Undestanding the consumer and how to build communities

1. BUILD YOUR DIGITAL PLAYGROUND

2. Community = Playground

3. Deep down there is a kid inside of US that love to PLAY and have FUN to satisfy our NEEDS and INTEREST

4. Us er

5. User = Human

9. Play = Engage

10. build Experience throughEngagement One To One engagement Influential engagement Engagement

13. Institutional Control Consumer Control

14. FUN. Entertainment Not Boring Happy Positif

15. Download Stress Reliever Information Speak Out Learn Freedom Share Make Friend NEEDS

16. Sports Creative Camera Jokes Bikes Marketing INTEREST Gadget Travel Books Internet Creative Make Friend

17. YOUCAN’TBUILD COMMUNITY Help Community to do what they want to do better.

18. Provide/useTOOLS Active Passive Mailing List Emailer Chat Room Events Forum Hang out place Social Media

19. Facebook Linked In twitter Digg Kaskus Blogger 4sq Koprol Plurk Friendster gowalla Youtube LintasBerita StumbleUpon

20. “Think Distributed: BE PRESENCE WHERE YOUR CONSUMER ARE” “More than 60%Digital Indonesia Population spend their time to Social media = +/- 30 Million Users

21. READ BEFORE WRITE “every media has its own uniqueness. Understand it”

22. The Power of Community Quick response with high impact Engagement with real people Source of word of mouth (Earned Media) Connect with them on their social environment Receiving customer insights

23. Your worst customer is your best friend Your best customer is your partner

24. Th@nk You Twitter: @dwirianto KASKUS ID: ThinkFresh Twitter: @dwirianto