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+

The Next Generation of Digital
Advertising to Drive Business
Results
December 3rd, 2013
Twitter: @jostumpner @topfloortech
+

Top Floor Technologies


Website Design &
Development



Internet Marketing



Web Analytics &
Conversion
Improvement



Marketing & Branding
Strategy

Maximizing Online Marketing Results
for Hundreds of Businesses Since
1999

Twitter: @jostumpner @topfloortech
+

Getting the Most
From Today’s Workshop
Write down 2-3 learning points
that you will begin putting into
action within the next two
weeks. Then – follow through.

Twitter: @jostumpner @topfloortech
+ Agenda
1.

Remarketing Basics

2.

Targeting Strategies

3.

Measuring Performance

4.

Display Network Tips

5.

On The Horizon

6.

Q&A

Twitter: @jostumpner @topfloortech
+

Remarketing Basics

Twitter: @jostumpner @topfloortech
+ Remarketing Basics

Twitter: @jostumpner @topfloortech
Remarketing Basics

Twitter: @jostumpner @topfloortech
Remarketing Example

Twitter: @jostumpner @topfloortech
Remarketing Examples

Twitter: @jostumpner @topfloortech
+ YouTube Remarketing Example

Twitter: @jostumpner @topfloortech
+ Examples of Various Remarketing Ads

Twitter: @jostumpner @topfloortech
+

Targeting Strategies

Twitter: @jostumpner @topfloortech
Targeting Strategies

Twitter: @jostumpner @topfloortech
Targeting Strategies

Twitter: @jostumpner @topfloortech
+ Targeting Strategies – Topic or Contextual

Twitter: @jostumpner @topfloortech
+ Targeting Strategies – Affinity Segments

Twitter: @jostumpner @topfloortech
+ Measuring Performance

Twitter: @jostumpner @topfloortech
Measuring Performance

Twitter: @jostumpner @topfloortech
Measuring Performance

Twitter: @jostumpner @topfloortech
Conversion Attribution

Twitter: @jostumpner @topfloortech
Conversion Attribution

Twitter: @jostumpner @topfloortech
+

Display Network Tips

Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing

Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing

Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing

Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing

Twitter: @jostumpner @topfloortech
Tips – Optimization

Twitter: @jostumpner @topfloortech
+

On The Horizon

Twitter: @jostumpner @topfloortech
On The Horizon

Twitter: @jostumpner @topfloortech
+

Q&A

Twitter: @jostumpner @topfloortech

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BMA Milwaukee seminar - the next generation of digital advertising to drive business results