In the new digital publishing arena, all writers have to market themselves--with or without a traditional publisher. Branding expert Cynthia Hartwig presents the "must haves" for an author who wants to build a platform online. Included are many examples of author marketing, some good, some... execrable. Which do you want to be?

1. AUTHOR MARKETING 101:
February 3, 2014

2. HOW CAN YOU BE HEARD IN
CYBERSPACE?

3. HOW CAN YOU DIFFERENTIATE YOUR
WRITING IN CYBERSPACE?
500 Million Tweeters
• 1,262,120 blogs
•Facebook users have passed1billion
• More than 150 million LinkedIn users
• 51 million web sites
•

4. TAPPING INTO THE POWER OF NETWORKS
Creates a multiplier effect
• Breaks down silos and narrow reach
• Lets you stay engaged with your audience &
community
• Helps you stay current
• Lets you share resources and knowledge
openly and quickly
•

5. FREE TOOLS BUT MOST AUTHORS ARE STILL
PRACTICING ONE-TO-MANY MARKETING

6. BRANDING 101
To attract a following, you must create an
identity to follow.
Organizations have brands.
• Individuals have personal identities or
personas.
• Brand, personality, persona =
who you are.
•

7. MULTIPLE PERSONAS WILL FRACTURE
YOUR IDENTITY.

8. Mind-map a list of possible identities
you could own.Think about the specific
types of editing you most want to do.

9. WRITING EXERCISE:
THE REAL THING ABOUT ME AND MY WRITER BRAND…

10. Look at these author web sites and write down
what you know about the writer in 10 seconds.

17. A scroll down Will Self’s WordPress
site:

25. Let’s try writing your author profile on
Twitter: you’ve got 3 minutes and 120
characters. Start with your name.

26. Forty years of research proves that your audience will
remember your information longer and relate to you better if
they know who you are.

27. Use your own personality to increase
stickiness.
People are interested in people.

28. Let’s brainstorm a list of what you need
to call attention to on your web site.

29. A WORD ABOUT IMAGERY. CAN WE COME
UP WITH SOMETHING THAT’S NOT A PEN?

30. 30

31. To have a tagline or not to have a tagline?
31

32. Cynthia Hartwig
cynthia@twopens.com
www.twopens.com
Twitter @twopens2

33. http://bethjusino.com/