SlideShare a Scribd company logo
HITTING A MOVING TARGET:
Using Social Media to Raise Awareness
for (Student) Training Opportunities
Adam Barragato, Josi Farmer, Jake Schreiber
AGENDA
1. Comparing Marketing Tactics
2. Facebook Limitations
3. Platform Comparison
4. Marketing Successes
5. Facebook Successes
6. Lessons Learned
PREVIOUS MARKETING TACTICS
FLYERS
CHALK
FACEBOOK
Include details of the events, posted on bulletin boards in campus
buildings, in residence halls, & on outdoor posts
Weather permitting, sidewalk chalk with event details in
heavily trafficked campus areas
Spring ‘13 - Fall ‘15: Attempted Facebook
events
Spring ‘15: Schedule of events on
Facebook, digital flyers for events
Fall ‘16 - Fall ‘17: Sporadic, if any,
Facebook usage
CURRENT MARKETING
TACTICS
FLYERS
CHALK
FACEBOOK
INSTAGRAM
Continually effective means of generating
awareness on campus
Still popular means of advertising events at Purdue
Events, promotional videos, reminder posts, articles, current events
Creations showcasing software possibilities in posts, promotional material
in stories
FACEBOOK CHALLENGES
ORGANIC REACH LIMITATIONS
ALGORITHM RESTRICTIONS
FOLLOWERS’ INTERESTS
Organic Reach: total number of unique individuals who saw your post,
through unpaid distribution
Limitations: with only ~200 followers, we couldn’t reach
even all of our followers, let alone expanding reach
Tiny details in posts & events, such as the
location, result in your post not being shown,
without any notification of the error
Why are people following our page?
What are they hoping to see or learn?
FACEBOOK INSTAGRAM
PROFESSIONAL &
INFORMATIONAL
● Open workshop details
● Promotional videos to
learn objectives of
workshops
● Articles & shared posts
related to software,
technology
CREATIVE & BUZZ-
WORTHY
● Showcase software
possibilities
● Promotional material
only in stories, otherwise
negative engagement
● Individual consultation
possibilities
Engaging,
integrated
content
showcasing
creative
possibilities &
opportunities
for learning
marketable
skills
162 to 232 followers 0 to 224 followers
FALL 2017
vs
SPRING 2018
Fall
2017
Spring
2018
Open Workshop Count 10 19
Overall Attendance 106 347
Average Attendance per Workshop 11 18
Photoshop I Attendance 3 18
Photoshop II Attendance 2 13
InDesign 12 20
Illustrator I 24 32
Illustrator II 8 30
Average increase of 13 people per workshop
FACEBOOK SUCCESS
BEFORE
Less than:
● 500 people reached
● 50 people viewed
● 12% attendance influence
● 1 person per workshop from Facebook
AFTER
On average:
● 1,961 people reached per event (max: 4704, Photoshop I)
● 128 people viewed (max: 369, Illustrator)
● 29% attendance influence, slightly higher amongst popular workshops
at 34% (max: 53%, Photoshop Flyer)
● 6 people per workshop from Facebook (max: 23, Illustrator)
LESSONS LEARNED
● Social media is great for reaching students, but not faculty
● Facebook is an easy, popular informational resource
○ Students more likely to check Facebook for
information before campus resources
● Instagram is a showcase of talents &
aesthetically pleasing posts
○ Promotional material in posts will lose
followers
● Social media is a great way to track
interests through their engagement
● We’re just getting started
ANY
QUESTIONS?

More Related Content

What's hot

Presenatation for evaluation
Presenatation for evaluationPresenatation for evaluation
Presenatation for evaluation
Ciara1997
 
Houston BMA presentation - Ed Schipul
Houston BMA presentation - Ed SchipulHouston BMA presentation - Ed Schipul
Houston BMA presentation - Ed Schipul
Ed Schipul
 
certificate (1)
certificate (1)certificate (1)
certificate (1)
Khaled Mohamed
 
Presentation for My social media plan outline
Presentation for My social media plan outline Presentation for My social media plan outline
Presentation for My social media plan outline
Aia Raafat Hassan
 
HP LIFE E-Learning Social Media Marketing
HP LIFE E-Learning Social Media Marketing HP LIFE E-Learning Social Media Marketing
HP LIFE E-Learning Social Media Marketing
Mohamed Fazil
 
Monster Social presentation - February 23
Monster Social presentation - February 23Monster Social presentation - February 23
Monster Social presentation - February 23
Kristin Mattera
 
Using Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your CampusUsing Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your Campus
Rachel Reuben
 
certificate
certificatecertificate
certificate
Lavina Pinheiro
 
certificate
certificatecertificate
certificate
Amirtha raj
 
Social media marketing Certificate
Social media marketing CertificateSocial media marketing Certificate
Social media marketing Certificate
Mohammed ElShafie
 
Social Media Landscape_Social media marketing_Vives_webinar 1
Social Media Landscape_Social media marketing_Vives_webinar 1Social Media Landscape_Social media marketing_Vives_webinar 1
Social Media Landscape_Social media marketing_Vives_webinar 1
Ana ADI
 
HPLife_certificate_Social media MarketingJuly16
HPLife_certificate_Social media MarketingJuly16HPLife_certificate_Social media MarketingJuly16
HPLife_certificate_Social media MarketingJuly16
Saurabh Ganguly Six Sigma, AdWords Certified
 
AEJMC 2015 Presentation
AEJMC 2015 PresentationAEJMC 2015 Presentation
AEJMC 2015 Presentation
Karen Freberg
 
Melanie Vogel's Digital Portfolio
Melanie Vogel's Digital PortfolioMelanie Vogel's Digital Portfolio
Melanie Vogel's Digital Portfolio
Melanie Vogel
 
certificate
certificatecertificate
certificate
Isobar
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Bassam Siddiqui
 
Soc Med ETSA
Soc Med ETSASoc Med ETSA
Soc Med ETSA
Webdialogue
 
4soilssocialmedia
4soilssocialmedia4soilssocialmedia
4soilssocialmedia
Blair Nastasi
 
Networked educators social media
Networked educators social mediaNetworked educators social media
Networked educators social media
Martin Cisneros
 
certificate
certificatecertificate
certificate
Rajesh5511
 

What's hot (20)

Presenatation for evaluation
Presenatation for evaluationPresenatation for evaluation
Presenatation for evaluation
 
Houston BMA presentation - Ed Schipul
Houston BMA presentation - Ed SchipulHouston BMA presentation - Ed Schipul
Houston BMA presentation - Ed Schipul
 
certificate (1)
certificate (1)certificate (1)
certificate (1)
 
Presentation for My social media plan outline
Presentation for My social media plan outline Presentation for My social media plan outline
Presentation for My social media plan outline
 
HP LIFE E-Learning Social Media Marketing
HP LIFE E-Learning Social Media Marketing HP LIFE E-Learning Social Media Marketing
HP LIFE E-Learning Social Media Marketing
 
Monster Social presentation - February 23
Monster Social presentation - February 23Monster Social presentation - February 23
Monster Social presentation - February 23
 
Using Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your CampusUsing Social Media to Further Existing Strategic Goals On Your Campus
Using Social Media to Further Existing Strategic Goals On Your Campus
 
certificate
certificatecertificate
certificate
 
certificate
certificatecertificate
certificate
 
Social media marketing Certificate
Social media marketing CertificateSocial media marketing Certificate
Social media marketing Certificate
 
Social Media Landscape_Social media marketing_Vives_webinar 1
Social Media Landscape_Social media marketing_Vives_webinar 1Social Media Landscape_Social media marketing_Vives_webinar 1
Social Media Landscape_Social media marketing_Vives_webinar 1
 
HPLife_certificate_Social media MarketingJuly16
HPLife_certificate_Social media MarketingJuly16HPLife_certificate_Social media MarketingJuly16
HPLife_certificate_Social media MarketingJuly16
 
AEJMC 2015 Presentation
AEJMC 2015 PresentationAEJMC 2015 Presentation
AEJMC 2015 Presentation
 
Melanie Vogel's Digital Portfolio
Melanie Vogel's Digital PortfolioMelanie Vogel's Digital Portfolio
Melanie Vogel's Digital Portfolio
 
certificate
certificatecertificate
certificate
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Soc Med ETSA
Soc Med ETSASoc Med ETSA
Soc Med ETSA
 
4soilssocialmedia
4soilssocialmedia4soilssocialmedia
4soilssocialmedia
 
Networked educators social media
Networked educators social mediaNetworked educators social media
Networked educators social media
 
certificate
certificatecertificate
certificate
 

Similar to Hitting a Moving Target

Teaching Students to Use Social Media for Personal Branding and Job Search
Teaching Students to Use Social Media for Personal Branding and Job Search Teaching Students to Use Social Media for Personal Branding and Job Search
Teaching Students to Use Social Media for Personal Branding and Job Search
Denny McCorkle
 
Beginning Social Media - Week 1
Beginning Social Media - Week 1Beginning Social Media - Week 1
Beginning Social Media - Week 1
Dorrine Mendoza
 
Learn social media marketing highlights
Learn social media marketing highlightsLearn social media marketing highlights
Learn social media marketing highlights
Techdivine Creative Services
 
Social Media Fellowship
Social Media Fellowship Social Media Fellowship
Social Media Fellowship
Lauren Brodeur
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)
KDMC
 
WLA 2021 - Digital Programming for Top Results
WLA 2021 - Digital Programming for Top ResultsWLA 2021 - Digital Programming for Top Results
WLA 2021 - Digital Programming for Top Results
Morgan Mann
 
Lecture 1 core themes 03-31-14
Lecture 1   core themes 03-31-14Lecture 1   core themes 03-31-14
Lecture 1 core themes 03-31-14
ronpiovesan
 
Social Media Marketing Sink or Swim
Social Media Marketing Sink or SwimSocial Media Marketing Sink or Swim
Social Media Marketing Sink or Swim
TheSocialMediaELF
 
Social U: Social Media in Higher Ed
Social U: Social Media in Higher EdSocial U: Social Media in Higher Ed
Social U: Social Media in Higher Ed
Douglas Strahler
 
DPB2012 Lecture 6 - Social Media Marketing for Entrepreneurs
DPB2012 Lecture 6 - Social Media Marketing for EntrepreneursDPB2012 Lecture 6 - Social Media Marketing for Entrepreneurs
DPB2012 Lecture 6 - Social Media Marketing for Entrepreneurs
MOHD ZAINI ZAINUDIN
 
How to Do Event Promotion on Social Media? (Video included on original site)
How to Do Event Promotion on Social Media? (Video included on original site)How to Do Event Promotion on Social Media? (Video included on original site)
How to Do Event Promotion on Social Media? (Video included on original site)
Ted Politidis
 
Wbo conference 10 21
Wbo conference 10 21Wbo conference 10 21
Wbo conference 10 21
Tish Grier
 
Social Media Workshop on behalf of Bama Works
Social Media Workshop on behalf of Bama WorksSocial Media Workshop on behalf of Bama Works
Social Media Workshop on behalf of Bama Works
Donna Gilliland
 
Sharing The Responsible Business Voice on Social Media
Sharing The Responsible Business Voice on Social MediaSharing The Responsible Business Voice on Social Media
Sharing The Responsible Business Voice on Social Media
American Sustainable Business Council
 
Socia Media for Small Businesses
Socia Media for Small BusinessesSocia Media for Small Businesses
Socia Media for Small Businesses
Lovette Jam Jacosalem
 
Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...
Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...
Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...
Peter Kronenberg
 
Social Media @SAU
Social Media @SAUSocial Media @SAU
Social Media @SAU
Shelley Keith, MSIQ
 
Social media at SAU
Social media at SAUSocial media at SAU
Social media at SAU
Shelley Keith, MSIQ
 
Modern Marketing On A Budget
Modern Marketing On A Budget Modern Marketing On A Budget
Modern Marketing On A Budget
Diva Marketing (Blog)
 
Commercial Presentation - Learn About Social Power Program
Commercial Presentation - Learn About Social Power ProgramCommercial Presentation - Learn About Social Power Program
Commercial Presentation - Learn About Social Power Program
Clere Communications | The Social Media Advisor
 

Similar to Hitting a Moving Target (20)

Teaching Students to Use Social Media for Personal Branding and Job Search
Teaching Students to Use Social Media for Personal Branding and Job Search Teaching Students to Use Social Media for Personal Branding and Job Search
Teaching Students to Use Social Media for Personal Branding and Job Search
 
Beginning Social Media - Week 1
Beginning Social Media - Week 1Beginning Social Media - Week 1
Beginning Social Media - Week 1
 
Learn social media marketing highlights
Learn social media marketing highlightsLearn social media marketing highlights
Learn social media marketing highlights
 
Social Media Fellowship
Social Media Fellowship Social Media Fellowship
Social Media Fellowship
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)
 
WLA 2021 - Digital Programming for Top Results
WLA 2021 - Digital Programming for Top ResultsWLA 2021 - Digital Programming for Top Results
WLA 2021 - Digital Programming for Top Results
 
Lecture 1 core themes 03-31-14
Lecture 1   core themes 03-31-14Lecture 1   core themes 03-31-14
Lecture 1 core themes 03-31-14
 
Social Media Marketing Sink or Swim
Social Media Marketing Sink or SwimSocial Media Marketing Sink or Swim
Social Media Marketing Sink or Swim
 
Social U: Social Media in Higher Ed
Social U: Social Media in Higher EdSocial U: Social Media in Higher Ed
Social U: Social Media in Higher Ed
 
DPB2012 Lecture 6 - Social Media Marketing for Entrepreneurs
DPB2012 Lecture 6 - Social Media Marketing for EntrepreneursDPB2012 Lecture 6 - Social Media Marketing for Entrepreneurs
DPB2012 Lecture 6 - Social Media Marketing for Entrepreneurs
 
How to Do Event Promotion on Social Media? (Video included on original site)
How to Do Event Promotion on Social Media? (Video included on original site)How to Do Event Promotion on Social Media? (Video included on original site)
How to Do Event Promotion on Social Media? (Video included on original site)
 
Wbo conference 10 21
Wbo conference 10 21Wbo conference 10 21
Wbo conference 10 21
 
Social Media Workshop on behalf of Bama Works
Social Media Workshop on behalf of Bama WorksSocial Media Workshop on behalf of Bama Works
Social Media Workshop on behalf of Bama Works
 
Sharing The Responsible Business Voice on Social Media
Sharing The Responsible Business Voice on Social MediaSharing The Responsible Business Voice on Social Media
Sharing The Responsible Business Voice on Social Media
 
Socia Media for Small Businesses
Socia Media for Small BusinessesSocia Media for Small Businesses
Socia Media for Small Businesses
 
Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...
Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...
Workshop Slides | Navigating Social Media as a Scientist | Peter Kronenberg |...
 
Social Media @SAU
Social Media @SAUSocial Media @SAU
Social Media @SAU
 
Social media at SAU
Social media at SAUSocial media at SAU
Social media at SAU
 
Modern Marketing On A Budget
Modern Marketing On A Budget Modern Marketing On A Budget
Modern Marketing On A Budget
 
Commercial Presentation - Learn About Social Power Program
Commercial Presentation - Learn About Social Power ProgramCommercial Presentation - Learn About Social Power Program
Commercial Presentation - Learn About Social Power Program
 

More from Josilyne Farmer

New Product Development - GU Natural Final Report
New Product Development - GU Natural Final ReportNew Product Development - GU Natural Final Report
New Product Development - GU Natural Final Report
Josilyne Farmer
 
New Product Development - GU Natural
New Product Development - GU NaturalNew Product Development - GU Natural
New Product Development - GU Natural
Josilyne Farmer
 
Child Watch - An Entrepreneurship Capstone
Child Watch - An Entrepreneurship CapstoneChild Watch - An Entrepreneurship Capstone
Child Watch - An Entrepreneurship Capstone
Josilyne Farmer
 
Marketing Analytics - Krannert Recruitment Data
Marketing Analytics - Krannert Recruitment DataMarketing Analytics - Krannert Recruitment Data
Marketing Analytics - Krannert Recruitment Data
Josilyne Farmer
 
Kazoo! Branding Guidelines
Kazoo! Branding GuidelinesKazoo! Branding Guidelines
Kazoo! Branding Guidelines
Josilyne Farmer
 
ITaP - Marketing and Brand Guidelines
ITaP - Marketing and Brand GuidelinesITaP - Marketing and Brand Guidelines
ITaP - Marketing and Brand Guidelines
Josilyne Farmer
 
DISH: Free Preview Event Branding, Awareness, and Execution
DISH: Free Preview Event Branding, Awareness, and ExecutionDISH: Free Preview Event Branding, Awareness, and Execution
DISH: Free Preview Event Branding, Awareness, and Execution
Josilyne Farmer
 

More from Josilyne Farmer (7)

New Product Development - GU Natural Final Report
New Product Development - GU Natural Final ReportNew Product Development - GU Natural Final Report
New Product Development - GU Natural Final Report
 
New Product Development - GU Natural
New Product Development - GU NaturalNew Product Development - GU Natural
New Product Development - GU Natural
 
Child Watch - An Entrepreneurship Capstone
Child Watch - An Entrepreneurship CapstoneChild Watch - An Entrepreneurship Capstone
Child Watch - An Entrepreneurship Capstone
 
Marketing Analytics - Krannert Recruitment Data
Marketing Analytics - Krannert Recruitment DataMarketing Analytics - Krannert Recruitment Data
Marketing Analytics - Krannert Recruitment Data
 
Kazoo! Branding Guidelines
Kazoo! Branding GuidelinesKazoo! Branding Guidelines
Kazoo! Branding Guidelines
 
ITaP - Marketing and Brand Guidelines
ITaP - Marketing and Brand GuidelinesITaP - Marketing and Brand Guidelines
ITaP - Marketing and Brand Guidelines
 
DISH: Free Preview Event Branding, Awareness, and Execution
DISH: Free Preview Event Branding, Awareness, and ExecutionDISH: Free Preview Event Branding, Awareness, and Execution
DISH: Free Preview Event Branding, Awareness, and Execution
 

Recently uploaded

Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 

Recently uploaded (20)

Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 

Hitting a Moving Target

  • 1. HITTING A MOVING TARGET: Using Social Media to Raise Awareness for (Student) Training Opportunities Adam Barragato, Josi Farmer, Jake Schreiber
  • 2. AGENDA 1. Comparing Marketing Tactics 2. Facebook Limitations 3. Platform Comparison 4. Marketing Successes 5. Facebook Successes 6. Lessons Learned
  • 3. PREVIOUS MARKETING TACTICS FLYERS CHALK FACEBOOK Include details of the events, posted on bulletin boards in campus buildings, in residence halls, & on outdoor posts Weather permitting, sidewalk chalk with event details in heavily trafficked campus areas Spring ‘13 - Fall ‘15: Attempted Facebook events Spring ‘15: Schedule of events on Facebook, digital flyers for events Fall ‘16 - Fall ‘17: Sporadic, if any, Facebook usage
  • 4. CURRENT MARKETING TACTICS FLYERS CHALK FACEBOOK INSTAGRAM Continually effective means of generating awareness on campus Still popular means of advertising events at Purdue Events, promotional videos, reminder posts, articles, current events Creations showcasing software possibilities in posts, promotional material in stories
  • 5. FACEBOOK CHALLENGES ORGANIC REACH LIMITATIONS ALGORITHM RESTRICTIONS FOLLOWERS’ INTERESTS Organic Reach: total number of unique individuals who saw your post, through unpaid distribution Limitations: with only ~200 followers, we couldn’t reach even all of our followers, let alone expanding reach Tiny details in posts & events, such as the location, result in your post not being shown, without any notification of the error Why are people following our page? What are they hoping to see or learn?
  • 6. FACEBOOK INSTAGRAM PROFESSIONAL & INFORMATIONAL ● Open workshop details ● Promotional videos to learn objectives of workshops ● Articles & shared posts related to software, technology CREATIVE & BUZZ- WORTHY ● Showcase software possibilities ● Promotional material only in stories, otherwise negative engagement ● Individual consultation possibilities Engaging, integrated content showcasing creative possibilities & opportunities for learning marketable skills 162 to 232 followers 0 to 224 followers
  • 7. FALL 2017 vs SPRING 2018 Fall 2017 Spring 2018 Open Workshop Count 10 19 Overall Attendance 106 347 Average Attendance per Workshop 11 18 Photoshop I Attendance 3 18 Photoshop II Attendance 2 13 InDesign 12 20 Illustrator I 24 32 Illustrator II 8 30 Average increase of 13 people per workshop
  • 8. FACEBOOK SUCCESS BEFORE Less than: ● 500 people reached ● 50 people viewed ● 12% attendance influence ● 1 person per workshop from Facebook AFTER On average: ● 1,961 people reached per event (max: 4704, Photoshop I) ● 128 people viewed (max: 369, Illustrator) ● 29% attendance influence, slightly higher amongst popular workshops at 34% (max: 53%, Photoshop Flyer) ● 6 people per workshop from Facebook (max: 23, Illustrator)
  • 9. LESSONS LEARNED ● Social media is great for reaching students, but not faculty ● Facebook is an easy, popular informational resource ○ Students more likely to check Facebook for information before campus resources ● Instagram is a showcase of talents & aesthetically pleasing posts ○ Promotional material in posts will lose followers ● Social media is a great way to track interests through their engagement ● We’re just getting started

Editor's Notes

  1. Adam
  2. Adam
  3. Jake
  4. Jake
  5. Josi
  6. Jake
  7. Jake
  8. Josi
  9. Josi
  10. Josi