This document discusses Peter Black's use of social media for his business as an executive and business coach. It outlines his background and experience. It then summarizes his use of key social media platforms like LinkedIn, websites, Twitter, blogging and Hootsuite for networking, branding, marketing and managing his online presence. Practical tips are provided on getting started with an integrated social media strategy. Contact details are listed at the end.

1. Social Media means Business
Peter Black
Business and Executive Coach
www.peterblackcoaching.com
September 2011 www.peterblackcoaching.com 1

2. Outline
• Me and my Business
• Social Media
– LinkedIn
– Website
– Twitter
– Blogger
– Hootsuite
• Practical aspects
• Contact details
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3. Me & www.peterblackcoaching.com
• Business and Executive Coach 5 years
• Chartered Accountant – 26 years PwC
including last 4 as National Operations
Director
• Career Transition Consultant/Executive Coach
with global company DBM www.dbm.com
• Group Chair with SME CEO organisation The
Executive Connection (TEC) www.tec.com.au
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4. September 2011 www.peterblackcoaching.com 4

5. Social Media - LinkedIn
• LinkedIn
– Personal Brand
– Connect with clients
– Research networks
– Find job sources
– Marketing
• Basic
• Blog feed
• Book List
• Slideshare presentations
• Status updates
• Twitter - NOT
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6. Social Media - Website
• Google Sites US $10 pa
(now $50) – 200 email
addresses
• Integrated Google Gadgets -
Blog Feed and Twitter Feed
• Enhanced SEO
• Can easily add/edit content
• Links to all social media
• Site now needs to be made
mobile/tablet readable
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7. Social Media - Twitter
• Introduced by client in 2009
• Predominantly business and
branding
• Some online conversations
• Excellent professional updating
tool
• Conscious of Twitter etiquette,
mentioning @others and using
#hashtags
• Used off multiple platforms
• Multiple Twitter accounts
• Now scheduling Tweets using
Hootsuite
• Source of profiling and
networking opportunities –
profile article
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8. Social Media - Blog
• Opinions and musings on
relevant topics
• Average of one per
quarter
• 300-600 words each
• Useful for SEO
• Refer relevant articles to
clients
• Am I giving away IP?
• Combine with Twitter to
enhance regular
readership
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9. Social Media - Hootsuite
• Use to manage all social
media applications
• Web browser based so
accessible anywhere
• Use laptop and phone
• Track many #subjects,
@accounts easily
• Schedule many Twitter
and LinkedIn updates
because of meeting
commitments
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10. Social media – practical aspects
• Do NOT pay for any social media – yet
• Does take time – use train commuting time
• Another marketing channel
• Is adjunct to networking and relationship building
• Need integrated and coordinated branding strategy –
and multiple entry points to your brand
• Start basic – Blogger or Wordpress
• Self learning
– Observe others
– www.mashable.com
– YouTube tutorial videos
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11. Contact me
B: http://peterblackcoaching.blogspot.com/
E: peter.black@peterblackcoaching.com
L: http://au.linkedin.com/in/peterblackexecutivecoach
M: 0419 510 955
T: @PeterBlackCoach , @CEO_Exec_Coach
W: www.peterblackcoaching.com
This presentation can be downloaded from website
Thank You 
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