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Social Media in Government
Jon Parks
Jon Parks

Founder and Lead Dijital Strategist @ Dijital
Farm, Digital Marketing Consultant, ASPE
Instructor in Social Media, SEO, PPC & Google
Analytics

Contact Info
From Jon Parks’ Profile
Email: jparks@dijitalfarm.com
Phone: (919) 901-0485
Google Plus: +Jon Parks
Twitter: @jonparks
LinkedIn: LinkedIn.com/in/jondparks
1. Use a Variety of Social Networks
2. Play to the Strengths of Each Network
3. Be Sure You Have a Plan

Photo: Flickr.com/photos/ivanwalsh
4. Be Transparent
5. Team Work
6. Set Appropriate Expectations
7. Be Quick, but Correct Your Mistakes
8. Be Prepared for a Crisis
9. Track Your Progress
10. Keep Officials/Leaders Informed

Photo: Flickr.com/photos/mharrsch
Summary
• Don’t make social media any harder
than it has to be. Use the tools to your
advantage.
• Remember: it’s a two-way conversation
• Track your progress and keep others
informed.

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