An overview of digital analytics as presented in NYU digital marketing class. Defining KPIs, social media analysis, facebook traffic growth, content marketing, day parting, data warehouse, multiple data sources, business intelligence
Social Media Case Studies - Digital Analytics Association Summit UCLA 2016Charlene Dipaola
Examples of how to track social media performance. Starting with key performance indicators and business goals.
Go through 3 different case studies of tracking social media based on different goals. Traffic via publisher site, Channel Engagement via subscription model and On-page engagement. How to segregate social media traffic & some info about social media tools.
Presented February 2016. Digital Analytics Association Summit UCLA
Understanding Social Media Metrics and KPIs by Bansi PatelBansi Patel
Understanding Social Media Metrics and KPIs. Download the PPT slides with animation here: http://bansi.me/2014/09/05/media-bistro-understanding-social-media-metrics-and-kpis/
Twitter Basics 101 presentation that was given to KS Capital Red Cross volunteers to help them understand what Twitter is and how to better utilize it.
Social media monitoring event by Third Tuesday CalgaryAlex Zagoumenov
Quick overview of key social media monitoring vendors: Radian6, Sysomos and PostRank. A quick overview of Google Reader as a social media monitoring dashboard (how to guide).
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
An overview of digital analytics as presented in NYU digital marketing class. Defining KPIs, social media analysis, facebook traffic growth, content marketing, day parting, data warehouse, multiple data sources, business intelligence
Social Media Case Studies - Digital Analytics Association Summit UCLA 2016Charlene Dipaola
Examples of how to track social media performance. Starting with key performance indicators and business goals.
Go through 3 different case studies of tracking social media based on different goals. Traffic via publisher site, Channel Engagement via subscription model and On-page engagement. How to segregate social media traffic & some info about social media tools.
Presented February 2016. Digital Analytics Association Summit UCLA
Understanding Social Media Metrics and KPIs by Bansi PatelBansi Patel
Understanding Social Media Metrics and KPIs. Download the PPT slides with animation here: http://bansi.me/2014/09/05/media-bistro-understanding-social-media-metrics-and-kpis/
Twitter Basics 101 presentation that was given to KS Capital Red Cross volunteers to help them understand what Twitter is and how to better utilize it.
Social media monitoring event by Third Tuesday CalgaryAlex Zagoumenov
Quick overview of key social media monitoring vendors: Radian6, Sysomos and PostRank. A quick overview of Google Reader as a social media monitoring dashboard (how to guide).
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
On January 12, Facebook declared organic post reach dead for pages.
It’s time to seriously re-think our Facebook and social media strategy. Big time.
In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon.
You'll learn:
What Facebook engagement loopholes still work and which ones are dead
Unusual Hacks to connect with Facebook Users without using ads or the news feed
Important new Social Media Marketing strategies for 2018 and beyond
Presentation for APSS Speakers Academy on my top 10 tips for being a leader on social media. Get focussed, create content, share other’s thought leading content, participate where your customers are, don’t overdo it, audience-focused always, persistence and consistency, be positive, #GivingEconomy, and authenticity! It’s all about a mindset of service #socialleadership #personalbranding #socialCEO
#PSMGConf 2014 | Kristy Sammis | Social Media & #SFBatKid PSMG North Bay
Kristy Sammis, Clever Girls Collective, shares the story behind the social media, global phenomenon that was the Make a Wish #SFBatKid - She talks strategy, planning and how storytelling can help any brand connect with their goals.
#SayItRight: Communicating with Clients in the Digital AgeJamie A Lim
Advisors need to change the way they think about their client relationships. How? By controlling their digital client experience with snackable content.
Digital and Social Media Sports Podcast, episode 1 with Bryan SrabianNeil Horowitz
In episode 1 of the Digital and Social Media Sports Podcast, San Francisco Giants Director of Social Media discusses his career path, the success and evolution of the Giants' social media, and their recent buzz and ROI with AT&T Park's social media "Cafe."
5 Email Marketing Secrets in 22 Minutes
A webinar hosted by DJ Waldow and Jason Falls on May 16, 2012.
Includes a "special surprise" announcement in the end: http://ar.gy/rebelsguide
Guess what? You can quantify a person's engagement with your organization. No more wondering who to target for your next fundraiser or who to mobilize for your next lobby day or who to ask to phonebank. Why? Because you know exactly where your supporters stand on your Engagement Pyramid, you know where you want them to go, and you know how you're going to get them there. At Groundwire, we've developed the strategic framework for building relationships and we've built the technology to support it.
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015Jared Covington
Here is my presentation from the Intersect 3.0 Digital Marketing Conference. The first part of this presentation covers the speed of social media; the second focuses on five things you can do to enhance your brand's social media presence in 2015.
Notes:
Slide 2: How fast is the speed of social? Stats come from: http://dailym.ai/1EUWJqP, http://onesecond.designly.com/, http://newsroom.fb.com/, http://www.internetlivestats.com/statistics/, https://www.youtube.com/yt/press/statistics.html, & eMarketer
Slide 13: Opportunity is obviously massive, the real question is how to use it. Stories (a series of short videos shown one right after the other—see what users TheRealVerge and Mashable are doing with this) may be that answer the answer for many brands, and the new “Discover” feature opens up a world of possibilities for those brands given access to this feature (see blog post: http://bit.ly/17YMzsh)
Slide 15: Yes, content is important and having mobile-friendly content is imperative, but the question you need to as yourself is, “how will our brand engage with mobile-first consumers?" Messaging apps? Snapchat? Vine? Custom apps? How will you pull consumers in, & once they click through, what experience are you giving them?
Slide 19: …and this is what it looks like. Again, you’ve got the data in real-time, so use it in real-time (see http://bit.ly/1BQ59yU for an example of what real-time data looks like coming in around an event)
Slide 22: Video is essential to your social media marketing efforts. The catch? As Facebook shared in their presentation earlier today, you’ve got 3 seconds to hook consumers, and most of the time that is without audio, so your video has to be instantly engaging or it’s just more noise in the social sphere.
Slide 23: Many people have shared thoughts on this, but for my money, Jay Baer’s take on this is the best. He is an author/marketing strategist, and he has boiled this brilliant concept down into what you calls Youtility, which will make a massive difference in your social marketing…but I’ll let him explain it in this brief video (http://youtu.be/a8x0K9pPOSI)
Slide 24: To emphasize this thought, you are competing with people’s families, friends, old high school classmates and their personal interests for space in their social feeds, so they need to find whatever your brand is putting out there to be as useful to them—if not more useful—than anything else in their feed. So what can your brand do to make your social content that valuable to your fans/followers?
Slide 26: Thank you - Please feel free to connect with me on your social network of choice: @jaredcovington, in/jaredcovington, +jaredcovington, etc
WordCamp Riverside 2018: Know Your Audience and GrowGregory Taylor
SLIDES ONLY: Audience segmentation can be complicated, but knowing your audience in order to grow your business is not. If you know your audience and create personas your messages will resonate with a sector of the business world that has the ability to grow your business.
Greg Taylor of Trinity Web Minute runs through his WordCamp Riverside 2018 presentation and discusses how you to know your audience and grow. For a link of slides with voiceover please refer to: https://trinitywebmedia.com/wcrs2018
Presentation: How DoSomething.org is leveraging Snapchat to reach young people for social change
Presented by: Calvin Stowell, Social Media Strategist, DoSomething.org
DoSomething.org, one of the largest organizations for young people and social change in the US, is going after its key demographic where they are comfortable: Snapchat. Hear from the Director of Digital, Calvin Stowell, discuss case studies from using Snapchat, and best practices for how to effectively use Snapchat to reach your target demo.
The social web can be like a game of win, lose, or draw. Those that know the rules can win big while others sit back and watch the world evolve without making a move. Don\'t let the opportunities of a lifetime pass by; play by these rules and you will walk away a winner!
Social Media Marketing World 2017 #SMMW17:
See Hot Topics and Top Influencers by @joefields_ http://www.onalytica.com/blog/posts/smmw17-hot-topics-top-influencers
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
On January 12, Facebook declared organic post reach dead for pages.
It’s time to seriously re-think our Facebook and social media strategy. Big time.
In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon.
You'll learn:
What Facebook engagement loopholes still work and which ones are dead
Unusual Hacks to connect with Facebook Users without using ads or the news feed
Important new Social Media Marketing strategies for 2018 and beyond
Presentation for APSS Speakers Academy on my top 10 tips for being a leader on social media. Get focussed, create content, share other’s thought leading content, participate where your customers are, don’t overdo it, audience-focused always, persistence and consistency, be positive, #GivingEconomy, and authenticity! It’s all about a mindset of service #socialleadership #personalbranding #socialCEO
#PSMGConf 2014 | Kristy Sammis | Social Media & #SFBatKid PSMG North Bay
Kristy Sammis, Clever Girls Collective, shares the story behind the social media, global phenomenon that was the Make a Wish #SFBatKid - She talks strategy, planning and how storytelling can help any brand connect with their goals.
#SayItRight: Communicating with Clients in the Digital AgeJamie A Lim
Advisors need to change the way they think about their client relationships. How? By controlling their digital client experience with snackable content.
Digital and Social Media Sports Podcast, episode 1 with Bryan SrabianNeil Horowitz
In episode 1 of the Digital and Social Media Sports Podcast, San Francisco Giants Director of Social Media discusses his career path, the success and evolution of the Giants' social media, and their recent buzz and ROI with AT&T Park's social media "Cafe."
5 Email Marketing Secrets in 22 Minutes
A webinar hosted by DJ Waldow and Jason Falls on May 16, 2012.
Includes a "special surprise" announcement in the end: http://ar.gy/rebelsguide
Guess what? You can quantify a person's engagement with your organization. No more wondering who to target for your next fundraiser or who to mobilize for your next lobby day or who to ask to phonebank. Why? Because you know exactly where your supporters stand on your Engagement Pyramid, you know where you want them to go, and you know how you're going to get them there. At Groundwire, we've developed the strategic framework for building relationships and we've built the technology to support it.
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015Jared Covington
Here is my presentation from the Intersect 3.0 Digital Marketing Conference. The first part of this presentation covers the speed of social media; the second focuses on five things you can do to enhance your brand's social media presence in 2015.
Notes:
Slide 2: How fast is the speed of social? Stats come from: http://dailym.ai/1EUWJqP, http://onesecond.designly.com/, http://newsroom.fb.com/, http://www.internetlivestats.com/statistics/, https://www.youtube.com/yt/press/statistics.html, & eMarketer
Slide 13: Opportunity is obviously massive, the real question is how to use it. Stories (a series of short videos shown one right after the other—see what users TheRealVerge and Mashable are doing with this) may be that answer the answer for many brands, and the new “Discover” feature opens up a world of possibilities for those brands given access to this feature (see blog post: http://bit.ly/17YMzsh)
Slide 15: Yes, content is important and having mobile-friendly content is imperative, but the question you need to as yourself is, “how will our brand engage with mobile-first consumers?" Messaging apps? Snapchat? Vine? Custom apps? How will you pull consumers in, & once they click through, what experience are you giving them?
Slide 19: …and this is what it looks like. Again, you’ve got the data in real-time, so use it in real-time (see http://bit.ly/1BQ59yU for an example of what real-time data looks like coming in around an event)
Slide 22: Video is essential to your social media marketing efforts. The catch? As Facebook shared in their presentation earlier today, you’ve got 3 seconds to hook consumers, and most of the time that is without audio, so your video has to be instantly engaging or it’s just more noise in the social sphere.
Slide 23: Many people have shared thoughts on this, but for my money, Jay Baer’s take on this is the best. He is an author/marketing strategist, and he has boiled this brilliant concept down into what you calls Youtility, which will make a massive difference in your social marketing…but I’ll let him explain it in this brief video (http://youtu.be/a8x0K9pPOSI)
Slide 24: To emphasize this thought, you are competing with people’s families, friends, old high school classmates and their personal interests for space in their social feeds, so they need to find whatever your brand is putting out there to be as useful to them—if not more useful—than anything else in their feed. So what can your brand do to make your social content that valuable to your fans/followers?
Slide 26: Thank you - Please feel free to connect with me on your social network of choice: @jaredcovington, in/jaredcovington, +jaredcovington, etc
WordCamp Riverside 2018: Know Your Audience and GrowGregory Taylor
SLIDES ONLY: Audience segmentation can be complicated, but knowing your audience in order to grow your business is not. If you know your audience and create personas your messages will resonate with a sector of the business world that has the ability to grow your business.
Greg Taylor of Trinity Web Minute runs through his WordCamp Riverside 2018 presentation and discusses how you to know your audience and grow. For a link of slides with voiceover please refer to: https://trinitywebmedia.com/wcrs2018
Presentation: How DoSomething.org is leveraging Snapchat to reach young people for social change
Presented by: Calvin Stowell, Social Media Strategist, DoSomething.org
DoSomething.org, one of the largest organizations for young people and social change in the US, is going after its key demographic where they are comfortable: Snapchat. Hear from the Director of Digital, Calvin Stowell, discuss case studies from using Snapchat, and best practices for how to effectively use Snapchat to reach your target demo.
The social web can be like a game of win, lose, or draw. Those that know the rules can win big while others sit back and watch the world evolve without making a move. Don\'t let the opportunities of a lifetime pass by; play by these rules and you will walk away a winner!
Social Media Marketing World 2017 #SMMW17:
See Hot Topics and Top Influencers by @joefields_ http://www.onalytica.com/blog/posts/smmw17-hot-topics-top-influencers
Social Media Marketing World #SMMW19 OR #SMMW2019 OR #SMMW OR @SMExaminerVF Marketing Consultant
El #SMMW19 es el principal evento de marketing del mundo, donde se desarrollan contenidos que describen las mejores técnicas de marketing en redes sociales de los mejores expertos del mundo
Se celebro en Los Angeles USA: 20-22 Marzo 2019 . Se Publicaron 24,447 Twitts por 3,796 Participantes que compartieron 7,188 Imágenes alcanzando 721 Millones de Impresiones
Te presento todas sus métricas https://vivianfrancos.com/social-media-marketing-world-smmw19/
HubSpot #INBOUND18 Highest Impact Twitter ContributorsMari Smith
Top marketing automation platform, HubSpot just held its annual epic convention called INBOUND in Boston, MA last week. The #INBOUND18 hashtag generated 37,806 tweets with what TweetBinder calls an ‘economic value’ of $902,017.
This was my fourth year in a row speaking at INBOUND, leading two sessions on Facebook marketing. I’m delighted to be the #1 highest impact contributor to the #INBOUND18 hashtag on Twitter, clocking up 124 million impressions. Wowee!
Amazing to see the impact/impressions of my tweets during #INBOUND18 amount to over $200k. Check out this full report by METRICOOL.
Great event INBOUND Marketing :
21,000+ people passionate about doing business in a more human way. In Boston September 4-7, 2018
Boston, MA
More deatils : INBOUND.com
#smmw16 – en San Diego Convention Center: Hall H
Everyone in the industry wants to make it out to SMMW, but it’s not always a possibility every year. Tools like Metricool, however, make it possible to get a brief overview of what went down at the convention—even if you couldn’t attend. Let’s take a look at what happened at Social Media Marketing World 2017 and how it compared to 2016.
https://metricool.com/social-media-marketing-world/
Check out #TwitterSmarter with @MadalynSklar chat stats via @Metricool_es
⚡️ 2,055 Tweets form 210 profiles with 234 pictures sharing reach 89 Millions Impressions ⚡️
the ⭐️ Guest : @HollyChessman
Events that connect Wichita and the world; a service of @digitalICT. Join us 4/19/2018 at @markarts! |
#digitalICT #smdayICT
Exceptional reports for professionals like you by metricool.com
Comparto las interaccionesque se generaron en twitter entre los hashtags #RankingCoach #Hashtag y #SEOHashtag durante el evento https://vivianfrancos.com/webinar-como-disenar-y-convertir-tu-hashtag-en-ventas/
Es una conferencia de marketing de 24 horas
del 29 al 30 de octubre EN VIVO a través de
Sydney, Londres, NYC, SF con más de 50 oradores de LinkedIn, SAP, Dell, Adobe, Google. Microsoft, BBC, Lego, Walt Disney, Reddit y mucho más
Sin Lugar a dudas sera el gran #GlobalMarketingDay https://vivianfrancos.com/marketersunite-24-horas-dedicadas-al-marketing/
#INBOUND19 une a profesionales de #marketing muy curiosos que hacen preguntas con reconocidos #InfluencerMarketing de la industria.
Todos están hablando de este gran evento. https://vivianfrancos.com/latinoseninbound-presentes-en-inbound19/
Metricas De Interacciones E Impresiones Del Evento #CES2021 Desde La Plataforma Metricool
Metricool es una excelente herramienta para medir impresiones e interacciones
Monitoriza hashtags en Instagram y en Twitter
Con Metricool puedes analizar: Cualquier hashtag en Instagram y Hashtags, palabras clave, o perfiles de usuarios en Twitter
Como lo haremos con #CES2021 tú también podrás medir el impacto de un evento a través de su hashtag y conseguir fomentar la participación de los usuarios en las redes sociales. Con los displays que ofrece la herramienta se puede ver toda la información en tiempo real
Digital Enterprise Show #DES2018 Join Digital Business World Congress next 22-24 May 2018 #DigitalTransformation #Leadership #Disruption #expo #congress
https://www.des-madrid.com/
Report by #Metricool
My name is Hailey Chambers and I am a graduate of Troy University in Troy, Alabama with a Bachelor in Science in Anthropology and a minor in Journalism. I am looking to apply myself to the best of my ability, to my profession, in order to gain experience that will allow me to promote locally owned businesses. I understand the cultural dynamics involved in the area of advertising and marketing. This allows me to properly gauge any target audience that a client wishes to focus upon and by doing so promote that client's business to the best of my ability.
#DES2021 Llega A Madrid Del 18 Al 20 De Mayo
El equipo de #socialmedia #Hashtagteam desarrollo una serie de estrategias de posicionamiento del evento #DES2021 en #RedesSociales tal como lo demuestran las metricas ofrecidas por metricool
Metricas previas a la emisión del capítulo 36 de la serie #SenCalKalpimi emitido el 20 de marzo 2021
Se analizan los 4 hashtags líderes de la serie para poder hacer el análisis posterior sobre el posicionamiento del hashtag en las audiencias, lo que repercute directamente en la obtención de la meta previa a la emisión: alcanzar 3.500.000 tuits durante la emisión del capítulo
Metricas de los 4 hashtags que lideran la serie en forma global: #SenCalKalpimi OR #EdSer OR #HandeErçel OR #KeremBürsin
Hashtag que lidero emisión 36 : #büyükaşk
Muchas Gracias Eva Añón por invitarme a hablar de #nodeXL
Un gran plataforma para analizar las conversaciones e interacciones de un hashtag o palabras clave con el objetivo de establecer estrategias de #marketing en #RedesSociales que generen #VENTAS
Estoy a la orden para asistir a todos los interesados en los mapas de audiencias e interacciones que generan los #Hashtags y contenidos publicados a fin de analizar quién está conversando y con quién, conocer con quién necesito hablar y que mensaje desarrollar para llegar a mis objetivos.
Creo Campañas Únicas Que Ayudan A Que Su Negocio Crezca
Soy profesional de Marketing Digital, especializada en estrategias de difusión y posicionamiento de su marca, mensaje o evento apalancadas en los algoritmos de los hashtags. De alli mi nombre #SEOHashtag
Si conoces lo que habla tu audiencia, escuchas los nichos de mercado que deseas alcanzar y mides lo que dicen de tu competencia, tus estrategias de marketing serán exitosas
Su Presencia Digital Está A Punto De Despegar
Metricool #coronamarketingfestival 30 de marzo del 2020 al 4 de abril del 2020VF Marketing Consultant
Ya que hay que #FrenarLaCurva y #YoMeQuedoEnCasa aprovecharé las horas para aprender Marketing Online con los mejores #CoronaMarketingFestival
¿Cuarentena?
Que no te corten el rollo y móntate un FESTIVAL...
¡Sigue la movida en #CoronaMarketingFestiva https://coronamarketingfestival.com/
#PersonalBrandingLabDay 14 de diciembre
Congreso mas importante de #PersonalBranding y #MarcaPersonal de España y LATAM. https://youtube.com/c/PBLabDayPersonalBrandingLabDay
http://www.personalbrandinglabday.com/
Ananlisis de sus interacciones : https://vivianfrancos.com/personalbrandinglabday-2019-conoce-los-mapas-de-interacciones-de-sus-audiencias/
¡Atentos! Cambiamos el hashtag del #Comunica2019 a #ComunicaGandia. En estas primeras horas de la mañana la actividad ya es muy destacable. https://comunica2.webs.upv.es/edicion-2019/programa-novena-edicion/
#ComunicaGandia, congreso de Comunicación celebrado en la
@UPVCampusGandia
Ya acabamos tras dos días de trabajo. A esto le unimos ganas ánimo y la observación de que en tecnología siempre somos menos. Mucho por hacer. #commujeres #comunica2 #ComunicaGandia @comunica2
Nos vemos en "Enamorando al Consumidor 2019" de
convocado por @mkdirecto Nos vemos en "Enamorando al Consumidor 2019" de
@mkdirecto http://ow.ly/udHp30pQKmr #EnamoraMKD
EnsaladaSEO
@EnsaladaSeo
El gran evento del SEO, 9 de noviembre de 2019 en Zaragoza.
Congreso+comida+cena+diversión .
Quinto aniversario, este año lo petamos 落
Zaragoza, Españaensaladaseo.com
JoomlaDay Madrid 2019, la comunidad Joomla se mueve. Nuestro resumen del evento #Joomla en español del año - https://joomlamadrid.org/blog/52-joomladay-madrid-2019-la-comunidad-joomla-se-mueve #Joomla #jdmad19 #jdmad20
Bertrand Armaraggi, Director España en @PrestaShop
es muy feliz de darle la bienvenida a todos al #PSConnectBCN, el evento #eCommerce en Barcelona sobre los +101 consejos para tu eCommerce. @bertrand_a
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
#smmw18 report by Metricool
1. Feb 28, 2018 9:00 AM
Mar 4, 2018 9:00 AM
Mar 4, 2018 10:29 AM
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