The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing Intro

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There are over a BILLION people ACTIVE on Facebook. That's a lot of people. What is so powerful about Facebook is that you can target specific demographics! That means you don't have to pay for people clicking on your ads that are not going to convert. YouTube Presentation of Slides - https://www.youtube.com/watch?v=mypt19fdW1c Want to only show and pay for ads to people that are moving soon in Dallas? Want to only show ads to soccer moms in Frisco? Want to only show ads to gamers in the DFW area? All of this is possible and Facebook. And cost is super cheap as well for clicks. We'll cover setting up an ad, best practices, and get you going with your own Facebook ads. Teacher Info: Jeff VanDrimmelen (MBA) is a serial web entrepreneur, educator, and national presenter. He has started multiple successful web development companies and is currently the CEO at CedarWaters (http://cedarwaters.com) a custom software company based in Frisco, TX

Marketing

PRESENTED BY:  
JEFF VANDRIMMELEN
HTTP://CEDARWATERS.COM
JEFF@CEDARWATERS.COM
 
The Power of Facebook Ads

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who are you & why are you here?
● Add a note to chat
in the sidebar about
your background
with Facebook and
Marketing and
what you are
hoping to get out of
our time together
today

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Amazon Gift Card Giveaway
I will pick one
person today from
those that
contribute in the
chat and send them
$5 to use on
Amazon. :)

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who am I?

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Class Overview
● Types of Ads
● Targeting
Demographics,
Interests &
Behaviors
● Creating the Ads
● Reporting

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Facebook Advertising Policies
https://www.facebook.com/policies/ads/#overview

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
You Need a Business Page

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Types of Ads

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Pixel Conversion

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
3 Steps to Any Ad

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Audiences

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Demographics
● Education (Level, Fields of Study, Schools, Years in
School)
● Ethnic Affinity (African American, Asian American,
Hispanic, etc.)
● Financial (Income and Net Worth)
● Generation (Baby Boomers, Generation X,
Millennials)
● Home (Ownership, Type, Household Composition)

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Demographics Cont.
● Life Events (Anniversary, Away from…, Friends of,
New Job, New Relationship, Engaged, Newlywed,
Recently Moved)
● Parents (New Parents, Young Kids, Teenagers, Adult
Children, Moms, Fit Moms, Green Moms… etc.)
● Politics (US) - (Likely to Engage, Self Reported)
● Relationship - (Interested in, Married, Single, etc.)
● Work - (Employers, Industry, Job Titles, Office
Types)

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Interests
● Business & Industry
● Entertainment
● Family & Relationships
● Fitness & Wellness
● Food & Drink
● Hobbies & Activities
● Shopping & Fashion
● Sports & Outdoors
● Technology

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Behaviors
● Automotive
● B2B
● Charitable Donations
● Digital Activities
● Expats
● Financial
● Job Role
● Media
● Mobile Device User
● Purchase Behavior
● Residential Profiles
● Seasonal & Events
● Travel

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Connections

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Set your Budget

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Set your Schedule

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Type of Ad (Point to Website)

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Ad Content

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
20% Text Policy
https://www.facebook.com/policies/ads/#text_in_images

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Reporting

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Reporting Continued

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Website Remarking
https://www.facebook.com/business/learn/facebook-ads-website-
custom-audiences

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Getting Help From Here

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Free Webinars- Meetups
http://www.meetup.com/DFW-
Online-Marketing-Meetup-
Webinars/

http://www.meetup.com/
DFW-Online-WordPress-
Users-Group/

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Next Webinar: Conversions
● http://www.meetup.com/DFW-Online-Marketing-
Meetup-Webinars/events/228068124/

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
What Do you Want to Learn?
http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/
messages/boards/thread/49563983

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Leave us a Review

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions & Additional Support
Contact me for a Brainstorm Lunch!
Jeff VanDrimmelen
jeff@cedarwaters.com

There is a simple automated solution out there that puts you in complete control of your local marketing - from content publishing and monitoring to directory listings, competitive analysis, measurement, and even ROI. This tool we're referring to is SurePulse: The First Local Marketing Automation System! This is the presentation from a webinar on SurePulse that covers the many features and benefits SurePulse offers users. Learn more about SurePulse by visiting www.surefiresocial.com/surepulse

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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

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We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

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1.   PRESENTED BY:   JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM JEFF@CEDARWATERS.COM   The Power of Facebook Ads

2. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Who are you & why are you here? ● Add a note to chat in the sidebar about your background with Facebook and Marketing and what you are hoping to get out of our time together today

3. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Amazon Gift Card Giveaway I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)

5. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Class Overview ● Types of Ads ● Targeting Demographics, Interests & Behaviors ● Creating the Ads ● Reporting

6. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Facebook Advertising Policies https://www.facebook.com/policies/ads/#overview

12. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Demographics ● Education (Level, Fields of Study, Schools, Years in School) ● Ethnic Affinity (African American, Asian American, Hispanic, etc.) ● Financial (Income and Net Worth) ● Generation (Baby Boomers, Generation X, Millennials) ● Home (Ownership, Type, Household Composition)

13. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Demographics Cont. ● Life Events (Anniversary, Away from…, Friends of, New Job, New Relationship, Engaged, Newlywed, Recently Moved) ● Parents (New Parents, Young Kids, Teenagers, Adult Children, Moms, Fit Moms, Green Moms… etc.) ● Politics (US) - (Likely to Engage, Self Reported) ● Relationship - (Interested in, Married, Single, etc.) ● Work - (Employers, Industry, Job Titles, Office Types)

14. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Interests ● Business & Industry ● Entertainment ● Family & Relationships ● Fitness & Wellness ● Food & Drink ● Hobbies & Activities ● Shopping & Fashion ● Sports & Outdoors ● Technology

15. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Behaviors ● Automotive ● B2B ● Charitable Donations ● Digital Activities ● Expats ● Financial ● Job Role ● Media ● Mobile Device User ● Purchase Behavior ● Residential Profiles ● Seasonal & Events ● Travel

21. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 20% Text Policy https://www.facebook.com/policies/ads/#text_in_images

24. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Website Remarking https://www.facebook.com/business/learn/facebook-ads-website- custom-audiences

27. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Free Webinars- Meetups http://www.meetup.com/DFW- Online-Marketing-Meetup- Webinars/ http://www.meetup.com/ DFW-Online-WordPress- Users-Group/

28. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Next Webinar: Conversions ● http://www.meetup.com/DFW-Online-Marketing- Meetup-Webinars/events/228068124/

29. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 What Do you Want to Learn? http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/ messages/boards/thread/49563983

31. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Amazon Gift Card Giveaway I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)

32. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Questions & Additional Support Contact me for a Brainstorm Lunch! Jeff VanDrimmelen jeff@cedarwaters.com

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