Social Media Marketing for Non-Profits
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A general social media marketing strategy for non-profit organizations. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
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Social Media Marketing for Non-Profits
- 1. Social Media Marketing Agency Our Focus Is Social Media! Our Focus Is Social Media! Facebook.com/TalkingFinger Thursday, December 1, 2011
- 2. Social Media Strategy for: Non-Profits Thursday, December 1, 2011
- 3. Social Reach of Platforms Total Reach of Social Networks in the US, according to Google Ad Planner Thursday, December 1, 2011
- 4. GENERAL: 54% penetration in CT for active daily users, 67% of U.S. population. Engaged audience across all demographics Growing assortment of available apps Largest social share platform, center point Thursday, December 1, 2011
- 5. Donate Button Thursday, December 1, 2011
- 6. Landing Page Thursday, December 1, 2011
- 7. Facebook Apps/ Plug In’s YouTube Tab Twitter Tab SlideShare Tab Constant Contact Tab Blogger Tab Dozens More! Thursday, December 1, 2011
- 8. Facebook Ads: Targeted! Cost effective direct marketing Thursday, December 1, 2011
- 9. Volunteer Sign Up form Thursday, December 1, 2011
- 10. Facebook Strategy - Get your personnel to post the page -Cross promote and network with other non-profits -Utilize Events tab -Encourage sharing -Encourage other platforms with app tabs -Viable content that encourages storytelling -PLUG IN’s!! Thursday, December 1, 2011
- 11. Personalized Hashtag creation to be used in all tweets Use at ALL events to generate interest Utilize HootSuite or other monitoring platforms to categorize messages Integrate with other platforms Thursday, December 1, 2011
- 12. Creating a Foursquare account/Facebook Places where employees and others can “Check-In” at, generates “Collateral Exposure” to your company. Create a Location or Place for benefits/events and encourage check in’s and attaining badges. Badges (4sq) can be created through partenership program: BRANDED BADGE! Create Mayorship awards and change them monthly. Thursday, December 1, 2011
- 13. Use text and photos to tell the story of the organization Pre-event calls to action and participation Post-event posting of photos and the stories Encourage employees to blog (show the pride!) Huge integration with social platforms! Thursday, December 1, 2011
- 14. Overview of the organization and the mission High SEO As opposed to website, user editable! Thursday, December 1, 2011
- 15. Members of the organization to optimize their profiles as key figures and leaders Organization Page to encourage followers Utilize Events to help spread the word! Demographic that may not be on Facebook, Twitter etc Use plug in’s to Twitter Thursday, December 1, 2011
- 16. Constant Contact for non profits offers huge discounts to utilize their platform. Benefits: -Huge social integration between email marketing and your social platforms for integrated marketing, awareness and fundraising, as well as call to action. Thursday, December 1, 2011
- 17. YouTube non-profit program gives organizations a specifically branded non profit interface and channel. Benefits: • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaigns Thursday, December 1, 2011
- 18. Flikr For Good allows non profits to take advantage of the Pro version of Flikr for free. Benefits: Unlimited uploads and sets, analytics and more! Thursday, December 1, 2011
- 19. SlideShare for non-profits is a discounted Pro platform at 50% off. SlideShare has high SEO and gives a warehouse for non-profits to publicly post up presentations. Thursday, December 1, 2011
- 20. Google Grants allows organizations to utilize adwords . Grants can be up to $10,000 to be used for targeted ads to Website or Facebook! Thursday, December 1, 2011
- 21. Working The Strategy: Start into monthly first quarter Thursday, December 1, 2011
- 22. Working The Strategy: Daily Thursday, December 1, 2011
- 23. ANALYTICS!!! Done monthly across all platforms to define initiatives. This is the cornerstone of success! Thursday, December 1, 2011
- 24. Our Focus Is Social Media! Our Focus Is Social Media! Social Media Marketing Agency Engage With Us! Facebook.com/TalkingFinger Thursday, December 1, 2011