This presentation discusses about the various social media campaigns of companies

1. SWARUP SAHA
2B5210
E-BIZ
PRESENTATION ON SOCIAL
MEDIA CAMPAIGN

2. Based on the insight that
Indian consumers loves to be
spoilt for choice and prefers
to check out more options
before making the final
purchase decision, Amazon
India had rolled out
#AurDikhao , a digital
campaign powered by a two-
minute film and loads of
social media conversations
asking popular folks to show
more from what they’d
already had.
“AUR DIKHAO”

3. Snapdeal’s recent digital campaign ‘Dil ki deal’ was
launched with the vision to create India’s most
impactful digital commerce ecosystem that creates
life-changing experiences for all of its buyers and
sellers. Where the focus of this campaign was on the
emotional fulfilment for its consumers.
“DIL KI DEAL”

4. The e-commerce giant Flipkart came
out with a new digital communication
video ‘Flipkart Wish Chain’,
incorporating the fresh brand identity
and speaking about the wish-fulfilling
capabilities of the brand. This
campaign emotionally connects with
all consumer groups making them
instantly connect to Flipkart. The
campaign has increased brand
awareness, brand identity and also
consumer base.
“AB HAR WISH HOGI PURI”

5. “BE YOU”
Fashion has always been an
individual’s expression of their belief
of themselves, repeating their
uniqueness as individuals,
Jabong.com, India’s leading online
fashion destination, is to encouraging
the youth to be comfortable in their
own skin by launching a new brand
campaign on the theme “ Be You”.
This campaign makes the youth realise
where their true identity lies rather
than chasing the latest fad.

6. “BOLD IS BEAUTIFUL”
The brand campaign stands for
“your choices
make you bold, your boldness
makes you beautiful” it
celebrates the bold “you”
They use the social media
platform by using bold
concepts to advertise thus
making them more attractive
to the consumers.

7. YATRA.COM EXPEDIA.COM MAKE MY TRIP.COM
• Shows country's
famous destination
• Platform to solve
customer queries
• Weekly advises to
visit interesting
places
• Holds contests to
offer exciting prices
• Gives facts about
countries
• Shows country’s
culture
• Gives travel tips
• Posts photos of
country cuisines
• Posts photos of
unique world heritage
sites
• Showcases country’s
nature
• Shows to-do activities in
countries
• Reasons to travel to
particular countries
• Posts on special festive
offers as well as discounts
on hotels and flight
tickets
• Holds contest to offer
free trips to winners.

8. YATRA.COM EXPEDIA.COM MAKE MY TRIP.COM
• Uses as a platform
to solve customer
queries
• Notifies customers
regarding
transactions
• Gives festival
celebration facts
during festive
season
• Emphasis on winners,
winning its contest for a
trip to specific
destination
• Books flight tickets
• offers info on flight
timings
• offers gift vouchers
• provides discounts on
hotels
• Gives interesting facts of
countries
• Offers travel discount
• platform to highlight
unique places
• attractive deals to offer
on hotels

9. YATRA.COM EXPEDIA.COM MAKE MY TRIP.COM
• Humorous
advertisements to
appeal customers
• Advertises the travel
packages it has to offer
• Posts videos monthly
• Uses the platform to
become a travel guide to
showcase attractions of
cities
• Has destinations grouped
according to the
continents
• Posts videos daily
• Showcase more family
oriented advertisements
• Gives info on hotels
through videos
• Posts videos weekly

10. Using Social Media Marketing does more than improve site traffic.
It can help a business reach more and more customers in a little
amount of time. It provides a valuable venue for better
understanding and learning from your target audience and
accordingly providing them what they need at the right time.
Hope this presentation has helped you to understand the how the
proper usage of social media marketing can help any business to
capture its audience effectively.