Social media represents a significant shift in how we share information, enabling a two-way dialogue between brands and consumers. It empowers consumers to engage directly with brands, facilitating opportunities for growth while increasing vulnerability to public feedback. Effective social media strategies involve understanding audience engagement, maintaining relevance, and cultivating brand identity through consistent interaction.

1. SOCIAL MEDIA
THE WEB HAS BECOME A SOCIAL SPHERE

2. WHAT IS SOCIAL MEDIA?
Social Media is a shift in the way we DISCOVER,
CONSUME and SHARE information.
The Democratization of INFORMATION
A fusion of SOCIOLOGY and TECHNOLOGY
Promotes INTERACTIVITY and
PARTICIPATION

3. SOCIAL MEDIA APPLICATIONS
• Communication (Blogs, Micro-Blogging, Social Networking)
• Collaboration (Wikis, Social Bookmarking, Social News)
• Multimedia (Photo Sharing, Video Sharing, Music Sharing)
• Reviews & Opinions (Product Reviews, Q&A, Employer Reviews)
• Entertainment (Media & Entertainment Platforms)

5. THE POWER OF SOCIAL MEDIA
CONSUMER ENGAGEMENT within social networks has the
potential to change the way consumers are targeted in the
digital medium as well as all forms traditional media.
Social networking presents an
opportunity for brands to
ENGAGE with their audience
on a PERSONAL, more
FREQUENT level.

6. SOCIAL MEDIA
SOCIAL MEDIA IS CHANGING EVERYTHING

7. MONOLOGUES INTO DIALOGUES
Social media is user-generated content that enables people to
connect and communicate in new and innovative ways.
It is effectively transforming monologues (one to many) into
much more engaging dialogues (many to many).

8. THE VOICE OF THE CONSUMER
Social media empowers the consumer more so than any
previous advertising medium.
Social media has put the power
in the hands of the consumer,
transforming them from
content readers into publishers.
EVERYONE IS CONNECTED!

9. IT’S ALL ABOUT THE CONVERSATION
Traditional media was designed to provide platforms for
delivery of ads around relevant content. Social networking
sites on the other hand were designed as platforms for
interaction and networking, not content and ads.
Social media exposes brands to two-way conversations,
conversations they cannot control.
IF WE CANNOT CONTROL THE MESSAGE,
WHAT CAN WE DO?

10. JOIN THE CONVERSATION
Most brands are already social so it only benefits you to join
the conversation and leverage this emerging and highly
effective channel to grow business.
Social media opens up endless
positive opportunities for brands
that maintain solid customer
relations. It also increases the
vulnerability of brands with faulty
quality assurance.

11. A STORY OF THE POSITIVE
Zappos has grown tremendously throughout the past few years
in large part due to their excellent social media utilization. They
are currently the fastest growing website in the United States
and are quickly becoming a household name.

12. A STORY OF THE NEGATIVE
After his guitar was damaged on a United Airlines flight and he
was unable to receive compensation from customer service,
Dave Carroll took his grievances social by posting a music video
about the incident on Youtube.

13. SOCIAL MEDIA
SOCIAL MEDIA USAGE AND DEMOGRAPHICS

14. HOW BIG IS SOCIAL MEDIA?
TWO-THIRDS of the World’s Internet Population
Visits Social Networking or Blogging Sites
Facebook and MySpace reach a global unique
audience of 189.3
MILLION
SOCIAL NETWORKING and BLOGGING
are currently the 4th most popular activity on the
Internet

16. FACEBOOK STATISTICS
• 150 million people worldwide are actively using Facebook
• Facebook has 54.5 million monthly unique visitors
• 45% of Facebook’s US audience is 26 years old or older
• Women over 55 remain the fastest growing group
• If Facebook were a country, it would be the eighth most
populated in the world

18. TWITTER STATISTICS
• Twitter has grown by more than 3000% year-over-year
• Unique visitors increased 1,382% year-over-year
• Twitter reaches over 4.1 million U.S. monthly people
• Twitter users are mobile, less tethered by technology
• The site attracts a more educated, slightly more female
than male, young adult audience

20. MYSPACE STATISTICS
• There are currently 76 million members in MySpace US
• Primary age demographic is between 14 and 34
• MySpace averages 350,000 new registrations each day
• Receives between 39 and 45 Billion page views per month
• The average MySpace user spends 266 minutes (4.4
hours) on the site every month

22. YOUTUBE STATISTICS
• Youtube generates over a billion views per day
• YouTube reached 100 million unique viewers in 2009
• The 35+ age category constitutes 42% of Youtube users
• 51% of Youtube users are male and 49% female
• In January 2009, 147 million U.S. internet users watched
an average of 101 videos per person.

23. SOCIAL MEDIA
TIPS TO CREATING YOUR OWN SOCIAL MEDIA STARTEGY

24. IDENTIFY GOALS AND OBJECTIVES
The first step is to do the proper research in identifying your
goals and objectives for social media. Who is your audience?
How will you communicate with them? How will you create
new content? Having a clear plan to act upon will make the
process much less painful!

25. LISTEN TO YOUR AUDIENCE
Knowing your audience and how to reach them via social
media is one of the most important aspects of planning a
social media strategy.

26. KEEP IT FRESH AND RELEVANT
New, fast and relevant information is critical to managing
your online brand.

27. ENCOURAGE PARTICIPATION
To make your social media strategy take off engage your
audience by encouraging participation.

28. BUILD YOUR ONLINE BRAND
Everything you post, every tweet you write, and every
comment you make should be treated as a chance to show
your audience what your brand is all about, what you value,
and what you stand for.