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Forever 21, inc. social media campaign

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Forever 21, inc. social media campaign

  1. 1. Social Media Campaign Ebony Clark Fall 2010 NMDL
  2. 2. FOREVER 21 Background Then: 1984 Now: 2010
  3. 3. Brand Outlook Goals • To expand brand into international markets – Europe, The Middle East & Russia • Continue to keep consumers fashionable • Utilize social media to increase sales and consumer involvement • Continue to create partnerships & bring limited edition collections Challenges • Continue to be the “go-to” brand for chic fashion at the greatest value above competitors • Build, grow and retain a large flow of traffic across all social media sites in every country
  4. 4. Brand Theme
  5. 5. Current Online Presence 3,620,936 likes 112,152 followers 476,960 views
  6. 6. Social Media Goals • Make their corporate blogs And easy to find by consumers. • Continue to blog about new trends in the United States and abroad •Celebrity Sightings • Offer promotions via consumer check-in • Upload photos from store events, runway shows, model shoots
  7. 7. Campaign Metrics • TwitterCounter – Allows brand to analyze their twitter analytics and their competitors
  8. 8. Campaign Metrics • Social Media Monitoring – RSS & Google Alerts • Allows Forever 21 to keep a pulse on what is being said about its company • Gives timely information from many different sites
  9. 9. Budget • Social media is a low cost tool – Forever 21 can enlist one if its corporate employees to manage the social media sites • Celebrity bloggers • Store employees • Online Ads – SEO • Promotions – Via social media outlets
  10. 10. Timeline • Social media efforts must be increased during peak times – Holidays • Christmas, New Year’s Eve, Fourth of July – Back to School • Homecomings

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