The document discusses the benefits of using social media platforms like Facebook, Twitter, YouTube and blogs to communicate, participate, build trust, influence others, learn, and engage with an audience. It provides examples of how different social media platforms can be used and tips for effective use like having valuable content, engaging with others, and promoting posts. The document encourages organizations to utilize social media to maximize their impact and influence conversations.

1. Social media
and why you should use it!
Europeisk Ungdoms summer camp
July 18, 2009

2. VamPus aka Heidi Nordby Lunde
Community manager at Startsiden.no, blogger, talkshow
host, member of the Conservative party (Høyre)
 Blogg: http://vampus.blogspot.com
 Twitter: http://twitter.com/vampus
 Bookmarks: http://delicious.com/vampus/jasiden
 http://www.slideshare.net/vampus
 E-mail: vampus@gmail.com
 Phone: +47 – 4001 9747

3. What is social media
A generic term for online
services, societies and
activities that allows
users to interact and
share information.
Also refered to as sites for
user-generated content.

4. Why should you care?
 Communicate
 Participate
 Build trust But social media is
 Influence not pixie dust – it
 Learn doesn’t magically
transform a boring
 Inspire message
 Engage

5. Internet is the conversation – be a part of it!

6. Some platforms and their uses
 Facebook
 Connect and interact with members and supporters, organize events
and activities, update with relevant information – listen to comments
and suggestions
 Twitter
 Short messages for sharing information and getting feedback
instantly
 YouTube
 Sharing videos and comments
 Flickr
 Sharing pictures – making official pic’s available for media
 Blog
 A simple publishing platform for text, pictures, videos maintained by
an individual or an organisation

7. Facebook

8. Facebook

9. Facebook

10. The Power of Twitter

11. The Power of Twitter

13. #iranelection

14. Breaking News – Twitter, Flickr

15. Tweeter or twat?
 Keep it personal, but not private
 Listen before you speak
 Follow & be followed
 Be generous – share links & retweet
 Be helpful – karma comes back to you
 Make mistakes – and learn from it
 Don’t spam

16. Tweeter or twat?

17. Making a great blog
 What is great anyway?
 Number of readers?
 Influence?
 Media attention?
 It’s your blog – you decide!

18. Getting started
 Choose a platform
 Blogger.com, wordpress.com, blogg.no etc
 Listen & learn
 Read and be inspired by experienced bloggers
 Engage in the community
 Comment others blog, create a relevant bloggroll, link
actively to sources and other bloggers when you write
 Promote
 Through Twitter, Facebook, e-mail signature, profiles on
other sites

19. 5 tips for bloggers
 Have something to say, say it
 Create value – original content
 Be authentic – personal, not private
 Engage in the community, be responsive
 Have patience – it takes time to build an
audience

20. Do not become comical Ali
 Control the conversation by improving the
conversation.
 Hugh Mcleod

21. Effective communication
 Effective communication is not about
communicating, but getting the message
through
 Clear and consise
 Support your arguments with facts (links)

22. The Power of Blogs

23. The Power of Blogs
 Quality content, or
 Breaking news, or
 Controversies.
 Symbiosis between social media and
mainstream media

24. Questions?

25. Obama-campaign
 Used their web-site as a hub
 for news, blogs, activities, donating money,
videos etc
 Used Facebook-technology to activate voters
 organising events, sharing information, helping
people get in touch
 Used e-mail and twitter for distribution

26. Today’s mission:
 How should Jasiden use social media for
maximum impact?
 And how will you contribute?