The document discusses social media marketing strategies for martial arts schools. It provides 5 key takeaways: 1) The four main pillars of social media marketing for martial arts schools are driving traffic to the school website, analytics to understand engagement, and having a strong online presence across major social networks. 2) Proper social media etiquette involves listening to others, interacting respectfully, addressing negativity diplomatically, giving credit, and being authentic. 3) High-quality visual content like videos and images perform better than text on social media and help differentiate a school. 4) Schools must work to dominate relevant keywords through search engine optimization and engage users on new social media features. 5) ChampionsWay offers social

1. What the @#$% is Social Media?

2. About Founded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people Headquarters in Vancouver, BC Office located in New Jersey Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC blog.championsway.com community.championway.com

3. When everyone is thinking the same thing, no one is thinking!

4. We are in the business of creating and distributing Social Objects…..

5. What is a Social Object?

6. Videos, Pictures, Blog posts, links, surveys, polls, and discussions

7. 5 Take-Aways Social Media Marketing for Martial Arts Schools Social Media Etiquette The Difference Maker (Delivery) Social Media Domination The Fast Track (ChampionsWay)

8. Take Away # 1 - Social Media Marketing for Martial Arts Schools

9. The four main pillars

11. Don’t get lost in the Social Media Sphere

12. Getting Started (or starting over )

13. All the Social Networks drive traffic to your website

14. Is you website web Social? Do you have an landing page?

17. Analytics

18. What is working? Which network is growing? What content is being shared? What area needs improvement? What network is not worth the time? What is the lead conversion rate?

19. Network Followers/ Fans./Friends/ Views Fans (Face book) 1603 You Tube 110 subscribers/ 9000 views Twitter 410 followers Community 3200

20. Ta ke away #2 - Social Media Etiquette

21. TAKE AWAY #2 - You are joining a conversation Listen, listen, listen. 2. Do not say anything that you would not say to someone is person. 3. Dealing with negativity -It is going to happen. -Reviewing the strategy 4.Give credit to others 5. Be yourself.

22. Take away # 3 -The Difference Maker (Delivery)

25. Text sucks

26. Publishing Schedule 30 days SMC tool This is the new Marketing Plan Screen Shot of the Daily updates in the library

30. Social Media Updates - July 1 st to 2 nd Thursday 9:00 am: Post trailer for The Last Airbender . 11:00 am: Invite: Join <school name> at the <movie theater> at <time> tomorrow night for the premier of The Last Airbender ! 2:00: Join <school name> this Sunday at <location> for the Independence Day Parade! Bring your friends and family for food, fireworks and fun! 4:00 pm: Martial Arts Principle of the Week: Perseverance- you can power through the hard times if you believe in the result of your dedication. Friday 9:00 am: Poll: Join <school name> tonight at <movie theater> for an action-packed night at the premier of The Last Airbender ! 11:00 am: Student Success Story: Post a Success Story about a Student at your School 2:00 pm: Special: “School Name- Back to School Special 6 weeks for $99!” 4:00 pm: Invite: 4 th of July Special! Join <School Name> for Summer Camp this Monday, July 5th! It will be action-packed and educational! Only <price for 1 week> for a week (price decreases as you sign up for additional weeks). Early drop off and late pick up is available! Enjoy the holiday!

31. Takeaway #4 - Social Media Domination

32. Google May Day update

33. Facebook Social Graph

34. New Facebook Feature

35. Each week we work on keywords to dominate the search

36. Create word of Mouse

37. Create word of Mouse

38. Create word of Mouse

39. You business is only as valuable as your data base and your Social Reach

40. Take-Away #5 - Fast Tracking It Social Media Apps For Martial Arts Schools from ChampionsWay

41. Post Entry right from PerfectMIND

42. Integrate with any website in less than 30 seconds

43. Example Blog Entry

44. Example Shout Out Entry

45. You Share, Then they Share!

46. Lead Generation from Any Network

47. Integrated Landing Pages

48. Campaigns are connected

49. Now your leads are all in one place

50. And you can track what’s working

51. Setup Lead Nurturing and let it happen Naturally

53. QUESTIONS???