This document discusses Google Analytics and Google Webmaster Tools. It provides an overview of how to set up Google Analytics and understand the key metrics it provides about website traffic, such as sessions, users, page views, location of visitors, and conversion tracking. It also summarizes Google Webmaster Tools and how it can be used to identify issues with a website and see external links and search queries that mention the site. Instructions are given on setting up both tools and interpreting various reports.

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Slides will follow

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BG – Before Google

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BG – Before Google

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Google Analytics

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Analytics - same data, different look

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Why use Analytics?
Understand -
• - How many people visit
• - Where they go on your site
• - What they do whilst on your site
• - What they are using to access your site
• - How they found your site
• - Advertising/marketing effectiveness
• - The impact of changes

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Setting up Analytics

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Setting up Analytics?
www.google.com/analytics

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Setting up Analytics

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Setting up Analytics

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Setting up Analytics
Adding the code – using your CMS

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Understanding Analytics
Set Date to measure

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Compare previous dates
Understanding Analytics

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Understanding Analytics
Sessions = Total visits
Users = Total unique visitors
Page Views = Total pages viewed
Pages/Session = Average pages
viewed per visit
Avg. Session Duration = Average
Visit Length
Bounce Rate = percentage of
people who never visit more than
the page
% New Sessions = New v returning

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Understanding Analytics – Visitor Location

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Understanding Analytics – Visitor Location

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Understanding Analytics - Technology

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Understanding Analytics – Acquisition

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Understanding Analytics – Acquisition

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Understanding Analytics – Acquisition

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Understanding Analytics – Content

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Understanding Analytics – Content

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Understanding Analytics – User Flow

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Understanding Analytics – Site Speed

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Understanding Analytics – Site Speed

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Understanding Analytics – Site Speed

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Understanding Analytics – Site Speed

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Understanding Analytics – Site Speed
Tools.pingdom.com

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Understanding Analytics – Site Speed
Tools.pingdom.com

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Understanding Analytics – Event Tracking
Can be used to track
• Downloads
• Subscriptions
• Clicks on Links
• Views of Videos

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Understanding Analytics – Experiments

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Understanding Analytics – Experiments

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Understanding Analytics – Conversions

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Understanding Analytics – Conversions

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Understanding Analytics – Conversions

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Understanding Analytics – Custom Reports

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Understanding Analytics – Custom Reports

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www.google.com/webmaster

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Why use Webmaster?
Understand -
• - Whether Google has any issues with your
site
• - Which words and phrases people are using
• - Who is linking to your site
• - How Google “sees” your site

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Webmaster Tools – Dashboard

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Webmaster Tools

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Webmaster Tools

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Webmaster Tools

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This is where Google tells you that “you’ve
been bad”
Webmaster Tools

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Webmaster Tools

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Webmaster Tools

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To advise of security issues – such as
Site hacked and hosting malwear
Webmaster Tools

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