Brand monitoring involves systematically tracking online mentions of a company, brand, or competitor to discover references and sometimes react to negative publicity. It allows companies to listen to customer conversations and improve satisfaction. Online reputation management also listens to online conversations to manage a brand's reputation as word-of-mouth. Both are particularly useful for for-profit companies to resolve issues, avoid negative publicity, and improve brands. Companies use brand monitoring tools to track what is said about them and competitors, find trends, and respond more quickly to customer feedback.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
eBook - How to Harness the Power of real-time Social Media InsightsHannah Stevens
The document discusses how to harness the power of real-time social media insights. It explains that social media provides valuable insights into customers and brands that can be used to improve strategies, identify opportunities, and provide better customer support. However, the volume of social media content can be overwhelming. The document provides tips on how to gather insights, such as monitoring hashtags, brand mentions, influencers, and location activity. It also stresses the importance of having a real-time dashboard and sufficient resources to actively engage on social media.
New FDA Social Media Guidelines 2014: Star Group AnalysisJoshua Spiegel
What does the recent draft guidance from the FDA for social media mean for Pharma brands? Find out what Star Life Sciences thinks, then visit us at starlifebrands.com to see more articles with our thinking.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
The document discusses how to effectively monitor social media conversations to understand a company's online reputation and identify opportunities. It recommends (1) establishing guidelines for social media participation, (2) identifying key sites and topics to monitor, and (3) integrating both traditional and social media monitoring for a complete picture. Monitoring social media conversations allows companies to engage customers, address issues, and improve their online image.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
13 social media & Content Marketing Trends That Will Dominate 2015 Brian Cliette
13 social media & Content Marketing Trends That Will Dominate 2015
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
The document discusses how social media marketing has become essential for businesses to reach consumers. It notes that nearly all consumers now search for businesses online and expect companies to have a strong web and social media presence. Social media allows companies to directly interact with customers, tailor ads based on user interests, and gain valuable feedback that improves marketing strategies. While negative feedback is possible, social media overall helps create loyal customers and brand awareness if used strategically by businesses.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
eBook - How to Harness the Power of real-time Social Media InsightsHannah Stevens
The document discusses how to harness the power of real-time social media insights. It explains that social media provides valuable insights into customers and brands that can be used to improve strategies, identify opportunities, and provide better customer support. However, the volume of social media content can be overwhelming. The document provides tips on how to gather insights, such as monitoring hashtags, brand mentions, influencers, and location activity. It also stresses the importance of having a real-time dashboard and sufficient resources to actively engage on social media.
New FDA Social Media Guidelines 2014: Star Group AnalysisJoshua Spiegel
What does the recent draft guidance from the FDA for social media mean for Pharma brands? Find out what Star Life Sciences thinks, then visit us at starlifebrands.com to see more articles with our thinking.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
The document discusses how to effectively monitor social media conversations to understand a company's online reputation and identify opportunities. It recommends (1) establishing guidelines for social media participation, (2) identifying key sites and topics to monitor, and (3) integrating both traditional and social media monitoring for a complete picture. Monitoring social media conversations allows companies to engage customers, address issues, and improve their online image.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
13 social media & Content Marketing Trends That Will Dominate 2015 Brian Cliette
13 social media & Content Marketing Trends That Will Dominate 2015
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
The document discusses how social media marketing has become essential for businesses to reach consumers. It notes that nearly all consumers now search for businesses online and expect companies to have a strong web and social media presence. Social media allows companies to directly interact with customers, tailor ads based on user interests, and gain valuable feedback that improves marketing strategies. While negative feedback is possible, social media overall helps create loyal customers and brand awareness if used strategically by businesses.
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
This document provides a critical evaluation of whether retailers can use social media and mobile technologies to alter customer behavior to their own benefit, using the ladies apparel retail sector as an example. It analyzes three retailers - Missguided, H&M, and Chanel - and compares their use of social media and mobile technologies. The document finds that Missguided effectively engages customers on social media, while H&M could improve its approach. Chanel does not need to actively engage customers due to its iconic brand status. Overall, the document suggests retailers can benefit from social media if they build personal relationships and provide a sense of community, as Missguided does successfully.
This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content that attracts attention and encourages sharing within social networks. This allows corporate messages to spread from user to user in a way that feels like it comes from a trusted third party rather than the brand itself, earning media attention. Popular social media platforms for marketing include Facebook, Twitter, LinkedIn, and YouTube. Social media monitoring allows measuring a brand's online conversation and identifying engagement opportunities.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
SocialHeat: SOCIAL LISTENING & MARKET INTELLIGENCEVũ Văn Hiển
The document discusses the services provided by YouNet Group, including social listening and market intelligence, social media analytics, enterprise social intranets, and building niche social networks. YouNet Media helps companies manage online reputation, understand customer feedback, and engage customers on social media through social customer care and social CRM. It provides details on social media research methodology, automatic categorization and sentiment analysis of customer feedback, identification of influencers and trends, and audience profiling for regional insights.
This document discusses how companies can use social media to effectively manage product recalls. It recommends that companies proactively reach out to affected consumers within 24 hours on social media channels to notify them of recalls and guide them through the process. It also suggests companies use social media to engage customers, address any misinformation, and reinforce their commitment to safety in order to maintain brand reputation during a recall. Common mistakes include not answering customer questions, linking to recall information, monitoring conversations, and actively contributing to discussions on social media.
Social media insights - What most companies & brands don't knowGeek4Green
Most companies are investing in social media but few feel they are using it effectively. While 79% of companies surveyed use or plan to use social media, only 12% feel they are using it effectively. Effective users engage with customers by monitoring trends, researching new products on social media, and using multiple social media channels. However, many companies still view social media as one-way marketing rather than a conversation. Few have formal social media strategies or measure return on investment from social media. While awareness and website traffic are common benefits, effective users see social media as a way to interact with customers.
Measuring Social Media Prsa Digital ImpactAlan Chumley
The document discusses various approaches to measuring the impact of social media. It proposes looking at social media as conversations and communities rather than just coverage or audiences. It suggests measuring things like popularity, relevance, authority, engagement, advocacy/loyalty, sentiment, and how information cascades through networks. It argues for a holistic and networked approach rather than relying on any single tool or metric. Measurement should account for different objectives and campaign types. Outcomes could include on-site conversions and linking performance data with web analytics.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications.
- It emphasizes the importance of creating applications that entertain and engage users through clear branding, instructions, and integration with social media APIs and newsfeeds. Loyalty programs and notifications are also recommended to encourage sharing and accelerate virality.
- The document concludes by outlining best practices for visual identity, search optimization, social media advertising platforms, targeted campaigns, and measuring success through analytics for social media application marketing.
A Study of Customer Behaviour towards Online Shopping in Hyderabadijtsrd
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as internet and other computer networks. Internet is the growing media during the past decade. Especially, online shopping is a rapidly growing ecommerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. An online shopping system is that permits a customer to submit online orders for items or services from a store that serves both walk-in customers and online customers. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, in Kukatpally, Hyderabad which in turn provides E-marketers with a constructional frame work for their E-businesses strategies. The major objectives are To study attitude of consumers towards online shopping. To identify the issues faced by customers while online shopping. To identify the main factors that affect the online consumer when considering and making a purchase over the Internet. And also to find out which age group of people use frequently online shopping. Dr. E. Murali Dharshan | Japa Asritha Reddy "A Study of Customer Behaviour towards Online Shopping in Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21407.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21407/a-study-of-customer-behaviour-towards-online-shopping-in-hyderabad/dr-e-murali-dharshan
Social Media Monitoring provides a number of features that are extremely helpful to a brand manager, but at the same time one is always worried about the returns on using the tool.
Social Media Monitoring provides a number of features that are extremely helpful to a brand manager, but at the same time one is always worried about the returns on using the tool.
Social Media Brand Monitoring in One Minutedlvr.it
Social media is about relationships. Never miss a brand mention again.
View original post at: http://blog.dlvr.it/2014/09/real-time-social-media-brand-monitoring/
Enhance your brand protection strategy with our cutting-edge Brand Monitoring Service. Safeguard your online reputation and intellectual property with real-time monitoring and comprehensive reporting. Stay ahead of potential threats and protect your brand integrity with Securium Solutions.
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
This document provides a critical evaluation of whether retailers can use social media and mobile technologies to alter customer behavior to their own benefit, using the ladies apparel retail sector as an example. It analyzes three retailers - Missguided, H&M, and Chanel - and compares their use of social media and mobile technologies. The document finds that Missguided effectively engages customers on social media, while H&M could improve its approach. Chanel does not need to actively engage customers due to its iconic brand status. Overall, the document suggests retailers can benefit from social media if they build personal relationships and provide a sense of community, as Missguided does successfully.
This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content that attracts attention and encourages sharing within social networks. This allows corporate messages to spread from user to user in a way that feels like it comes from a trusted third party rather than the brand itself, earning media attention. Popular social media platforms for marketing include Facebook, Twitter, LinkedIn, and YouTube. Social media monitoring allows measuring a brand's online conversation and identifying engagement opportunities.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
SocialHeat: SOCIAL LISTENING & MARKET INTELLIGENCEVũ Văn Hiển
The document discusses the services provided by YouNet Group, including social listening and market intelligence, social media analytics, enterprise social intranets, and building niche social networks. YouNet Media helps companies manage online reputation, understand customer feedback, and engage customers on social media through social customer care and social CRM. It provides details on social media research methodology, automatic categorization and sentiment analysis of customer feedback, identification of influencers and trends, and audience profiling for regional insights.
This document discusses how companies can use social media to effectively manage product recalls. It recommends that companies proactively reach out to affected consumers within 24 hours on social media channels to notify them of recalls and guide them through the process. It also suggests companies use social media to engage customers, address any misinformation, and reinforce their commitment to safety in order to maintain brand reputation during a recall. Common mistakes include not answering customer questions, linking to recall information, monitoring conversations, and actively contributing to discussions on social media.
Social media insights - What most companies & brands don't knowGeek4Green
Most companies are investing in social media but few feel they are using it effectively. While 79% of companies surveyed use or plan to use social media, only 12% feel they are using it effectively. Effective users engage with customers by monitoring trends, researching new products on social media, and using multiple social media channels. However, many companies still view social media as one-way marketing rather than a conversation. Few have formal social media strategies or measure return on investment from social media. While awareness and website traffic are common benefits, effective users see social media as a way to interact with customers.
Measuring Social Media Prsa Digital ImpactAlan Chumley
The document discusses various approaches to measuring the impact of social media. It proposes looking at social media as conversations and communities rather than just coverage or audiences. It suggests measuring things like popularity, relevance, authority, engagement, advocacy/loyalty, sentiment, and how information cascades through networks. It argues for a holistic and networked approach rather than relying on any single tool or metric. Measurement should account for different objectives and campaign types. Outcomes could include on-site conversions and linking performance data with web analytics.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
- The document discusses viral marketing and advertising strategies for social networks. It provides examples of how brands like FedEx and InStyle have successfully engaged audiences on social media through applications.
- It emphasizes the importance of creating applications that entertain and engage users through clear branding, instructions, and integration with social media APIs and newsfeeds. Loyalty programs and notifications are also recommended to encourage sharing and accelerate virality.
- The document concludes by outlining best practices for visual identity, search optimization, social media advertising platforms, targeted campaigns, and measuring success through analytics for social media application marketing.
A Study of Customer Behaviour towards Online Shopping in Hyderabadijtsrd
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as internet and other computer networks. Internet is the growing media during the past decade. Especially, online shopping is a rapidly growing ecommerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. An online shopping system is that permits a customer to submit online orders for items or services from a store that serves both walk-in customers and online customers. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, in Kukatpally, Hyderabad which in turn provides E-marketers with a constructional frame work for their E-businesses strategies. The major objectives are To study attitude of consumers towards online shopping. To identify the issues faced by customers while online shopping. To identify the main factors that affect the online consumer when considering and making a purchase over the Internet. And also to find out which age group of people use frequently online shopping. Dr. E. Murali Dharshan | Japa Asritha Reddy "A Study of Customer Behaviour towards Online Shopping in Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21407.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21407/a-study-of-customer-behaviour-towards-online-shopping-in-hyderabad/dr-e-murali-dharshan
Social Media Monitoring provides a number of features that are extremely helpful to a brand manager, but at the same time one is always worried about the returns on using the tool.
Social Media Monitoring provides a number of features that are extremely helpful to a brand manager, but at the same time one is always worried about the returns on using the tool.
Social Media Brand Monitoring in One Minutedlvr.it
Social media is about relationships. Never miss a brand mention again.
View original post at: http://blog.dlvr.it/2014/09/real-time-social-media-brand-monitoring/
Enhance your brand protection strategy with our cutting-edge Brand Monitoring Service. Safeguard your online reputation and intellectual property with real-time monitoring and comprehensive reporting. Stay ahead of potential threats and protect your brand integrity with Securium Solutions.
The document discusses how monitoring social media conversations on platforms like Twitter and Facebook has become essential for public relations professionals. It provides tips on how to monitor social media to understand a company's online reputation, engage with customers, and uncover sales opportunities. Key steps include establishing monitoring guidelines, identifying important sites and topics to track, evaluating impact on the audience and company, and integrating social and traditional media monitoring for a complete picture. Monitoring social media conversations allows organizations to participate in online discussions and address any criticism to their brand.
This document discusses online reputation management (ORM) tools. It defines ORM as improving or restoring one's reputation online by countering negative information with positive content. Several ORM tools are then described, including Radian6, UberVU, Reputation Defender, Sentiment Metrics, and Visible. These tools allow monitoring social media conversations, measuring sentiment, managing online profiles, and engaging with audiences to build trust and influence perception of brands. Effective ORM is important for businesses to protect their reputation, gain competitive advantages, and increase sales.
Three tips for small business SEO and Social Media Marketing Real-Time OutSource
As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment.
Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.
10 ways social media monitoring builds brands and drives salesMarketwired
Social media monitoring provides brands with insights into conversations, sentiment, and influencers across social networks and platforms. This allows brands to engage customers in real-time, identify issues and opportunities, measure performance, and manage crises. Specifically, social media monitoring enables brands to track discussions, understand sentiment, identify influencers, generate leads, provide customer service, measure return on investment, and gain competitive insights. The challenges include analyzing billions of conversations across many languages and networks with a high noise ratio, while the opportunities include real-time engagement, feedback, relationship building, and crisis management.
The Best Social Media Marketing Tools in 2022.pdfMary Gathege
Because the world is so fast-paced and exciting, social media takes a toll on everyone, and people have begun to use social media marketing tools to make their lives easier! Businesses have begun to sell their products online because they recognize that their potential customers have shifted their purchasing habits.
Establishing the benefits of social media within your business is likely the first concern before thinking to undertake the implementation and execution of a sound marketing campaign.
An important point to remember, which many businesses fail to realise, is that advancing with wider social media benefits will increase the potential to enhance your priority objective.
Social media have changed the way our consumer society works.
In this piece, we’ll share guidelines to succeed in gathering social media intelligence, and share use cases where it can be helpful.
Your Brand Sux - Turning Social Sentiment into OpportunityMicrosoft India
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
This document summarizes a presentation on using social CRM to leverage social media for customer management. It discusses how social media has changed CRM and the customer purchase funnel. It provides 5 strategies for using social media and emphasizes identifying your organization's social media presence, managing listening and engagement, and using the right tools. It also stresses the importance of developing programs with clear goals, objectives, metrics and actions to take based on social media insights.
Your brand has advocates that can help increase sales, improve customer service and elevate how the marketplace perceives your products and services. In our latest white paper, we highlight the most effective ways to motivate and enable your advocates to become influencers.
1. The document discusses online reputation management and the importance of protecting your brand and influencing consumer perception. It notes that consumers use the internet to research brands and make buying decisions based on what they find online.
2. It recommends monitoring what is said about your brand online, analyzing your online presence and assets, and taking steps to positively influence search results by participating in online conversations and addressing negative information.
3. The three key steps of online reputation management outlined are: monitor what is said online about your brand, analyze how it affects your reputation and search rankings, and take actions to influence search results such as participating in industry discussions and addressing negative sites.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
The document discusses social media policies for businesses. It provides examples of what should be covered in a social media policy, including roles and responsibilities, appropriate use of social media, and best practices. A good social media policy instructs employees on using social media for business purposes while protecting the company. It can help businesses increase their marketing potential and prevent issues from arising from employees' social media use. The policy should be flexible, reasonable, and complement existing company guidelines and rules.
The document discusses social media policies for businesses. It provides examples of what to include in a social media policy such as mission statements, style guides, roles and responsibilities. It explains why businesses need social media policies to avoid risks and crises, and instruct employees on appropriate social media use. The summary also mentions that social media can be used for recruitment by advertising jobs and screening applicants. Best practices for social media policies include being flexible, reasonable, and focusing on objectives rather than banning behaviors.
The document outlines how B2B companies can build brand trust using social media. It discusses that 75% of B2B buyers use social media to research vendors and the importance of a mobile-friendly website for B2B companies. Specific strategies covered include building a presence on major networks like LinkedIn, Twitter, Facebook and Instagram, encouraging employee advocacy and partnerships to promote content, and focusing on mobile usability and a streamlined purchase process. Live examples of successful B2B brands on social media are also provided.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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1. 2012
Brand Monitoring and
Online Reputation
Management
Written By Josh Avidan and Andrew
Jacobson
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2. MRK634MT Brand Monitoring and Online Rep Management Wed March 28, 2012
What is Brand Monitoring?
Brand monitoring is a task consisting of systematic and strategic investigation via online web-
based resources such as ReviewPush, Nutshellmail, Hyperalrert, Grader, and Twilert. There is literally
hundreds of other readily-available software online but these are the some of the specific ones that we
are focusing on. The intention of this procedure is to discover, and sometimes react to, references of a
company, brand, or competitors. The process proves to be necessary and beneficial for firms that are
sensitive to consumers’ perception of them, particularly when negative information surfaces.
Companies are gradually realizing the importance of monitoring and sometimes altering or fixing
negative publicity. People are talking about your brand both online and in real time, over many
different platforms. We are still in an early age of brand monitoring but the progress which has
occurred so far has seen exponential growth since its introduction to the market. Primitive brand
monitoring tools were mostly only able to track and display mentions of programmed keywords. Today,
monitoring software is not only used for tracking, but also in-depth analysis of all things Social Media.
Brand monitoring can also be used by individuals too in a sense. An individual who is seeking a
job should be particularly aware of the type of impact he/she has created in his/her name on the
internet. It is becoming more and more common for employers to perform Google and/or Facebook
searches on applicants – often resulting in getting rejected for the job if undesirable content is
discovered.
What is Online Reputation Management?
Online reputation management is becoming a rapidly growing concern among many firms,
considering there are endless methods of interacting with each other over the internet in modern day
society. Methods such as discussion boards, forums, blogs, wikis, and video sites are common ways that
people are communicating by on a daily basis. Because of the vast amount of outlets there are on the
internet, it is difficult to manage what consumers are saying about your brands. For this reason, there
are arrays of social media monitoring tools that can assist in online reputation management by helping
you interact with the consumers and analyzing trends that they are producing. It is important to listen
to where the conversations are coming from, and join the conversations as much as possible. Online
reputation is the new word-of-mouth.
Benefits to Companies
Although virtually any firm can benefit from brand monitoring and reputation management, it is
particularly useful in for-profit organizations as opposed to not-for-profit organizations. Not-for-profit
companies tend to automatically have a positive brand image, as they are seen as distinctly different
from the companies that are trying to fleece consumers for all their money. Because of this, there is less
negative publicity towards these types of businesses, thus making brand monitoring slightly less
important. It is the for-profit firms (both B2B and B2C) that are heavily relying on brand monitoring.
This technology can assist firms in listening and responding to customers, improving customer
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satisfaction, and building trust and confidence towards a brand. In addition to the customer aspect,
monitoring the social web also lets you manage your competition, be on top of business trends and have
a first mover advantage. All in all, brand monitoring and online reputation management will assist in
resolving issues quicker, avoiding negative publicity, and improving brand reputation.
How Companies Specifically Use Brand Monitoring
The main use that a company is going to have for brand monitoring websites and software is to
observe and report on how people and or groups are using and talking about your specific product or
service. The best way for a company to use brand-monitoring tools would not just be for their own
products it’s a great tool for tracking the demands of your target markets, what your competitors are up
to and changing and evolving shifts happening in the business world. Along with being able to monitor
your company, your customers and of course your competition the process of brand management
offered by these technologies allows your company to focus and act on any bad trends beginning to
form.
When it comes to tracking your brand online it’s all about knowing who’s talking about your
product or service, what are they saying about it, when did they talk about it and who agrees/disagrees
with what they said. When it comes to monitoring a brand, product or service online there is no special
wizarding tool that magically tells you how well your brand is doing, (although a few sites take a good
whack at it) it is a matter of tracking comments, posts, mentions and anything else that people could
think to do with themselves and the stuff they like online. Companies use these services so they can
track not only what is being said about them but also what is being said about their competitors. What is
required of a company using these technologies is a constant to immediate updates about the brands
and topics that relate to or affect the market that your business operates in. along with monitoring what
is being said about yours and your competitors brands these software’s allow you to track the overall
consumer feel and opinion of not so much the product but the market and the brand… for instance you
might find that a product is really liked by consumers but the brand is not so popular or vice versa.
Other things you might be able to find are growing trends that are working for or against your
product, an example of a product that’s liked that had a growing trend of negative and undesirable
feedback from customers was the Sun Chips with their compostable bags, people complained constantly
that the bags were to noisy and the company stood by the fault saying it’s good for the environment and
you will learn to live with it, in fact the company’s sales saw a dramatic drop… I guess they did learn to
live with it or in this case without it.
By ignoring the very direct and obvious customer dissatisfaction the company lost potential
revenue until the problem had been addressed, had they had the ability to see this trending news they
could have taken action earlier and avoided the revenue loss.
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For-Profit VS Not-For Profit
There are plenty of companies using these tools and software to monitor their brand or their
competition but the majority of the heavy users of these products are focused on the overall aspect of
tracking and monitoring consumers to know when they are going to shop and how.
A few for profit organizations that I have found that use brand monitoring services are: Wal-
Mart, Best Buy, Macy’s Target, Sears, J.C. Penney, Kohl’s, Radio Shack and Toys-R-Us all use the same
device called Tweetmeter developed by E.Life.
“E.Life, a social media monitoring and analysis vendor, used its Tweetmeter software to track nine of the
top retail brands from November 18 through November 25. More than 281,000 tweets were analyzed.
The results show that the most-mentioned store was Wal-Mart, with 156,000 tweets over the one-week
period.” (E.Life).
Although this is a great site this isn’t even a drop in the bucket of the amount of companies
constantly using, upgrading and developing new and better brand monitoring sites. One major challenge
when it comes to finding companies that use brand monitoring is just the simple fact of whether they
use it or not, however I’m sure that at this point in time of the technological development of society that
any company that is online is being monitored in some way. With almost every company online being
monitored so that the companies can track product anticipation and better understand their own
resource allocation it leaves a large window in tracking not-for-profit organizations as well as current
global concerns, issues and needs. One not-for-profit organization that I was able to find that uses these
technologies is the American Red Cross, using software called Radian6 that is used as a Social Media
Monitoring and engagement tool another not-for-profit organization I found was Global Giving utilizing
a site called Thrive another site that seems to be widely used by many organizations both for-profit and
not-for-profit is the web based service already talked about by another group called Hootsuite. Although
I was unable to find many names of organizations that use this type of specialty brand monitoring and
management technology there other sites that allow for charities/not-for-profit organizations to use
primarily.
Brand Monitoring and Online Reputation Resources
1. ReviewPush
Slogan: Monitor, Protect, Engage.
Summary: ReviewPush allows users to keep an eye on their brand(s) without being time consuming.
Alerts are transmitted through SmartPhone devices, and since the link is mobile friendly, it can be
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viewed conveniently at any time throughout the day. Whenever the business receives a new review, an
email alert is sent to the account user to indicate that a review has been posted. The business owner is
then able to respond to the review from the email.
Purpose: Help local businesses manage their online reviews efficiently and effectively. Reviews are
searched for on websites such as Google Places, Yelp, Trip Advisor, Urban Spoon, Bing, Insider Pages,
City Search, etc. Neglected reviews tend to scare away potential customers
Price: $29/month. Free 30 day trial if you would like to test it out first.
Features include:
• Monthly Reporting
• Continuous Monitoring
• Multiple Location Monitoring
2. NutshellMail
NutshellMail is a resource aimed towards small businesses. Created by the company Constant
Contact, the tool transforms your own email account into command HUB for your entire social network.
Slogan: Free, easy, and secure.
• Set-it-and-leave-it tool for social media monitoring
• Don’t need to log into multiple services
• Brings together Twitter, Facebook, LinkedIn, and MySpace updates right into your email inbox
Price: Free
3. Hyperalert
Hyper Alerts is a feature for either companies or individuals who want email reports of posts
and comments on a Facebook Page.
Slogan: The best way to get email alerts.
• Provided by Hyper Interaktiv
• You don’t have to be an administrator of the page to get our email alerts
• Have as many subscriptions as you want
• Get alerts within minutes, or a digest every hour, day, week or month – fully customizable
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Price: Free
4. HupSpot Grader
HubSpot has created a variety of “graders” that serve different purposes.
Marketing Grader Learn how well your company or brand is doing across 3 areas of
marketing. Get found, convert your leads, drive conversations and improve your marketing as a whole.
• Top of the Funnel (Is your company doing enough to bring traffic to your website? This feature
will grade your content creation, optimization, and website promotion efforts
• Middle of the Funnel (What is your company’s conversion rate of turning leads into customers?)
• Analytics (Which marketing activities are working and which aren’t? Success and failure metrics)
Tweet Grader How influential are you on Twitter?
• Free tool allowing users to check the power of their Twitter profiles
• Retrieves full name, bio , location, followers, following, much more
5. Twilert
Twilert is a free web application that enables you to receive regular E-mail updates of tweets containing
your brand, product, service and any other keyword you desire.
• Use Google or Twitter to create an account
• Customize your search and customize when and how often to receive alerts
• Filter your search by languages, tweeters, locations, and even attitudes
6. Google Alerts
• Simple
• Categorized
• Real-time updates
• General or specific searches
• Get alerts for topics or discussions via email updates
Google alerts is a very interesting and simple search engine instead of just searching something or
searching for different results day by day this service will allow you to create alerts for your specific
query. So now instead of having to searches for something that might not even be relevant anymore
due to when it was released this site will allow you to get the newest most up to date postings. By using
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this site alerts will allow for updates whenever you want them be it right away or in a week later go on
vacation and have Google still doing your research.
7. Social Mention
• Array of statistics
• Categorized results makes for easy search of found content
• Searches content from across the universe
Social Mention doesn’t seem to be anything different from a Google search except for the fact that
with each search you are given several different statistics. The first sets of stats that the searcher will
find are a box of four different numbers that include; Strength percentage, Sentiment Ratio, Passion
percentage, and Reach Percentage. Each one of these numbers is calculated using mathematical
formulas. Along with actual percentages and ratios of how influential the topic you are searching is
there a list of categories to allow the searcher to be very specific about the search results, from the
sentiment in which the commentary was said, who said it and what key words were also part of the
results that you had originally searched for.
8. TwentyFeet
• Tracks information
• Graphs tracks dips and rises in use and other functions and uses of social media sites
• Facebook and twitter only free services provided the rest must be purchased
• Online activity monitored over period of time
TwentyFeet is much more of a professional site then the other two that I have previously
mentioned. Up until now all sites and services have been free, in order to really get the full benefit from
using this website you would have to pay to use the other services. This site tracks in a graph format not
so much content of your Facebook and twitter it is more of a way for consumers to keep track of their
friends, comments, #hash tags, re-tweets and anything else that consumers can do using these sites.
This site measures the importance and priority of the need for social commentary and action tracking
from what you or your friends do on a day to day basis.
9. Klout
• Highly interactive
• Keeps and influence score
• Shows who you influence and who influences you
• Tracks your influencer score over a period of time
• Can earn free perks and unlock achievements
Klout is by far the brand monitoring system that I find not only the most interesting but also the one
that is the most functional and intriguing of all the sites so far. It seems to be a cross of Google +,
Twitter, Facebook, Foursquare and TwentyFeet. You can earn prizes by achieving challenges, connecting
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with influencers and by bringing your influence score closer to 100. The larger your score the bigger an
influencer you are the more a company will want you to follow them. This is one of the first sites that I
have been able to find that allows the user to see an almost immediate benefit/reward for putting in tier
time and energy.
10. Topsy
• Categorizes based on time of post, search type (videos, images, documents, etc….)
• Only searches the twitter and Google + networks
• Many different language filters
• Allows for alerts by email
Topsy is a very basic search engine but is still very valuable because of its simplicity. The only
networks that Topsy searches is twitter and Google+, meaning that this is a search engine designed for
quick results of not so much professional thoughts and opinions but for opinions of consumer and users
of the products and services. The informality of the site allows the user to find interesting quotes
thoughts and ideas about topics of interest to both the consumers market as well as the business
market.
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Works Cited
Thompson, Mark. "9 Professional Social Media Monitoring & Reputation Management Tools." 9
Professional Social Media Monitoring & Online Reputation Management Tools. Web. 27 Mar. 2012.
<http://www.stayonsearch.com/9-professional-social-media-monitoring-tools>.
Aguilar, Mario. "Ludicrous School Expels Student For Swearing On Twitter." Gizmodo. Web. 27 Mar.
2012. <http://gizmodo.com/5896583/ludicrous-school-expels-student-for-swearing-on-twitter>.
Fabian, Jeffrey. "What Is Brand Monitoring?" Upload & Share PowerPoint Presentations and Documents.
Web. 27 Mar. 2012. <http://www.slideshare.net/fabianlegal/what-is-brand-monitoring>.
"Brand Monitoring." Brand Monitoring. High Impact Digital. Web. 27 Mar. 2012.
<http://highimpactdigital.com/services/brand-monitoring/>.
Whitiker, Morris. "Social Media Monitoring Monitoring & Engaging." Online Reputation Management &
Monitoring Tools. Web. 27 Mar. 2012. <http://www.brandwatch.com/social-media-
monitoring/monitoring-engaging/>.
"Google Alerts - Monitor the Web for Interesting New Content." Google. Web. 28 Mar. 2012.
<http://www.google.com/alerts>.
Twenty Feet. Frontend5.twentyfeet.com. 25 Mar. 2012 <https://www.twentyfeet.com/app?
locale=en#Login>.
Socila Media. "Understanding Klout." Klout. Social Media. 24 Mar. 2012
<http://klout.com/#/dashboard>.
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"Topsy." Habitat for humanity â. 28 Mar. 2012 http://topsy.com/s/habitat for humanity?window=d2
"Press." E.Life. 26 Nov. 2010. Press. 28 Mar. 2012 <http://elife.com.br/press/>.
Lasika, JD. "10 paid social media monitoring services for nonprofits." Socialbrite. Social Brite. 28 Mar.
2012 <http://www.socialbrite.org/2011/01/12/paid-social-media-monitoring-services/>.
"9 Professional Social Media Monitoring & Reputation Management Tools." 9 Professional Social Media
Monitoring & Online Reputation Management Tools. 26 May 2010. Stay on Search. 28 Mar. 2012
<http://www.stayonsearch.com/9-professional-social-media-monitoring-tools>.
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