Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Campaign Trend in Indonesia

5,051 views

Published on

The slide was presented on Digital Marketing event held by Mix Magazine. My slide was to share the history and trend of Indonesia's digital campaign in social media.

Published in: Business, Technology

Social Media Campaign Trend in Indonesia

  1. 1. Social  Media  Campaign  Trend  in  Indonesia  
  2. 2. Where  is  Everyone?  
  3. 3. 2002-­‐2007  Friendster  
  4. 4. 2006-­‐2007  Website/Microsite  
  5. 5. 2007-­‐2009  Viral  
  6. 6. 2007-­‐2010  Bloggers  
  7. 7. Blogger  meetups  powered  by  brand  
  8. 8. 2010  Facebook  Page  &  ApplicaMon  
  9. 9. 2011  Brand’s  TwiOer  Trending  Topic  
  10. 10. 2011-­‐now  social  media  sophisMcated  
  11. 11. Social  media  content  
  12. 12. Brand  learns  along  the  way  
  13. 13. Hashtag  =  campaign?  
  14. 14. Social  media  channels  
  15. 15. •  Users’  content  submission  •  Quiz  •  Hashtag  baOle  •  Votes  •  Sweepstakes  •  Purchase  and  earn  •  Advance  gaming  •  etc  
  16. 16. Brand  metrics  
  17. 17. Few  Case  Studies  
  18. 18. Customer  Care  in  Social  Media  
  19. 19. Most  Socially  Devoted  Brands      
  20. 20. #getaway  Mini    
  21. 21. @downyID  #thescentofpassion    
  22. 22. Pocari  Sweat  Heavy  RotaMon  Dance  Cover    
  23. 23. #berburupahala  Instagram      
  24. 24. Samsung  –  Raisa’s  Musical  Note  
  25. 25. XL  Ask  The  Young  
  26. 26. Hari  Ibu  
  27. 27. Is  it  really  for  18+  target?  
  28. 28. KFC  
  29. 29. Uniqlo  
  30. 30. Nescafe  Journey  
  31. 31. Mazda  CX-­‐5  SkyacMv  
  32. 32. XL  #6BulanKemudian  
  33. 33. What’s  in  2013  and  beyond?  
  34. 34. Content  delivery  become  more  opMmized  
  35. 35. TwiOer  TV  
  36. 36. Life  recording  VS  privacy  Robert  Scoble  &  Google  Glass  Memoto  Camera  
  37. 37. Summaries  •  Learn  and  explore  new  ways  to  do  social  media  campaign.  Keep  audiences  excited  with  something  new.  •  Social  media  can  be  used  not  just  for  brand  awareness,  but  it  can  also  be  used  for  customer  service  to  gain  customer  loyalty.  •  Create  quality  contents  on  Facebook,  encouraging  users  to  share  and  comment,  so  the  contents  could  reach  many  fans  organically.  •  Learn  to  turns  data  into  something  useful  and  insighkul.  
  38. 38. THE  WHITE  BOOK  •  Get  to  know  more  on  Indonesia’s  users  in  many  social  media  channels.  •  Recapping  most  commercial  campaign  study  cases  in  Indonesia  2012.  •  Music,  cinema,  and  social  causes  in  Indonesia’s  social  mediasphere.  •  Concerns  on  the  openness  of  social  media  in  Indonesia.  www.strategocorp.com/socialmedia2012www.slideshare.net/socialmedialandscape

×