Winning on the Social Web

Business Technology Design

Winning on the social is web is not a game of chance. Follow these 5 rules, and the dividends pay big.

WIN,
LOSE
OR
DRAW
Success and the Social Web
Presented by Angela Maiers
angelamaiers.com

The American Dream
Presented by Angela Maiers
angelamaiers.com

Social “Assests”
Connections
Contributions
Following
Inﬂuence
Behavior
Social Traits

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Angela Maiers
“The Social Web”

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@angelamaiers

www.angelamaiers.com

Presentation: How DoSomething.org is leveraging Snapchat to reach young people for social change Presented by: Calvin Stowell, Social Media Strategist, DoSomething.org DoSomething.org, one of the largest organizations for young people and social change in the US, is going after its key demographic where they are comfortable: Snapchat. Hear from the Director of Digital, Calvin Stowell, discuss case studies from using Snapchat, and best practices for how to effectively use Snapchat to reach your target demo.

Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year

Kissmetrics on SlideShare

On January 12, Facebook declared organic post reach dead for pages. It’s time to seriously re-think our Facebook and social media strategy. Big time. In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon. You'll learn: What Facebook engagement loopholes still work and which ones are dead Unusual Hacks to connect with Facebook Users without using ads or the news feed Important new Social Media Marketing strategies for 2018 and beyond

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SearchLove Boston 2017 | Jeremy Gottlieb | Did Politics Break the Internet or...

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Politics, as usual, is dead. Every election seems more important than the last. How did long-shot candidates like Donald Trump and Bernie Sanders raise millions of dollars and become a viable national candidate? Jeremy will explore the rise of digital marketing campaigns in reaching desired audiences. He’ll cover how campaigns got conversions and drove traffic, as well as what digital marketing for the 2020 election might look like. Lastly, Jeremy will provide takeaways your business can use from lessons learned on the campaign trail.

Smart Social Summit 2017 | When Social Insights Drive Strategy Shifts: Making...

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Numbers are just numbers until we put them to action. As marketers, we’re tasked with not only delivering messages that connect with our customers, but showing bottom-line value while doing so. How do you transform a social media data point into a tangible marketing ROI for your business? These social media experts will share how they’ve taken their deepest social insights and converted them into game-changing decisions for their business strategy.

Allen Gannett, Founder & CEO, TrackMaven We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus on delivering value? In this session, we’ll take a deep dive into what’s working (and not working) in marketing today. Allen Gannett will outline the headwinds marketing executives face in scaling an effective digital marketing program and leave you with five clear strategies to course-correct your organization’s approach to digital.

Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...

Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise, research, and creative thinking to be innovative. This session will examine what goes into becoming a true thought leader. We’ll unpack how marketers can challenge themselves to shake up the status quo and think bigger—and how expert contributors leverage their personal passions and experience to deliver stories that exceed their clients’ expectations. Casey Nobile, Editorial Director, Skyword Molly Berry, Community Manager, Skyword Ray Hainer, Senior Director, Content Services, Skyword Kyle Harper, Digital Marketer, Freelance Writer Pam Jones, World Wide Digital Marketing Strategist, IBM

Employee Empowerment: Through a Social Business Strategy

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This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competitive edge, and when they share the content they create for clients they establish themselves as thought leaders in the industry and bring the content to a broader audience, benefiting their clients and themselves. Brand marketers should encourage their creatives’ brand advocacy by following their contributors on social and tagging them when appropriate. Lauren DiZazzo, Associate Community Manager, Skyword Bridget Burns, Social Media Strategist, Tom’s of Maine Christine Kayser, Senior Content Strategist, Skyword Angela Tague, Freelance Contributor

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Social Emotions are responsible for Farmville's success and drive all of Web 2.0. Games on emerging social platforms such as Facebook and the iPhone leverage the emotions between friends to drive viral distribution and build new player experiences. Using examples from PlayFish, Zynga’s Mafia Wars, Playdom, Nexon, and others. We'll distill their social critical success factors. We'd also cover how to apply lessons learned from these games to add social features to existing genres, and what emotions games should target to take advantage of this new era of gaming. We will examine the 4 most important emotions for social games including new social mechanics from XEODesign's research such as Tilt our experimental iPhone game to see what kinds of choices successful social media and iPhone games offer to inspire playful interfaces that increase engagement, loyalty, and viral distribution. By adding these kinds of choices designers can drive user behavior to create more engaging experiences. From XEODesign's latest player research we will look at: How games create the 4 most important emotions in social games What mechanics and emotions drive social engagement, networking, and increase social bonding How player choices create social emotions such as Schadenfreude and Naches The emotions and mechanics that drive viral distribution.

GEEKS HAVE INHERITED THE EARTH - AAGC 2014

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BRIAN HOUSAND, PH.D. EAST CAROLINA UNIVERSITY BRIANHOUSAND.COM Geek. Nerd. Dork. Dweeb. All terms that were once derogatory and served to alienate and ridicule highly intelligent individuals who are passionate about specific areas of interest. Yet, in 2014, these have become terms of empowerment to a great number of gifted students and a source of true pride. This keynote session begins by examining the origin and evolution in the portrayal of stereotypes in popular culture while exploring the differences between each of these terms. From there, we will explore a collection of powerful online tools and resources for the geeks and nerds in your life. Come and GET YOUR GEEK ON!

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