This document provides information on various social media sites, tools, and strategies for online reputation management and monitoring. It lists popular social networks, forums, blogs, microblogging and media sharing sites. It then discusses using company/brand names on profiles, keeping profiles active and engaged. Finally, it outlines several free tools for tracking brand mentions, trends, conversations and monitoring social media and the web for discussions related to a company or topic.

1. By Jordan Kasteler

2. JordanKasteler.com SearchandSocial.com

3. Social News Sites Digg.com Reddit.com Social Bookmarking Delicious StumbleUpon Social Networks Facebook.com MySpace.com Q/A Sites Yahoo Answers Media Sharing YouTube.com Flickr.com Micro-Blogging Twitter.com Plurk.com

4. Company Name / Brand Name / Personal Name

5. Company name as the username whenever possible Company name used as the vanity URL whenever possible (anchor text)

6. Company name/Keywords within the profile page description Company contact information, including address and phone number

8. Use dash-separated keywords in avatar/picture utah-seo-pro.png

9. Keep profiles active and fresh Add friends Join groups Leave comments

14. What to track? Track company name Related brand names Product/Service names associated with the company

15. Buzz / Trends Blogs / RSS feeds Email Alerts Social Conversation Forums / Message Boards

16. http://www.trendrr.com/ http://www.facebook.com/lexicon/ BUZZ / TRENDS

17. Technorati.com BLOG / RSS

18. http://blogpulse.com/conversation BLOG / RSS

19. http://WhosTalkin.com SOCIAL CONVERSATION

20. Use Keotag.com to search for tagged blog posts across multiple blog search engines and social sites. SOCIAL CONVERSATION

21. http://search.twitter.com/ SOCIAL SOCIAL CONVERSATION

22. http://socialmention.com SOCIAL SOCIAL CONVERSATION

23. http://tweetbeep.com EMAIL

24. http://boardtracker.com FORUMS / MESSAGE BOARDS http://boardreader.com

25. http://www.aimclearblog.com/2009/03/16/how-to-build-a-reputation-monitoring-dashboard/

26. Free Online Reputation Management Beginner’s Guide http://www.marketingpilgrim.com/2006/03/online-reputation-monitoring-beginners.html Social Media Monitoring Tools: 26 Free Online Reputation Tools http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html FindMeOn.com - This allows you to put together a list of your networks and then watch them all! Keotag.com - Search tagged blog posts that may include your name or brand. SimplifID.com - One ID for all your online profile. Garlik.com - Identity theft research tool - searches for mentions of your name or brand. Monitor This - http://alp-uckan.net/free/monitorthis/ - track keywords and monitor mentions across many blogs. SocialURL.com - Allows you to see all of your profiles. Trackur – Is a suite of online reputation monitoring and social media monitoring tools.

27. Who’s Talkin - Helps you search for conversations in social media, surrounding the topics that you care about most. BuzzStream – A new platform for building more effective and more human relationships online, without all the overhead and bandwidth. TweetBeep – Enables you to receive email alerts when a specific word or phrase is tweeted on Twitter. Google Alerts – Allows you to get email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Facebook Lexicon – A tool that keeps you updated about users are talking about on Facebook. Social Mention – A social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. Trendrr – Lets you automate tracking and reporting around social and digital media. Garner real time ROI and actionable data.

28. WhoLinksToMe - Analyzes inbound links to your website. The philosophy of this company is that links have replaced traditional word-of-mouth, making online management key to any business’ marketing plan. This is a free Web-based tool that evaluates links in real time. According to the original announcement, the company plans to offer more robust offerings for businesses. StepRep - StepRep is another free tool that monitors what people are saying about you, and helps manage your reputation as well as build it. StepRep can tell you everything from people are talking about you on Twitter to posting photos about you and even videos. In regards to managing, StepRep allows users to syndicate content through its website or add a widget to your site. In addition, StepRep has its own social network site where users can interact with customers. MonitorThis - is another simple but effective tool to monitor your online reputation. It basically helps you generate an OPML file which contains search feeds from various sites like Google Blogsearch, delicious, MSN, Yahoo News, Flickr and many other such sites.

29. Technorati - pioneered blog search and it's still a nice free tool to check out who's talking about you in the blogosphere. You can search your name or brand and then subscribe to the results using the RSS button. An advantage of using Technorati to track your reputation is that it indexes blog posts almost immediately after they are published. Yahoo Pipes Social Media Fire Hose http://pipes.yahoo.com/update_maker/social_media_fire_hose Social Media Fire Hose is a script written with Yahoo Pipes by Joseph Kingsley. BlogPulse - has a conversation tracker http://blogpulse.com/conversation?query=seo&link=&x=0&y=0&max_results=25 Ice Rocket http://www.icerocket.com/

30. Jordan Kasteler [email_address] @JordanKasteler