The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique: 1. Listening to customers and understanding where they engage on social media to inform objectives and strategy. 2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction. 3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.

1. Running Your Social Media Strategy
In A 30 Minutes a Day
Houston, TX
January 23-24, 2014

2. For A Copy Of Today’s Presentation
3 Ways To Obtain A Copy:
1.Log On To Our Facebook Page:
www.facebook.com/CBCGroup
Post: #PartyClub30
2.Email CBCG
lynn@cbc-group.net
3.Leave Me Your Business Card

3. There are Bigger Things to Fear Than Social Media
Creative Business Consulting Group
www.cbc-group.net

4. Why Listen To Creative Business Consulting Group – Lynn Switanowski?
28 + Years Retail Industry Experience
Fortune 500 Sales and Marketing
Executive
Successful B-T-C Strategist
Experienced Brand Manager And
Marketing Executive
Social Media Strategist and Developer
Contact Information: (617) 437 -9191
Email: lynn@cbc-group.net
Creative Business Consulting Group
www.cbc-group.net

5. Consumers Are Using Social Media, Are You?

56% Of Shoppers Using Social Media Have
“Friended,” “Followed” Or “Subscribed” To A
Retailers’ Page or Feed

More Than 50% Of Online Shoppers Use SM To
Engage With Brands They Like/Buy

Almost 50% of Retailers’ Fans Follow To Learn About
Special Deals And Products

85% Of Gen Y Shoppers Participate In Social
Networking
Retailers Do Not Have The Same Presence On Social Networks
* (Pricegrabber, 2010)
Creative Business Consulting Group
www.cbc-group.net

6. Employ POST Techniques For 30 Minutes Daily
To Achieve Social Media Success
617-437-9191
Creative Business Consulting Group
www.cbc-group.net

7. People
Strategy Formation Starts With Understanding
Where Your Customers Are And What They Say
Start By Assessing Where You Should Be
Participating And Where The Biggest
Opportunities Exist
Where Do Your Current And Potential
Customers Participate?
Listening Will Give You A Good Idea Of:
What’s Being Said About Your
Company Online
Where Messages Are Posted
Where Users Spend Time
How Much Is Being Discussed
Ask Yourself: How Your Competitors Are Participating In Social Media?
617-437-9191
Creative Business Consulting Group
www.cbc-group.net

8. People
Key Listening Tools
 Google Alerts Emails You Whenever A
Chosen Keyword Is Mentioned In Any
Form Of Online Content.
 Sitevolume Reports How Often
Keywords Or Phrases Appear On
Twitter, Digg, Myspace, Youtube And
Flickr
 Socialmention Enables You To Search
Keywords And Phrases By Specific
Channel Category (Blogs, Images,
News,Video, Etc.), Or As A Whole, And
To Receive Email Alerts When A New
Mention Is Posted
617-437-9191
Creative Business Consulting Group
www.cbc-group.net

9. Objectives
Define Objectives and Strategy – Establish Clear,
Quantifiable Goals
•What Are You Looking To Get Out
Of A Social Media Marketing
Program - Today And In The
Future?
Consider How To:
Expand Brand Or Product Awareness
Build Or Enhance Brand Community
Engage Fans And Convert Them To
Customers
Improve Customer Satisfaction
617-437-9191
Creative Business Consulting Group
www.cbc-group.net

10. Objectives
Determine Social Media Goals And Objectives
Based On Business Goals And Capability
•Xxx
•Xxx
•xxx
617-437-9191
Creative Business Consulting Group
www.cbc-group.net

11. Strategy
Decide Where to Concentrate Your Efforts
 You Can’t Be Everywhere At Once – Start Slowly
And Build
 Start With One Social Media Program And Learn
The Basics
 Layer In More Functionality
 Incorporate Time Saving Applications
 Use Younger Employees (Or Children) To
Mentor You
 Integrate Additional Social Media Application
When You Are Ready
617-437-9191
Creative Business Consulting Group
www.cbc-group.net

12. Strategy
Your Social Media Strategy Must Be Built To
Engage Followers and Build A Community
Using Social Media For Your Small Business Requires A Blend Of Business
And Personal Information
Personal 40%
• Share Your Personality
• Publish Information That Will Help Establish You And
Your Brand With Your Followers
• Have Fun And Express Yourself
Share Relevant
Information
30%
• Forward Blog Posts (Yours Or Others) That Are Of
Interest To Your Followers
• Share Articles That Will Be Interesting To Your Fans
• Make Yourself The Expert By The Information You
Share
Business 30%
• Publish Promotions Or Store Events
• Publish Specials/Deals For Followers With Links To
Appropriate Webpages And/Or Locations
• Host Special Events For FB Fans Only
Creative Business Consulting Group
www.cbc-group.net

13. Strategy
Engaging Fans With Your Social Media – How
To Begin….
Remember The Basics, Follow Posting “Rules”
• Create a Posting Calendar, Assign Duties To
Appropriate Personnel
• Align Posts With Your Overall Strategy –
What Are Your Goals?
• Create And Schedule GREAT Content DAILY
• Good Posts Build Rapport, Evoke Trust And
Engage Customers To Buy
• Remember The Rules - 40/30/30
• Engage Your Customers To Help With PostsAsk For Pictures, Comments, Videos, Take
Surveys
• Ask Questions To Engage A Response
From Your Followers
Creative Business Consulting Group
www.cbc-group.net

14. Strategy
Engaging Fans With Your Facebook Page What Should You Talk About?
Use Humor To Engage Your Fans and Followers
Do you like to laugh? So do your customers! Make your marketing more fun and
you will stand out from the competition and capture customer attention.
Try These Tips To Create Humorous Posts:
1.Tap into Pop Culture – Getting your fans into a fun
pop culture meme is enough to them smile.
2.Lampoon With Cartoons - Cartoons are often the
most-read and remembered part of magazines and
newspapers, and they can also be an effective
mechanism for promoting your brand
3.Get Animated – Use apps to create animated videos
–quickly and easily. Apps to try: Xtranormal or
GoAnimate
4.Solicit Humor From Your Fans - why not try
crowdsourcing your funny business?
Creative Business Consulting Group
www.cbc-group.net

15. Engaging Fans With Your Facebook Page What Should You Talk About?
Use In Store Experiences In Your Post Content
Deliver A View Of Your Daily Business Via Posts. Help Your Customers
Follow What Is Going On With Your Business- Even If They Can’t Be There
•
In-Store Events
•
Marketing Activities
• Links To Emails, Blog Posts, etc.
• Trade Show Experiences
• Share Your Market Experiences
• Ask For Customer Feedback
•
Share Customer Experiences
• Testimonials, Product Reviews
•
Share Employee Experiences
Behind The Scenes Look At Work
Creative Business Consulting Group
www.cbc-group.net

16. Technology
Scheduling Tools Will Improve Productivity And
Ensure Consistent Engagement
• Hootsuite
www.hootsuite.com - Desktop
Application That Links Twitter,
Facebook, Search And
Followers On One Screen
• Sendible
www.sendible.com - Links
Multiple Social Media
Applications From One
Desktop Application. Allows
For Scheduling of Future
Posts.
Creative Business Consulting Group
www.cbc-group.net

17. Technology
Mobile Technology Can Improve Efficiency And
Responsiveness When Out Of The Store
Creative Business Consulting Group
www.cbc-group.net

18. CBCG Can Help You Engage With Your Online
Customers
• Help You Identify the Long-Term
Business Opportunities Created
By Using Social Media
• Teach You How to Create Social
Media Marketing Programs That
Engage Customers
• Show You The Cost Saving
Benefits Of Using Social Media
• Share How to Create An
Engaging Social Media Strategy
for Your Retail Business
Call Today: (617) 437-9191
Creative Business Consulting Group
www.cbc-group.net