Analysis on how campaigns use rewards to effectively fund raise.

1. Crowdfunding
Rewards!
The Good, bad and ugly
of rewards from
indiegogo.

2. Bad rewards:
“Travel
Queen”
“Scamper
Van”
Good rewards:
“Flow Hive”
“Skinner
I will be reviewing
the following
campaign rewards

3. Reward #1
“Show your support”
By “Travel Queen”

4. Campaign info
Hopes to start a travel tv show
that can show how women
can travel safely on a budget.
Funding goal: $35,000
Achieved: $2,800 (ends in 8
days)
https://www.indiegogo.com/pr
ojects/travel-queen-women/x/
18325066#/

5. Bad rewards
The first three rewards were the exact same
thing with just different prices.
“Show your support”
Which means receiving nothing at all.
While the $25 reward had only showing
your support as the “Items included”
The $50 and $75 rewards included a social
media shoutout.
Not much sustenance to any of the rewards

6. SCAMPER
VAN
Bad
Rewards
campaign #2

7. Campaign info
Scamper van is a camper van
rental company in the South East
of the US. They have finished
the prototype van and want
funds to create more vans to rent
out.
● $130,000 goal
● $43,653 achieved
https://www.indiegogo.com/proje
cts/scamper-van-camper-van-ren
tal-camping-travel/x/18325066#/

8. What made their rewards “Bad”?
Their rewards included:
“Scamper Shirt” -$25
“Scamper Schwag” - $45
“Scamper up surprise” -$95
“Weekend rental” - $500
“Full week rental” $750
Although they had physical rewards
(which is better than travel queen).
They had very minimal description on
what is included in the reward. I still
don’t know what a “Scamper
Schwag” is...
-There was also no pictures. How am
I supposed to know what the shirt
looks like?

9. Good rewards. Campaign number 1. Skinners

10. Campaign Overview
● Skinners are a sock that
has the durability and
strength of a shoe. Can be
worn during virtually any
activity and very portable
● $2,196,137 raised on
indiegogo since 2016
● 6546% over their goal.
● Over 20,000 pairs
delivered
https://www.indiegogo.com/projects/skinners-revolution
ary-ultraportable-footwear-shoes-design/x/18325066#/

11. What was good about the rewards
Each reward was a pair of their “Skinners.”
The first reward was one pair, then 2, 3, 4, and 5. Each time
the deal got a little better with the increased quantity.
I almost bought a pair...I still might. The good write up and
videos make it pretty convincing that these are the best
shoes ever. Their most claimed rewards were the 1 and 2
packages. The other ones only had one or two backers.

12. Good rewards campaign
#2 Flow Hive

13. Campaign Overview
● 14.4 million raised on indiegogo from 2
campaigns.18983% of their target goal.
● It is a beekeeping hive that makes harvesting honey
easier to do. Instead of having to smoke all the bees and
physically extract the honey you can just turn a nop and it
comes out the spout. It’s nicer to the bees.
● One of the higest raising indiegogo campaigns of all time!
● https://www.indiegogo.com/projects/flow-hive-2-innovation
/x/18325066#/

14. What made their rewards good?
● Their rewards were very simple. You could
buy 1 hive, 2 hives, or 3 hives.
● I think because they did so well advertising the
product with their video and write up they only
need simple rewards to be effective. No shirts
or other shenanigans.

15. Resources
Only used indiegogo campaigns and google slides “Unsplash photos” which are
not copyrighted.
The one photo I did use from google was
https://www.google.com/search?q=good+vs+bad&safe=strict&rlz=1C1CHZL_enU
S730US730&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiY7qqTs_XZAhXorFQ
KHf_iCsIQ_AUICigB&biw=1366&bih=637#imgrc=6fOH6pyK2SkquM: