The document outlines the importance of online reputation management and provides a comprehensive list of over twenty tools that organizations can utilize to monitor their reputation in real-time. These tools vary in their functionality, from social media analytics to sentiment analysis, enabling organizations to react proactively to negative news and maintain a positive online presence. The document also features a brief introduction to the Technology Mastery Institute, which focuses on educating leaders about technology and reputation management.

1. Online Reputation
Management
Tools

2. ONLINE REPUTATION MANAGEMENT
Today, erroneous rumors, malicious gossip, unfair opinions, and other bad
news spread fast! The internet has compounded the acceleration and
geographic distribution of this information. By the time negative news goes
public, it is often too late to remedy and the damage is irrevocable.
It is critical for every organization to be diligent in monitoring its online
reputation. The following are more than twenty easy and cost effective tools
that any organization can use to monitor its own reputation.
Don’t be the last one to know what people are saying about you.

3. HOOTSUITE
3
Hootsuite allows organizations to manage social networks, schedule messages, engage
audiences, and measure ROI right from a dashboard. Social media analytics,
customizable app directory and interaction history available. (hootsuite.com)
LISTED PLANS USERS

4. TWEETDECK
4
Real-time tracking, organizing and engagement for a custom Twitter experience.
Organize and build custom timelines, keep track of lists, searches, activity and more —
all in one interface. Create searches to track topics, events and hashtags. Share an
account with your team, without sharing your password. (tweetdeck.twitter.com)

5. RADIAN 6
5
Radian6 from the Salesforce Marketing Cloud allows users to track, monitor, and react
to comments, questions, and complaints as they happen. Users can tap into over 650
million sources from Twitter, Facebook, YouTube, blogs, news, and more to hear what’s
being said its brand and rout social media posts to any user across the organization for
insight or follow-up. (exacttarget.com/products/social-media-marketing/radian6)
.

6. SYSOMOS
6
Instant and unlimited access to all social media conversations and the power to
uncover meaning in the data through advanced sentiment analysis by gender, age and
location. The Sysomos social intelligence engine collects data from blogs, Twitter,
social networks, message boards, wikis and major news sources and integrates all
data into one, intuitive user interface. (sysomos.com)
.

7. TRACKUR
7
Offers instant notifications when your brand is mentioned. Will show you what people
are seeing when they search for you in Google or any social network. It also lets you
know if the people talking about you are influential in the industry or not. With built-in
analytics capabilities, you can take online reputation management to the next level by
tracking and analyzing trends, such as which marketing efforts elicit the most positive
responses. (trackur.com)
.

8. NAYMZ
8
Naymz is a useful tool for tracking your social influence, which is closely tied to your
online reputation. The most intriguing feature is a RepScore that rates your influence
across different social networks, such as LinkedIn, Twitter, Facebook, and others. It
will send a questionnaire to your contacts to help offer you this information. There are
also built-in tools for enhancing your personal brand, tracking your visitors, comparing
your rank with those of your peers and industry leaders, and monitoring both Google
and Bing for brand mentions—all from a single dashboard. (naymz.com)
.

9. BRANDSEYE
9
BrandsEye continuously seeks, gathers and stores mentions based on pre-defined
criteria across the full sweep of social media platforms. Each selected mention is
distributed to a locally relevant “crowd” where real people refine and contextualize the
data based on expression of sentiment. Sophisticated machine learning algorithms
evaluate each mention to ensure consistent accuracy and relevance. Data is brought to
life in a customizable interface featuring analysis tools. API allows for third-party
integration. (brandseye.com)
.

10. BRANDWATCH
10
Track real-time conversations about brands, products, competitors and industries
across 80+ million sources in 44 languages. Uncover countless customer insights and
competitive advantages. Track and measure campaign performance, share of voice,
brand perception, audience demographics and more. Customize dashboards to suit
business needs, or use default dashboards to quickly gather insights on brand
performance. (brandwatch.com)
.

11. RANKUR
11
Rankur monitors social networks like Facebook, Twitter, Google+, LinkedIn and more
and offers identification of opinion leaders and facilitates the analysis of your
customers’ behavior and engagement. Rankur monitors News, Blogs, and Social Media
Networks. It’s crawler scans more than 100M web pages per day and extracts
conversations, comments, articles and online reviews. They provide reports that are
adaptable. Data is divided into language, positivity, creation date, gender, age groups,
geo location, topic trends and more. (rankur.com)
.

12. TWEET BINDER
12
Analyze, classify, and report your terms or hashtags on Twitter. Not only can you
monitor Twitter for company mentions, but you can also share your reports with your
followers in a report. (tweetbinder.com)
.

13. IMAGE RAIDER
13
ImageRaider allows users to upload their applicable photos and then uses web
crawlers to identify sites utilizing them. Unlike the reverse image search on Google,
individuals can set ImageRaider up to scan the internet for photos on a regular and
ongoing basis. Works on a unique credit system. (imageraider.com)
.

14. SOCIAL MENTION
14
A free tool, SocialMention is a search engine that scours the social sphere for mentions
that you type in. It also analyzes mentions and their importance. You can narrow the
search to blogs, microblogs, videos, images, or even questions. The results are
detailed, with a breakdown of the sources and users, a measure of how positive or
negative the conversation is, and its overall reach. Statistics include sentiment, top
keywords, top users, top hashtags, last mention, and more. It’s not automated,
however. (socialmention.com)
.

15. WHOS TALKIN
15
A social media search tool that allows users to search for conversations surrounding
the topics that they care about most, whether a favorite sport, favorite food, celebrity,
or company brand name. Its search and sorting algorithms combine data taken from
over 60 social media gateways. The data is taken and displayed in a carefully designed
interface that harnesses the power of AJAX to offer a well organized user experience.
(whostalkin.com)
.

16. GOOGLE ALERTS
16
Simply add in the term you want to track (most likely your company name), and you
will get emails telling you when and where that word was mentioned. It doesn’t do any
type of analysis for you, but it gives you the facts. Set up alerts for any search terms
you want, such as your company name or targeted phrases relevant to your niche,
then specify the types of results you want and how often. You can even get alerts as
mentions occur for real-time online reputation management. Google sends alerts
directly to you in an email digest, so there’s no ongoing legwork involved. This is a free
tool. (google.com/alerts)
.

17. IF THIS THAN THAT (IFTTT)
17
Automates simple online tasks by using a basic principle: If this happens then do that.
IFTTT lets you set up rules (called recipes) for everything from getting the latest
weather updates as a text message to automatically sending Instagram photos to
Twitter and other platforms. You can create a recipe by choosing a trigger channel and
an action channel. To monitor what people are saying about your company, set up a
recipe that scans RSS feeds of important industry websites, then send yourself a daily
email alert with the results. If a website mentions your company than you receive an
email alert. (ifttt.com)
.

18. MELTWATER ICEROCKET
18
Instantly search blogs, Twitter, and Facebook for specific terms. There is no account
necessary. Just enter in the terms into the search box and choose the channel you
wish to search: blogs, Twitter, Facebook, or all. It has a wide range of filter options to
specify searches. You can search blog posts limited to certain authors or filter Twitter
searches by hashtags, text, or, links. (icerocket.com)
.

19. TOPSY
19
Find key influencers related to your industry and company as well as sentiment scores
over a period of time. A way to monitor influencers to see what they’re saying about
you specifically or your industry in general. Topsy also has social search, social
analytics and social friends to use to keep up with what’s being said about you, your
competitors, and any general discussion around your industry. (topsy.com)
.

20. TAGBOARD
20
Tagboard uses hashtags to search for and collect public social media within seconds of
being posted to networks like Twitter and Facebook. Robust tools offer the power to
select specific posts to feature on websites, in broadcast TV, and on large displays.
(tagboard.com)
.

21. HASHTAGIFY.ME
21
An advanced hashtag search. Hashtagify.me allows you to search among millions of
Twitter hashtags and quickly find the best ones for your need based on their popularity,
relationships, languages, influencers and other metrics. (hashtagify.me)
.

22. KNOWEM?
22
Scours hundreds of different social media sites to determine whether anyone else has
set up an account in your or your company’s name. For an additional fee, the website
also provides profile registration services to prevent other entities from hijacking your
brand’s social media identity. (knowem.com)
.

23. PIN ALERTS
23
You can be notified whenever someone pins something that is from your website on
Pinterest. Add alerts to as many as domains as you would like. You are also able to
follow your competition to see how often they are getting repinned. (pinalerts.com)
.

24. GO FISH DIGITAL
Having your brand (be it your personal or company name) appear on a complaint
website is one of the worst things that can happen to your business. With this tool you
can inspect more than 40 complaint sites to see if anything appears on them that you
should know about (gofishdigital.com)
.

25. .
The Future Point of View Technology Mastery Institute is dedicated to educating leaders
on the latest in technology: digital marketing, enterprise architecture, governance,
leadership, cybersecurity and much more. We have a variety of public and private courses
that develop leaders’ and organizations’ knowledge surrounding technology. For more
information about the Technology Mastery Institute and our current schedule, please visit
fpov.com/education.
Want to learn more about how you can monitor and protect your online reputation?
We’ve established a process that will help you develop a level of control over your social
relevancy.
For more information please visit FPOV.com or email info@fpov.com