This document provides an overview of social media basics and how to use popular social media sites like Facebook, Twitter, Pinterest, and YouTube for Extension outreach. It defines social media and discusses why people use sites like Facebook, which has over 250 million photos uploaded daily. The document reviews how to create pages and customize them on Facebook, how to use hashtags and engage users on Twitter. It also discusses using Pinterest to curate image collections and sharing videos on YouTube to demonstrate gardening techniques and respond to user questions. The most important thing is to keep social media professional, relevant, and up-to-date while engaging meaningfully with others.
Ideas for Social Media Strategy for Southern Rural Development CenterAnne Adrian
This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy
Please read the notes. More ideas, concepts, and references are given in the notes.
This document discusses social media trends and their implications for learning. It outlines current social media usage statistics showing high penetration rates in Canada. Social media allows learning to become more collaborative, personalized and less formal. The document encourages fostering dynamic social learning spaces using social media by moving from one-way content to two-way conversations and connections. Questions from the audience are invited at the end.
This session will demonstrate how to use social media to promote your professional work and to better understand the communication of the future. The focus will be on developing best practices of social media use, with examples from my professional blog, as well as my Academia.edu, LinkedIn, Pinterest, Twitter, Facebook, YouTube and Slideshare accounts. There will also be tips on getting started for those not currently using social media.
The document summarizes a workshop on social networking. It provides an overview of various social media platforms and statistics on their usage. The workshop goals are to learn how to use social media technologies and develop ideas for using social media in financial management education. The document outlines tips and best practices for social media engagement, including choosing the right tools, participating in communities, being transparent and real, and adapting to changes. It emphasizes exploring social media to stay relevant and utilizing others' expertise.
This document discusses social media strategies for museums. It begins with definitions of social media and examples of popular platforms. It then examines different social media platforms and audiences, providing statistics on user bases. The bulk of the document outlines a "tournament" where various social media platforms compete against each other in different categories like photo sharing or microblogging. Facebook emerges as the overall champion. The document concludes by offering tips on managing a sustainable social media presence for a museum, including keeping content simple, remembering staff/volunteers, and using analytics and other resources.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Ideas for Social Media Strategy for Southern Rural Development CenterAnne Adrian
This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy
Please read the notes. More ideas, concepts, and references are given in the notes.
This document discusses social media trends and their implications for learning. It outlines current social media usage statistics showing high penetration rates in Canada. Social media allows learning to become more collaborative, personalized and less formal. The document encourages fostering dynamic social learning spaces using social media by moving from one-way content to two-way conversations and connections. Questions from the audience are invited at the end.
This session will demonstrate how to use social media to promote your professional work and to better understand the communication of the future. The focus will be on developing best practices of social media use, with examples from my professional blog, as well as my Academia.edu, LinkedIn, Pinterest, Twitter, Facebook, YouTube and Slideshare accounts. There will also be tips on getting started for those not currently using social media.
The document summarizes a workshop on social networking. It provides an overview of various social media platforms and statistics on their usage. The workshop goals are to learn how to use social media technologies and develop ideas for using social media in financial management education. The document outlines tips and best practices for social media engagement, including choosing the right tools, participating in communities, being transparent and real, and adapting to changes. It emphasizes exploring social media to stay relevant and utilizing others' expertise.
This document discusses social media strategies for museums. It begins with definitions of social media and examples of popular platforms. It then examines different social media platforms and audiences, providing statistics on user bases. The bulk of the document outlines a "tournament" where various social media platforms compete against each other in different categories like photo sharing or microblogging. Facebook emerges as the overall champion. The document concludes by offering tips on managing a sustainable social media presence for a museum, including keeping content simple, remembering staff/volunteers, and using analytics and other resources.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Social media allows individuals to interact and share information online. The document discusses various types of social media including social networks, media sharing sites, microblogging, bookmarking, social news, and blogs/forums. It provides statistics on popular social media sites like Facebook, LinkedIn, YouTube, and Twitter and their user numbers. Both benefits like improved communication and business opportunities, and negative impacts like privacy issues and distraction are covered.
The document discusses the use of social media by Cooperative Extension programs. It notes that while only 27% of the US adult population is familiar with Cooperative Extension, 75% use the internet and over 60% will use Facebook by 2013. The benefits of social media for Extension include flexibility, efficiency, scalability, timeliness and collaborations. Challenges include managing expectations of transparency, influence occurring through small social circles, and the "fire hose effect" of a constant stream of information. The document provides tips on integrating social media, including defining goals and audiences, participating in communities, choosing the right tools, and references many additional resources.
1. The document is an introduction to social media presented by Michele Martin and Carol Voss.
2. It discusses the rise in popularity of various social media platforms like Facebook, Twitter, and Flickr. It also highlights statistics on how people with disabilities use social media.
3. The presentation covers how social media can help individuals, organizations, and communities by facilitating communication, sharing information, and building connections.
This document discusses using social media for 4-H programs. It provides statistics on social media usage and growth. It encourages 4-H volunteers to use social media to support projects, engage people through questions and challenges, and share stories and information to recruit others. Examples are given of using Facebook, YouTube, Twitter and blogs to promote 4-H content and connect with members. Guidelines are provided for appropriate social media participation.
This document provides an introduction to Facebook and Twitter, including statistics on their popularity and usage. Facebook has over 300 million active users, with 50% logging on daily. People upload over 2 billion photos and share over 2 billion pieces of content each week. Twitter sees over 3 million tweets per day, and had over 18 million US adult users in 2009. The document discusses how individuals and businesses can create accounts and engage with others on both platforms.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
This document outlines how to develop an effective social media strategy for philanthropy efforts. It discusses understanding social media behaviors and communities, developing content for key social media channels like Facebook, Twitter, and YouTube. It provides tips for engaging audiences and building online communities through sharing stories, photos, and videos. Examples are given of how organizations have used social media successfully for fundraising and promoting their causes. Useful tools for social media management and analytics are also presented.
This document discusses famous social networking sites. It begins by defining social networks and how social networking applications facilitate new connections between individuals for personal or business reasons. It then provides statistics on social networking site usage. The main body details the top social networking sites like Facebook, WhatsApp, Instagram, Twitter, Google+, Skype, Pinterest, LinkedIn, and Telegram. For each site it provides a brief description and their number of active monthly users. The document concludes by discussing some positive and negative effects of social networking sites on education, employment, communication, and privacy.
This document discusses how BROSDI, a rural development initiative in Uganda, uses social media to improve lives in poorer communities. It provides examples of how BROSDI uses platforms like blogs, YouTube, Facebook, and Skype to directly engage communities and disseminate information. Key considerations for using social media include listening to communities, having appropriate content, flexibility, internet access, electricity, and training locals. The document shares success stories from farmers BROSDI has helped and provides links to the organization's blogs on agriculture, health, and education.
Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011
Why is Social Media Important? for Non Profits and Associations by Lee BognerLee Bogner
Why is Social Media Important? for Non Profits + Associations
A conversation with non-profits engaging with donors, members, and the social web!
Prepared by @LeeBogner, CIO | Chief Information Officer and Head of Social Media Marketing Business Unit
347-871-4533
LeeBogner@LeeBogner.com
www.LeeBogner.com
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
This document discusses how PTAs can use social media like Facebook, Twitter, and Pinterest to engage parents and share information. It notes that over half of parents now get school information from Facebook and Twitter rather than district websites. The document provides tips on setting up pages and profiles, best practices for posting content, and analytics tools. It emphasizes using photos and videos to engage audiences and drive traffic back to official sites.
Social Media Marketing Tools and Strategies for Master Gardener coordinatorsKim Kruse
Social media provides a unique platform for Extension professionals to share information about programs, including the Florida Master Gardener Program.
Presented at the 2010 continuing education meeting for Master Gardener coordinators.
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
This document discusses how social media, smartphones, and mobile broadband are changing branding and marketing. It notes that two-thirds of online content is now user-generated and uploaded across various social media platforms. Billions of photos are shared daily. It then provides tips on using different social media platforms like Facebook, Twitter, Instagram, and Pinterest to share content, build awareness, engage customers, and promote brands in order to achieve marketing goals. Video and user-generated content are highlighted as effective ways to connect with audiences.
Social media allows individuals to interact and share information online. The document discusses various types of social media including social networks, media sharing sites, microblogging, bookmarking, social news, and blogs/forums. It provides statistics on popular social media sites like Facebook, LinkedIn, YouTube, and Twitter and their user numbers. Both benefits like improved communication and business opportunities, and negative impacts like privacy issues and distraction are covered.
The document discusses the use of social media by Cooperative Extension programs. It notes that while only 27% of the US adult population is familiar with Cooperative Extension, 75% use the internet and over 60% will use Facebook by 2013. The benefits of social media for Extension include flexibility, efficiency, scalability, timeliness and collaborations. Challenges include managing expectations of transparency, influence occurring through small social circles, and the "fire hose effect" of a constant stream of information. The document provides tips on integrating social media, including defining goals and audiences, participating in communities, choosing the right tools, and references many additional resources.
1. The document is an introduction to social media presented by Michele Martin and Carol Voss.
2. It discusses the rise in popularity of various social media platforms like Facebook, Twitter, and Flickr. It also highlights statistics on how people with disabilities use social media.
3. The presentation covers how social media can help individuals, organizations, and communities by facilitating communication, sharing information, and building connections.
This document discusses using social media for 4-H programs. It provides statistics on social media usage and growth. It encourages 4-H volunteers to use social media to support projects, engage people through questions and challenges, and share stories and information to recruit others. Examples are given of using Facebook, YouTube, Twitter and blogs to promote 4-H content and connect with members. Guidelines are provided for appropriate social media participation.
This document provides an introduction to Facebook and Twitter, including statistics on their popularity and usage. Facebook has over 300 million active users, with 50% logging on daily. People upload over 2 billion photos and share over 2 billion pieces of content each week. Twitter sees over 3 million tweets per day, and had over 18 million US adult users in 2009. The document discusses how individuals and businesses can create accounts and engage with others on both platforms.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
This document outlines how to develop an effective social media strategy for philanthropy efforts. It discusses understanding social media behaviors and communities, developing content for key social media channels like Facebook, Twitter, and YouTube. It provides tips for engaging audiences and building online communities through sharing stories, photos, and videos. Examples are given of how organizations have used social media successfully for fundraising and promoting their causes. Useful tools for social media management and analytics are also presented.
This document discusses famous social networking sites. It begins by defining social networks and how social networking applications facilitate new connections between individuals for personal or business reasons. It then provides statistics on social networking site usage. The main body details the top social networking sites like Facebook, WhatsApp, Instagram, Twitter, Google+, Skype, Pinterest, LinkedIn, and Telegram. For each site it provides a brief description and their number of active monthly users. The document concludes by discussing some positive and negative effects of social networking sites on education, employment, communication, and privacy.
This document discusses how BROSDI, a rural development initiative in Uganda, uses social media to improve lives in poorer communities. It provides examples of how BROSDI uses platforms like blogs, YouTube, Facebook, and Skype to directly engage communities and disseminate information. Key considerations for using social media include listening to communities, having appropriate content, flexibility, internet access, electricity, and training locals. The document shares success stories from farmers BROSDI has helped and provides links to the organization's blogs on agriculture, health, and education.
Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com
This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011
Why is Social Media Important? for Non Profits and Associations by Lee BognerLee Bogner
Why is Social Media Important? for Non Profits + Associations
A conversation with non-profits engaging with donors, members, and the social web!
Prepared by @LeeBogner, CIO | Chief Information Officer and Head of Social Media Marketing Business Unit
347-871-4533
LeeBogner@LeeBogner.com
www.LeeBogner.com
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
This document discusses how PTAs can use social media like Facebook, Twitter, and Pinterest to engage parents and share information. It notes that over half of parents now get school information from Facebook and Twitter rather than district websites. The document provides tips on setting up pages and profiles, best practices for posting content, and analytics tools. It emphasizes using photos and videos to engage audiences and drive traffic back to official sites.
Social Media Marketing Tools and Strategies for Master Gardener coordinatorsKim Kruse
Social media provides a unique platform for Extension professionals to share information about programs, including the Florida Master Gardener Program.
Presented at the 2010 continuing education meeting for Master Gardener coordinators.
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
This document discusses how social media, smartphones, and mobile broadband are changing branding and marketing. It notes that two-thirds of online content is now user-generated and uploaded across various social media platforms. Billions of photos are shared daily. It then provides tips on using different social media platforms like Facebook, Twitter, Instagram, and Pinterest to share content, build awareness, engage customers, and promote brands in order to achieve marketing goals. Video and user-generated content are highlighted as effective ways to connect with audiences.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
This document discusses how chapters can use social media to engage members and promote their chapter. It provides examples of social media tools like Twitter, LinkedIn, Facebook, YouTube and blogs that chapters can utilize. Tips are given on developing a social media strategy and marketing plan, as well as tracking analytics and sustaining member engagement. Overall recommendations are made to involve chapter leaders and members to integrate social media into all communications.
Using social media to engage alumni. The document discusses how universities can use social media like Facebook, Twitter, and online groups to connect with alumni. It provides examples of how universities currently use social media, including helping alumni find jobs and connect with each other, training alumni to use social media, meeting alumni where they are online, and promoting alumni networks. The document emphasizes starting by listening to what alumni are saying online, choosing the right tools, creating a social media policy, and managing social media engagement as it requires an ongoing time commitment.
The document provides an overview of how nonprofits can utilize social media. It discusses defining social media and establishing objectives before tactics. It recommends starting with platforms where your target audience is present and providing value through engaging content. Key tips include recruiting passionate staff, monitoring conversations, learning from both successes and failures of others, and integrating social media into overall marketing strategies. Measurement of goals is important to determine if objectives are being met.
Don't Be Left Behind: Social Media for NonProfitsEileen OBrien
The document provides an overview of how nonprofits can utilize social media. It discusses that social media is a tactic that should be integrated into an organization's overall marketing strategy and objectives. It also recommends starting on key platforms like Facebook, Twitter, YouTube and blogs in order to engage supporters and spread awareness of the nonprofit's mission. Additionally, the document emphasizes the importance of listening to supporters and adding value through social media in order to build relationships and promote the organization's work.
Alfredo Leone presented on balancing the potential pitfalls and perks of social media for learning. He discussed how social media has become a global phenomenon and is driving changes in learning. He provided examples of how organizations like Boston College and HP Enterprise are using social media tools like blogs, wikis, and professional networks to supplement formal training, make it more efficient, and reach diverse audiences. He emphasized the importance of community, policies, and moderation in effectively leveraging social media.
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
This document provides an overview of social media and how non-profit organizations can use social media to build community engagement. It discusses what social media is, why it is important, how it can help organizations meet goals like increasing attendance or fundraising. It also covers selecting appropriate platforms like Facebook, Twitter, YouTube and setting goals and metrics for each. The document provides tips on creating engaging content, implementing a social media strategy, and addressing any issues that may arise.
An introduction to how and why childminders can use social media, with a look at Facebook, Pinterest, Twitter and blogging.
This presentation was made to the Devon Association of Childminders in October 2014.
Social media provides opportunities for education but also risks. It is important to:
- Use privacy settings to separate personal and professional interactions carefully.
- Educate students and parents about appropriate and safe social media use.
- Incorporate social media selectively in the classroom to enhance learning if it does not distract from time-bound lessons.
- Monitor employees' and students' social media use to ensure productivity and safety.
With the ubiquitous nature of social media effecting all areas of society, how do we as academic researchers need to respond to this challenge to use social media to promote our practice. This presentation will provide some clues.
This document provides an overview of social media for businesses. It discusses the main social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest. It explains how each platform can be used and provides demographic information about user bases. The document emphasizes starting with Facebook and a blog, then expanding to other sites like Twitter. It stresses focusing content, using a content calendar and tools like HootSuite for scheduling posts. Managing responses and growing brand advocates on social media is also covered.
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
Similar to Social media for Master Gardener Leaders (20)
This document is a thesis presented by Kimberly Rice Taylor to the University of Florida examining how elite newspapers frame stem cell research. The thesis provides background on stem cell research, including the sources and types of stem cells. It discusses the ethical debate surrounding stem cell research and key stakeholders. The literature review covers previous media coverage of science and biotechnology issues, as well as the concept of media framing. The thesis aims to understand how The New York Times and The Washington Post have framed stem cell research through a textual analysis of 171 articles from 2000-2001.
Handout -- Social media basics for Master Gardener leadersKim Kruse
Social media can help Master Gardeners promote their programs and activities. The best social media sites for Master Gardeners are Facebook, Twitter, Pinterest, and YouTube. Facebook allows users to create pages for counties and groups, promote events through ads. Twitter is for sharing short updates and finding followers. Pinterest is for sharing photos and how-to articles. YouTube is for uploading instructional videos.
This document provides tips for knowing and growing an audience. It recommends starting with a plan and analyzing the audience through census data, interviews, focus groups, and observations to understand their interests. Various new media strategies are outlined for growing the audience, such as photo sharing, social networks, blogging, contests, and microblogging. Measurement of engagement through web analytics, surveys, and attendance is also emphasized.
Flickr.com: More than Pretty Pictures (updated for GWA2010)Kim Kruse
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Today's communications professionals are trying to do more with less. For small shops, this is especially important. This presentation shows how communications professionals can use Flickr as an affordable image management tool, and also build social media presence.
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
4. Where do people search for
info?
http://www.flickr.com/photos/holtsman/4753306273/
5. What is social media?
“Social media is a term commonly used for digital tools
(e.g., websites, mobile applications) that allow and facilitate
interaction between users. Social media encompass a wide
variety of tools such as blogs, discussion forums, Twitter,
Facebook, YouTube, Flickr, and other social networking
tools. The common thread across social media tools is that
they enable interactive communication, conversation, and
collaboration among the users of the tool.”
-eXtension.org
6. Why do people use social
media?
http://mashable.com/2012/03/09/social-media-demographics/
9. • Started in February 2004
• Went public in May 2012
10. • 20% of all pages viewed on the web
are on Facebook
• 250 million photos uploaded daily
• 2.7 billion “likes” every day
• Average user spends 20 minutes per
visit
29. Twitter
• 36% tweet (aka update their status) at least once a day
• 92% people share, aka “retweet,” content that they find
interesting
• 69% decide who else to follow based on suggestions from
their friends
31. Set up an account
• https://support.twitter.com/articles/100990-how-to-sign-up-on-tw
32. Start following people
• Allow Twitter to check your
email contacts for people
who are already on Twitter
• Visit the Twitter profile of
similar people/organizations
and start following the
people they follow
33. Tips to get people talking
• Post good content
• Share (retweet)
other people’s
content
• Use tags
• @FloridaMGs
• #2012Folklife
34. Tips to get people talking
• Reply to other
people’s tweets to
create
conversations
36. Pinterest
“Pinboard-style social photo
sharing website that allows users
to create and manage theme-
based image collections such as
events, interests, hobbies, and
more.” --Wikipedia
http://pinterest.com/jcambatls/garden-outdoor/
37. Pinterest
• Beta version of site launched in March 2010
• 11.7 million monthly users
• 82% female
• Average of 16:40 per visit
• Pinterest is tied with Facebook for first place in terms of
how long people spend on the site each month. The
average social networker spends 405 minutes on both
Facebook and Pinterest (and 89 minutes on Twitter)
50. Other things to Remember
• Keep it professional
• Post what is meaningful
• Make sure your information is current
• Make sure your information is correct
• Make sure your information is relevant
• Follow others and interact meaningfully with them
• Remember, social media is social and PUBLIC
52. Why social media matters
• “Cooperative Extension will continue to keep its local
community ties, but has and will continue to grow an
online presence. Cooperative Extension’s online presence
is not a replacement for our local, face-to-face contacts,
but rather a way to build, maintain, and strengthen these
relationships.”
• Anne Adrian, Auburn University
53. Need more reasons?
• Stats for Why Extension Should Use Social Media (Anne
Adrian)
http://www.slideshare.net/aafromaa/stats-for-why-extension
• What is Social Media? (Marta Kagan)
http://www.slideshare.net/mzkagan/what-is-social-media-20058
• eXtension Social Networking Tools
http://www.extension.org/pages/62095/social-networking-tools
54. UF MGs on Social Media
Facebook.com/Florida.MasterGardeners
Twitter.com/FloridaMGs
Pinterest.com/FloridaMGs
YouTube.com/UFGardening
Editor's Notes
Today I’m going to talk about some online tools you’ve no doubt hear about, including Facebook, YouTube, and Twitter, and how these social media tools can help you with getting the word out about Extension. We’ll talk about WHAT the major social networks are, HOW to use them for Extension, and WHY you should care. We’ll cover a lot of ground and touch on a lot of topics. Don’t be overwhelmed. Our goal is to give you a taste of what’s out there so that you can feel comfortable jumping in, if you haven’t already. Speaking of which, let’s get a quick show of hands. How many of you have already set up accounts on Facebook? Twitter? Anyone on Pinterest? Also, if you have troubles seeing any of the slides, feel free to check them out later on Slideshare. The link for the presentation is on your handouts.
Let’s touch briefly on the role of Extension. What is it? In a nutshell, we help Floridians live better lives. And how do we do that? We connect with people and help educate on key topics, like gardening, using research-based information.
Traditionally, we’ve connected with people in a number of ways: offer workshops, answer questions over the phone, answer questions in person, mail out printed newsletters, or write columns in the local paper. As Extension leaders, if we want to do our jobs effectively, it’s important that we be in places where people can find us and use us. So where does that mean that we need to have a presence today?
Many people are still using these traditional ways of getting the information they want, but they’re increasingly looking for information online. I don’t need to be the one to remind you that today, a staggering amount of information is available, and it’s available at the touch of a finger in more locations than ever. Another advantage is that there is amazing opportunity for interaction between people, people who may live in distant corners of the globe but who share common interests. People aren’t just seeking information. They’re seeking community and connections. This is where social media comes into play.
Here’s a definition of social media from eXtension. In a nutshell, it’s any digital tool – either a website or a mobile application – that allows people to connect with each other and have some sort of interaction.
Statistics show than 66% of adults are now connected to one or more social media platforms (Source: http://mashable.com/2012/03/09/social-media-demographics/ ) So let’s talk about why people use social media sites, since that will help steer what we do as Extension leaders. 67% say it’s to stay in touch with friends. 64% say it’s to stay in touch with family. 50% say it’s to reconnect with old friends. 14% say it’s to connect with people who share similar interests. This is where Extension comes in. (Graphic source: http://mashable.com/2012/03/09/social-media-demographics/)
We’ll start with Facebook, because I think it’s probably the most valuable tool for Master Gardeners who want to help spread the word about Extension.
By now, I’m sure you’ve all heard of Facebook. In a nutshell, it’s a social networking site that allows users to connect with each other, share their thoughts and photos, and also connect with groups and organizations. And Facebook has grown by leaps and bounds over the years, with 845 million monthly active users as of 2011. That figure is now up to 900 million . Let’s do another show of hands -- how many of you have created your own accounts on Facebook? Graph: http://www.readwriteweb.com/archives/facebook_ipo_filing_charts.php
If you think about how many people you know who have Facebook accounts and then think about how many people worldwide are using the site, it doesn’t take a rocket scientist to figure out that there’s a lot of daily activity on the site. Sources: blog.facebook.com/blog.php?post=72353897130 http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ 20 minutes per visit: http://mashable.com/2012/03/09/social-media-demographics/
So what do all of you do on Facebook? For most people, they want to find and connect with friends. Then they want to see what their friends are up to, e.g., check to see what’s new.
Check their news feeds to see updates from people and organizations that they follow. And what do people do when they see something that they enjoy or that ellicits some sort of reaction from them?
From the perspective of Extension, this is the key. We want to be posting content that will make people want to hit the “like” button, leave comments, and then share our content with their friends. This photo of the Gator band in London that was posted on Friday is a great example. Within the first 13 minutes that this picture was posted, 242 people had already liked it, 13 people had commented, and 11 people had shared it. By the time I looked at it again on Monday at 4pm, 568 liked it, 27 people had commented on it, and 39 people had shared it.
So how do we put helpful content on Facebook that will engage users?
The best thing to do is to set up what’s called a Page. Pages are the equivalent of profile pages but for an organization, business, politician, or other sort of public figure. (If you’ve been on Facebook awhile, you may remember that they were once called “Fan Pages.” For example, the Florida Master Gardener Program has one. So does Florida Department of Agriculture. So does Oprah. They’re easy to set up. Just use the link on your handouts: http://www.facebook.com/pages/create.php. Here’s one important thing to keep in mind – you should be logged into your personal Facebook account before you try to set up a Page. Otherwise, you’ll be somewhat limited later with the kind of interaction you can do. I logged out so that I could get a better screenshot of what the Master Gardener page looks like to new people who join it, rather than what I see as an admin.
If you don’t a personal page, the Facebook help site can be a good place to get started. It’s www.facebook.com/help. But in the interest of time, I’m going to assume that I don’t need to talk about setting up a personal page.
The best thing to do is to set up what’s called a Page. Pages are the equivalent of profile pages but for an organization, business, politician, or other sort of public figure. (If you’ve been on Facebook awhile, you may remember that they were once called “Fan Pages.” For example, FNGLA has one. So does Florida Department of Agriculture. So does Oprah. They’re easy to set up. Just use the link on your handouts: http://www.facebook.com/pages/create.php. Here’s one important thing to keep in mind – you should be logged into your personal Facebook account before you try to set up a Page. Otherwise, you’ll be somewhat limited later with the kind of interaction you can do. Note: Facebook also offers another option, called Group page. This can be a good way to set up a closed group that would be visible just to the Master Gardeners in your county. You could use it to post announcements of upcoming meetings, share photos of recent events, or whatever else you wanted to do.
Once you have your page set up, you’ll want to post good content. Try to post photos and topics that other people identify with. For example, this photo was taken after Tropical Storm Debby passed through. Since so many people could identify with all the rain that had been falling, it was a good photo to post. Photos in general are more effective than just plain text. As a rule, we get more activity from dynamic photos that we post along with content over just content itself. Another good tip is to share other people’s content. It helps promote community, and you’ll show up as a “share” underneath their original post. Use tags as appropriate so that related people and organizations will see your post in their own news feeds. In this post, we tagged USF Botanical Gardens. All you have do to tag someone in a post is to start typing their name when you’re writing your post. Facebook will automatically give you a pop-up menu with friends and groups that you’ve joined that start with that series of characters. You can also choose to “like” some of the comments that other people make on your content. This can help improve the visibility of your content according to the algorithms that Facebook uses to determine a post’s popularity. Just don’t overdo it.
Another fun way to engage people is to use the question feature that’s now built into Facebook.
This is where you can see what activity has been happening with your page. You can also switch from using Facebook as an individual to using Facebook as your Page, either by using the drop-down arrow in the upper right or by clicking on the text that says “Change to Florida Master Gardener Program.”
If you click on the insights graph in the middle of your admin panel, this is what you’ll see. It basically gives you a rundown on the various interactions that people are having with your Page.
You can also advertise on Facebook, which can be a good way to promote your plant sale, recruit new MGs, etc. You can even target by gender, geographic location, age, etc. I could do a whole presentation on this topic alone, but for today, I’ll just suggest that you check out this section of the Facebook help pages. There’s also a new feature on Facebook that allows you to promote certain posts, but we won’t get into that today.
Facebook also offers another option, called Groups. A group page is a little bit different but is just like it sounds. It’s a group of people who join and have a common interest. You could create a group page for your county MG program and invite all of the county Master Gardeners join. You could use it to post announcements of upcoming meetings, share photos of recent events, or whatever else you wanted to do. One nice thing is that you can choose whether or not you want the group page to be public, or if you just want it to be visible to members of the group.
And keep in mind that you don’t have to handle all of this alone. You can add other individuals who can serve as administrators for the page.
So how do we put helpful content on Facebook that will engage users?
Twitter is two years younger than Facebook. While Facebook is good at connecting real-life friends and family, Twitter is best at connecting people with similar interests, like gardeners. People like how easy it is to use (in comparison to Facebook). That being said, some people still aren’t big fans of it. 465 million accounts: http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ 175 million tweets per day: http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
Twitter is a social media platform that lets you send updates of 140 characters or less. Here’s a shot of the Pasco Master Gardeners Twitter page. You can see that they have a number of recent posts on interesting gardening topics. They’ve chosen to include shortened links so that people can visit another site to get more information on the topic. This can be an effective way to catch people’s attention and then drive them to your website.
So how do we put helpful content on Facebook that will engage users?
36% tweet daily: http://mashable.com/2012/03/09/social-media-demographics/ 92% retweet: http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ 69% follow: http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ From an Extension standpoint, we’re interested in having a steady presence on Twitter, and posting good content that people will want to retweet.
So how do we put helpful content on Facebook that will engage users?
36% tweet daily: http://mashable.com/2012/03/09/social-media-demographics/ 92% retweet: http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ 69% follow: http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ From an Extension standpoint, we’re interested in having a steady presence on Twitter, and posting good content that people will want to retweet.
From an Extension standpoint, we’re interested in having a steady presence on Twitter, and posting good content that people will want to retweet. Along these lines, it’s important to follow people who you think will be interested in what you have to say, since that increases the chances that they’ll retweet your posts.
Okay, so most of this should sound familiar. Again, we want to emphasize posting useful content. Here’s a shot of the Florida Master Gardener feed on Twitter. We use Twitter primarily to promote other content that we’ve posted in our newsletter, on our website, or on our blog.
Okay, so most of this should sound familiar. Again, we want to emphasize posting useful content.
Think about all of those great garden magazines that you’ve subscribed to over the years. What did you do when you saw a garden or an idea that stopped you in your tracks? You’d rip out the article and then tuck it away someplace. Think of Pinterest as the modern filing system for great garden ideas.
Pinterest is the relative new kid on the block, since the site launched just over two years ago. Already, it’s up to 11.7 million monthly users: http://www.mediabistro.com/alltwitter/social-media-users_b22556 Overall, more women than men use social media, and this is especially true with Pinterest, where 82% of the users are women, “who pin crafts, gift ideas, hobbies, interior design and fashion.” (Source: http://mashable.com/2012/03/09/social-media-demographics/) Pinterest is tied with Facebook for first place in terms of how long people spend on the site each month. The average social networker spends 405 minutes on both Facebook and Pinterest (and 89 minutes on Twitter) (Source: http://www.mediabistro.com/alltwitter/social-media-users_b22556)
The major appeal of Pinterest is that its very visual, so it’s especially popular with creative types. Here’s the Florida Master Gardener page. We haven’t been exceptionally active yet with this account, but we do have some different pinboards set up.
Here’s on of our Boards – the one where we feature each Plant of the Month from our newsletter. he Florida Master Gardener page. We haven’t been exceptionally active yet with this account, but we do have some different pinboards set up.
The major appeal of Pinterest is that its very visual, so it’s especially popular with creative types. Here’s the Florida Master Gardener page. We haven’t been exceptionally active yet with this account, but we do have some different pinboards set up.
It’s basically the same story as on Facebook. If you feel inspired by something you see, then you make the decision to either like it, comment on it, or share it with others. Some people feature lots of photos and projects on their boards that they do themselves. If you have someone who’s a great photographer, then he or she would be a great one to get involved in setting up a Pinterest account. You could also involve other Master Gardeners who like to make projects, and it could be a collaborative effort. Of course, plenty of people on Pinterest just function as curators, sifting through the existing pins on the site and liking and repinning only the very best. If you want to start a Pinterest account but have limited time, this is the easiest way to do it.
YouTube is a HUGE online destination in general, but this is especially for people who are looking for how-to videos in areas like gardening. There are other sites that host video on the web, but YouTube is the first place that many people go to search for videos. Many people also like that it gives you the opportunity to interact with other users by commenting or liking videos. That’s why this is a great place for your county to upload any videos that you might have produced. Image: http://www.dailytech.com/YouTube+Internets+Third+Most+Visited+Site+Turns+Five/article18393.htm
Creating your own videos can be a great way to demonstrate gardening techniques or to show what common pest and disease problems look like. The video here shows Jaret Daniels demonstrating how to set up your own mini-garden that will attract butterflies. And these days, it’s easier to shoot and produce video than ever. Most digital cameras and even smartphones have the ability to shoot video. One of the most popular and affordable tools on the market right now is the Flip Video, which shoots HD quality video. Decent models start at as little as $125. http://support.theflip.com/en-us/home
Once you have the videos loaded on YouTube, you can also embed them in your Web site or blog posts. You can also post them to Facebook or Twitter.
Like Facebook, YouTube does a good job of letting you know about any activity on your account. This can be handy if you’re trying to track contacts.
I wanted to share with you a list of different UF/IFAS video channels, so that you’d DougBugHimself is Doug Caldwell from Collier County Extension
(Emily)
Social Media in general can be pretty overwhelming and disorienting. It’s hard to take seriously sometimes because there is a lot of the trivial and banal out there. “What’s the point?” is a question that frequently arises, and it’s difficult to answer without some orientation. My short answer to “What’s the point?” for you if you are trying to engage, communicate, or market to an audience is – the audience is using this. And just as important, they expect that we will be too! Also, cost is a factor – BUDGETS – can work with social media outlets at virtually zero cost, other than time – think about how much time gets spent putting together paper newsletters, -- doing the layout, stuffing the envelopes and adding address lables, getting them mailed. Social media isn’t that time consuming when you think about it that way. And it’s easy to use once you get the hang of it, and very visually attractive. WORD OF MOUTH – not just trying to get our message out via social media channels, we want people to embrace it and pass it on to their own networks
AA from AA is a big name in why Extension should care about social media Another good reason to use social media is because it’s FREE. “… Social media is like word of mouth on steroids.” via Marta Kagan And people expect it of us. “ 93% of social media users believe a company should have a presence in social media.” via Marta Kagan And here’s a key point to take home… “ 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.”