Going Beyond #Cats, #Bacon and #IceBucketChallengesBryan Willmert
Spoke with a group of people looking to expand their abilities and network. They are seeking the new employment opportunities while also growing in their understanding of social media. This presentation walks them through steps towards greater understanding. Also pointing them towards tips to enhance their experience.
Evolve or Die: How to Survive and Thrive in the Changing Sales Landscape - AA...Jeff Perkins
I gave this presentation at the AA-ISP Leadership Summit in April 2014. The talk was about how sales professionals have to evolve to the changing landscape in order to be successful.
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers97th Floor
Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.
Klout Matters - presentation to National Speakers Association - Colorado Chap...Gina Carr, MBA
These are the slides from a presentation on Klout Matters I did for the I Heart Tech Day at the National Speakers Association - Colorado chapter on March 22, 2013. I explain the Why, What, and How of Raising your Klout score.
If you think ‘Instagram’ could only share cool photos of your product and expected someone to just scroll through it, you’re making a big mistake!
Let’s do an Instagram marketing plan in more scientific way! which you can track the result and manage to reach a predefined measurable goal. You could learn your target over time and able to optimize your tactics which could rapidly gain followers and turn them to be your customers.
Join ‘Growth Hacking The New Instagram’ meetup with ‘Chris Tweten’, an experienced ‘Instagram growth-hacker, who has worked as Marketing strategist with successful startups in many countries and get new chapter of your business!
September 14th, 2016 @HUBBA-TO, Bangkok, Thailand
https://www.facebook.com/events/292021651155187/
http://ChrisTweten.com
Going Beyond #Cats, #Bacon and #IceBucketChallengesBryan Willmert
Spoke with a group of people looking to expand their abilities and network. They are seeking the new employment opportunities while also growing in their understanding of social media. This presentation walks them through steps towards greater understanding. Also pointing them towards tips to enhance their experience.
Evolve or Die: How to Survive and Thrive in the Changing Sales Landscape - AA...Jeff Perkins
I gave this presentation at the AA-ISP Leadership Summit in April 2014. The talk was about how sales professionals have to evolve to the changing landscape in order to be successful.
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers97th Floor
Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.
Klout Matters - presentation to National Speakers Association - Colorado Chap...Gina Carr, MBA
These are the slides from a presentation on Klout Matters I did for the I Heart Tech Day at the National Speakers Association - Colorado chapter on March 22, 2013. I explain the Why, What, and How of Raising your Klout score.
If you think ‘Instagram’ could only share cool photos of your product and expected someone to just scroll through it, you’re making a big mistake!
Let’s do an Instagram marketing plan in more scientific way! which you can track the result and manage to reach a predefined measurable goal. You could learn your target over time and able to optimize your tactics which could rapidly gain followers and turn them to be your customers.
Join ‘Growth Hacking The New Instagram’ meetup with ‘Chris Tweten’, an experienced ‘Instagram growth-hacker, who has worked as Marketing strategist with successful startups in many countries and get new chapter of your business!
September 14th, 2016 @HUBBA-TO, Bangkok, Thailand
https://www.facebook.com/events/292021651155187/
http://ChrisTweten.com
Social media monitoring event by Third Tuesday CalgaryAlex Zagoumenov
Quick overview of key social media monitoring vendors: Radian6, Sysomos and PostRank. A quick overview of Google Reader as a social media monitoring dashboard (how to guide).
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Maximise your Social Influence - A Case Study with Neal Schaffer - a Twitter ...FOMO Creator
Live tweeting whilst attending one of Neal Schaffer's Clubhouse is a great way to maximise YOUR social influence. Here is a report compiled using Tweetbinder to show the effectiveness of sharing content that you've learned onto another social media platform, LIVE.
Here's a link to see a collection of some of the original tweets that were generated during this Clubhouse session: https://wke.lt/w/s/ykx9cp
FutureM 2014
Turning Data into Insights
Speaker: Chris Penn (@cspenn)
Vice President, Marketing, SHIFT Communications
Join veteran marketer Christopher S. Penn on a journey through your marketing data. From raw data itself, through different models and methods of analysis, to insights that tell you what to do next, you’ll learn strategic and tactical skills to understand the story that your data is trying to tell you – and what the next part of the story should be. See how techniques borrowed from the stock market apply to your web analytics; learn how reverse engineering your sales funnel can guide your social media strategy; and prepare for the future of data-driven marketing.
My deck from my presentation at CrushIQ in Washington, DC, on November 14, 2011. I spoke on "Twitter Tools," covering a few management, follower, and metrics tools for Twitter. In Q&A, we discussed other platforms and the merits of various services.
Learn tactics that you can use immediately to sell more:
- The measurable impact of pre-call research
- Specific calls to action for higher conversions
- The best times to cold call and email
-Tune in and find out how cold calling can be more effective.
Watch the webinar on demand here: http://bit.ly/Webinar-
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
Speaker: Cheryl Bledsoe, Division Managers, Emergency Management
This presentation covers the 4 types of social media engagement that everyone either consciously or
unconsciously chooses. These include: 1) No engagement; 2) Monitoring Only; 3) One-Way
Communication; and, 4) Two-Way Communications. The presentation will cover tips, tricks and things
to know about each of the various types of engagement strategies. These include: 1) Ways to monitor
social media without having a social media account. 2) Things to consider with one-way communications set-up (which is the most common choice). 3) Examples and case-studies of two-way
communications which include games, polls, feedback loops, and community connectivity.
Trendology: Data Driven Real Time Marketing By Chris KernsMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Reacting To Real-Time Events: Socially Engaging In The Moment. PRESENTATION: Trendology: Data Driven Real Time Marketing - Given by Chris Kerns, @chriskerns - SpredFast, Director of Analytics & Research. #SocialPro #13A
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Avoiding the Paid Social Marketing Trap by Activating Owned & Earned MediaRob Kischuk
The pressure keeps rising to deliver results in social media — when you run out of clever questions to ask your fans, it can be tempting to crank up ad spend to keep the numbers up, but this is a trap. The fans you buy aren't the fans who are going to engage to keep your numbers high.
Succeeding in social media starts with owning your message and setting up a steady rhythm of content that creates fertile ground for fans to interact. We'll start with the basics of strategic use of your owned marketing channels and how they lead into opportunities for earned media. Then, we'll dive deeply into the big, sometimes mysterious opportunities presented by Facebook's EdgeRank algorithm and Twitter's trending topics, and learn how to take advantage of them.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community. If you're new to Tweetchats
Sales, Awareness, and Service: Boost yours with these 5 social media sitesCassie Witt
On September 17th, I gave a talk to the Hotel Lodging Association in Springfield, MO.They were looking for an overview of social media for hotels. I broke it down into the top 5 social media sites they should be on, why they're important, and what to do.
Utilize the advantage of targeting as on-demand service, control the success of your advertising campaign, and find out who is buying your product. Campaign analysis allows you to learn more about your target audience. ADTELLIGENCE offers media planning, campaign management, targeting, and conversion optimization. With the tools from ADTELLIGENCE you can evaluate what is written about your company, and the competition.
Generate new leads with this information and integrate it into your future social media marketing strategy.
Social media monitoring event by Third Tuesday CalgaryAlex Zagoumenov
Quick overview of key social media monitoring vendors: Radian6, Sysomos and PostRank. A quick overview of Google Reader as a social media monitoring dashboard (how to guide).
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Maximise your Social Influence - A Case Study with Neal Schaffer - a Twitter ...FOMO Creator
Live tweeting whilst attending one of Neal Schaffer's Clubhouse is a great way to maximise YOUR social influence. Here is a report compiled using Tweetbinder to show the effectiveness of sharing content that you've learned onto another social media platform, LIVE.
Here's a link to see a collection of some of the original tweets that were generated during this Clubhouse session: https://wke.lt/w/s/ykx9cp
FutureM 2014
Turning Data into Insights
Speaker: Chris Penn (@cspenn)
Vice President, Marketing, SHIFT Communications
Join veteran marketer Christopher S. Penn on a journey through your marketing data. From raw data itself, through different models and methods of analysis, to insights that tell you what to do next, you’ll learn strategic and tactical skills to understand the story that your data is trying to tell you – and what the next part of the story should be. See how techniques borrowed from the stock market apply to your web analytics; learn how reverse engineering your sales funnel can guide your social media strategy; and prepare for the future of data-driven marketing.
My deck from my presentation at CrushIQ in Washington, DC, on November 14, 2011. I spoke on "Twitter Tools," covering a few management, follower, and metrics tools for Twitter. In Q&A, we discussed other platforms and the merits of various services.
Learn tactics that you can use immediately to sell more:
- The measurable impact of pre-call research
- Specific calls to action for higher conversions
- The best times to cold call and email
-Tune in and find out how cold calling can be more effective.
Watch the webinar on demand here: http://bit.ly/Webinar-
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
Speaker: Cheryl Bledsoe, Division Managers, Emergency Management
This presentation covers the 4 types of social media engagement that everyone either consciously or
unconsciously chooses. These include: 1) No engagement; 2) Monitoring Only; 3) One-Way
Communication; and, 4) Two-Way Communications. The presentation will cover tips, tricks and things
to know about each of the various types of engagement strategies. These include: 1) Ways to monitor
social media without having a social media account. 2) Things to consider with one-way communications set-up (which is the most common choice). 3) Examples and case-studies of two-way
communications which include games, polls, feedback loops, and community connectivity.
Trendology: Data Driven Real Time Marketing By Chris KernsMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Reacting To Real-Time Events: Socially Engaging In The Moment. PRESENTATION: Trendology: Data Driven Real Time Marketing - Given by Chris Kerns, @chriskerns - SpredFast, Director of Analytics & Research. #SocialPro #13A
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Avoiding the Paid Social Marketing Trap by Activating Owned & Earned MediaRob Kischuk
The pressure keeps rising to deliver results in social media — when you run out of clever questions to ask your fans, it can be tempting to crank up ad spend to keep the numbers up, but this is a trap. The fans you buy aren't the fans who are going to engage to keep your numbers high.
Succeeding in social media starts with owning your message and setting up a steady rhythm of content that creates fertile ground for fans to interact. We'll start with the basics of strategic use of your owned marketing channels and how they lead into opportunities for earned media. Then, we'll dive deeply into the big, sometimes mysterious opportunities presented by Facebook's EdgeRank algorithm and Twitter's trending topics, and learn how to take advantage of them.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community. If you're new to Tweetchats
Sales, Awareness, and Service: Boost yours with these 5 social media sitesCassie Witt
On September 17th, I gave a talk to the Hotel Lodging Association in Springfield, MO.They were looking for an overview of social media for hotels. I broke it down into the top 5 social media sites they should be on, why they're important, and what to do.
Utilize the advantage of targeting as on-demand service, control the success of your advertising campaign, and find out who is buying your product. Campaign analysis allows you to learn more about your target audience. ADTELLIGENCE offers media planning, campaign management, targeting, and conversion optimization. With the tools from ADTELLIGENCE you can evaluate what is written about your company, and the competition.
Generate new leads with this information and integrate it into your future social media marketing strategy.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
Webinars are an awesome lead gen tool for companies of all sizes. But, you’re missing out on a huge opportunity if you aren’t adding social media to the mix.
Webinars combined with social media equal something even more magical. This Social Fresh WEST 2012 session attempts to showcase the ins and outs of running a successful webinar that uses social at every step.
Heather Whaling, President of Geben Communication, presented PR 2.0: Why Social Media is a Must with Heather Whaling for SMCColumbus on October 29, 2012.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...Krista Neher
Krista Neher (www.KristaNeher.com) author of Visual Social Media Marketing (www.VisualSocialMediaMarketing.com) shares this presentation how how visuals can enhance marketing for businesses.
Discover how Pinterest, Instagram, Infographics and Images can transform your business online.
Social Media and Your Circle of Influence, Past, Present, and FutureKevin Mullett
Social Media and Your Circle of Influence, Past, Present, and Future. Presented at Trine University for the Ketner School of Business by Kevin Mullett.
A look at how college business students can use social media and online reputation management to differentiate themselves and their businesses from others.
Social Media Week Chicago #SMW9Tools4FameTerez Baskin
This was a presentation given during Social Media Week Chicago with Elly D., and Tori D. We include some great tips for Small Businesses and Entrepreneurs looking to get started in Social Media. Bloggers, Busines owners, and Professionals attend this workshop.
Chad Wiebesick - #PureMichigan Changing The Conversation SMCgreatlakes
The Pure Michigan advertising campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns. In this presentation, Chad will share how Pure Michigan uses social media to accomplish specific objectives, as well as tips, tricks and tools any business can use to save time, grow followers and super-charge your social media efforts.
The Art + Strategy Behind an Effective Instagram AccountQuinn Tempest
With 800 million users, Instagram is a social media juggernaut. But it’s not just about pretty pictures and hashtags; Instagram is a viable and potent promotional channel for businesses.
In this presentation, Quinn Tempest - digital strategist and designer based in Downtown Phoenix - covers the fine balance of art vs. strategy on Instagram, covering topics including:
* The top questions you need to ask for formulate an Instagram strategy
* Visual planning tips and examples to create your perfect grid
* How to research hashtags that will boost your engagement
* Using Instagram stories to bring your brand to life
* How to bridge your followers to your website and other channels
How to Rock Your Social Media EngagementEric Metelka
What is the right way to engage your audience on different platforms? How often should you be posting new content? How does the Google+ algorithm work? With interactive case studies, we'll explore how your startup can maximize its exposure on each social media platform you post on. If you want to go deep on Facebook, twitter, LinkedIn, Google+, and Pinterest, this class is for you.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
Link Building at Scale: Big Links with a Tiny Team97th Floor
Presentation by Sam Oh Director of Product Education at Ahrefs, at Mastermind 2019. Sam is a tactical all-in-one marketer and digital strategist. He helps Ahrefs create educational videos and develop creative marketing strategies.
Learn more: 97thfloor.com
Presentation by Nathan Rawlins, CMO of Lucidchart, at Mastermind 2019. Prior to Lucid, Nathan led marketing and product organizations at multiple high-growth companies, including Puppet and Jive, where he helped scale the company to nearly $150 million in annual bookings.
Learn more: 97thfloor.com
Presentation by Chris Bennett, Founder and CEO of 97th Floor, at Mastermind 2019. Chris is passionate about all things digital marketing and has been involved in the industry for over 10 years. He speaks all over the world both at conferences and universities including SMX, SearchLove, Adobe Summit and DreamForce and was named one of the 10 Coolest Entrepreneurs in Utah by BusinessQ.
Learn more: 97thfloor.com
Evolution of the Influencer Economy: How to Activate Brand Ambassadors97th Floor
Presentation by Scott Paul at Mastermind 2019. Scott is CEO of Wooly, a software to help brands grow their ambassador communities. He also co-founded Tangible, a school for e-commerce. Scott took up alpaca farming in Midway, Utah this year and coaches his daughter's ski team at Sundance.
Learn more: 97th Floor
Presentation by Bart Sharp, SVP of Marketing for the Utah Jazz, at Mastermind 2019. Bart is an experienced Senior Executive in the sports and hospitality industry with expertise in creating strong marketing, media and promotional strategies for the Utah Jazz and affiliates.
Learn more: 97thfloor.com
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...97th Floor
Presentation by Jeannette Bennett at Mastermind 2019. Jeanette Bennett is the founder and editor of BusinessQ Magazine, Prosper Magazine, and Utah Valley Magazine. In 2018, she was honored as Top Woman Entrepreneur in Media during a New York awards ceremony, alongside Martha Stewart who received the Lifetime Achievement Award. Jeanette will be given an Honorary Doctorate from Utah Valley University this spring for her contributions to the community and to her field of communications.
Learn more: 97thfloor.com
Big Time SEO Tactics, Featured Snippets and TF-IDF97th Floor
Step by step processes and instructions around Featured Snippets and TF-IDF. Tactics 97th Floor uses to help their clients succeed. This was given by Chris Bennett at Dreamforce 17 #DF17
Learn about landing page optimization for paid search, including:
Common pitfalls in designing paid search landing pages.
Essential components of a paid search landing page.
How to best optimize for conversions.
Testing your landing pages.
[Webinar] Do This, Not That: Design for Non-Designers97th Floor
Design is hard. Even simple design and especially if you have no idea how to make what you have in your head a reality, or if what you do have feels off, not knowing how to pinpoint exactly what isn’t working. In this webinar deck we break down what to do and maybe even more helpful what not to do in terms of getting good design every time. Taught by Senior Enterprise Designer Maggie Call.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/design-webinar/
[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...97th Floor
Christina Sanders, Enterprise Campaign Manager at 97th Floor, shares several principles and resources she uses during her process of CRO. Those principles and resources help optimize:
Ecommerce Landing Page
Gated Landing Page
Testimonials
CTAs
Hero Image
Value Proposition
Popups
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data97th Floor
With heat mapping and user tracking, improving your online revenue is now a science more than just an art. In this webinar we'll show you how to track the right user metrics and then turn that data into actionable sales funnel improvements. Taught by Campaign Manager Cameron Johnson.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/heat-mapping-webinar/
[Webinar] Rank Zero: Beating Your Competition with Featured Snippets97th Floor
Rank zero is a new playground where you can outpace your competition fast and efficiently. In this webinar we show you how you can use the digital landscape and your current rankings to quickly surpass those dominating ranks 1-5 and hit that coveted rank zero spot. Taught by Enterprise Campaign Manager Cole Rieben.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/rank-zero-webinar/
Google Analytics is a marketer’s go-to resource for traffic data. However, it’s out-of-the-box functionality as a full-fledged marketing tool is frequently incomplete and difficult to work with. At SMX London, Enterprise Campaign Manager Christina Sanders covered 5 hacks to transform Google Analytics into a fully functional marketing platform. Grab the full deck here.
Templates and dashboards covered in the deck can be found here: https://97thfloor.com/blog/smx-london-analytics-hacks/
[Webinar] Blocking Spam Efficiently in Google Analytics97th Floor
Once you determine what metrics to track and measure against, ensuring your data sets are free from unwanted and unnecessary “extra” or spam is imperative. In this webinar we focus on how to set up Google Analytics to do the heavy lifting and thereby provide peace of mind that comes from pulling clean and accurate reports. Taught by Campaign Manager and Google Analytics expert Barrett Dastrup.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/block-spam-with-google-analytics-webinar
[Workshop] Turning Paid Traffic Into Paying Customers97th Floor
Our second workshop of 2017 with expert PPC specialist and Director of PPC Eric Farmer. Held April 13 at 97th Floor HQ at Thanksgiving Point business park, we covered how to take that paid traffic and turn them into paying customers through simple on-page testing.
Website: https://97thfloor.com/blog/paid-traffic-int…stomers-workshop/
[Webinar] SEO Metrics That Matter (and Those That Do Not)97th Floor
When it comes to SEO strategy, there are so many metrics you can be looking at but it’s only helpful when you know which ones you NEED to be looking at, in order to move the bottom line.
In this deck we cover the metrics that matter and discernment in selecting said metrics eliminating or removing reliance on the metrics that do not matter.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/seo-metrics-that-matter-webinar/
Enterprise Campaign Manager Christina Sanders is sharing the advantage of the full functionality and customizability of Google Analytics. Whether you’re novice or pro, and you want to be more effective and efficient with your work, this is the webinar for you. We’re giving away our best tips and tricks to get the most out of your Google Analytics.
Access the full webinar recording and template here:
https://97thfloor.com/blog/google-analytics-webinar/
Keyword research is at the heart of the work we do at 97th Floor. Director of Marketing Operations Paxton Gray shares advanced keyword research techniques we utilize for solid strategies that garner results, whether for high volume brand awareness or specific product conversions. Whether novice or a pro, you're sure to glean some remarkable and actionable insights.
Access the full webinar recording and keyword planner template here:
https://97thfloor.com/blog/advanced-keyword-research-webinar/
Re-examine your SEO strategy and marketing tactics with this simple list of opportunities with compounding wins that will 10x your results. Presented in a workshop with Enterprise Campaign Manager and SEO expert PJ Howland.
3. most popular categories
* http://www.repinly.com/stats.aspx
* try to make content that is multi category @ chrisbennett
3
4. DIY & crafts
People
Photography
Technology
Weddings
create them with multiple categories in mind
http://socialsiteexplorer.com/search/11191
@ chrisbennett
19. Launched 5 Days Ago
over
1,300
Subscribers
Created Lead in image w/ call to action on
it and hide it on the page
http://www.noomii.com/advent-calendar-2012/ @ chrisbennett
19
http://socialsiteexplorer.com/search/11931
Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest.
Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest.
This one did great cause we tapped into DIY/Weddings/Technology.
Make sure the images
Traditional Infographics don’t always work on Pinterest like they do on other social sites. Especially data heavy graphics.
Image size doesn’t have a lot to do with success, but it has everything to do with gaining traffic.
The last image had 36k Repins but only 3k traffic
We have found that 5,000 pixels long is a magic #. Pinterest resizes the width of images to fit the site but it does not resize the length. The reason we make them long is because the users cannot get all the info from the image until they click through to your site.
Walla!
Instead of 3k traffic like previous, we saw 246k visits. Much better.
DIY’s are gold
DIY’s are gold
DIY’s are gold
These are the best times submit your content on your accounts.
Nothing is more important than testing. If you don’t succeed at first, do not give up. We did not crack the code the first time.
Don’t think one dimensional, create useful content.
Title is everything, not just what it says, but how and what size.
We thought up that idea late at night, emailed some clients one said yes and BAM!
We saw that mason jars were going wild so we made 12 recipes.
BAM!
Pinterest Users Buy
They convert and the more contact they have with your site, the more likely that is.
A couple months later and your cranking.
Been testing Ranking Techniques for Search Results. This client went from 11 followers to 500 after 3 weeks of rankings.