Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users – Third Survey November 2010
The document discusses the results of a survey on how American libraries are using social media and Web 2.0 tools. Some key findings include:
- Over 90% of respondents said social media is important for marketing library services. Social networks and blogs were the most commonly used tools.
- Respondents rated social networks as the most effective tool for achieving marketing goals, followed by online video.
- Usage of social media among library patrons continues to increase rapidly, especially among older demographics, showing the growing importance of these channels.
- Most libraries are actively using social media, though some still do not utilize these tools at all. Respondents felt keeping up with new technologies is critical to remaining
APPLYING THE AFFECTIVE AWARE PSEUDO ASSOCIATION METHOD TO ENHANCE THE TOP-N R...ijnlc
Recommender Systems are a subclass of information retrieval systems, or more succinctly, a class of information filtering systems that seeks to predict how close is the match of the user’s preference to a recommended item. A common approach for making recommendations for a user group is to extend Personalized Recommender Systems’ capability. This approach gives the impression that group recommendations are retrofits of the Personalized Recommender Systems. Moreover, such an approach not taken the dynamics of group emotion and individual emotion into the consideration in making top-N recommendations. Recommending items to a group of two or more users has certainly raised unique challenges in group behaviors that influence group decision-making that researchers only partially understand. This study applies the Affective Aware Pseudo Association Method in studying group formation and dynamics in group decision making. The method shows its adaptability to group's moods change when making recommendations.
POSTER: 23 Things: Online Training for Social Media and Public Healthloreleiwoody
Presented at the 2010 American Public Health Association Annual Meeting.
By Whitney Townsend, MLIS; Gillian Mayman, MLIS; Lorelei Woody, MLIS; Kate Saylor, MSI; Jane Blumenthal, MSLS, AHIP; Taubman Health Sciences Library, University of Michigan, Ann Arbor, MI
Describes pilot test of social media training project conducted in Summer/Fall 2010 in Michigan.
UPDATE: May 2011 -- due to changes in the Ning platform, this project has been transferred to the Michigan Public Health Training Center & is available as a free online training course: http://practice.sph.umich.edu/mphtc/site.php?module=courses_one_online_course&id=412
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
ANALYSIS OF GAMIFICATION ELEMENTS TO EXPLORE MISINFORMATION SHARING BASED ON ...ijseajournal
Gamification elements provide apersonal drive to urge user experience, emotion, fun, and engagement, positively or negatively. These gamification elements mayhave beenunintentionallyemployedthroughthe designand implementation processof social media platforms toencourage users’ behaviour towards misinformationsharing. This study intends to answer the subsequent question” What are the mostly used gamification elements that couldpossibly encourage usersto share misinformation on social media platforms?”. The study empirically investigatesthe usage of gamification elements and their relation to U&G theorywith 286 participants. The results indicated that gamification elements usage scored highwith regard tothe self-expression perspective (frequency=216), as well as theinteraction& collaborations perspective (frequency=198). whereas, the information seeking perspective scored low (frequency=59) and leaderboard were the least usage(frequency=43). The results may be useful to guide software engineering, developers, GUI specialists to cater for design elements settings and their possible negative effects in social media contexts.
Slides for talk at ConTech 2011 the International Symposium on Convergence Technology (ConTech 2011) – Smart & Humane World – on November 3rd in Seoul, South Korea.
Date: 2011 November 3 (Thurs)
Place: COEX Grand Ballroom, Seoul, Korea
Organized by Advanced Institutes of Convergence Technologies (AICT), Seoul National University (SNU)
In Cooperation with Ministry of Knowledge Economy, Ministry of Education, Science and Technology, National Research Foundation of Korea, Graduate School of Convergence Science and Technology (GSCST)
APPLYING THE AFFECTIVE AWARE PSEUDO ASSOCIATION METHOD TO ENHANCE THE TOP-N R...ijnlc
Recommender Systems are a subclass of information retrieval systems, or more succinctly, a class of information filtering systems that seeks to predict how close is the match of the user’s preference to a recommended item. A common approach for making recommendations for a user group is to extend Personalized Recommender Systems’ capability. This approach gives the impression that group recommendations are retrofits of the Personalized Recommender Systems. Moreover, such an approach not taken the dynamics of group emotion and individual emotion into the consideration in making top-N recommendations. Recommending items to a group of two or more users has certainly raised unique challenges in group behaviors that influence group decision-making that researchers only partially understand. This study applies the Affective Aware Pseudo Association Method in studying group formation and dynamics in group decision making. The method shows its adaptability to group's moods change when making recommendations.
POSTER: 23 Things: Online Training for Social Media and Public Healthloreleiwoody
Presented at the 2010 American Public Health Association Annual Meeting.
By Whitney Townsend, MLIS; Gillian Mayman, MLIS; Lorelei Woody, MLIS; Kate Saylor, MSI; Jane Blumenthal, MSLS, AHIP; Taubman Health Sciences Library, University of Michigan, Ann Arbor, MI
Describes pilot test of social media training project conducted in Summer/Fall 2010 in Michigan.
UPDATE: May 2011 -- due to changes in the Ning platform, this project has been transferred to the Michigan Public Health Training Center & is available as a free online training course: http://practice.sph.umich.edu/mphtc/site.php?module=courses_one_online_course&id=412
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
ANALYSIS OF GAMIFICATION ELEMENTS TO EXPLORE MISINFORMATION SHARING BASED ON ...ijseajournal
Gamification elements provide apersonal drive to urge user experience, emotion, fun, and engagement, positively or negatively. These gamification elements mayhave beenunintentionallyemployedthroughthe designand implementation processof social media platforms toencourage users’ behaviour towards misinformationsharing. This study intends to answer the subsequent question” What are the mostly used gamification elements that couldpossibly encourage usersto share misinformation on social media platforms?”. The study empirically investigatesthe usage of gamification elements and their relation to U&G theorywith 286 participants. The results indicated that gamification elements usage scored highwith regard tothe self-expression perspective (frequency=216), as well as theinteraction& collaborations perspective (frequency=198). whereas, the information seeking perspective scored low (frequency=59) and leaderboard were the least usage(frequency=43). The results may be useful to guide software engineering, developers, GUI specialists to cater for design elements settings and their possible negative effects in social media contexts.
Slides for talk at ConTech 2011 the International Symposium on Convergence Technology (ConTech 2011) – Smart & Humane World – on November 3rd in Seoul, South Korea.
Date: 2011 November 3 (Thurs)
Place: COEX Grand Ballroom, Seoul, Korea
Organized by Advanced Institutes of Convergence Technologies (AICT), Seoul National University (SNU)
In Cooperation with Ministry of Knowledge Economy, Ministry of Education, Science and Technology, National Research Foundation of Korea, Graduate School of Convergence Science and Technology (GSCST)
LSS'11: Charting Collections Of Connections In Social MediaLocal Social Summit
Keynote Title: Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL
Abstract: Networks are a data structure common found across all social media services that allow populations to author collections of connections. The Social Media Research Foundation‘s NodeXL project makes analysis of social media networks accessible to most users of the Excel spreadsheet application. With NodeXL, Networks become as easy to create as pie charts. Applying the tool to a range of social media networks has already revealed the variations present in online social spaces. A review of the tool and images of Twitter, flickr, YouTube, and email networks will be presented.
YOURPRIVACYPROTECTOR: A RECOMMENDER SYSTEM FOR PRIVACY SETTINGS IN SOCIAL NET...ijsptm
Ensuring privacy of users of social networks is probably an unsolvable conundrum. At the same time, an informed use of the existing privacy options by the social network participants may alleviate - or even prevent - some of the more drastic privacy-averse incidents. Unfortunately, recent surveys show that an average user is either not aware of these options or does not use them, probably due to their perceived complexity. It is therefore reasonable to believe that tools assisting users with two tasks: 1) understanding their social net behaviour in terms of their privacy settings and broad privacy categories, and 2)recommending reasonable privacy options, will be a valuable tool for everyday privacy practice in a social
network context. This paper presents YourPrivacyProtector, a recommender system that shows how simple machine learning techniques may provide useful assistance in these two tasks to Facebook users. We support our claim with empirical results of application of YourPrivacyProtector to two groups of Facebook
users.
Part 7 on SFF series study from Exact target & Cotweet. Focused upon assesment and rebuffal (or not) of Social Media myths.
Urban legends gone digital :-)
ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series is the first of its kind to capture a snapshot of the modern interactive marketing landscape—as it stands right now in 2010. In our six reports to date, we’ve examined how consumers interact with brands across popular communication channels like email, Facebook, and Twitter, providing marketers with key insights on how they must combine—not isolate—the strengths of these mediums to build integrated marketing strategies.
This survey examines the popularity of LIS-Forum email discussion forum among Library and Information Science professionals in India. This study sort out the limitations of this email based discussion forum on the basis of perceptions of LIS-Forum users. LIS-Forum community also recommended new features and suggestions to improve the service in the context of web 2.0 phenomenon.
Part One of presentation used in a Web 2.0 / Library 2.0 familiarisation session for Dublin City Public Libraries' staff, 2007. Thanks in particular to H for use of some content.
LSS'11: Charting Collections Of Connections In Social MediaLocal Social Summit
Keynote Title: Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL
Abstract: Networks are a data structure common found across all social media services that allow populations to author collections of connections. The Social Media Research Foundation‘s NodeXL project makes analysis of social media networks accessible to most users of the Excel spreadsheet application. With NodeXL, Networks become as easy to create as pie charts. Applying the tool to a range of social media networks has already revealed the variations present in online social spaces. A review of the tool and images of Twitter, flickr, YouTube, and email networks will be presented.
YOURPRIVACYPROTECTOR: A RECOMMENDER SYSTEM FOR PRIVACY SETTINGS IN SOCIAL NET...ijsptm
Ensuring privacy of users of social networks is probably an unsolvable conundrum. At the same time, an informed use of the existing privacy options by the social network participants may alleviate - or even prevent - some of the more drastic privacy-averse incidents. Unfortunately, recent surveys show that an average user is either not aware of these options or does not use them, probably due to their perceived complexity. It is therefore reasonable to believe that tools assisting users with two tasks: 1) understanding their social net behaviour in terms of their privacy settings and broad privacy categories, and 2)recommending reasonable privacy options, will be a valuable tool for everyday privacy practice in a social
network context. This paper presents YourPrivacyProtector, a recommender system that shows how simple machine learning techniques may provide useful assistance in these two tasks to Facebook users. We support our claim with empirical results of application of YourPrivacyProtector to two groups of Facebook
users.
Part 7 on SFF series study from Exact target & Cotweet. Focused upon assesment and rebuffal (or not) of Social Media myths.
Urban legends gone digital :-)
ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series is the first of its kind to capture a snapshot of the modern interactive marketing landscape—as it stands right now in 2010. In our six reports to date, we’ve examined how consumers interact with brands across popular communication channels like email, Facebook, and Twitter, providing marketers with key insights on how they must combine—not isolate—the strengths of these mediums to build integrated marketing strategies.
This survey examines the popularity of LIS-Forum email discussion forum among Library and Information Science professionals in India. This study sort out the limitations of this email based discussion forum on the basis of perceptions of LIS-Forum users. LIS-Forum community also recommended new features and suggestions to improve the service in the context of web 2.0 phenomenon.
Part One of presentation used in a Web 2.0 / Library 2.0 familiarisation session for Dublin City Public Libraries' staff, 2007. Thanks in particular to H for use of some content.
Information Literacy And Digital Literacy: Life Long Learning InitiativesFe Angela Verzosa
Lecture presented at PAARL's National Summer Conference on the theme “Finding the Library’s Place in the 2.0 Environment” to be held in Puerto Princesa City, Palawan, Philippines on April 23-25, 2008
Information Literacy And Digital Literacy: Life Long Learning Initiatives
Similar to Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users – Third Survey November 2010
Strategic impact of Social Media in tourism- Research paperAmbuj Saxena
In today's world, social media has made it convenient for people to search, book and plan their next trip at the click of a mouse button. This research paper, co-authored by Ambuj Saxena, Dr. GG Saxena, and Dr. Sajeevan Rao takes you through the travel enthusiast's online journey while booking a leisure trip.
How does the travel enthusiast make up his mind to travel using social media and which social media channels affect him the most and how? What are the social, psychological and hedonic effects while planning a trip using social media and how reliable, entertaining and valuable do tourists consider social media sites while planning a trip. These are some of the important questions and customer behavior being brought out through this research paper that was presented in Jammu University's 4th International Conference on Sustainable Destination Excellence with the theme: Empowering Communities for Inclusive Tourism Development.
If you wish to know the experience of presenting my research paper in Jammu University, you may access my blog post: http://wp.me/p8r6B6-jQ
Sources of inspiration:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
www.adweek.com
So What is the Real Impact of Web 2.0 on Researcher Workflow? ALISS
So What is the Real Impact of Web 2.0 on Researcher Workflow?
Anna Drabble Head of Digital & Product Development, Emerald.
This paper presents the findings of new research conducted by Emerald and UCL and other partners.
ABSTRACT
There is no doubt that social media has gained wider acceptability and usability and it is also becoming probably the most important communication tools among people. Grace International Bible University is simply a particular non-Christian denomination University founded by Bishop Prof. Rudolph Q. Kwanue Sr. and some Christian believers that has benefited greatly on this tool. There is perceived effect of social media on the University. Several authors had considered the pro and con of social media on the University. However, it is necessary to view the effect from a scientific point of view. The purpose of this paper is to explore the factors that affect the use of social media and determine the percentage contribution of the factors to the success or failure of the Social Media work on the University. It is also to evolve a standard metric for planning, management and assessment of social media program in the University. Questionnaires are distributed to University members and factor analysis by principal component using Statistical Package for Social Scientist (SPSS) was carried out. The result obtained placed a high premium on the group account, enlightenment, privacy and security policy issues on social media usage in the University. It is therefore necessary for the University leadership to encourage the use of University group account, develop members’ enlightenment training programme on social media usage, and also advice on workable privacy and security issues on the social media websites. This will impact positively on the growth of the University.
Social Media Networking Site Usage Demographics Statsrishibajaj8
Social media are interactive, computer-mediated technologies that facilitate the creation and
exchange of ideas, information, professional skills and other forms of expression across virtual
communities and networks, to estimate the social media technology using among population.
Virtual Communities and Wellbeing: A systematic Literature Review and Recomme...ICDEcCnferenece
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Social Networking Tools for Academic Librariessuzi smith
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This is an exploratory study investigating the use of social networking tools in academic libraries. The major areas examined include the extent of use of social networking tools, library staff’s perceptions of their usefulness, and perceived challenges in using them. Considerations that influenced decisions to use or not to use social networking tools were also examined. Invitations to participate in a web-based survey were sent to the libraries of 140 universities from Asia, North America and Europe. Responses were received from 38 libraries, yielding a response rate of 27.1%. Twenty-seven libraries (71.1%) used social networking tools, five (13.1%) were potential users who planned to use these tools and six (15.8%) did not plan to use these tools at all. Facebook and Twitter were the most commonly adopted tools in university libraries. Most library staff had generally positive perceptions on the usefulness of social networking tools, but hesitancy among some library staff and limited participation of library users (i.e., students) were perceived to be hindrances. The findings of this study offer insights for academic librarians to use as basis for informed decisions in applying social networking tools.
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Could your library’s signage do with a makeover? This interactive session will look critically at many types of library signs and review positive and negative aspects of library signage. We will also address how to conduct an internal signage audit, the importance of library branding, and have an open discussion about COVID-19 signage.
By learning some simple skills and techniques, networking with colleagues in person or online doesn’t have to be scary or intimidating. Join Dr. Curtis Rogers, SCSL Communications Director, for an informative session on networking skills for library staff members. In this session, attendees will learn how to network in various situations and a blend of skills for different personality types. Online resources will be provided and there will be opportunities for Q&A and discussion.
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This webinar will take place virtually using Zoom. Instructions for joining will be emailed to those who are registered prior to the meeting.
If your library is interested in starting a podcast and you want to know the ins and outs from start to finish, this session is for you! Podcasting is "the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device," and for a lot of libraries that have blogged in the past, it's the next logical step in promoting your programs, collection, services, and events.
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Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users – Third Survey November 2010
2. Overview
How are American libraries using Web 2.0 applications and social networking tools to
promote their library programs and services?
Many libraries are using them voraciously, some still not at all. However, we cannot ignore the ever‐increasing use of
these tools to connect with library users. Statistics such as these illustrate we can no longer ignore the usefulness of
these tools.
• Almost one in 10 (8%) American adults who use the internet are Twitter users, according to a new survey from
the Pew Internet & American Life Project.1
• Between October 2009 and October 2010, Facebook increased its unique visitor total almost 22%, from about
109.7 million to 133.5 million. Compared to September 2010, Facebook grew its unique visitor total 2% from
130.8 million.2
• While overall social networking use by online American adults has grown from 35% in 2008 to 61% in 2010, the
increase is even more dramatic among older adults, according to new data from the Pew Research Center. In
particular, the rate of online social networking approximately quadrupled among Older Boomers (9% to 43%)
and the GI Generation (4% to 16%).3
This survey represents feedback from a wide variety of library staff members in the U.S. to determine how libraries are
employing Web 2.0 and social networking tools to promote library programs and services. The first survey took place
between March 14 and March 21, 2009 to gather data for a paper that was presented at the 2009 German Library
Association Annual Conference in Erfurt, Germany (Deutscher Bibliothekartag 2009 June 2‐5
http://www.bibliothekartag2009.de/). The original paper with first survey results is published online via Slideshare:
http://www.slideshare.net/crr29061/social‐media‐libraries‐and‐web‐20‐how‐american‐libraries‐are‐using‐new‐tools‐
for‐public‐relations‐and‐to‐attract‐new‐users
The second survey took place from November 12 to November 25, 2009. The results are published online at
http://www.statelibrary.sc.gov/docs/social_media_survey2009.pdf.
This report presents the survey results from the third survey which ran from November 1 to November 17, 2010.
Page | 2
4. well as online video (29.1%).
Virtual worlds continue to be
reported as the least used.
Respondents also rated their
perception of each tools’
effectiveness toward achieving
marketing campaign and/or
promotion goals. On a scale from 1
to 5 with 5 being very effective and
1 being not effective, respondents
continued to rank social networks
as the highest with an average of
3.59. Coming in second was online
video with an average ranking of
3.31. Both of these items were
slightly higher than the 2009 survey
responses.
An overwhelming number of
responses (92.2%) to the question,
“Do you think Web 2.0 tools are
important for marketing and
promoting library services?”
continued to respond positively
with only 7.8% stating they did not
think Web 2.0 tools were
important. 159 respondents
provided qualitative information in
the form of detailed comments.
The following are selected
responses representing a broad spectrum of how respondents feel about using these tools to promote library
services:
Effectiveness in 2.0 depends entirely on who's following As the world gets more and more mobile and
or paying attention to you. interconnected, libraries need to keep pace.
These tools are increasingly used by more and more As the world becomes increasingly virtual, to promote
people, so libraries need to utilize them effectively. the library we have to take this idea into consideration.
Page | 4
5. I believe Web 2.0 tools will only become more important in the future not only for marketing library services but to
monitor what others are saying about our libraries and library services. With so many venues for people to
comment, it is critical to be trolling and listening for their comments. These are users who may not choose to visit
the library to complete a paper form or interact with the library website to complain or comment, but feel
comfortable doing so on foursquare or twitter.
There are certain essential media that need to be a part depends on the community you serve as to how
of just about any marketing/PR campaign. Web 2.0 effective these tools can be.
tools have quickly been added to this list.
I think any kind of marketing and outreach in 2010 has
Very much so. However, social media is currently not to involve technology ‐ "Web 2.0" is a very 2000 concept
being used in the most effective way possible in my and as usual, libraries are a decade behind.
library. Although the marketing/pr director recognizing
the reach SM can have, another group in the library Libraries are expected by patrons to keep up with
'owns' the library's SM accounts and, to this point, that Web2.0 tools. If Libraries don't patrons may go
group has not used SM to engage in a two‐way elsewhere to fulfill their expectations.
conversation.
This is how people communicate today and if Library's
Some responses mentioned their access to these
want to remain relevant, then they need to join the
useful promotional tools is still being blocked:
conversations.
However ‐ we are a county system and we have to
Everyone is online or using mobile devices... A library
adhere to the Internet policy developed by the county's
has to be in tune with what is happening with their
IT dept., which has effectively eliminated the possibility
patrons and meet them there.
of the library using any sort of Web 2.0 tools.
I think *some* Web 2.0 tools are important for
They would be helpful but we are not permitted to use
promoting library services. It's important to have a
them.
presence where our patrons "live" but things like virtual
worlds, that aren't widely used, aren't the best use of I think they are important and would love to use them,
our time and resources. but most of them have been blocked by our school
network in the past so I can't use them.
We need to use all available sources to reach our
customer base. Most of our customers are using web 2.0 It's important to consider your audience. If I were in a
resources so we should be where our customers are. public library, I would use a lot more web 2.0, especially
to reach younger people. In my library, many web 2.0
To stay relevant to people today, we need to go where
tools are blocked for my primary clientele, so not as
they are ‐ this is true of any business, including libraries.
valuable.
People now expect libraries to use technology to find
We haven't access to social websites due to the City's
them rather than their having to always seek out the
robust firewall.
library.
Our library is located in a small rural community, so
many of our patrons are not tech savvy. I think it
Page | 5
6. Respondents from
libraries that have
already
implemented Web
2.0 tools
predominantly use
them for promoting
general library
services 82.5%
(77.7% in 2009).
Other highly ranked
uses for Web 2.0
tools show an
overall increase in
use from last year’s
survey:
• Marketing specific adult programs and/or services 70% (60.3% in 2009)
• Marketing specific children’s and/or youth services programs 63% (56.8% in 2009)
• Providing quick updates to users 65.6% (56.8% in 2009)
• Reaching a new audience of potential users 50.6% (48.7% in 2009)
The following are selected comments (from a total of 69) regarding how respondents’ libraries
are using Web 2.0 tools:
Spreading the word about other community We try and engage with our social media
organizations' events/promos; BUILDING friends/customers. One way of doing this is to
COMMUNITY!! ask for input on a topic, another way that we
have found effective is to ask a general question
Connect the library to current events so people to get conversation going on a certain topic.
know the library is a place that is current.
Encourage donations and support.
Updates on new research tools (tutorials,
guides, databases, new books) Provide information about medical information,
update progress of info commons.
Tweet & blog "behind the scenes" news and
observations in order to show our friendly,
helpful attitude toward serving the public.
We include links to community events and
articles on technology that may be of interest to
our customers.
Page | 6
8. People have come into the library for a program and say, "I didn't know you did things like this, but I saw it
on Facebook and just had to come." We see people "friending" the library who haven't visited us in years and
now, because of Web 2.0, are coming back.
We used an online video via email to tell our negative towards our government for
'story' to patrons in early 2008 and it ultimately preventing this library standard from being used
led to a passage of a 1.5 million dollar bond because of liability.
issue for a complete renovation of our library.
We moved back into our "new and improved" When we post a question on Facebook, such as
old library in the fall of 2009. "What are you reading right now?" we get great
feedback and it creates a feeling of community
We're getting a lot of feedback via twitter and and interaction between our fans.
Facebook ‐ patrons asking questions about
services, ref questions, etc. We're having fun The blog is especially useful when we want a
connecting with our community. soft introduction of a new product or service. It
reaches a few which allows us to ramp up/work
We track website statistics using Google out bugs without being inundated.
Analytics for all three of our websites. Not only
does Google Analytics provide useful data on When we hosted an exhibit and workshops
our most popular pages but it also tracks traffic relating to veterans artwork we had
from other sources. One of the interesting tremendous feedback from the "chatter" on the
things we have noticed is that the teen blogs and other 2.0 sites related to veterans
Facebook page is generating traffic to the teen affairs. In other words, don't underestimate the
site, more so than our main site Facebook or positive possibilities of getting your
kids Facebook. It provides validation of our announcements and information out on
efforts to post daily and informs us that teens 2.0/blogs/etc. that are focused on very specific
(at least in our area) are heavier Facebook users audiences or very specific projects.
than MySpace users.
I think Facebook is a great way for the
We've used our Second Life library as a community to communicate back with you. I
presentation site for a KLA workshop on had a parent that said too bad the storytime
greening your library, avoiding the cost of fossil wasn't later because the kids don't get off the
fuels for a trip from Olathe to Wichita for a 1‐ bus till 3 so I moved storytime. I had no idea
hour presentation that the buses ran so late.
Sadly our municipal government is fearful of Twitter is a great tool for reminding the media
social networking like Facebook because they about an event. They already have the press
believe they are liable for anything posted and release, so when I send a tweet the day of they
our patrons really want this connection with our are reminded to come cover the story. We have
library. The "aha" would be more in the received coverage many times because of this.
I put out a call on Facebook for adult
volunteers for an afternoon program
that were had trouble finding help for
‐ I had a response within minutes.
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10. weebly & animoto Gaia, Shelfari, Podomatic, BookBundlz
FourSquare GovDelivery
Pandorabots/SitePal for our artificially LibraryH3lp
intelligent virtual agent.
Google chat IM
We use Diigo and Goodreads instead of
del.icio.us and Library Thing
A last open‐ended comment option was provided for respondents. Below are selected
comments:
The only other comment I have is that libraries one person and spreading out the notion of core
seem to spend an awful lot of time on social PR tasks‐ this fact lessens the overall marketing
networking/Web 2.0 services, but I've yet to see impact.
any really impacting success stories. I'm
wondering, after these 5‐6 years or so, why we While the library has a presence on Facebook,
still bother. Mobile services are probably going according to Town policy, we are forbidden to
to make a bigger splash in the future, and I access it. Facebook is blocked from Town
think that should be our focus. computers.
I find the tools are only as effective as the user. More of our students are tweeting and using
Oftentimes, staffs can’t support full time staff social media. The younger ones view email as
members requiring many people to do the job of antiquated, so we message them more and
more on Facebook.
The building community part is the most important!
It makes people feel more positively towards the
library and want to participate there and advocate
for the library. Some of the most popular FB entries,
for example, are "overheard at the library: a ten
year old boy said, "I love books"!" etc. etc.
Page | 10
12. Resources
1. "1 in 10 Adult Web Users Tweets." MarketingCharts: Charts and Data for Marketers in Web and
Excel Format. Web. 21 Dec. 2010. <http://www.marketingcharts.com/direct/1‐in‐10‐adult‐web‐
users‐tweets‐15305/>.
2. "Facebook Growth Dramatically Outpaces Other SocNets." MarketingCharts: Charts and Data
for Marketers in Web and Excel Format. Web. 21 Dec. 2010.
<http://www.marketingcharts.com/direct/facebook‐growth‐dramatically‐outpaces‐other‐
socnets‐15077/>.
3. "Older SocNet Use Dramatically Rises." MarketingCharts: Charts and Data for Marketers in Web
and Excel Format. Web. 21 Dec. 2010. <http://www.marketingcharts.com/direct/older‐socnet‐
use‐dramatically‐rises‐
15418/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink>.
4. "New Research Dispels Interactive Marketing Myths, Social Media Drives Face‐to‐Face
Interations." Social Media & Email Marketing Software & Services | ExactTarget. Web. 21 Dec.
2010. <http://www.exacttarget.com/company/news/Article‐View/ArticleId/432/New‐Research‐
Dispels‐Interactive‐Marketing‐Myths‐Social‐Media‐Drives‐Face‐to‐Face‐Interations.aspx>.
5. "Smartphone Popularity Increases." MarketingCharts: Charts and Data for Marketers in Web
and Excel Format. Web. 21 Dec. 2010. <http://www.marketingcharts.com/direct/smartphone‐
popularity‐increases‐15134/>.
6. "Mobile App Development Grows Sharply." MarketingCharts: Charts and Data for Marketers in
Web and Excel Format. Web. 21 Dec. 2010. <http://www.marketingcharts.com/direct/mobile‐
app‐development‐grows‐sharply‐14894/>.
7. "Global Publics Embrace Social Networking." Pew Research Center. Web. 21 Dec. 2010.
<http://pewresearch.org/pubs/1830/social‐networking‐computer‐cell‐phone‐usage‐around‐the‐
world>.
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