The document proposes hiring a Social Media Manager for The Post-Standard to analyze its current social media presence, align branding across platforms, and lead a team to manage and expand its social media presence. It provides an analysis of The Post-Standard's current website, Twitter, and Facebook presence and opportunities for improvement such as consistent branding and an active social media presence. The proposal is to have a Social Media Manager enhance the user experience online, strategically deliver content to niche markets, integrate social media into the daily workflow, and explore opportunities to drive traffic and advertising revenue through social media.