Six Steps to Media Success

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The document outlines Joe Pulizzi's six step model for content marketing success. The steps include: 1) Build an audience by focusing on one content type and platform consistently over time, 2) Harvest the audience by diversifying content types and platforms to engage them more, and 3) Monetize the audience through various revenue streams while continuing to focus on building the audience. The key is to first focus on building the audience before attempting to monetize it.

Marketing

@JoePulizzi
First, build an audience.
Then, monetize it.

@JoePulizzi
Knowledge or Skill Passion
Sweet Spot

@JoePulizzi
Knowledge or Skill
Customer
Pain Point
Alternative Sweet Spot

@JoePulizzi
Backyard Poultry Teaching
Sweet Spot

@JoePulizzi
Ann Reardon
100 YouTube Subscribers
In January, 2012

@JoePulizzi
Food Scientist Education
Impossible
Food Creations Content Tilt

@JoePulizzi
Everyone stops at the sweet spot…
Hardly anyone “tilts” the content.

@JoePulizzi@JoePulizzi |
What do all media
companies do that you
do not with your
content?

@JoePulizzi@JoePulizzi |
Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome

@JoePulizzi
One Content Type
One Main Platform
Consistent Delivery
Long Period of Time
The Base

@JoePulizzi
One Content Type
+ One Platform
+ Time

@JoePulizzi
Create the plan…
but focus everything
on building an audience.

In the future, thousands of businesses from around the globe will leverage a content first go-to-market strategy. What does this mean? It means that entrepreneurs in companies of all sizes are developing content brands and building audiences first, and then developing products to sell much, much later in the process. Having a singular focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell. In this presentation, Joe Pulizzi, Founder of Content Marketing Institute and Author of the new book Content Inc., details how many of today’s most successful businesses started, and how they have become some of the fastest growing businesses on the planet. Better yet, this presentation breaks down what you can learn from these companies, and how you can use these strategies to grow your business. Presentation by: Joe Pulizzi – Founder, Content Marketing Institute / Author, Epic Content Marketing This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/

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