The document discusses emerging digital media and provides an overview of how various organizations in the retirement services industry are engaging with social media. It finds that while most have a presence on LinkedIn, engagement varies and there are opportunities to better leverage content through blogs, Twitter and other channels. A social media audit of asset managers, plan administrators and RIAs found they could more actively engage audiences and use platforms like LinkedIn, blogs and Twitter to strengthen relationships and thought leadership.

1. Emerging Media: What (and Why) You Need To Know About Tweets, Followers & Bloggers “ Your brand isn’t what YOU say it is, it’s what GOOGLE says it is” - Chris Anderson, Wired Magazine

2. Start Your Engines Photo: Amplified-Photography / Adam Balch http://www.flickr.com/photos/triplemaximus/24173

4. “ The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” - Seth Godin, Author

8. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

9. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

11. What You Need to Know Now

12. Is your company ranked on the first page of Google? If not, 3,923,869 sets of eyeballs missed your website Source: http://training.seobook.com/google-ranking-value

20. Retirement Services Social Media Audit Source: http://www.neoformix.com/2008/BushSpeechOnFinancialCrisis.html

28. Best Practices: Twitter

29. Best Practices: LinkedIn

30. Best Practices: Facebook

31. Where Should You Start?

38. Questions?