trends, tools, technologies
@cloudspark
#fpraac
edge
2
how-to
be social
be human
tell stories
be mobile-ready
be visual
this is not
@cloudspark
#fpraac
3
tools and tech
have rewritten
our perceptions
of time
now
getting
perspective
4
tools and tech
enable
people and behavior
create
5
e mcs
ecommerce
mobile commerce
consumer socialized
@cloudspark
#fpraac
6
> 4
touch
connectivity
barrier shift
mobile
7
mobile
warming2010 35% smartphones
2013 56% smartphones
on/off all day
2010 4% tablets
2013 34% tablets
morning/night
8
“With smartphones, for instance, we’ve seen a very
strong correlation with age where most younger adults
own smartphones...
9
forefron
tof shaping current
trends
social spheres are
the
ME!
ME!
ME!
ME!
ME!
10
11
12
the rise of visual
13
trends
@cloudspark
#fpraac
14
> 5
real time
presumers
one touch
nanny me
artificial scarcity
15
yourdoor
from the e to the m
and you’re
expected to
answer
you are always
open
16
real-time
@cloudspark
#fpraac
17
>
ikea augmented reality app
superimposes product into your room
social sharing enabled
product purchase enabled in rea...
18
>
disney in-park app
wait times
ride updates
character appearances
available only when on property
19
>
real-time wildfire updates
built by esri.com
on-site sharing
real impact
20
presumer
s
@cloudspark
#fpraac
21
3rdlargest economy
world’s
status story with an
emotional return
is the
I+
push, fund, promote
before the product is
ma...
22
>
kickstarter - launched in ‘09
73,065 successful projects
$377M raised
12 projects raised $1M+ (in 2012 alone)
23
>
matter – long form journalism
us/uk publication
early supporters get lifetime subscription
meet the editors
24
>
roominate – engineering toy for girls
<11% of all engineers are girls
raised $85K on kickstarter
25
>
SMAC sock monkeys against cancer
raised $30,000 on pledgenow
social + sharing
www.smacancer.com
26
>
whogivesacrap – branded toilet paper
raised 50K in 50 hours on indiegogo
50% of all profits go to building new
toilet...
27
one touch
@cloudspark
#fpraac
28
largest economy
world’s
make it easy
is the
I+
tech at my finger tips
meet my need when i have
it
give me an instant
re...
29
>
red tomato pizza vip fridge magnet
order your favorite at a touch of a button
uses bluetooth technology
(every colleg...
30
>
disney’s new RFID bracelet
no need for keys, id, wallet or tickets
real-time tracking, sharing
increased in resort sp...
31
>
evian smart drop
order bottled water or other danone
products
connects fridge to internet to delivery
service
32
nanny me
@cloudspark
#fpraac
3rdlargest economy
world’s
remind me, again
is the
Ihelp me be better
i know what to do
but i’m not doing it
diy health tr...
34
>
22seven
reviews a user’s bank statements to find
places where they can save money
offered strategies, plans, tactics,...
35
>
nike + fuelband
wristband tracks movement, calorie intake,
and time to task
monitors, tracks to pre-programmed goals
...
36
>
nanny your dog
fitbark
tracks dogs activities, meals, water, etc.
compares with other dogs
37
>
LUMOback
wireless devices connect to your mobile
gadget
monitor your posture in real time
evaluate, suggest, improve ...
38
>
kahnoodle
uses web and mobile tech to help build,
maintain relationships
uses a relationship dashboard to display
you...
39
artificial
scarcity
@cloudspark
#fpraac
40
largest economy
world’s
i consume unique
is the
Icarefully crafted
limit access
limit product/service
drive the demand
...
41
>
adam tensta – musician
released song, one listener at a time
fans had to get the app from facebook
created a digital ...
42
>
food truck fiesta in tampa
one day only
limited food offerings
giveaways
43
>
cacao atlanta
single-source artisanal chocolate
only open for tastings
must be a facebook fan to know when
44
the hustle
branded government
slacktivism
energy creation
real world liking
super eco
tasksumers
7 more trends
@cloudsp...
45
read marketing and digital trend
data
46
customers want more, reward
more
47
look how tech influences behavior
48
tools and tech enable a trend
49
people, behavior create trends
50
blend it in.
@cloudspark
#fpraac
51
source
s
comScore
Pew Research
Trendwatching
Trend Reports
eMarketer
Chief Marketer
BtoBonline
jenny-rebecca schmitt
@cloudspark
jschmitt@cloudspark.com
any questions?
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Emerging Consumer Trends

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Presented at FPRA's Annual Conference (Aug 2013) this presentation highlights 5 key consumer trends with examples and adds another 7 to consider. Created to help PR pros better understand consumer behaviors, the slides present research-based data along with examples.

Published in: Business, Technology

Emerging Consumer Trends

  1. 1. trends, tools, technologies @cloudspark #fpraac edge
  2. 2. 2 how-to be social be human tell stories be mobile-ready be visual this is not @cloudspark #fpraac
  3. 3. 3 tools and tech have rewritten our perceptions of time now getting perspective
  4. 4. 4 tools and tech enable people and behavior create
  5. 5. 5 e mcs ecommerce mobile commerce consumer socialized @cloudspark #fpraac
  6. 6. 6 > 4 touch connectivity barrier shift mobile
  7. 7. 7 mobile warming2010 35% smartphones 2013 56% smartphones on/off all day 2010 4% tablets 2013 34% tablets morning/night
  8. 8. 8 “With smartphones, for instance, we’ve seen a very strong correlation with age where most younger adults own smartphones, regardless of income level. But when it comes to tablets, adults in their thirties and forties are now significantly more likely than any other age group to own this device.” –Research Analyst Kathryn Zickuhr Pew Internet
  9. 9. 9 forefron tof shaping current trends social spheres are the ME! ME! ME! ME! ME!
  10. 10. 10
  11. 11. 11
  12. 12. 12 the rise of visual
  13. 13. 13 trends @cloudspark #fpraac
  14. 14. 14 > 5 real time presumers one touch nanny me artificial scarcity
  15. 15. 15 yourdoor from the e to the m and you’re expected to answer you are always open
  16. 16. 16 real-time @cloudspark #fpraac
  17. 17. 17 > ikea augmented reality app superimposes product into your room social sharing enabled product purchase enabled in real-time
  18. 18. 18 > disney in-park app wait times ride updates character appearances available only when on property
  19. 19. 19 > real-time wildfire updates built by esri.com on-site sharing real impact
  20. 20. 20 presumer s @cloudspark #fpraac
  21. 21. 21 3rdlargest economy world’s status story with an emotional return is the I+ push, fund, promote before the product is made or the service is offered co-creation trend
  22. 22. 22 > kickstarter - launched in ‘09 73,065 successful projects $377M raised 12 projects raised $1M+ (in 2012 alone)
  23. 23. 23 > matter – long form journalism us/uk publication early supporters get lifetime subscription meet the editors
  24. 24. 24 > roominate – engineering toy for girls <11% of all engineers are girls raised $85K on kickstarter
  25. 25. 25 > SMAC sock monkeys against cancer raised $30,000 on pledgenow social + sharing www.smacancer.com
  26. 26. 26 > whogivesacrap – branded toilet paper raised 50K in 50 hours on indiegogo 50% of all profits go to building new toilets in developing countries
  27. 27. 27 one touch @cloudspark #fpraac
  28. 28. 28 largest economy world’s make it easy is the I+ tech at my finger tips meet my need when i have it give me an instant response mindless gratification
  29. 29. 29 > red tomato pizza vip fridge magnet order your favorite at a touch of a button uses bluetooth technology (every college kid’s dream)
  30. 30. 30 > disney’s new RFID bracelet no need for keys, id, wallet or tickets real-time tracking, sharing increased in resort spend
  31. 31. 31 > evian smart drop order bottled water or other danone products connects fridge to internet to delivery service
  32. 32. 32 nanny me @cloudspark #fpraac
  33. 33. 3rdlargest economy world’s remind me, again is the Ihelp me be better i know what to do but i’m not doing it diy health trend
  34. 34. 34 > 22seven reviews a user’s bank statements to find places where they can save money offered strategies, plans, tactics, rewards
  35. 35. 35 > nike + fuelband wristband tracks movement, calorie intake, and time to task monitors, tracks to pre-programmed goals accessed by mobile or desktop
  36. 36. 36 > nanny your dog fitbark tracks dogs activities, meals, water, etc. compares with other dogs
  37. 37. 37 > LUMOback wireless devices connect to your mobile gadget monitor your posture in real time evaluate, suggest, improve through visual and vibration
  38. 38. 38 > kahnoodle uses web and mobile tech to help build, maintain relationships uses a relationship dashboard to display your key metrics
  39. 39. 39 artificial scarcity @cloudspark #fpraac
  40. 40. 40 largest economy world’s i consume unique is the Icarefully crafted limit access limit product/service drive the demand individualism
  41. 41. 41 > adam tensta – musician released song, one listener at a time fans had to get the app from facebook created a digital line to listen
  42. 42. 42 > food truck fiesta in tampa one day only limited food offerings giveaways
  43. 43. 43 > cacao atlanta single-source artisanal chocolate only open for tastings must be a facebook fan to know when
  44. 44. 44 the hustle branded government slacktivism energy creation real world liking super eco tasksumers 7 more trends @cloudspark #fpraac
  45. 45. 45 read marketing and digital trend data
  46. 46. 46 customers want more, reward more
  47. 47. 47 look how tech influences behavior
  48. 48. 48 tools and tech enable a trend
  49. 49. 49 people, behavior create trends
  50. 50. 50 blend it in. @cloudspark #fpraac
  51. 51. 51 source s comScore Pew Research Trendwatching Trend Reports eMarketer Chief Marketer BtoBonline
  52. 52. jenny-rebecca schmitt @cloudspark jschmitt@cloudspark.com
  53. 53. any questions?

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