SlideShare a Scribd company logo
1twitter @meetsamir
CASE2014, São Paulo, Brazil
2twitter @meetsamir
About Me
• Founder, CEO of DoRevolution and Growth Mentor at
500Startups, Optimized $1B+ in Ads. Pioneer to apply Wall Street
Analytics and Quantitative Trading Techniques to Advertising for
Portfolio Optimization.
• As Founder of SearchForce, Patel managed clients with some of the
world largest ad budgets such as Salesforce.com, Priceline,
Experian, Oracle, AT&T YellowPages, Progressive and Scottrade.
He raised $10M+ in financing, developed a Cross-Channel
Optimization SaaS Platform Based and took the company to
profitability.
• Growth seminars at 500Startups, General Assembly, UC Berkeley,
TERA and at several top-tier VC firms around the world. Upcoming
book on Growth Hacking.
3twitter @meetsamir
Our Growth Platform Services
• Channel Management
– Google Adwords
– Facebook Ads
– Mobile Advertising
– Retargeting
– SEO : On-page & Off-page
– Analytics: Google Analytics, Mixpanel, Kissmetrics
• Growth Training for CEO’s, CMO’s and Staff
– Internal staff education for Startups & Growth
companies
– Moneyball for VC’s : Creating Analytics platform to
invest better & get higher returns
4twitter @meetsamir
A Zillion Ways to Acquire Users
5twitter @meetsamir
Whoever gets 20+ photos
of slides and tweets it out
in next 2 hours WILL will
WIN two hours of my time
over skype which is =
$1000+ of value.Win $1000 in 30 Minutes!
Let’s GO. 25 Hacks in 25 Minutes!!
6twitter @meetsamir
Hack#1 : BOTS Take Over Social
Selling
7twitter @meetsamir
Automate Visits to Profiles
8twitter @meetsamir
Profile Current & Clear Action
9twitter @meetsamir
Report from 3AM this morning
10twitter @meetsamir
11twitter @meetsamir
12twitter @meetsamirTraffic Acquisition
Market Research & User Feedback
Email Marketing
Competitive Research Tools Sales Intelligence
Lead & Customer Acquisition
AB / Multivariate Testing
13twitter @meetsamir
Hack#2 : Marketing Strategy
14twitter @meetsamir
Hack#3 : Marketing Strategy
15twitter @meetsamir
Hack#4 : Brand Experience
16twitter @meetsamir
Hack #5 : Lean Canvas Hack
17twitter @meetsamir
Hack#6 : Themeforest + Fiverr +
Wordpress
18twitter @meetsamir
Hack#7 : Six Killers of Mobile
Sites
1. Unplayable videos
2. Faulty redirects
3. Smartphone-only 404s
4. App download interstitials
5. Irrelevant cross-linking
6. Page speed
19twitter @meetsamir
Hack#8 : Wordpress +
Yoast
20twitter @meetsamir
Hack#9 : Buzzsumo for Content
Strategy
21twitter @meetsamir
Hack#10 : Outsource Content
Writing
22twitter @meetsamir
Hack# 11 : Link Twitter Bio
23twitter @meetsamir
Hack#12 : Pay Using a Tweet
Provides users access to your content,
product, or service once they’ve tweeted or
posted about it
Impact on Growth:
• Invite people to pay with a post across
major social media channels
• Measure traffic, conversions, click and
geo data
24twitter @meetsamir
Hack# 13 : Nimble, Social Signals
Hack
Consolidates your contacts, email, social signals,
activities and follow-ups from everywhere, allowing
you to manage your relationships more effectively.
Impact on Growth:
• Easily manage contacts across multiple channels
• Tracks the complete history you and your contact
share—on every channel
25twitter @meetsamir
Hack# 14 : MixRank
Helps you find new leads by identifying
valuable traffic sources with real-time
intelligence from its internal advertising
database.
Impact on Growth:
• Identify placements that are most likely to
deliver your target audience
• Monitor the competition to see which
elements of their campaigns are most
26twitter @meetsamir
Hack#15: Moz Links Explorer
27twitter @meetsamir
Hack#16: SpyFu
28twitter @meetsamir
Hack#17: BuiltWith
DoubleClick, Twitter Ads, AdRoll, RocketFuel, MailChimp, AppNexus, GA, CloudFront etc
29twitter @meetsamir
Hack#18: KeywordTool.io
30twitter @meetsamir
Hack#19: QuickSprout
31twitter @meetsamir
Hack#20: ListBuilder
A free way to collect the email addresses of
users who visited your site.
Impact on Growth:
• Build your subscriber list and easily
download it as a CSV
• Integrates with other email services and
allows you to use your own custom email
form
32twitter @meetsamir
Hack#21: Long Copy Hack
33twitter @meetsamir
Hack #22: SellHack
34twitter @meetsamir
• Unplayable videos
• Faulty redirects
• Smartphone-only 404s
• App download interstitials
• Irrelevant cross-linking
• Page speed
Hack #23 : Mobile Site Killer
Hacks
35twitter @meetsamir
1. Mobile Bid Adjustments : Need to get on top
positions because of form factor, bid higher for
location based targeting.
2. Mobile Preferred Ads : Separate mobile/desktop,
Call directly or provide a promotion based on time.
Different URL for mobile.
3. Call Extensions: Ad scheduling based on call
center, Your own number or Google’s forwarding
number
4. On Site Call Conversions: Track calls from phone
number embedded on website when users need to
reach more before they buy
Hack #24 : Mobile SEM Hacks
36twitter @meetsamir
Hack #25 : Exit Intent Hack
37twitter @meetsamir
Hack #26 : Deploy Inbound
Software
38twitter @meetsamir
Samir Patel
samir@meetsamir.co
m
linkedin.com/in/growthmaste
r

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Dia01 04 keynote_samir_patel_dorevolution_actionable_growth hacks

Editor's Notes

  1. After managing Growth for the world’s largest companies (many producing hundreds of millions of dollars of revenue each year), building automated trading systems like SearchForce, and managing over $1B+ in online advertising spend, I’ve consolidated my experience into a single, strategic framework called GrowthStack: A comprehensive guide to building high performance Growth organizations.
  2. BuiltWith , Zapier,