Social Media Marketing works on the goals you set. You can not move forward without knowing what you are working towards.You work with "Right Content for the Right Audience for the Right Social Net"

1. Social Media Marketing Strategy
BY
Manisha Ranjan
manisha103k@gmail.com

2. In Social Media,
Content leads to Conversations,
Conversations leads to
Relationships
&
Relationships results to ROI

3. STRATEGY TO GO AHEAD
Right Content
for the Right Audience for
the Right Social Net

4. Suggested Channels
Social Media through Integrated Marketing Channels
•Social Media Pages –
Facebook, Linkedin ,
Twitter, YouTube
•Email Marketing –
E Newsletter
•Mobile Marketing –
What’s app , Snapchat

5. Targets
Working class of all age group

6. Content Creation
Our Approach is from Eye of the Buyer, we
proposed to conceptualize & develop content that
Will Improves Buyers Life or Business

7. Content Creation Thought Process
What triggers stronger viewer response?
•Emotions – we care we share
•Social Proof – we share, what makes us look smart , cool
& savvy
•Practical value – If content is useful, it will spread fast
•Stories – Contagious content
Embed our message / products/ services in these stories
that people would want to tell
...

8. Content Creation Thought Process
What will make this content effective / intuitive?
Visuals are easier to relate to, than text,
hence we can include Images/ Animations/ Video in
our content that can be
Shared across the network.
...

9. Content Creation Thought Process
What can content talk about?
1. Trendy topics – 5 categories:
• All News
• Politics
• Science and Technology
• Sports
• Entertainment
...

10. Content Creation Thought Process
What can content talk about?
1. Today’s Trendy topics – “ APJ Abdul Kalam ”
Facebook - www.facebook.com/presidentkalam
Twitter – https://twitter.com/apjabdulkalam
...

11. Content Creation Thought Process
What can content talk about?
1. Today’s Trendy topics –
...

12. Content Creation Thought Process
What can content talk about?
2. Humours –
...

13. Content Creation Thought Process
What can content talk about?
2. Humours –
. . .

14. Content Creation Thought Process
What can content talk about?
3. Shock– This can be about
• Facts
• Cultural
• Creative
. . .

15. Content Creation Thought Process
What can content talk about?
3. Shock–
. . .

16. SCHEDULE & SPREAD
Small things over time get big
Daily
Daily
Daily
Daily
Weekly
Weekly
Weekly
Weekly
Monthly
Monthly
Monthly
Monthly