The document discusses effective blogging. It provides statistics on online sales and device usage. It emphasizes that blogs can be used as communication, marketing, and sales tools. The document also stresses the importance of compelling copy, usability, and conversion optimization on blogs.
Centre Parcs, March 2011 - Guerilla and Web Marketing, March 2011Andrew Poulton
The New and Improved Guerilla E-Marketing seminar looking at the reasons why a business should be looking at Twitter, Facebook and Linkedin together with Viral and Video Marketing, Blogging and Apps
Presentation slides from Business Link's 'Boost your marketing strategy event' at Center Parcs Longleat Forest on 2nd March 2011. Andy Poulton's (Business Link IT Adviser) presentation looks at the benefits of e-marketing and social media marketing and networking for business and how to integrate these strategies into your marketing plans.
Social Media overview for Superfast Business - 24 June 2014Andrew Poulton
The document discusses how to get the most from social media marketing. It notes that social media allows businesses to raise awareness, build credibility, engage customers, and communicate with large audiences. The document provides tips on using key social media platforms like Facebook, LinkedIn, and Twitter to engage customers and influence people in a business's sector. It stresses the importance of having a social media plan, posting regularly, and using analytics to measure results.
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
How to Use Social Media for Lead GenerationHubSpot
This document summarizes a presentation about using social media for lead generation. The presentation discusses how HubSpot uses inbound marketing approaches like blogging and social media to drive traffic and convert visitors into leads and customers. It provides tips on how to build social media networks, distribute content, and engage in conversations to generate interest and drive people to landing pages. The presentation also discusses how to measure social media marketing efforts by tracking referrals and conversions along the entire marketing funnel.
This presentation was delivered at the 2009 Wisconsin Bankers Association's Tech Conference in Madison, WI. This show talked about how the impact of social media and web 2.0 tools are changing the way we build relationships with customers.
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
The document discusses various guerrilla marketing tactics for small businesses to utilize online, including using social networks like Facebook and LinkedIn to build brand awareness, leveraging viral marketing techniques to spread content organically, and creating video content for platforms like YouTube to reach large audiences cost-effectively. Proper use of these online marketing strategies can help small businesses connect with new customers and generate more sales opportunities.
Centre Parcs, March 2011 - Guerilla and Web Marketing, March 2011Andrew Poulton
The New and Improved Guerilla E-Marketing seminar looking at the reasons why a business should be looking at Twitter, Facebook and Linkedin together with Viral and Video Marketing, Blogging and Apps
Presentation slides from Business Link's 'Boost your marketing strategy event' at Center Parcs Longleat Forest on 2nd March 2011. Andy Poulton's (Business Link IT Adviser) presentation looks at the benefits of e-marketing and social media marketing and networking for business and how to integrate these strategies into your marketing plans.
Social Media overview for Superfast Business - 24 June 2014Andrew Poulton
The document discusses how to get the most from social media marketing. It notes that social media allows businesses to raise awareness, build credibility, engage customers, and communicate with large audiences. The document provides tips on using key social media platforms like Facebook, LinkedIn, and Twitter to engage customers and influence people in a business's sector. It stresses the importance of having a social media plan, posting regularly, and using analytics to measure results.
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
How to Use Social Media for Lead GenerationHubSpot
This document summarizes a presentation about using social media for lead generation. The presentation discusses how HubSpot uses inbound marketing approaches like blogging and social media to drive traffic and convert visitors into leads and customers. It provides tips on how to build social media networks, distribute content, and engage in conversations to generate interest and drive people to landing pages. The presentation also discusses how to measure social media marketing efforts by tracking referrals and conversions along the entire marketing funnel.
This presentation was delivered at the 2009 Wisconsin Bankers Association's Tech Conference in Madison, WI. This show talked about how the impact of social media and web 2.0 tools are changing the way we build relationships with customers.
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
The document discusses various guerrilla marketing tactics for small businesses to utilize online, including using social networks like Facebook and LinkedIn to build brand awareness, leveraging viral marketing techniques to spread content organically, and creating video content for platforms like YouTube to reach large audiences cost-effectively. Proper use of these online marketing strategies can help small businesses connect with new customers and generate more sales opportunities.
You can view the full webinar at http://bit.ly/1Wlh1lJ
Social media and online marketing have changed the way that business is done. In this presentation, Dawn explains you the process of setting up your social media pages, what you need to get started, and creating an easy on-going strategy to build visibility.
Website: adwordsrobot.com
Presented in 2013 to the CEO of the Institute for International Research. Data showed that there were unexplored opportunity in an underdeveloped corporate web presence. Pocket Con presented an idea of leveraging value from profitable business conference products and turning profit through digital means.
This document provides an overview of web marketing strategies presented by Rosey Broderick. It discusses conducting market research to understand target markets and competitors. It emphasizes setting clear business objectives and outlines steps to analyze an existing website, devise an action plan to drive traffic, and measure results. The presentation covers various online marketing tactics like search engine optimization, social media, email marketing, and viral marketing. It provides examples of successful campaigns and encourages developing a measurable strategy to effectively achieve business goals through the web.
Digital marketing trends final plymouth Chamber 06.08Get up to Speed
This document discusses eight mega trends in digital marketing: 1) increased customer focus and expectations of transparency, 2) the rise of mobile-first marketing, 3) the decline of Google+ and Google's shift towards standalone social products, 4) the growth of location-based and proximity marketing using tools like geofencing and beacons, 5) the rise of influencer marketing and user-generated recommendations, 6) the growth of cause marketing campaigns on social media like the ALS Ice Bucket Challenge, 7) programmatic advertising targeting users based on location and app usage, and 8) the importance of building trust through cause alignment and campaigns that demonstrate impact.
The document proposes a campaign to increase membership and engagement on the Maroc.nl website. Currently, 60% of members have not logged in for over a year. The campaign aims to attract new members, activate dormant members, and reach 350,000 unique visitors per month. The main strategy involves promotional videos, online advertisements, local paper advertising, and billboard advertising with an overarching theme of Dutch-Moroccan juxtaposition. The proposals provide concepts and details for each part of the advertising strategy and campaign.
From ITC Agent Conference 2016...
Are you new to digital marketing? Or have some experience but are looking to improve? This session will help you develop and implement a digital marketing strategy. We'll discuss branding - what it is and how its development makes your digital marketing easier and laser focused. We'll also cover blogging, social media, email and video marketing. There will be examples from Carrie's agency so you'll leave with tips and practical ideas you can use immediately.
This document provides guidance on developing a social media strategy for a business. It outlines a 5 step process: 1) Know your business, 2) Know your customers, 3) Choose relevant social media platforms, 4) Define goals for each platform, and 5) Create a content plan. The document defines key platforms like Facebook, Twitter, Instagram and discusses their pros, cons and ideal uses. It emphasizes understanding customer demographics to select the right platforms and setting goals like increasing traffic or contacts. Participants are guided through exercises to define their ideal customer, choose platforms, and set goals and a content plan.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
This is Day Two of the "Click to Prosper" course, run across the Lincolnshire coast with businesses taking part in the Coastal Business Development Programme 2013-15.
2016 - Ivy Worldwide Overview and CapabiliesGWNelson
This document discusses influencer marketing. It defines influencer marketing as identifying individuals with influence over potential buyers and orienting marketing activities around these influencers. The objective is to give influencers compelling reasons to talk about and recommend a brand. Influencer marketing is differentiated from PR, social media, and content marketing. Case studies are provided of influencer marketing campaigns for B2B and B2C clients across different industries that achieved outcomes like increased sales, brand awareness, and thought leadership. Industry trends around earned media and buyer behavior are discussed. The document outlines how an influencer marketing agency can help through strategic services like communications, promotions, events, insights, and social media management.
Free eBook - Websites For B2 B Technogy CompaniesKim Walowsky
A complete and cost-effective web design, build and maintenance service designed to meet the specific needs of high-tech companies operating in B2B markets
1. Building a website requires technical and design requirements to meet customer needs.
2. Websites need to attract and engage visitors, provide useful information, and create a positive impression of the business.
3. Effective website design focuses on usability, accessibility, and building trust with visitors to achieve business goals like encouraging return visits.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Going Full Throttle: How to Speed Time to Market on Marketing Campaign SitesAcquia
The document discusses how Acquia Cloud Site Factory can help companies speed up the time to market for marketing campaign sites by providing a repeatable deployment approach for numerous sites through a digital experience platform. It notes that marketing teams are often impacted by IT bottlenecks and a lack of skills to independently update sites. The Site Factory aims to address this by allowing marketers to self-service create responsive sites within days using standardized templates and a multisite management system while also meeting the needs of IT for a simplified and scalable solution.
This digital marketing audit provides recommendations for Urban Country to optimize its online presence across owned media, social media platforms, and metrics. It recommends integrating the brand's blog and website, rebuilding the site without Flash, and optimizing content strategy. For social media, it suggests customizing Urban Country's Facebook page and potentially launching a Twitter strategy. It also advises setting up analytics and goals to measure performance across channels. The action plan outlines specific steps to take across these areas.
The document discusses inbound marketing strategies for businesses. It begins with an agenda that covers an introduction to inbound marketing, search engine optimization basics, blogging to generate customers, using social media to generate customers, and converting visitors to sales. The presentation then discusses specific inbound marketing tactics like optimizing webpages for search engines, creating valuable blog content, interacting with digital influencers on social media, and using calls to action on websites to convert visitors into customers. Case studies show how these inbound strategies helped a landscaping company increase social media followers, Google organic traffic, leads, new customers, and average growth of leads. The presentation promotes the marketing automation platform HubSpot and argues that inbound marketing has become mainstream for businesses of all sizes.
Web 2.0 in the Service of the Investor RelationsMagic Solutions
Petko Karamotchev's presentation during the Conference New Technologies for Successful Investor Relations, held in Sofia, Bulgaria on 15 October 2009. The presentation discussed Web 2.0 and what it offers for the investment relations society in Bulgaria. Examples were given for Office 2.0 applications like Zoho, Xero, and Google Wave.
You can view the full webinar at http://bit.ly/1Wlh1lJ
Social media and online marketing have changed the way that business is done. In this presentation, Dawn explains you the process of setting up your social media pages, what you need to get started, and creating an easy on-going strategy to build visibility.
Website: adwordsrobot.com
Presented in 2013 to the CEO of the Institute for International Research. Data showed that there were unexplored opportunity in an underdeveloped corporate web presence. Pocket Con presented an idea of leveraging value from profitable business conference products and turning profit through digital means.
This document provides an overview of web marketing strategies presented by Rosey Broderick. It discusses conducting market research to understand target markets and competitors. It emphasizes setting clear business objectives and outlines steps to analyze an existing website, devise an action plan to drive traffic, and measure results. The presentation covers various online marketing tactics like search engine optimization, social media, email marketing, and viral marketing. It provides examples of successful campaigns and encourages developing a measurable strategy to effectively achieve business goals through the web.
Digital marketing trends final plymouth Chamber 06.08Get up to Speed
This document discusses eight mega trends in digital marketing: 1) increased customer focus and expectations of transparency, 2) the rise of mobile-first marketing, 3) the decline of Google+ and Google's shift towards standalone social products, 4) the growth of location-based and proximity marketing using tools like geofencing and beacons, 5) the rise of influencer marketing and user-generated recommendations, 6) the growth of cause marketing campaigns on social media like the ALS Ice Bucket Challenge, 7) programmatic advertising targeting users based on location and app usage, and 8) the importance of building trust through cause alignment and campaigns that demonstrate impact.
The document proposes a campaign to increase membership and engagement on the Maroc.nl website. Currently, 60% of members have not logged in for over a year. The campaign aims to attract new members, activate dormant members, and reach 350,000 unique visitors per month. The main strategy involves promotional videos, online advertisements, local paper advertising, and billboard advertising with an overarching theme of Dutch-Moroccan juxtaposition. The proposals provide concepts and details for each part of the advertising strategy and campaign.
From ITC Agent Conference 2016...
Are you new to digital marketing? Or have some experience but are looking to improve? This session will help you develop and implement a digital marketing strategy. We'll discuss branding - what it is and how its development makes your digital marketing easier and laser focused. We'll also cover blogging, social media, email and video marketing. There will be examples from Carrie's agency so you'll leave with tips and practical ideas you can use immediately.
This document provides guidance on developing a social media strategy for a business. It outlines a 5 step process: 1) Know your business, 2) Know your customers, 3) Choose relevant social media platforms, 4) Define goals for each platform, and 5) Create a content plan. The document defines key platforms like Facebook, Twitter, Instagram and discusses their pros, cons and ideal uses. It emphasizes understanding customer demographics to select the right platforms and setting goals like increasing traffic or contacts. Participants are guided through exercises to define their ideal customer, choose platforms, and set goals and a content plan.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
This is Day Two of the "Click to Prosper" course, run across the Lincolnshire coast with businesses taking part in the Coastal Business Development Programme 2013-15.
2016 - Ivy Worldwide Overview and CapabiliesGWNelson
This document discusses influencer marketing. It defines influencer marketing as identifying individuals with influence over potential buyers and orienting marketing activities around these influencers. The objective is to give influencers compelling reasons to talk about and recommend a brand. Influencer marketing is differentiated from PR, social media, and content marketing. Case studies are provided of influencer marketing campaigns for B2B and B2C clients across different industries that achieved outcomes like increased sales, brand awareness, and thought leadership. Industry trends around earned media and buyer behavior are discussed. The document outlines how an influencer marketing agency can help through strategic services like communications, promotions, events, insights, and social media management.
Free eBook - Websites For B2 B Technogy CompaniesKim Walowsky
A complete and cost-effective web design, build and maintenance service designed to meet the specific needs of high-tech companies operating in B2B markets
1. Building a website requires technical and design requirements to meet customer needs.
2. Websites need to attract and engage visitors, provide useful information, and create a positive impression of the business.
3. Effective website design focuses on usability, accessibility, and building trust with visitors to achieve business goals like encouraging return visits.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Going Full Throttle: How to Speed Time to Market on Marketing Campaign SitesAcquia
The document discusses how Acquia Cloud Site Factory can help companies speed up the time to market for marketing campaign sites by providing a repeatable deployment approach for numerous sites through a digital experience platform. It notes that marketing teams are often impacted by IT bottlenecks and a lack of skills to independently update sites. The Site Factory aims to address this by allowing marketers to self-service create responsive sites within days using standardized templates and a multisite management system while also meeting the needs of IT for a simplified and scalable solution.
This digital marketing audit provides recommendations for Urban Country to optimize its online presence across owned media, social media platforms, and metrics. It recommends integrating the brand's blog and website, rebuilding the site without Flash, and optimizing content strategy. For social media, it suggests customizing Urban Country's Facebook page and potentially launching a Twitter strategy. It also advises setting up analytics and goals to measure performance across channels. The action plan outlines specific steps to take across these areas.
The document discusses inbound marketing strategies for businesses. It begins with an agenda that covers an introduction to inbound marketing, search engine optimization basics, blogging to generate customers, using social media to generate customers, and converting visitors to sales. The presentation then discusses specific inbound marketing tactics like optimizing webpages for search engines, creating valuable blog content, interacting with digital influencers on social media, and using calls to action on websites to convert visitors into customers. Case studies show how these inbound strategies helped a landscaping company increase social media followers, Google organic traffic, leads, new customers, and average growth of leads. The presentation promotes the marketing automation platform HubSpot and argues that inbound marketing has become mainstream for businesses of all sizes.
Web 2.0 in the Service of the Investor RelationsMagic Solutions
Petko Karamotchev's presentation during the Conference New Technologies for Successful Investor Relations, held in Sofia, Bulgaria on 15 October 2009. The presentation discussed Web 2.0 and what it offers for the investment relations society in Bulgaria. Examples were given for Office 2.0 applications like Zoho, Xero, and Google Wave.
Does it seem harder to attract new customers lately?
Ecommerce is filled with so many incredible opportunities, yet there is so much more competition.
However, large ecommerce sites are thriving – you’ve seen the proof.
Successful, large ecommerce companies approach their SEO in a way that allows them to grow, even with the rising costs of customer acquisition.
Now, you can thrive, too.
Learn how to scale your SEO efforts and grow your ecommerce business like the big guys.
You'll learn how to:
- Rank your top-performing pages by spending crawl budget wisely.
- Connect revenue with organic search strategy.
- Discover new growth potential with automation.
Watch Jessica Flareau, SEO & Personalization Manager at Barnes & Noble, and Christophe Frenet, Chief Product Officer at Botify, as they provide comprehensive insights for scaling your ecommerce SEO efforts.
Most SEO professionals deal with complicated technical issues that don't exist for small businesses when they scale.
Discover what to prioritize by using the concept of scale and see how scaling SEO can skyrocket your brand.
This document discusses different types of internet advertising and its growth potential in India. It covers the three main types of communication media - print, television, and internet. Internet advertising has the highest recall rate of 85% as it allows people to see, hear, and participate. The internet advertising market in India is projected to grow significantly between 2011-2016. Key areas of internet advertising discussed are website design, search engine optimization, and social media. Various career opportunities in these fields for graduates are also mentioned.
This document discusses strategies for search engine optimization (SEO) success in business-to-business (B2B) relationships. It notes that 80% of internet users first go to a search engine when online. It emphasizes the importance of writing content for visitors rather than search engines, and including what the company does in plain terms on its website. The document also stresses relationship building through industry links, social media, and engaging with customers' target markets online. B2B sales often have longer cycles, so setting up analytics can help track leads over multiple visits.
Selling on the Web 2008.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers. This presentation will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
This document outlines an SEO/SMM standard package from a digital marketing agency. It includes campaign goals of increasing traffic, sales, social media visibility and conversions. Deliverables include link building, content creation, social media activities and technical optimizations. Cost is allocated across different activities and resources are assigned to accounts. Communication methods and processes for traffic building, SEO, social media and reporting are described.
Blogging Your Way Up the Google Ladder with Peggy DuncanPeggy Duncan
The document discusses how blogging can help climb the Google rankings ladder. It outlines the benefits of blogging such as boosting SEO, building credibility and brand, and reaching a wider audience. It provides tips for creating content by writing about expertise, solving problems, and adding links and videos. The document also discusses how to build traffic through search engine registration, social media promotion, and user interaction and engagement. It notes ways to monetize a blog such as promoting one's own products and services instead of using Google ads. Finding time is addressed by turning off distractions and making writing a consistent habit.
the next generation of marketing technology platformcleveg
It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.
Design your website with your mission in mindMichael Beahm
The document discusses upgrading a nonprofit's website to WordPress using Guide Creative. It highlights key benefits like ease of use, stability, and customizability. Guide Creative's strategic design process focuses on the audience and mission. They recommend best practices like clear navigation, compelling imagery, and calls to action. Ongoing services help nonprofits keep their sites updated and optimized.
This document discusses knowledge sharing platforms and tools that people and corporations are using on the web, including blogs, wikis, social networking, social bookmarking, and RSS newsreaders. It provides examples and descriptions of popular sites for each tool, such as LinkedIn for social networking, Delicious for social bookmarking, and RSS readers for accessing updates from subscribed feeds.
This document describes the website network and digital presence of Reprotec, including four key websites (a brochure site, ecommerce store, newsfeed, and subdomain network), their content and features. It also discusses Reprotec's social media accounts, information architecture, analytics suite, launch strategy, and overall low costs. The goal is to provide customers all the information they need and build authority through an integrated online presence.
This document appears to be from a presentation on search engine optimization (SEO). The presentation covers on-site and off-site optimization techniques for improving search engine rankings. It discusses topics like choosing keywords, optimizing page titles, descriptions and content, using headers and file names, and getting backlinks. The presentation aims to explain how SEO works and provide strategies for marketers to get better results from search engines like Google.
Finding and posting content on social mediaAndrew Poulton
The document discusses how to effectively find and post content on social media. It recommends using tools like Buffer and DrumUp to save time when scheduling posts. Buffer allows scheduling posts across multiple social media platforms. DrumUp sources content based on keywords and lets the user bulk schedule posts. The document stresses that social media marketing requires consistency over time rather than focusing on quick wins.
Six simple steps to social media satisfactionAndrew Poulton
The document outlines 6 simple steps to achieve social media success: 1) Define goals, 2) Understand your audience, 3) Understand social media platforms like Facebook, Twitter, LinkedIn, etc., 4) Plan fresh and engaging content, 5) Build your social media presence, and 6) Maintain your social media profiles by investing 30 minutes per day and measuring performance. Following these steps will help achieve marketing objectives through a consistent social media strategy.
Bitc risks and remedies in the home-downloadAndrew Poulton
This document discusses common internet threats and how to classify them. It describes external direct attacks such as fraudsters, thieves, hijackers, stalkers and paedophiles. It also discusses dangerous behaviors like disclosing too much personal information or making unsafe online friends. The document promotes NetGenie as a solution, describing it as a very secure and easy to use home internet security system. It outlines NetGenie's purchase scheme for schools and organizations to buy in bulk at a discount.
Why your business needs to use Social MediaAndrew Poulton
The document provides guidance on using social media for business purposes. It recommends defining goals and audience, understanding different platforms like Facebook, LinkedIn, Twitter and Instagram, planning content, building an online presence, maintaining profiles, and measuring performance. The key takeaway is that social media allows businesses to engage with customers, share information and stay connected to build their brand.
This document discusses search engine optimization (SEO) and the importance of on-site and off-site optimization. It explains that SEO involves optimizing a website to increase its visibility in organic search engine results. Key aspects of on-site optimization discussed include page content, titles, descriptions, and keyword placement. Off-site optimization like backlinks are also important. The document provides tips on monitoring performance and continuously improving SEO efforts.
Google Analytics and Google Webmaster Overview for Superfast Business - 24 Ju...Andrew Poulton
This document discusses Google Analytics and Google Webmaster Tools. It provides an overview of how to set up Google Analytics and understand the key metrics it provides about website traffic, such as sessions, users, page views, location of visitors, and conversion tracking. It also summarizes Google Webmaster Tools and how it can be used to identify issues with a website and see external links and search queries that mention the site. Instructions are given on setting up both tools and interpreting various reports.
A short guide to using Linkedin effectivlyAndrew Poulton
Do you want to make more use of Linkedin? Then this short presentation is just for you.
Alternativly, get in touch to talk about 1-to-1, 1-to-few or 1-to-many coaching
A great website does not necessarily look beautiful. A great website is simply one that achieves the goals that YOU define. Looking good is simply the icing on the cake.
With more than 80% of web users turning to search engines to find things online, ensuring your website is featured as high in the search results as possible remains incredibly important.
This presentation takes a look at SEO and content marketing together with Google's Hummingbird, Panda and Penguin updates.
First there was MySpace and Facebook, then there was Linkedin and Twitter - now there are many more opportunities for businesses of all sizes to reach out and communicate with new and existing clients and customers
Cloud Computing, an introduction for beginnersAndrew Poulton
An introduction to Cloud Computing for SMEs [Small & Medium Sized Enterprises] looking at what it is, how it can be used and the benefits it provides over more traditional Peer-to-Peer and Client/Server computing models.
Many business websites look beautiful but are painfully ineffective. This seminar will walk through the basic steps of developing an effective website that really works for your buisness.
This document appears to be a presentation from Bristol IT Company about search engine optimization. The agenda includes introductions, discussions of SEO and pay-per-click advertising, and a closing. The presentation covers topics like measuring website traffic, choosing keywords, optimizing content with keywords, and how search engines work. It emphasizes that SEO is a marathon with no quick fixes, and involves optimizing a website to be "search engine friendly" through techniques like including targeted keywords in pages.
LinkedIn is the de facto networking site for professionals and businesses looking to expand their network and engae with potential clients, suppliers and support.
However, you have to be pro-active to get the best out of it - it's no good sitting back and expecting stuff to happen.
This is a presentation that provides a little detail about ho to get LinkedIn working for you
The Wiltshire Business Expo was held in Trowbridge in June 2013 and was a great opportunity for businesses to display, meet and network and this is my 45 minute presentation looking at on-line marketing
The document discusses the magic of web marketing and how it can help businesses attract more visitors and customers. It covers how Noah Kalina's video received over 22 million views on YouTube, demonstrating the power of viral marketing. It then discusses various web marketing strategies like search engine optimization, social media marketing, email marketing, video marketing, and how testing conversions can help improve a website. The overall message is that web marketing done correctly can significantly increase a business's online visibility and drive more traffic, leads, and sales.
9. Effective Blogging
Is your business ready?
Do you have
• Phone systems in place to deal with calls?
• People to deal with enquiries?
WiltsWebDesign.co.uk
• Stock to deal with uplift in orders?
• Logistics in place to deliver on new orders?
• Cashflow to meet increased demand?
9 9
11. Effective Blogging
• How many visitors does your site attract?
• What do they do whilst they are there
– How many pages do they look at?
– How long do they spend on the site?
– How does this compare against the targets set for the site?
WiltsWebDesign.co.uk
– How many conversions occur?
• Sales
• Email contact
• Subscription
• Calls
11 11
20. Effective Blogging
Your words need to be aimed directly at your site visitor
- they need to be punchy and compelling
• WHY?
Visitors don’t read – they scan
Visitors need to “get it” almost instantly
WiltsWebDesign.co.uk
Visitors need to know you can meet their needs
Visitors need to know WHY they should use you
Visitors need to TOLD what to do
20 20
21. Effective Blogging
Improving Conversion - Good
Ensure that your pages
• Have a goal
• Load Quickly
WiltsWebDesign.co.uk
• Provide customer focused information
- Them not me
- Benefits not features (W.I.I.F.M)
21 21
22. Effective Blogging
Improving Conversion - Good
A – Grab their ATTENTION
I – Generate an INTEREST
WiltsWebDesign.co.uk
D – Build the DESIRE
A – Promote the ACTION
22 22
23. Effective Blogging
Research
Feedback Test
WiltsWebDesign.co.uk
Measure
23 23
27. Effective Blogging
What is a Blog?
Blog – contraction…Web Log
A blog is a personal journal published on the World Wide Web consisting of discrete entries
("posts") typically displayed in reverse chronological order so the most recent post appears
first. Blogs are usually the work of a single individual, occasionally of a small group, and
often are themed on a single subject…….
The emergence and growth of blogs in the late 1990s coincided with the advent of web
WiltsWebDesign.co.uk
publishing tools that facilitated the posting of content by non-technical users. (Previously a
knowledge of such technologies as HTML and FTP had been required to publish content on
the Web.)
Although not a must, most good quality blogs are interactive, allowing visitors to leave
comments and even message each other
In that sense, blogging can be seen as a form of social networking. Indeed, bloggers do not
only produce content to post on their blogs but also build social relations with their readers
and other bloggers.
27 27
28. Effective Blogging
What is a Blog?
A blog is –
• a personal diary
• a daily pulpit.
• a collaborative space.
WiltsWebDesign.co.uk
• a political soapbox.
• a breaking-news outlet.
• a collection of links.
• your own private thoughts.
• memos to the world.
28 28
29. Effective Blogging
What is a Blog?
A blog can be –
• a communication tool
• a marketing tool
WiltsWebDesign.co.uk
• a sales opportunity
• a game changer
29 29
38. Effective Blogging
What is a Blog?
In other words………… your blog is whatever you want it to be.
In simple terms, a blog is a website, where you write stuff on
an on-going basis.
New stuff shows up at the top, so your visitors can read
WiltsWebDesign.co.uk
what's new.
Then they comment on it or link to it or email you. Or not.
There are no real rules.
38 38
39. Effective Blogging
Why Blog?
• Easier than newsletters
• Lingers longer than newsletters
• Update anytime / anywhere
• Personal / frank view points
• Trust – people trust blogs more than websites
WiltsWebDesign.co.uk
• Demonstrate knowledge and passion
• Easy to share
• Helps with SEO
• Low cost
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40. Effective Blogging
Why Blog?
• Helps with SEO
Good blog content contains Keywords and Phrases
WiltsWebDesign.co.uk
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42. Effective Blogging
Why Blog?
• Helps with SEO
Good blog content contains Keywords and Phrases
Search Engines Keywords and Phrases
WiltsWebDesign.co.uk
A good blog will ALWAYS link back to the website
Google Links
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46. Effective Blogging
What & When to write?
Provide Answers to client questions [FAQs]
When you have something to sell
When you have something new to offer
When something changes
WiltsWebDesign.co.uk
When you have some news
When you have something to say
When your industry has something to say
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48. Effective Blogging
Inspiration - Planning
Create a topic list covering 3-6 months
When inspiration strikes – bump planned
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posts down a month
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49. Effective Blogging
Planning
Month Topic
February IT Trends for 2013
March Managing your clients
April Search Engine Optimisation
May The importance of data back-up
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June Royalty and License free images
July Social Media Update
August Google Analytics
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50. Effective Blogging
When inspiration strikes – post more
February
Pinterest ¦ IT in 2013 ¦ What your email address says
March
The Internet of things ¦ 4G ¦ Managing Clients
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April
Can you have “too much” SEO
May
Battle of the back-ups
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51. Effective Blogging
Write Once – Use Many
Blog Post
Send as email
Post on other sites
- Chamber of Commerce
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- Business Scene
Mention elsewhere
- Linkedin
- Twitter
- Facebook
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52. Effective Blogging
WiltsWebDesign.co.uk
How to write for your blog
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53. Effective Blogging
WiltsWebDesign.co.uk
Ernest Hemingway’s Top 5 Tips for Writing Well
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54. Effective Blogging
Rule No. 1
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Always use short sentences
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55. Effective Blogging
Rule No. 2
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Use short 1st paragraphs
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56. Effective Blogging
Rule No. 3
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Use vigorous English
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57. Effective Blogging
“Vigorous English is muscular, forceful. Vigorous English
comes from passion, focus and intention.
It’s the difference between putting in a good effort and
TRYING to move a boulder… and actually sweating, grunting,
straining your muscles to the point of exhaustion… and
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MOVING the freaking thing!”
David Garfinkel
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58. Effective Blogging
Rule No. 4
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Be positive, not negative
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59. Effective Blogging
Rule No. 5
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Only use the gold
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60. Effective Blogging
“I write one page of masterpiece
to ninety-one pages of shit,”
Hemingway confided to F. Scott
Fitzgerald in 1934.
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“I try to put the shit in the wastebasket.”
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61. Effective Blogging
Guest Blogging
Contact other bloggers and ask for a guest spot
Benefits for guest bloggers: Benefits for blog owner:
• Reach new audience • Get free exclusive content
• Build your brand • Get free targeted traffic
WiltsWebDesign.co.uk
• Network • Network
• Build links to your site • Get new fresh perspective
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62. Effective Blogging
Comments and Commenting
Comment on other blogs that are relevant to you
and remember
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ALWAYS INCLUDE A LINK
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63. Effective Blogging
Comments and Commenting
Allow comments on your blog
Un-moderated
No input required
No time needed
No control over comments
WiltsWebDesign.co.uk
Moderated
Input required
Time needed
Total control over comments
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64. Effective Blogging
Write focussed content
Your post is as long as it has to be
140 characters to …………..
Don’t wander off subject
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Don’t get distracted
Do include photographs and graphics
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73. Effective Blogging
Spread the Word
• Link from your web site
• Link from your social media
• Add a link in your email signature
• Mention your latest post on Twitter
• Mention your latest post on Linkedin
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• Mention your latest post on Facebook
• Send out in your email marketing
• Ensure the RSS feed is obvious
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74. Effective Blogging
What the **** is RSS?
RSS = Really Simple Syndication
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A way for people interested in your blog
to have updates sent, automatically to them
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