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Business is Social


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Presented by Dan Dal Degan, VP, Marketing Cloud,

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Business is Social

  1. 1. Dan Dal DeganVP, Marketing Cloud@Triple_DeeeIn/dan-dal-degan/dan.dal.deganddd@salesforce.comBusiness is Social
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  3. 3. Social Media Has Changed Marketing ForeverEngagingTransparentTargetedReal TimeUnsolicitedOne to manyUntargetedStaticThe Largest Shift in 60 YearsOld Way New Way
  4. 4. Global Leader in Enterprise Cloud Computing$3 BillionRevenue(expected FY13)37% AnnualGrowth56 BillionTransactions perquarter#1 World’s MostInnovativeCompany(Forbes)#1 Enterprise CloudComputing (IDC)#1 Cloud CRM(Gartner)Industry LeaderGrowth/Revenue Leader
  5. 5. Salesforce Foundation16,000 non-profit organizations350,000+ hours service$40 million+ grantsShareTheModel.orgtimeequityproduct1%
  6. 6. The Computing Revolution1960sMainframeComputing1970sMiniComputing1980sClientServerComputing1990sCloudComputing2000sMobileComputing2010sSocialRevolutionx 10x 100x 1,000x 10,000x 100,000x
  7. 7. Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, WikipediaSocial users4.5 BillionThe Social Revolution
  8. 8. The Touch Revolution
  9. 9. The Local RevolutionGeo-aware DevicesLocate Your CustomersIntegrated with Apps
  10. 10. The Cloud Revolution$111 billion industry in 201218% YOY #1 Cloud VendorEnterpriseCloud Computing
  11. 11. The Customer RevolutionSocial Touch Local Cloud
  12. 12. Are You a Customer Company?Your Customers, Employees,and Partners Are ConnectedAre You Connected to YourCustomers in a New Way?
  13. 13. Become A Customer Company:Connect With Your Customers in a Whole New WayLocalCloudTouchSocial
  14. 14. 8 Questions To Become a Customer Company:How do you sell asa team?How do you servicecustomerseverywhere?How do you createcommunities?How do youconnect yourpartners?How do you connectyour products?How do you deliverapps everywhere?How do you listento every customer?How do youengage on everychannel?56347812
  15. 15. 1. How do You Listen to Every Customer?Build a Social Media Command CenterEngage Your Customers94% Improved Brand Monitoring with the Marketing Cloud
  16. 16. 2. How Do You Engage On Every Channel?Manage Every Interaction on a Single PlatformDeliver a Seamless Customer Experience37% Improved Campaign Effectiveness withSalesforce Marketing Cloud
  17. 17. 4. How Do You Service Customers Everywhere?Solve Problems in Real-timeLeverage Experts in Your Company37% Improved Customer Satisfaction with Service Cloud
  18. 18. 7. How Do You Connect Every Product?3.5 Billion Networked Products by 2015 (IDC)1.7 Billion Networked PCs
  19. 19. 8. How Do You Deliver Apps Everywhere?Engage Customers EverywhereRecognize LocationConnect to Social Networks
  20. 20. Success Across All Major MetricsSource: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomlyselected.Improved BrandMarketing+94%ImprovedCompetitiveIntelligence+84%+64%ImprovedProduct R&D+59%IncreasedMarketingCampaignEffectivenessIncreasedSocial Sales+44%DecreasedCustomerService Costs+42%
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  22. 22. Dan Dal DeganVP, Marketing CloudCentral U.S.@Triple_DeeeIn/dan-dal-degan/