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Mobile August 2011


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future (today) in mobility

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Mobile August 2011

  1. 1. The puzzle: I Live in the Future & Here's How It Works <br />Dr. Jimmy Schwarzkopf<br />Research Fellow <br /><br /><br />
  2. 2. Let’s go for a walk <br />2<br />
  3. 3. Changes are “BIG”<br />3<br />NicolausCopernicus<br />1514<br />earth centric<br />sun centric<br />
  4. 4. Big change or IMPLOSION <br />First Technological Implosion<br /> 1982-1986 <br />PC Ecosystem<br />Client/server Ecosystem<br />LAN/WAN Ecosystem<br />Internet/Web Ecosystem<br />X86 Ecosystem<br />Relational DBMS Ecosystem <br />Second Technological Implosion<br />2011 -2015 <br />Mobility Devices Ecosystem<br />Cloud Services Ecosystem <br />Analytic tools/appliances for data management Ecosystem<br />NO-SQL DBMS Ecosystem<br />Social Commerce Ecosystem<br />4<br />
  5. 5. What did CIOs say in 1982-1986<br />Are all this technologies:<br />Secure ?<br />Strong enough ?<br />Manageable in an IT environment ? <br />Will IT loose control ?<br />Should IT use them ?<br />5<br />Should<br />I ?<br />Guess what they will say 2011 - 2012 <br />(we are in a faster moving era) ?<br />
  6. 6. NO .. NO<br />6<br />The “there is a problem” CIO<br />
  7. 7. Albert Einstein said about CIOs (?):<br />7<br />
  8. 8. 1980s<br />1990s<br />2000s <br />1970s<br />2011+<br />Personal: <br />Computing<br />Democratization<br />Web: <br />Information<br />Democratization<br />SOA:<br />Data<br />Democratization<br />Cloud/Mobility:<br />Application<br />Democratization<br />Autocratic<br />Centralized<br />Computing <br />5th Generation Of Computing<br />
  9. 9. Will IT change ? Will CIO’s ?<br />9<br />
  10. 10. What do I mean?<br />10<br />
  11. 11. 2011-12 Game Changers <br />11<br />New CIO (Job & Responsibilities )<br />New Internet<br />Operating System<br />legacy<br />migrations<br />mobile devices <br />management<br />peer-to-peer<br />E-bizz<br />KNOWLEDGEABLE<br />INDIVIDUAL<br />&<br />E-bizz<br />ECONOMY <br />24X7<br />connectivity<br />Consumerized IT<br />open source <br />collaboration<br />Web 3.0 <br />sensors<br />virtual <br />clients<br />Data Center efficiency<br />density and monitoring <br />Gamification<br />Storage & bandwidth<br />Price revolutions<br />virtualization<br />DW appliances<br />video<br />content<br />infrastructure <br />convergence<br />unified communication<br />
  12. 12. Game Changer 1<br />Consumerized IT<br />12<br /><ul><li>“Personal” connectivity
  13. 13. Personal Mobile Computing
  14. 14. Cloud based applications</li></ul>Knowledge Individuals<br /><ul><li> Always connected
  15. 15. Technology Savvy
  16. 16. Multitasked</li></li></ul><li>IT is Consumerized ……….<br />13<br />
  17. 17. 2011: my pocket’s contents<br />
  18. 18. Simple business app<br />Square handles security and meets<br />all PCI security standards to ensure payments are safe and secure. <br />
  19. 19. In 2 years we will carry only 1<br />
  20. 20. Are You Ready for the New Peer-to-Peer Economy?<br />transactions happen between individuals <br />or a group of individuals and not only <br />between corporations and individuals.<br />
  21. 21. STKI’s Jewish “philosopher” of the year <br />In 1959, Prof. Druckercoined the term “knowledge worker” <br />In 2011 we can coin the term:<br />“knowledge individual”<br />18<br />
  22. 22. “ knowledge individual ”<br />MIXES “home/work” 24 hours a day <br />Connected to:<br />World information/news<br />Education<br />Entertainment<br />Family & friends<br />WORK<br />Applications used:<br />Personal Finance<br />Personal Productivity<br />ENTERPRISE APPLICATIONS<br />Data Storage<br />Personal Entertainer<br />Family Health<br />others<br />
  23. 23. Coupons, miles, privileges <br />Friend recommendations<br />analytics<br />How does the knowledge individual make decisions today:<br />20<br />relevance<br />Company sends <br />“future rewards”<br />
  24. 24. Future “retail” environment <br />U.S. Patent and Trademark Office published a new patent application entitled <br />“Social Networking in Shopping Environments”<br />21<br />
  25. 25. Game Changer 2 <br />Storage & Bandwidth<br />New networks<br />New Technologies <br />Reductions of price<br />New Applications<br />Net Neutrality <br />equal infrastructure services for all<br />22<br />
  26. 26. Virtually free and unlimited<br />Storage and bandwidth: improving while dramatic reductions of price .<br />The marginal cost is falling to practically zero.<br />23<br />
  27. 27. We are in the midst of an historic “upload”<br />
  28. 28. 25<br />Israeli Internet Speeds<br />Communication Costs <br />
  29. 29. Growth: Digital Highway<br />Availability of cellular and line high-speed broadband<br />and availability of several (>2) aquatic lines to Italy<br />will push INNOVATION 2011-2014<br />Broadband related growth (innovation) <br />will be the big differentiator in 2010-2012<br />
  30. 30. Digital Terrestrial Television (DTT)<br />spectrum released by TV’s switch to digital broadcasting<br />Below 700MHs for unlicensed use by the public<br />White-space devices will be able to zip data along at 400-800Mbps and have ranges of several kilometers<br />700MHz bands for mobile-phone operators <br />Old TV signals travel for many kilometers, carry a lot of information, unaffected by weather and go through walls to penetrate buildings.<br />
  31. 31. Game Changer 3 <br />New OS for the internet <br />28<br />
  32. 32. The Web Is Dead. Long Live the Internet<br />29<br />
  33. 33. The Web Is Dead. Long Live the Internet<br />30<br />
  34. 34. Mobile Appliances as “internet OS client”<br />31<br />(from GPS or cell antennas)<br />(from Google)<br />(from Waze)<br />(from Google Streets)<br />
  35. 35. And wow wowwow<br />32<br />
  36. 36. Game Changer 4 <br />Post PC era:<br />New generation<br /> of appliances<br />33<br />
  37. 37. When will we have “Industrial Information” Machines ?<br />34<br />It takes timenot only for people to adopt technologies into their daily routines but also for technologists to figure out how to make things <br />33 years<br />The Austin 7 was produced <br />from 1922 through to 1939 <br /> by the Austin Motor Company. <br />The Karl Benz Patent Motorwagen 1885,.<br />
  38. 38. The rule: +/-30 years<br />35<br />
  39. 39. The rule: +/-30 years<br />36<br />
  40. 40. Mobility <br />37<br />
  41. 41. 38<br />
  42. 42. 39<br />Like an old phone changed form adopted its own form<br />
  43. 43. Average time spent connected by “knowledge individual”<br />40<br />Web surfing(URL based)<br />59%<br />1995-2003 <br />In other words Aps<br />2003-10<br />
  44. 44. Smartphones 2011<br />Nokia<br />Microsoft<br />Blackberry<br />Israell<br />
  45. 45. Decision on “curator” as marriage <br />42<br />
  46. 46. tech wars or religion wars <br />43<br />
  47. 47. Game Changer 5 <br />Mobile Apps <br />The Rise of a New Generation<br /> "specialized local apps running in conjunction with cloud-based services" across smartphones, tablets, and other devices<br />44<br />
  48. 48. Mobile Applications also changing<br /> and Less like that:<br />Your mobile application should look more like that:<br />Don’t look at mobile devices as an “extended PC”<br />It is a totally different device that will offer added value that a PC doesn’t<br />
  49. 49. How are we going to use them ?<br />46<br />
  50. 50. Or one for each machine?<br />Tablets<br />Smart phones<br />Cell phones<br />PCs<br />Mac<br />
  51. 51. Multichannel technologies are only that: technologies<br />48<br />
  52. 52. Change from Multichannel to Touchpoint Strategies <br />49<br /> Technology versus Service<br />technologies<br />
  53. 53. Game Changer 6 <br />Web 2 + 3 + 4<br />Social Capital Management<br />Social Networks<br />Crowd Sourcing<br />Facebook<br />50<br />
  54. 54. Evolution of Social Media…<br />51<br />
  55. 55. 52<br />25-34: 893K<br />Over 35: 606K<br />Over 55:<br />128K<br />1.053 Million 18-24 use facebook<br />43.36% of the population use FACEBOOK<br />
  56. 56. 53<br />
  57. 57. 54<br />Facebook Credits are added to your account at USD $0.10 each.<br />
  58. 58. Now, it’s likely to be<br />Facebook …….<br />
  59. 59. Game Changer 7<br />GAMIFICATION<br />(new man machine or user/interface)<br />56<br />
  60. 60. Farmville Game on Facebook<br />It’s free but you can buy goods to enhance the experience:<br /> 1,200,000 tractors ‘sold’ every single day<br />A team of 35 Developers release new virtual items into FarmVille twice a week<br />285 Million+ users without any advertising per day<br />Parent company Zynga makes est. $2,500M / Year and has 1200+ employees<br />57<br />
  61. 61. Examples of Gamification (daily users)<br />58<br /><br />
  62. 62. Gamification: Hype or Game-Changer? <br />59<br /><ul><li>use of game play mechanicsfor non-game applications
  63. 63. encourage people to adopt and engage in desired behaviors in connection with the applications</li></li></ul><li>Work While You Whistle<br />
  64. 64. New MMI/UI based on Gamification<br />61<br />
  65. 65. Game Changer 8 <br />SENSORS<br />(ie: body, location based, etc……..)<br />62<br />
  66. 66. The Sensors Are Coming!<br />Body Sensing Comes to Smartphones<br />Sensors could include heart monitors to keep tabs on your health. <br />There will also be sensors that can detect perspiration and could be used to monitor your excitement level and even mood. <br />
  67. 67. More “sensors” ………<br />
  68. 68. Facebook Places<br />65<br />The check-in icon only shows up on the day of the event and only when users are geographically close to the specified address.<br />
  69. 69. Location based services <br />66<br />
  70. 70. 67<br />
  71. 71. Where are we????<br />68<br />2012<br />
  72. 72. Web 3.0 <br />69<br />Web 1.0: involved go search, get data and some limited interactivity<br />Web 2.0: involves real identitiesand real relationships<br />Web 3.0: will be real identities generating massive amounts of data<br />
  73. 73. Very high volume, high speed, unstructured data analysis <br />70<br />
  74. 74. Wake up call…….. NOW<br />71<br />
  75. 75. 72<br />