 120 100 80 60 40 20 0 2005 2006 2007 2008 2009 2010 2011 Consumer Spending: 70% growth in last 5 years million Billion Dollar 100 80 60 40 20 0 2005 2006 2007 2008 2009 2010 2011 2012 Population Mobile Phone Users 2005 2006 2007 2008 2009 2010 2011 2012 NB: Data source World Bank 33
- 34. Internet users inBangladesh: 210% growth Facebook Users: 175% growth in last 8 months Internet users: 210% growth in last 3 years 12,000,000 6,000,000 10,000,000 5,000,000 8,000,000 4,000,000 3,000,000 6,000,000 2,000,000 4,000,000 1,000,000 2,000,000 0 0 2005 2006 2007 2008 2009 2010 2011 2012 2010 § Facebook users in Bangladesh: 5.60 million § 3G service is becoming a boom for ecommerce. § Internet subscription charge is going down § Sep, 2013 Total Internet subscribers : 35 million (June, 2013, According to BTRC) § 2012 Mobile subscribers : 106.934 million (July, 2013, According to BTRC) § 2011 low cost smart phones are widely available. 34
- 35. Electronic Money Transactions 3.1milliondebit/credit card holders in Bangladesh 1.9 million debit cards 1.2 million credit cards USD 764.33 million POS transactions in 2012 13 million bank accounts in 2012 35
- 36. Market Size Bangladesh GDPForecast* Bangladesh GDP: According to McKinsey: By 2015: Internet contribution to GDP in aspiring countries will be 3.3% 150 145 Billion Dollar 2012: $ 115.609 billion 2015: $ 137.692 billion 140 135 130 GDP Growth 125 120 115 110 2012 Hence in Bangladesh by 2020: Internet contribution to GDP will be $ 4.544 Billion (assuming additional 5 years needed than aspiring countries) 2013 2014 2015 2016 * @ 6% growth According to MasterCard Bangladesh Our eCommerce growth rate is 40% than previous year and our eCommerce market opportunity is $20 billion. 36
- 37. Akhoni.com is thepioneer and ecommerce industry leader in Bangladesh Akhoni.com Vision To become number one consumer internet brand of Bangladesh How Akhoni.com Works Akhoni.com Mission We increase sales of our merchants and create wonderful buying experience for the consumers. We create happiness for our merchants and consumers. Target Customers Our most targeted customers are young working professionals and university going youths. Existing Verticals Our target verticals are Fashion, Electronics, Beauty, Health, Book, Home and Kitchen, Gift Item, Fragrance. 37
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- 39. Customer KPIs Member databasegrowth Members sign in counts Paid members growth Paid orders 39
- 40. Transaction Volume increased100% Transaction volume increased c. 100% between Jan and Jul 2013 40
- 41. Facebook Growth: +10Klikes each month Last 3 months: June-August, 2013 41
- 42. Some Successful Offers Footballmatch tickets We have sold thousands of tickets over night. 8K pageviews of the deal. BDT 1.5 million transaction in a day. T-shirt Sales Mango Festival Online People were so excited to have garden fresh mangoes delivered to their doors. 42 thousand KG mango sold in few days. Gym Membership Over 1000 t-shirts sold in a short campaign BDT 2 million transaction in a week. 42
- 43. Akhoni.com Achievements ü Akhoni.comis the most visited eCommerce website in Bangladesh ü According to Alexa, Akhoni.com is in top 50 most visited Bangladeshi website from Bangladesh ü According to SocialBakers.com report, Akhoni.com is one of the top 10 most popular brand page on facebook in Bangladesh ü We have 287,000 fans on our facebook page ü We are getting 370K page-views in our website every month. ü According to Red Herring, Akhoni.com is in the top 200 emerging startups in Asia 43
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- 46. Product Management & Project Management Milon Nazimudduala Chief Product Officer G&R Ad Network
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- 48. Muhammad Nazimuddaula Chief Product Officer,G&R milon@gandr.com.bd 1982: Born in Rangpur 2001: Started BFA at DU 2003: Started career as an Animator 2004: Designer at Advertising 2005: Web Graphic Designer 2008: Started MFA at DU 2010: Co-founded G&R
- 49. sales mark users et busin ess profit product management investm ent v fun s. motivd priorit valu project e management goa l plan organiz e timeli ne object uniqu e y ate contr optimi ze ol
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- 69. there is nogood in reinventing the wheel most of the resources you’re looking for are available, you just have to find it 0 1
- 70. Murphy is right, maybe you’re not it happens most of the time in launching a new feature – some issues arise which were never expected 02
- 71. its never toolate to do the right thing the definition of web is changing everyday. no matter how much cost was involved, Microsoft had to shutdown ie6 03
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- 76. HALFWAY POINT: LET’S DO THE WAVE!
- 77. Social Media & Easy MarkeNng Riyad Husain CEO, Magnito Digital
- 78. Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 79. Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 80. @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 81. Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 82. The world haschanged Contents 4 billion hours of YouTube Videos watched every month 100 billion searches everyday 30 trillion unique URLs in the web 1.5 million Android activations per day Source : presentation by Bridgette Beam at Google Search Summit 2013 @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 83. Contents EST. 2013! @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 84. Contents How?! @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 85. Contents SOCIAL MEDIA & EASY MARKETING Riyad Husain CEO, Magnito Digital @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 86. Leveraging Contents social media to market your startup § § § § § Digital Presence Drive Contents Manage your PR Community Engagement Useful Tools @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 87. Digital Presence Contents Channels Facebook Twiber G+ LinkedIn YouTube @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 88. Digital Presence Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 89. Digital Presence Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 90. Drive Contents -‐ Be a thought leader Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 91. Drive Contents -‐ Be Social! Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 92. Drive Contents – Do Campaigns! Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 93. Drive Contents – Do Campaigns! Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 94. Manage Contentsyour PR Track Archive Share @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 95. Community Contents Engagement -‐ Partnerships Partner Venue partner in over 3 events Digital partner Digital partner in TEDx Dhaka 2013 event Digital partner in pitch2win competition Sponsor @riyadhusain SOCIAL MEDIA & EASY MARKETING Digital partner in Dell Social Innovation Challenge
- 96. Community Contents Engagement -‐ Partnerships @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 97. Community Contents Engagement -‐ Sponsorships @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 98. Community Contents Engagement -‐ Events @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 99. Useful Tools – Facebook Page Manager Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 100. Useful Tools – Link Facebook & Twiber Account Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 101. Useful Tools – Hashtags Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 102. Useful Tools – Shortlinks Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 103. Useful Tools – Google Alerts Contents @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 104. Contents RESULT? @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 105. Thanks! Contents riyadhusain@gmail.com n adhusai riy .com/in/ linkedin /magni todigita l @riyadhusain @riyadhusain SOCIAL MEDIA & EASY MARKETING
- 107. 15 min break! Eat some chips J
- 108. How to Be Found: The Art & Science of SEO Al-‐Amin Kabir CEO, DevsTeam
- 110. The Search Fact • Every minute, Google receive 20,00,000 search queries! • 61% of Global Internet Users research products online! • 60% of all organic traffic goes to top 3 result and 75% of users never visit second page!
- 111. How to BeFound: The Art & Science of SEO
- 112. Let me introducemyself! Al-Amin Kabir Internet Marketing Strategist Managing Director at DevsTeam Limited fb.com/iamalamin @iamalamin alamin@devsteam.com
- 113. How Google ranka site? The Google Ranking Procedures are similar to the procedures of traditional Bengali Marriage! • Bride First! • Reputation
- 115. Making Your SiteSmart! • Clean Permalink • Post Detailed Content • Use of Social Sharing Buttons • Focus Keywords on Content • Use Outbound Links • Multimedia Files • Easy Navigation
- 116. Using Wordpress? You’re80% of the Way There “(Wordpress) is a fantas[c piece of soWware, it makes your site easily crawlable by search engines, solves some 80-‐90% of mechanics of SEO and is the first big step anyone can take towards crea[ng a popular online business.” Other SEO friendly CMS -‐>
- 117. Great Content +SEO + Social Really Works. Great Content + SEO Friendly + Social Sharing + Link Building = Higher Rankings More Followers More Readers = Virtuous Cycle of Inbound Marketing! More Influence
- 118. Op[mize Social Profiles Traffic | Backlinks
- 119. You Must Have A Blog! • Companies blog more than 20 post per month receive 5x more traffic than companies blog less than 4 per month!
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- 121. Q/A Session Any Question? Askme! Get in touch with me! Email: alamin@devsteam.com Web: www.devsteam.com
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- 124. Succeed with BizSpark & Visual Studio Tanzim Saqib Developer & PlaVorm Evangelist MicrosoW
- 129. A New Eraof Modern Apps New value Personal & contextual Always connected Always accessible Data intensive Always evolving
- 130. Modern Apps needa Modern Lifecycle
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- 132. • Actionable feedback • Exploratory testing • Requirements management • Acceptance criteria definition • Developer testing • Build automation • Actionable diagnostics • Test planning and management • Test execution and defect reporting • Lab management • Production monitoring • Integrated incident management Quality metrics and reporting Role tailored tools Work item tracking SCM Build automation Test lab management Test execution services Build engines Lab infrastructure Test recorders and runners Extensibility interfaces Deployment automation Reporting and BI
- 133. A day withTFS
- 134. BizSpark – aGlobal Program for Startups Microsoft BizSpark is a global program that provides free software, support and visibility to help startups succeed. Over 50K startups have joined BizSpark in 100+ countries. The three year program is free of charge and gives startups: Eligibility To qualify, startups must be: › › › Software • Three year access to current, full-featured 900 titles of software development tools • $150 of monthly Windows Azure benefits to quickly build, deploy and manage web applications 100+ Countries Support Visibility • Professional technical and • Profile, Offers and Events product support • A connection to the • Unique and valuable offers BizSpark ecosystem, from the BizSpark Network giving startups access to Partners to help run your investors, advisors and business mentors • Two free MSDN Support Incidents. Developing Software Privately held and generating less than U.S. $1M in revenue per year Less than 5 years old Access to featured Microsoft Technologies: • Opportunities to achieve marketing visibility 50K Startups http://bizspark.com 3
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- 142. Community Panel Discussion Panelists: Saddam Azad, CEO, DugDugi Mashrur Hannan, Founder, Bonolota Designs Cal Jahan, Curator, Dhaka MOOC Exchange Farzana Chowdhury, Co-‐Founder, GradConnect
- 143. Name one tool you use on a daily basis
- 144. Do you use any tools to stay organized?
- 145. What are your favorite cloud tools?
- 146. What tools do you use to communicate with your team?
- 147. Thank you! NewsCred HQ | November 19, 2013 |Banani, Dhaka